The return of the Jedi

Absolutely incredible. To kick out 4/6 members of a corporation's board is simply earth-shaking and was a huge risk. This is up there amongst the ballsiest moves of American industry.

Presentation master classs..Absolute genius

4:48 It's fascinating how the entire audience cheered up so much by just seeing the photo of Steve Jobs

And so began one of the greatest corporate comebacks in history

Wow I remember this time period very clearly. Hard to believe 20 years has passed and I have almost doubled in age. Life goes really fast, this was yesterday to me.

What a man. To speak so honest about the flaws of apple and to have the guts to make his greatest competitor his partner. I’ve never seen anything like that ever. The vision he had for what he did and what he wanted to achieve is just incredible. So there is nothing more to say than: “The people who are crazy enough to think they can change the world are the ones who do.” - Steve Jobs

The guy booing Oracle: Hero.

Man, he was a class of his own when it comes to presentations. RIP

11:24 was one of Steve Jobs' greatest achievements, launching the board to the sun and never looking back

30:57 lmao i love when bill's face comes on it's like they just put darth vader on the screen

One of the most epic turn of events in the business history!!

My heart burst in tears when every time I re-watch all those keynote presented by Steve Jobs. We miss him a lot.

At 14:57 - "What bothered me years ago was when they (Apple) raised prices. It made me think that Apple did not understand the outside world." Nice to watch this on my $3.599 Macbook Pro in 2020.

I like how this video marks several shifts - including, in the midst of it, Jobs shifting from talking about Apple in terms of "Apple is..." to "We are..." at 19:55

Steve Jobs was such an amazing guy.. few people at Apple could understand his vision and game plan..

I was a PC user back then, In 98 I started to work for this small company which used Macs. I was incredibly shocked as how easy to use this machine was. I did not have to beat it up to install software and hardware, it did not crash, I just turned it on an it did everything smooth.

Seeing Bill up there saving Apple reminds me of how funny the world is. The story of Jobs, Gates, Apple, and Microsoft has so many twists and turns. I think both companies really needed each other, and both companies were so successful and started from such humble beginnings, it's so inspirational to me. I'm going to do big things.

Crowd were right to be ecstatic, the way he eventually turned Apple around.

Steve was one of a kind. I never get tired of reading him, watching his videos; every time I learn something new. A business genius without a doubt.

If Microsoft would have kept their Apple shares from 1997, they would be worth over $35.4 billion today.

He had a Vision! He came. He conquered! He was the founder of Apple and we, here in this video, are viewing Apple being founded. Again!

Theres so much passion in that room

I really love this spirit and speech skills of Steve

One of the most amazing and useful videos I've ever seen for Steve Jobs. It is a lecture on how save your company from the edge of chaos!

This partnership with Microsoft was an indispensable strategic move for Apple. Genius of Steve Jobs knowing when to compromise with an "enemy" because at that point in 1997 Apple was struggling to survive having lost around $1.5B for the preceding year.

20 years ago, jesus I'm getting old

That “lifestyle brand” thing Ellison said was probably the number one thing that saved the company. If they didn’t have that weird cult like dedication to the brand, it wouldn’t have been able to turn it around.

A presentation masterclass!

Extremely interesting watch, especially after watching "Pirates of Silicon Valley" and with Steve Job's accelerated fame. What a great story.

Well since it's 2015 now, might as well reflect on what has/hasn't changed. Changes: iPhone, iPod, iTunes, Swift, iOS, AppleWatch/watchOS, no more Internet Explorer, Tim Cook Non-changes: Still great for "creative content" e.g. Xcode, iMovie, GarageBand, Adobe CC, etc., very common in colleges/universities, beautiful and elegant designs, proprietary

Did anyone else watch this and think Apple's current board would benefit from watching this?

During this presentation, a drunk Gil Amelio was found taking a huge, steamy dump on Steve's desk.

Leaves the scenery like a boss... high class!

Say what you will about Steve Jobs, but he was absolutely brilliant and died WAY too young. Tim Cook has done a great job at the helm of Apple, but it's still not quite the same -- nor will it ever be, no matter who leads Apple now and in the future. Steve Jobs is, was, and always will be .... Apple. He was mesmerizing when he spoke. RIP Steve. You changed the world in your short tenure here on Earth.

Man the things he's saying in 97 still hold true today and are the reason why Apple was so lost without him.

