I think it's just because of how SLOWLY they are releasing seasons plus of how messy the release order always is, plus we have been waiting 9 years already for a reveal lol

I also think Thomas is killing the show, also him arguing with fans

Honestly miraculous fanfics are better than the actual show at this point.💀

it is not just dead, it has been driven over by a bulldozer of incompetence by the writers and is being oozed out by potential all on the dirty, muddy road. its so incompetent, that it just makes you feel bad for its state. lmao

Also what they've done with Chloe pushes me out a lot

I hate the way Ladybug is portrayed as the leader and Cat Noir is the poor damsel that needs saving, like the whole making female heroes that kick ass is so overdone! I want to see equal female leads, Marinette can’t always be rescuing Adrien, they are a team and he’s shown he’s loyal and trustworthy many times. They should have become more of a partnership by now. And if I never see another episode with someone getting akumatised and de-evilised again, I’d be very happy… Also, the movie would have been perfect if there had been a little less singing and a lot more storyline.

There should have been at least one episode where no-one was akumatised and it was just focused on characters or lore or we could've had an episode where Marinette wasn't in it to flesh out the secondary characters more. Honestly, just anything that could've mixed up the repetitive formula

A lot of people left after season 3/4 due to poor writing decisions and mishandling of characters. Not to mention season 5's controversial ending. Not to mention Thomas being kinda problematic. And the lore is so confusing and hard to follow, it's kinda difficult to watch passively. Not to mention Cat Noir's terrible treatment, Marinette being a borderline Mary Sue, the dissolving of other love square ships, and the fact that we still haven't gotten a reveal despite adrienette being together. The show is objectively bad quality and subjectively frustrating to watch.

I just don’t know what the point of another season is. I guess maybe Lila will be the new villain, just a Gabriel replacement, but it’s going to be boring. I’ll still watch it and maybe we are down-bringing it, and maybe it’s gonna be better than we thought! I’m giving it the benefit of the doubt, but still..

because of the mistreatment of characters with depth. Adrian, Chloe, even Alya sometimes are just there to say some words and play a one-dimensional role when they have real potential for character

No SAVE Miraculous 🐞

For me it was when they took so long to get together and then in the final battle they didn’t even include Chat Noir. Especially after everything going down in season 4 that they’ll work together and trust each other to end up sweeping him under the rug.

season 4 era was the best fr.

I’ve fallen out of the fandom & show half through season 5 when it was coming tbh I just watched the eps when they came out and that’s it

Ikr like this is supposed to end now and happily ever after they just keep making it longer💀

They ruined it by making Marinette and Adrien like each other without them knowing their secret identities. It might be cliche that their love would only be mutual if they knew both their identities but that was the main reason that made people watch the show in the first place. This weird love square dynamic is what most people kept tuning in to see more of, so what should've happened was to wait until the reveal for them to realize their love. But now we are just watching this dynamic without them knowing and it's just underwhelming, it doesn't feel right imo. The show has a lot of writing problems that we all know of: lack of character progressions with an unnecessarily large cast which results in hollow characters just to fill the amount of miraculous there are, inconsistent statements, attitudes and decision making by everyone. It pains me that there was so much more potential that was just not accounted for by the writing team.

Cristina v the voice actor for ladybug/Marinette said that they haven’t worked on for the voice acting on season 6 because they’re are working on another project for miraculous which might be the new special.

WE STAN MIRACULOUS!!!!!

I remember Miraculous was so big around 2018 - 2021 but there was just too much of a wait for season 4 that the fandom just left not to mention how bad season 4 was. Season five completely ruined Adrien because the writers only care for Mari-sue or trying to make us like Zoé ( who is so irrelevant 😒 ) and not about actually making a good story.

Give me a week in the writing room and I can turn that ship around. I have ideas that can give it the revival it needs.

This is why we have fanfiction writers. We'll bring back the Miraculous Glory days back!

omg i was thinking abt the fandom that died like the whole month. i think it’s because everything in season 5 was just all bundled up together and rushed. like everything is all at once. it’s also like so emotional at season 5 like istg it’s not even a kid show anymore lol. i think they did that because they know that teenagers are watching it. but it doesn’t hit different anymore-

Maybe it's cuz they take forever to release new seasons. Even if it is dying, I will still watch it no matter how long it takes for the new seasons to come out. It's one of my favorite shows and the only one that hasn't ended so I'll be waiting.

