Growing up in Germany, Sabine Scheunert, VP Digital & IT Sales/Marketing Mercedes-Benz Cars, Mercedes-Benz AG, was always fascinated by the luxury cars the country produced. After an impressive career in the auto industry, including a role as the first female CEO of a Chinese car manufacturer, Scheunert is leading digital innovation for Mercedes-Benz as the company pushes for a completely sustainable product line.
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Connections: CMOs are saying “so long” to long-standing marketing playbooks. See how they’re shaking things up in this digital-first world. Join Salesforce President and CMO, Sarah Franklin, as she chats with digital leaders about how to create more powerful connections with your customers.
0:00 - Transformation and change
0:24 - Connections Intro
1:07 - Sabine Scheunert’s background
2:08 - How to deliver the best products and serve the customer
2:53 - What Scheunert learned in China
3:40 - The relationship between IT and marketing
4:36 - Where transformation starts
5:52 - Scheunert’s time at Harvard
6:27 - Creating a culture of fearlessness
7:02 - The values of Mercedes-Benz
8:00 - Changes for the consumer
8:40 - Mercedes-Benz sustainability efforts
9:22 - The future of Mercedes-Benz
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