Traditional design education is too narrow. Don Norman advocates a broader perspective for design and designers.
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@UXNOW4 жыл бұрын
Hi, Don! I have read so many of your books and articles that I consider you an old friend. I loved this new video and it's content like this that inspires me to be a better designer. Thank you and stay well! Greetings from a great admirer in Brazil.
@mordor4234 жыл бұрын
Your channel looks very interesting but looks like it's in Portuguese. Do you have translations on there?
@newyonface3700 Жыл бұрын
don norman really gives the designer the purpose to explore the design beyond the aesthetic and businesses
@ShayneCuffy4 жыл бұрын
This is a powerful message that may be misunderstood by some. I’m behind this way of thinking about DesignEd for all. Thank you
@pavithren4 жыл бұрын
Thanks for this video @Don Norman - I am feel reassured after watching this. I'm currently on the path of Inclusive Design for Privacy and Security, it could be considered somewhat a complex socio-technical problem!
@hederssantos53242 жыл бұрын
The best Video! I've been in the designer market for a long time, often studying for myself and looking at new horizons. The challenge of creating specialized schools is how to create assessments and concepts.
@CristinaGuedes4 жыл бұрын
It would be amazing if I'd had theses classes back into University about service Design, UX design and so on... Don, you are amazing, thank you!
@newyonface3700 Жыл бұрын
the fact that its difficult for the people to understand who haven't read his book yet or its simply difficulty for the one who isn't that detail oriented
@jerryldavis18232 жыл бұрын
I get it now . I understand design now . I used to think that design is a particular thing . But now,further exploration has taught me that design is everywhere and the world's runs on design. Design is inclusive
@nofavors4 жыл бұрын
All the "new media design" graduates should listen to this. UX is design. And you need to be a systems thinker, not a visual or graphic designer wannabe UX Designer.
@lalitdas46064 жыл бұрын
Keep it up Don. We look forward to more.
@karenfoo53094 жыл бұрын
He's partially correct. Not all design schools in the last century focus only on products that are good to look at and good to hold. We were taught user experience and user journey at college. I had taken an elective on user interface and that's in the last century. And that was in my 1st year. I did product semantics also in the 1st year. #donnorman #design #servicedesign #userexperience #userinterface #ux #ui
@DesignTeamBr4 жыл бұрын
As always inspiring for us designers around the world. Important reflections on how to evolve education and think about design. Thank you very much, Mr. Norman, for sharing your vision once again.
@zahranra11 ай бұрын
Don, I’ve been following your ideas since I started teaching software engineering and I echo your voice is the technology in itself without domain knowledge might be similar to math, physics, chemistry and biology, hard sciences. We need to combine it with art and media and other domains to make it useful.
@cajurodrigs4 жыл бұрын
Designers are the ones best equipped to do this because we are one of the few graduates that put the user in the center of the project when we are trying to solve a problem. But why not do this in any professional area? I don't get why doctors, lawyers, librarians are not trained to be UX professionals. I believe in a future where no one is a UX 'designer', anyone multi skilled in any speciality could be applying UX processes.
@rossomario49084 жыл бұрын
Inspired me a lot! the design is the appearance of the meaning and result for those communications .
@goldenmath40912 жыл бұрын
It's a holistic thing, and yes a wider grounding certainly helps,but the essence should be in the design education, and thankfully future design is now a wider area of design Being humble has a greater reward later in life
@insolvofreelancewebsite90014 жыл бұрын
A really progressive view on how things work nowadays. I really hope that eventually many people will start thinking the same way.
@Bcfgvvvv4 жыл бұрын
He explains well that’s why he is a good designer
@MrZeromus893 жыл бұрын
I am a Software Engineer with experience in gaming and web development. Which steps I can take in order to shift from engineering to design? Take some Design course, maybe? Thanks for your attention
@fabi125674 жыл бұрын
So many thanks for those arguments and influence.
@DavidEdwinMeyers2 жыл бұрын
I love Mr. Norman and reference him more than any other UX individual in my classes but his review and opinions about design schools are out of touch and dated. Granted, some schools still have not adapted, but the top schools certainly have - they teach you a lot "about the world." As well as deep dives into the psychology and the motivations of users. Much love Don.
@LennyMirandaJr4 жыл бұрын
Very inspirational! Greetings from Peru.
@TimReiser4 жыл бұрын
⏩⏩ That’s what forward thinking is to me. You are such a progressive mind for decades now… 💡♥️
@uditmaitra4 жыл бұрын
Very informative.
@montevideo-97062 жыл бұрын
You sir, are speaking truth. Thank you
@ikalennyy69864 жыл бұрын
Thank you. But I feel that until the time that graduate “design” programs won’t consist of just majority of former art / graphic design undergrad wannabe designers students looking for a career and the subject won’t be mostly taught by the CHI-paper spewing academics without much practical experience in the field, we won’t see those changes he wants to implement. Only after the design education will be free from being hijacked by those will we see the need and demand for the real design thinking and design doing.
@commentator87794 жыл бұрын
Ok, I'm in. How/where can I learn that 21st century design?
@flipzoso4 жыл бұрын
"Systemic Design" practise and the RSD symposiums (relating systems thinking and design)
Yes and yes. Do we call it circular design? When I think of designing it's designing for the collective.
@flipzoso4 жыл бұрын
We call it "Systemic Design"
@pavithren4 жыл бұрын
How about Universal/Accessible design?
@flipzoso4 жыл бұрын
For those interested, this approach is encouraged via systemic-design.net
@ai.tintin4 жыл бұрын
The Father of #ux
@bohdankisil29054 жыл бұрын
А 5 min speech worth hundreds of hours of courses
@jwsc95782 жыл бұрын
Designer should be a good problem solver first.
@Cruz0e3 жыл бұрын
fix the links on your nngroup com first, misleading, and super annoying, your "video" links are not links to videos they just open up an other article in your own website, a website designed crap like that comes up on my phone It gets blocked by me automatically
@karlr29083 жыл бұрын
Can he just get on skillshare and just talk for a few hours!
@Ivan_Burmistrov4 жыл бұрын
“Design”, “design”, “design”… How this clown can teach us about “design” if he was unable to “design” any usable product during all his long life?
@johnconstable85124 жыл бұрын
he designed all the great experience only apple is able to give its customers.
@Ivan_Burmistrov4 жыл бұрын
@@johnconstable8512 Why did Apple get rid of him as early as in 1998? What Apple product did he personally design? What are examples of products he ever designed?
@longeleven4 жыл бұрын
some people are doer, some are teacher...you don't need to be a great doer to be a great teacher. as long as people enjoy and admit what he said about "design", he could teach them about "design", I guess.
@MrIlleism3 жыл бұрын
How can a priest who never died and resurrected tell you about life after death?
@Ivan_Burmistrov2 жыл бұрын
@Yoy Piur My girl, I am in usability research and engineering since 1991 (30 years, yes) and I know Don's works very well. Relax.