Jobs : "IE is the default browser" Audience : BOOOOO!!!!! Jobs : "But, since we believe in choice - " Audience : "😃YEAAAAHHHH..." - Jobs : "Microsoft bought our share~" Audience : BOOOOO!!!!! Jobs : "But, it was non voting share... " Audience : "😃YEAAAAHHHH..." - TBH, this is the best roasting of IE i've ever see. Did people HATE it so much back then too?

I'm watching this on my Intel powered Macbook Pro while syncing my iPhone playlists. You've come a long way. XD

We can understand how much public needed Steve Jobs back at Apple by seeing that applause at the beginning, also no other tech CEO's got that much applause.

Nobody could do what Steve did. may be in another 100 years or not ever. It looks so simple of what he did but it's hard to find a guy with great common sense, great leadershipo and has so clear vision and so sure of himself and with balls?

The last 2 minutes are so so inspiring.

The Microsoft segment was a full rollercoster lmao

That board is the absolute definition of a dream team.

*Return of the King.*

Brilliantly said. I used to own a custom built PC back at the end of 2008 with top-end hardware. Yeah, it screamed, but something went wrong and I spent the next year and a half troubleshooting it along with the store that built it with me. Never got fixed. In the end the store closed down. I'd had enough with the headaches, sold my motorcycle for £1,000 (couldn't afford insurance), bought a Mac August 2010 and am still happily using it to this day.

SJ changed the board and then change the company from a desktop to a mobile internet device company. What a vision

The world didn’t know what was about to hit them. Steve Jobs the comeback king.

this is awesom. Thhx Steve!!!!!!!!

Yes! I cried when Steve died and surely the world will never see a man like this.

8:40 ปัญหา apple 11:16 นำ Apple ในตลาดนานาชาติ โดยเฉพาะ Asia เติบโตสูง ซึ่งสำคัญต่อ Apple มาก (เก็บใครไว้บ้าง สำคัญ) 11:38 new board Larry Ellison เริ่ม oracle แล้วกลายเป็น บ software ใหญ่อันดับ 2 ของโลก อยากทำอะไรให้มากขึ้นใน software ฉะนั้นความเชี่ยวชาญในอุต sw น่าจะมีความคิดที่ดี (ไว้ชี้นำแนวทางที่ถูกให้บริษัท สำคัญมาก เดินผิดเสียทุกอย่าง) 12:12 Jerry York CFO เก่ง 12:35 Bill Campbell CEO intuit เคยเป็นรองประธานฝ่ายขาย และทำการตลาดให้ apple ช่วงรุ่งเรืองที่สุด อุตคอมเปลี่ยนเร็ว ช่วยชี้ทางช่องว่าตรงไหน Apple จะแข่งสำเร็จได้ (wow เอา vision board ทุกคนมาให้ฟัง เพื่อ ?)(มั่นใจอนาคต Apple ได้แล้ว) คนเหล่านี้เชี่ยวชาญอุตเชิงลึก 18:29 market focus Apple dominant market leader for creative professionals (การเลือกกลุ่ม $~ มีจ่ายเสมอ) 20:36 ตลาด education 21:57 2 ตลาดนี้ใกล้กันผูกพันกัน แถมเติบโต 20%ปี (วิธีเลือกตลาด จุดแข็งตัวเอง และมีโอกาสโต) 22:27 core asset คือทุกคน ฐานลูกค้าประจำ ที่เชื่อว่า สินค้า Apple คือของดีที่สุด ลงทุนให้มากขึ้นกับ asset 2 อันนี้ brand และ macOS 26:10 meaningful partner = Microsoft 36:00

Seriously...Steve literally just made the blueprint for BB on how to recover from complacency.

my favorite steve jobs presentation--coming back to save the company he loved

Apple Taglines with Steve Jobs "Creative, Think Different, Easiness for People". Appla Taglines with Tim Cook "Fashion, Luxury, Rich People" I remember that Tim Cook really concern about the Fashion and Luxury in his speech at Apple Watch official Launch.

Could we find a worse quality copy of this? I feel like its too sharp, vivid, and life-like for my eyes to handle...

And the world technology changed forever

I love how it feels like your watching WWE when the screen goes dark and your waiting for Gates to come up on screen.

The LEGEND 🙌🏻 no one can convince your competitors to invest in you and Microsoft was one of the biggest companies that time. Bill no need to do that at all. But the Genius Steve made it possible 👏🏻 hats off one of the best ever.