Because my MARICHAT DREAMS WERE CRUSHED OK?? man..welp time to go back to tumblr art and fics...

I hope it won't die

Really, the fandom is dying due to release schedule. Over anything else, that's my biggest take away of it. I found the show on Netflix right around lockdowns in 2020. I'll be honest, I was itching for something fun and uplifting to watch, something that didn't really require a lot of braincells on my behalf, dealing with covid, a fast-paced work environment, that lockdown period where there was absolutely no work, the stress of having loved ones experience anything covid related -- mine was that my husband get ("non-covid related" (Nov-Jan 2019/2020) pneumonia, and everything else going on. I actually thought to myself, "an animated kids show might do the trick," and found this, on Netflix. And it was fun,. and great. But the second-most thing that really sucks about it, is the writing. So, on one hand I love how simple the show is, something that you can put on and fold laundry and wash dishes to, it's great for that. But 5 seasons, over 100 episodes, and it's nearly gone nowhere. The writing itself is just bad, and I say that as a person well into early adulthood, it can be very disappointing. Coming from someone that absolutely loves a few of the filler episodes, I think my favorite is "Frightningale". Sometimes the series just tickles me right, I love the highs and I love the lows. But them being poorly written doesn't help. Circling back to the original complaint, season 4 was, to my knowledge, was released in 2021, a year after Covid started. I wasn't too hurt by this, and I know Covid pushed everything back, but that season aired an episode, sometimes three episodes, every single month and then wouldn't release an episode for 2-3 months. Sometimes it was once a month. It just absolutely sucked. Season 4 and season 5 aired throughout 2021-2023, with wild various instances of release dates. I didn't care that it was out-of-order, it didn't really bother me. In part, while it was starting to serialize, I could understand that it might be that episode 4 aired and episode 7 is next. In part due to it's unsterilized nature and in part to me just really enjoying any content my poor peasant self could look forward to. For a show that normally starts dropping episodes in June, and for it to Drop S6E1 after S5E31, even with the Special, it's so gosh darn far away. And other things are taking my attention, I simply care less for it now. And that sucks, because I honestly just want to watch the show. I like how the show, the music, can draw emotion, I like how the animation can display textures of fabric or something stupid. It can be quite enjoyable. But even like, with Invincible, while I want the creators and animators to take their time and give us something good, the long wait time is very frustrating. It's only natural to lose interest. And like other fans have said: they've grown up throughout the time the show's taken thus far. I feel bad for everyone that works on this show, because it simply isn't the powerhouse they wanted it to be, that it could be, that *I* wanted it to be. It could've been great, but the feeling you walk away with the most, especially on the long wait times, is disappointment.

It’s BEEN dead to me since the end of S3 😂😂

I still enjoy the fandom but when it goes on break I be reading or writing fanfictions & making MV’s. I can understand people dropping the show and it is very frustrating on going back & forth with unordered episodes. Seeing how the original genre of it as an anime or comics it was aimed towards young adults/teens with it being darker. I can see Adrientte breaking up due to Marinette keeping the secret. It will set people off but I mean that’s part of life where people break up. However they will get back together & be stronger from learning from their mistakes. The movie I enjoyed it but only 2 songs did stick out to me in the French dub. I have seen it here & there in French, European Spanish & English. It being dragged on did feel like it took too long & I have seen other shows where the characters & plot pick up in each season

Goofy fandom lol, I stopped watching halfway through season 5

You made good points. Honestly, it was only recently that I realized that I've drifted apart from miraculous. Ofc I still love the show and I'm going to be on top of the new season when it comes out, but I can't bring myself to rewatch it all.

It's really not dying,the hype will come again when we get s6 and the new specials.And in my opinion the s5 finale is pretty good,sure it has some flaws but good overall.People had rushed season 5 and that's why we got so many bad things like the animation and some of the writing,so we better not hurry them up again and have patience.And also the last content we got for miraculous (The reverse Paris special) was veryy good,and you can tell they had enough time to finish it and write it corectly because it was announced after it was finished.

I've been a fan since I was 6 watching season 1, and I waited for LITERALLY 8 YEARS for the reveal and all they've given us were some alternate timeline stuff? I'm kinda disappointed in ZAG and Thomas because I was hoping for it. We got it in the movie, why not in the show?

