We're looking at a man that's retired for the 3rd time at 85 years old and practically formulated and standardized the basis for UX, which meant taking concepts from Information Architecture (which mostly Librarians were masters of), Cognitive Psychology (which was rather new at the time), Human-Computer Interaction (which was very, very new at the time) and Ergonomics (which had its heyday a few years before). I'd love to have the same heritage and spirit when I'm 85... :) Well done, Don! Keep up the world-changing work!

I think it's the first time Don would say he is the user. : )

Absolutely loved this short video. A great storyteller AND a UX master. I could listen for hours

This is so inspirational in its simplicity! The idea that perception about something that we've grown accustomed to view as undesirable and a sign of weakness can be flipped on its head with building well-designed products is ingenious. Loved the video!

Oh! I love the video, like all the theories of Donald Norman! I include his theories in my classes. I was happy to see the design for the elderly. I have been dealing with the subject gerontopsychology in my classes for 15 years to create designers with empathy mechanisms. This is a confirmation of my work: Students are young and they must understand elderly people …

Love these videos. Thanks for sharing! ❤️

Thanks for your advice, it is very helpful and important. Seems like a whole "blue ocean" of business if we design for the elderly. Design must loose this estigma of "cool and young" to be useful for all.

You’re a master sir! A great mind.

Loved this video. So insightful!

Brilliant mind and soul!

I've always loved my Grandpa's Hugo walker

wow, the youngest talk i ever heard, loved it

So true; in the UK the National Health Service (NHS) produces tons of nasty ugly junk - often tubular & clad in brown or grey pvc - which gets discarded at the first opportunity. How do we make people care about beautiful design and utility in all things?

This is super inspiring, thx sir

Absolutely

That's right, using age to define people is so inaccurate, people's condition is so diverse.

Mechs for everyone!

Someone needs to beat the people with a broom who implement videos on websites that pop out and play as you try to scroll down to read the articles on the same page. BAD UX!

{ Wow no dislikes ? { Perfect } ( Edit : There is only one dislike now . . )

Here's an idea. What if you specified the characteristics of the walker you have in mind and feed it into an AI program. I'm pretty sure one exists that will produce designs to your specs. What with us aging boomers this is a huge unmet need.

Yeah only now I realise walker is sooo badly designed!