'Gil Amelio, please resign' aaaaaaand I'm laughing my ass off

Yeah, I am a fan of Apple. I've been using their products since 1977, I've also been using Microsoft products since 1977 as well. I've been trained on both Microsoft and Apple products. I've worked for two HUGE resellers selling to corporate and government sectors and I also have a degree in Finance. I was analyzing Apple stock as a potential investment. At the time. I just wish I had some extra cash lying around to do since some people owed me some money that i never got. IT's a long story.

The year is 2023, and I am watching this video on my iPad. Apple is more relevant than ever. The business world revolves in cycles that do not repeat themselves, but rhyme quite well!

33:42 the dude in red is having a bad day lol

To the people who say if it wasn't for apple Microsoft would be dead or if it wasn't for Microsoft apple would the truth is both companies would not of lasted if both companies didn't help eatch other the apple 2 had Microsoft software And apple helped Microsoft with some apps and other programs and apple allowed Microsoft to have iTunes on windows.......... I am a hudge fan of apple and Microsoft

... cause a lot of times the people think they're crazy, but in that craziness we see genious...

God how I miss this man!

I think they should do OK after this reorganisation. As long as Steve Jobs stays onboard.

"If we want to move forward... we have to let go of this notion that for Apple to win, Microsoft has to lose" This is something a lot of cultish fandoms, in tech and everything really, need to hear.

goosebumps, what a genius

Apple was at $7 billion in 1996, now it's at $160 billion. What a turn around.

If only Blackberry's Thorsten Heins had watched this back in 2011 - every overall strategy he needed to implement was already mapped out in this video.

*What a fucking goddamn legend*

Legend is reborn.

God do I love this keynote. I usually watch the anniversary keynote first when Gil Amelio brings Woz & Steve Jobs on stage, and you can just see the anger in Steve's eyes (in January 1997): kzfaq.info/get/bejne/h86YebRemN2ZpHk.html Absolute shambles. Fast forward just 8 months to this keynote (August 1997), Steve simply references Gil at 11:23 (the rest of the prior board has resigned), and just drops the BOMB at 13:03. Masterclass.

As allways, an inteligent speech from Jobs.

Here there was the greatest businessman that ever lived. He truly was a different human.

Actually it's the other way around. Bill's first product was a CP/M card with Wordstar for the Apple II. The Apple II was the first dual boot computer giving people the ability to use CP/M or Apple SOS.

And he is a good man at heart.

Im a Mac user (I use a Late 2008 Core 2 Duo MacBook 13 inch) and the people who are booing for MS are complete losers

truly epic

VIDEO STARTS AT 4:46

I saw this on my MacBook Pro while texting on my iPhone 4 with my Power Mac G5 Quad next to me on the same desk where I have my Steve Job's biography. Appleception.

I wonder if the guy speaking ever got that company off the ground.

All levity aside the greatest thing Ive ever held in my hand (other than my "you know what") has been the most recently released iPod or iPhone through the years !!! Steve Jobs was one of the greatest human beings ever !!!! Please reply with your thoughts and memorable moments to further celebrate this great man !!! AND how about iOS 6$ Pretty damn good !!

6:55 one Man clapping

Steve Good Jobs.

Amazing

Is not that this guy is my tech Idol, but certainly my entrepreneur Idol.

They may of not liked each other, but I do believe that there was mutual respect for each other :)

you can still have multiple browser on iOS, such as Google Chrome

this guy awesome .

Who was that guy who opened?

Steve Jobs... A great man... A really great man...

Return of the King

Steve was a survivor...

for all of you who don't know what you're talking about Microsoft on the behalf of Bill Gates and Apple on the behalf of Steve Jobs and Steve Wozniak took ideas that were on display from then in the late 70s from Xerox who at that were not only in the business of copying but they were also making computers. The GUI interfaces that we use on apple and Microsoft programs came from Xerox.

RIP Steve :(

33:28 - 34:43 is what every Mac and PC fanboy should've heard 17 years ago. Today, the same also applies to the smartphone/tablet war, and Android fanboys.

Lol yeah, that bald guy shaking his head at the end had me laughing so hard ! He was pissed !

Who was the man that began the presentation before letting Steve have the floor, if anyone knows?

"Since we believe in choice" And that's why on iOS you are not allowed to choose your defaults at all.

Pixar make some great movie ever.I love it