Lowkey probably because the fan made stuff is so much better than the show. Its been so long since we've gotten what we wanted fully out of the show that we just turned to the fan community for substance. I'm sure if the next season actually had good stuff, people would come back because it would actually give us what we wanted or needed but then it would feel like all these episodes were for nothing. That we waited so long for anything at all and that all the seasons we spent waiting could have been cut in half. Its really just that it would be better to do it ourselves, and because the fan made stuff isn't canon, we don't put it in the same category or directly reference the actual canon show when talking about it. Even further, as fanon stuff gets more and more removed from the show, what's the point of watching it? It isn't as good and fanon stuff is more thorough so it's like people don't need the canon to be interested anymore. When the show continues to be soulless and not give us good stuff to watch eventually the fanon stuff will be nothing like the canon, making it useless to watch the og, but also the fanon content won't be tied to the show anymore because of how different it might be at some point. Its like the sims and mods. So much stuff we fixed with mods because they sucked and only when the game actually implemented some of the modded stuff did we let go of the mods we used to supplement it. lol.

honestly i think the reveal would attract more viewers especially if there were to be a season or so afterwards which show their life and their relationship knowing they are ladybug and cat noir, it would make things more interesting, they shouldn't keep dragging it on

I'm still excited for season 6

i am not leaving the fandom at all, i am staying right here, for season 6.

I was just listening to miraculous besties 😭

you wanted the reveal in season 5? as soon as lila was kicked out of school, it was clear that monarch would be defeated and lila would be the new hawk moth. OFCOURSE THERE'LL BE NO REVEAL IN SEASON 6, 7 OR 8 IF THEY MAKE THEM SEASONS! it's clear that there will be no reveal until the end of the show, when lila is defeated! the fans need to stop trying to force the creators of the show to make the reveal so soon! they'll keep making the fake feveals happen for luka to solve with sass! the reveal won't happen until the end of the show! if they made adrienette happen just to end it next eppisode like nukanette, then the fandom will mostlikely end! and I don't get how people say that the hate the show, and then just still watch the show, what's up with that? just stop watching the show if you don't like it!

The thing that I don’t like about the show is that I really liked the romance part of it, but it started to get repetitive and boring. I wanted to know what was gonna happen between Marinette/ladybug and Adrian/CatNoir, but their relationship isn’t progressing at all. It was so interesting to me in the first 3 seasons but since I finished season 6 I’ve noticed the story will get really interesting and then go a complete different direction. It’s like the shows just going through a loop. I know the show is about the super hero’s and them defeating shadow/hawk-moth, but the people making the show need to realize that the relationships in the show are important too. I literally binged all 6 seasons within a week because I got back into it and was really excited to see what their lives would be like or if Marinette had confessed, but after that entire week wasted I feel like they are holding this off longer than needed. (Still gonna binge it again tho once the new seasons come out!! I’m still really excited to see what their relationship will be like, maybe just a little less excited than I was a week ago. 😅🎀)

Watch the show get canceled after Season 6 due to the fandom dying.

I do think when season 6 airs it probably will get a lot more hype IF it's actually really good

Hope lazy is doing okay and Hope you the editor and current host of the channel is doing well ^^ and I'm curious if there's plans for videos about other shows and stuff. I'm new subscriber

the show was thriving in season 3 during Chloe's redemption arc because people really wanted to see Chloe as a superhero and good person. people who hadn't watched the show before started to watch it and it was really thriving, but then they decided to ruin Chloe's redemption arc. they decisions they made with Chloe just frustrated everyone and lots of people just stopped watching. Season 4 was incredibly juicy, especially when Luka found out both Ladybug and Chat Noir's identities, but then they ruined it again by making him leave for an entire season and so on.

No bc 2021 era was THE best era for miraculous omg like I literally git back to the show after years of not watching it and after 2021 I became obsessed like the fandom was actually so amazing and sweet instead of toxic and disappointing..good times.

FONALLY SOMEONE AGREES….OH MY LORD

Cause like i’ve been a fan since circa 2016 (or whenever it first aired in Australia) Season 5 is when i starting falling out with miraculous and loosing interest. The whole thing with Adrien and Marinette getting together in season 5 before the reveal threw me off cause even though it was something i wanted for so long when Adrienette got together it just felt weird. I feel like miraculous has been dragged on SO LONG too I’d honestly be happy if the reveal happened sooner and even if the show ended sooner.

