Roblox is approaching 350M monthly active users. It’s a platform that generated $3.3B in bookings last year and paid $740M to its developers and creators. The low barriers to entry for developers and immediate access to an audience of 350M players has made it an appealing proposition for indie developers.
According to Roblox’s most recent estimate, however, there are over 5M developers on Roblox, which makes it incredibly competitive and difficult to stand out. Furthermore, the nuanced player expectations have left many professional developers scratching their heads wondering why their Candy Crush-inspired game mechanics never gained traction.
Today, host David Taylor sits down with Janzen Madsen (aka Jandel) and Nathan Clemens (aka UndoneBuilder) to share their learnings from over eight years developing successful games on Roblox. Janzen is the creator of breakout hits such as a dusty trip, Field Trip Z, Wacky Wizards, and Gunfight Arena, which collectively have 100,000 concurrent players at the time of this recording. If Janzen were a game, he would be the eighth most popular game on Steam right now. Nathan has launched 24 Roblox games including The Survival Game, City Life, and War Simulator, which have garnered over 850M play sessions.
These two understand the Roblox meta better than anyone else, so this is an episode you won't want to miss.
00:00 - Start
02:00 - Intro
03:55 - Entrance into Roblox Development
07:12 - Game Design Process / Keys to success
14:16 - Game Dev Teams on Roblox
20:14 - Marketing on Roblox
27:56 - Live Ops
30:20 - Dusty Trip
33:37 - How has the platform evolved?
36:30 - Refining existing Games / Competition on Roblox
44:00 - Working week on Roblox
51:50 - Brand Activation in Roblox
57:09 - Lightning round
This episode is brought to you by CleverTap Gaming, the all-in-one platform for creating personalized player experiences. Visit clevertap.com/... for more details.
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Who’s On:
Guest - Jandel: Jandel - Roblox (@jandelRblx) / X (twitter.com)
Guest - UndoneBuilder: UndoneBuilder (@UndoneBuilder) / X (twitter.com)
Host - David Taylor: David Taylor (@DavidinGaming) / X (twitter.com)
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