New data reveals Australians are gravitating to 'feel-good' brands

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Күн бұрын

New data shows Australians are gravitating to feel-good brands and marketing.
Speaker and Author Amanda Stevens has joined Sky News Australia to discuss the latest consumer confidence data.
“Even though consumer confidence is low, it's actually up significantly on the same time last year,” Ms Stevens said.
“So, when we dig a little bit deeper into the data we're seeing, given the cost of living pressures, interest rates relatively consumer confidence is quite high.
“We're certainly seeing that smart marketers are really dialling into the positive messaging, feel-good nature almost sort of escapism … and those kinds of themes and messages are really resonating with consumers right now .”

Пікірлер: 20

@madddevil1 12 күн бұрын

I call BS on this .... Australians are making purchases on what they can afford...feel good purchases don't even come into it

@user-en9jk8rf8v 12 күн бұрын

Ye, visit your local salvo or op shop and see for yourself, not only do they buy feelgood brands, they also don't use them often, hence why so much ends up at op shops

@positivepawpaw7564 12 күн бұрын

PROPAGANDA

@SquidkidMega 12 күн бұрын

I grab the cheapest thing off the shelf….it’s not rocket science

@user-en9jk8rf8v 12 күн бұрын

The finite landfill, thanks you

@anth5189 12 күн бұрын

OMG these people are full of it and totally clueless. I have never been or heard of anyone ever being asked anything. So where do they get this BS from? I know no one who is confident with the present disgusting state of the country or world. As most of peoples finances are going in fuel and bills, no one has money to spend.

@daveo3122 12 күн бұрын

The only confidence I have is that politicians lie consistently, with covering aid from 'news services', and between the 2, this country is going to an extremely dark place for the majority.

@KIA-MIA-POW 12 күн бұрын

Like the polls, surveys are usually wrong. Who has ever been stopped and asked to contribute to a poll or survey!

@_wokeweaklingscryoverwords_ 12 күн бұрын

No amount of artificial crap will make you feel good.

@user-xo4rx8ov5o 12 күн бұрын

Yep Kmart and home brands

@filop 12 күн бұрын

Yeah I get all my Amarni from The op shop.. also, this woman is a B S Artist

@user-gw7dv1ru9w 12 күн бұрын

WHAT LIKE COCAINE..🎉

@bdk88 12 күн бұрын

JAMES MORROW YOUR TIME IS OVER AT SKY. Commentary around US university protests was a disgrace you have lost the viewers.

@5flapjacks468 12 күн бұрын

And now for something completely different....Jesus brings us comfort. Jesus brings us joy and hope, knowing that He removed all of our sins at Calvary. If you need some teaching on the matter, the you tube channel, 'faith cometh by hearing' has a fine teaching series titled, 'change of mind' which helped me understand the matter.

@user-rc1fi5gz6g 12 күн бұрын

Souza, liberty bell starts playing