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In this video, I’ll define branding, then I’ll define marketing but you’ll only get a glimpse of the difference from those definitions. It’s not until we understand what comes first, where they fit into the big picture and exactly how and when they are different, can we see clearly.
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How many times have you hear the marketing vs branding, branding vs marketing debate?
This is not just new entrepreneurs that either don’t understand or can’t articulate the difference between the two.
This is chronic confusion across the board including professional marketers and brand specialists.
But I’m going to give you a sense of clarity about this topic that you’ve never had before.
From here we’ll separate the individual goals of each and how they’re used to achieve those goals.
Finally, this analogy will instantly solidify the difference for you so you’ll never confuse them again.
By the end of this video, you won’t just have a crystal clear picture of the difference between branding and marketing, you’ll be able to use the analogy I give you to help colleagues and clients understand instantly.
Trust me. They’ll thank you for it.
Want to dive deeper? Check out the full article below.
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0:00 Marketing vs Branding [The Strategic Difference]
1:08 What Is Branding?
2:38 What Is Marketing?
3:00 When Is Marketing Not Branding?
3:24 When Is Branding Not Marketing?
4:48 Branding vs Marketing
#marketingvsbranding #brandstrategy #brandmarketing
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