I have been a committed fan for 9 years and that shit finale is what they give us? I hate how they ended Gabriel how they literally left Adrian out of it and how annoying and how much I hate marinette is why I’m leaving this show. Plus I can’t get over how bad they did Chloe and how they just replaced her with Zoe like wtf. It’s just sad how bad it turned out and why weren’t the episodes in order? They would literally spoil everything by skipping episodes. This show is absolute trash and I am so sick of it My opinion btw

The only way this show can be saved is if s7 (or whatever new season is next) actually makes Adrien figure out the truth with his dad and have him have conflict with Marinette. And the reveal needs to be done right (no more what if scenarios).

The fact that he’s saying Miraculous is dying when he has the word Miraculous in his channel and makes an entire video about why when no one asked

I think the reveal will happen in season 7 because I think the writers said that it’ll happen in that season so I’m more excited for season 7 than season 6.

I just dont have the strength for another big villain. Ugh.

Honestly, they're just milking it at this point. Season 5 (or what I saw of it) seemed very rushed. I haven't kept up with it for a while, so forgive me if this is season 4, but it's so weird to me how all of a sudden Adrien just dropped Ladybug and was head over heels for Marinette. Like, you don't get over a major crush that quickly. And what they did with Adrienette... well, I'll say it how it is. It's extremely cringey. I used to be a major Adrienette shipper, but they just made it so sappy, and idk. The flow was completely off, they don't express emotions properly, and this is dragging on for way too long. It's also dumb that they're just now starting to make it more mature. Like, it went from Y7 to like, is it PG-13 now? These topics are definitely too dark for kids, and extremely hard to follow. Also, still not over the way they threw Chloe's redemption arc into the trash. They need some better writers, and frankly, I think Thomas should be fired. Lol 💀 Like, bro made a self-insert, with his whole thing being that he was mad that he wasn't recognized. Pick me boy attitude. And the fake out reveals are terrible too. Like, it's so bad how they're just like, "They find out each other's identities and the whole world ends." A tad dramatic. I love Cat Blanc, but we didn't need another episode like that. I'm a fan of the old Miraculous, not the new one.

A lot of people left after season 3/4 due to poor writing decisions and mishandling of characters. Along with season 5's controversial ending and Thomas being kinda problematic. And the lore is so confusing and hard to follow, it's kinda difficult to watch passively. Not to mention Cat Noir's terrible treatment, Marinette being a borderline Mary Sue, the dissolving of other love square ships, and the fact that we still haven't gotten a reveal despite adrienette being together. The show is objectively bad quality and subjectively frustrating to watch.

You raised some valid points! Hopefully, Season 6 impacts positively the show and alleviates the main complaints of the audience. We'll just have to wait and see.

Honesltly I stopped watching this show when I was 15 because I had to focus on school since I was failing everything and I just saw that they were getting more seasons out without actually watching the episodes and now being 20 YEARS OLD they STiLL haven't given us a reveal after all these years and honestly I think we have lost the show because of profits , they are just trying to milk the cow until it's dry, it truly is so sad. The movie is the only thing decent that this franchise has put out since the first two seasons. I wish miraculous still had the same genuinity from all those years ago , I find it so unfair.

It turns out Thomas Astruc is a stalker himself. He obsesses over his ex-girlfriend whose name was Sabine That's why stalking is portrayed as a good thing in this show. Because the only people to ever think stalking is okay is if they were stalkers themselves.

I think the show could easily continue with their identities revealed if they make the plot interesting enough. Have them working together and navigating their relationship. I see no issue with that. Been watching the show since the _very_ beginning and I’ve always said that.

I am literally so upset that miraculous is dying. This has been my whole childhood. I love it so much. It breaks my heart knowing some people bailed on everything. People hate it. 😭😭 I'm so upset.

The entire story of Miracolous could have been told in one 24 episode season.

Same. I am really not expecting anything anymore from miraculous. Buttt I am still gonna watch whatever they release since I kind of got attached to it already and it made me laugh for those times when I was down *23 yr old sniffing.* So yeah, it had so much potential but it just went downhill. I'll stick around the show tho just to see how it goes.

The problem with the love square that I didn't see mentioned: Adrienette happens. And Ladynoir are just friends. And there's no reason to even HAVE the reveal anymore, there's no tension, no desire to have that reveal. So we wasted 5 damn seasons of will-they-won't-they only to have it wrap up in the neatest little bow that kills any further plot. Like what was the POINT of the love square or these five seasons if we could have just had Adrienette happen with no hiccups and Ladynoir were fine with not revealing their identities actually? Why couldn't we have this from what s2 or s3 on? What the point man?!

Y'all need to calm down and smell the roses. Of course the reveal is going to take time. I liked the ending, only critique I have is that it wasn't a dramatic eye opener for Adrien, which would have been cool fanservice but it's clear that the ending sets up for a crazy season 6 with a really interesting premise and Adrien being left in the dark is the only way to do that. I think what they are trying to set up for Adrien and Marinette's relationship is going to be the kind of angsty reveal we all only thought would go canon in our wildest dreams. Imagine if the reveal happened in the season two finale. We would miss out on the entirety of Marinette's backstory with her anxiety, Marinette wouldn't be guardian, there would be no love square flip, we would miss out on so many cute and cool moments of the show. The love square is a cool concept and I think it was a good decision to take it slow, because once it's over they can't go back, (In a few seasons everyone will be grateful they have so much love square content to get nostalgic about.) and it's the main concept and draw of the show. Most cartoons would end with a reveal like that. We're already so lucky to get a unique cartoon like this one in the current censorship heavy era of kids tv. This is a love story! For kids! Done in a very mature way, most of the lessons this show teaches are brilliant, and it actually has moments where they are obviously in love, not just in 'like.' They kissed willingly. That's a show ender for cartoons and this one just treated it like a season finale. Miraculous is a first of its kind in many ways, and is incredibly ambitious. They are taking the blueprint and burning it on so many tropes and I am living for it as someone who loves cartoons, it's just so refreshing to me. TLDR; Be grateful you even get this much youngsters, I was in the DP nickelodeon trenches for years. 🥲

I honestly just got back to rewatching because my other fav show The Walking Dead The Ones Who Live has ended(ik that’s a weird mix) but I’m just waiting for the next season of miraculous.

HELLOOOO I really hope this isn’t dying after all these years

And to be honest I don't know if I'm going to watch season 6 all the way through If we don't get a reveal I watch this show from the very end of season 3 when the last episode were on and the declined the show has been sad to say the least hopefully they can fix it in season 6 but I don't think they're going to fix the amount of damage they did in season 5

It won’t be dead anymore when season 6 starts to be released😭

I completely lost interest midway through season 5. Then I saw how it ended, and I dropped it from there. It's really sad because miraculous actually had potential and I'd been watching it since 2016. They completely ruined the show with the amount of romance. At this point, the show isn't even about Ladybug and Chat Noir defeating Hawkmoth, it's about Ladybug and Chat Noir revealing their identities and falling in love. It's like the writers completely forgot the main plot of their show and just rushed the ending of season 5 when they remembered. I honestly don't know if Miraculous can be saved after all this. It's absolutely pathetic and I'm so glad I've moved on to better shows.

Honestly it's been dead for a long time, especially since the end of Lukanette and Adrienette began :(

The spoilers of season 5 totally ruined it for me. I was on the edge last year waiting for the episodic release in Hindi or english dub ... but damn spoilers. That even if i have the time i just dont wanna rewatch the whole s5 its like , a burn out for me. But seriously yesterday only i was remembering the old times of miraculous fandom and now seeing its decline. Seeing my interest declining in a span of a year is just sad

honestly season five was js so messy. I was waiting for major things to happen (like the reveal) but it never did. I honestly don’t even know anymore. but like I’m still gna watch it cuz ykkkk

I’ve been so excited for season six, but after seeing what’s gonna happen now that Lila/Cerise has the butterfly miraculous, I’m actually kind of (really) disappointed. Like I’m not even excited anymore and it’s so sad because I LOVED season five

5:37, which episode and season is this on Netflix, and Disney?

Idk I’m late in the game and season 5 is what got me hooked. (Yes I went back and watched all the seasons afterwards) but I think we are all just waiting to see what happens in season 6. I’m personally already tired of waiting for new content.

Im too hooked on the show to give up on it. I really bloody hope they do some justice to the romance story line and adrien's character development in season 6 😭

🪦💀

So true! Season 4 was definitely the blowing up point I started watching when I was like 6, because it was on TV and I used to watch about 10 minutes of TV before school Then in 2020 (I was 9-10) I started getting interested in it again, at first I watched it alone cuz I was kinda embarrassed about watching it😅 I thought it was a kids show Then when I heard everyone else, including my friends were watching it, I started talking about it more openly. I can remember in 2021 it was the ONLY thing I watched.

😭✊ I think that Adrian will figure out the Marinette is Ladybug because when he loves someone he suddenly knows who they are under a mask . Everything is dying in 2024😭

Same. I loved S1 and s2. S3 and S4 had more lore than the first 2. (S1 & S2 always had the same pattern of someone getting akumstised and then ladybug saves them) (While S3 & S4 was giving more stories about characters, new super heroes, more background for Gabriel). I was looking forward to s5. But the releasing of the episodes were sooo messed up. They didn't release it chronologically which made everything so confusing!! I had to Google what order I was supposed to watch it in. And it takes forever to release each episode too. I would like to watch it in either English dub or french dub with English sub, but their first release was always Portuguese. I personally don't like how it sounds plus because of how fast Portuguese is spoken, the English subs go by crazy fast too. Both Marinette and Adrien are just so stupid for 15 year olds. And it's like really romantic? But also super cringe!! And whenever their identities get leaked, they just can't hide their knowledge about each other which is why hawkmoth..shadow moth? Always ends up winning and Marinette and Adrien need to get their memories erased/someone goes to the past and stops anything from happening(Luka)

I think i definitely prefer the movie series now over the show

Thomas Astruc and miraculous ladybug writers are Incompetent & Out of Touch

Astruc always gave off "guy who peaked in high school" vibes. He tries to appeal to his army of ass kissers who clearly don't care about anything other than their milquetoast main characters having their unappealing romance, but at the same time he refuses to develop anything else that will take eyes off his biggest selling point, so he doubles down on it and everything else is irrelevant.

2:14 😭

Bring back season 1 and 2

When is Lazy returning?

0:35 that will happen in season 3456789 😁

I'm actually really excited for season 6. I'm really interested in what they do with Lyla now that she has the butterfly miraculous. The most annoying thing about the show for me is the waiting and not knowing when certain episodes are coming out and in dub. I know the dub doesn't matter to a lot of people but I like hearing Christina's and Bryce's performances so I'm willing to wait for it.

It should've ended at season 5. Happy ending. I'll no longer be watching. At this point it's just them milking the cow... 🚶🏽‍♀️

Season five finale might be the worst finale I’ve seen ever. Gabriel does not face any consequences and get to build a statue in his honor. What a joke of a finale miraculous writers are more stupid than the CW writers. I can’t believe I have found a writing group that is worse than the CW

Here a theory I think that Adrien will join Lila side when he figures out that his father was shadow moth and will hate Marinette for lying to him and in season 6 Adrien or Lila will like tell everyone the truth about Gabriel being shadow moth and then Marinette will be alone by herself fighting villains .

I think it's pretty far from dead. We're getting at least three more seasons, the Paris Special was among the best content in the series and there's gonna be the London Special in a few months.

guys the winx club Reeboot is gonna take all the fans and idk if that's sad or good because I like both 😭😢💔💖💖

Thomas is without a doubt a HORRIBLE writer. Heck he even criticized our opinions too!

❤️

OMG ONE MORE MONTH UNTIL LASY IS BACK!!!!!!

I'm already decided the movie is the canon of the story and not there series even Thomas astruc or the people supported the series

well, jeremy zag is going to save mlb and he will be better than thomas astruc.

It won't answer the question; Do you think the show is dying? but still is related to it. What bothers me is that A LOT of heroines have similar names. Ladybug, Ladydragon, Ladylion, Ladybutterfly. It's repetitive and lazy! Wouldn't it be fun if the Lion heroine name was in african? Wouldn't it be cool if the insect one was called Miss butterfly? Maybe i'm exageratin and i'm sorry but this annoys me a little 😠

no because it’s someone gets akumatized and then they fix it, not very interesting tbh if it’s every episode too

Imo... The s5 leaks ruined the show for me when I saw them I freaked out

This show was always bad