everything that made kpop unique is being westernised and i’m not here for it

He's really heavily pushing the westernization of Kpop and this will be the reason of it's downfall. People love kpop because it's different from regular pop so why try to imitate it this much...

Losing the K in kpop is going to be a mistake. Its like losing its meaning, purpose, uniqueness, and all of your work & fans it atracted. Stop westernizing everything, in excess, it can do you harm. I really love the different feel of the kpop music, well old kpop.

This is the worst shift we as kpop stans can imagine. We were proud of being different from the western pop, we were happy being different from pop fans. The k netz are actually making sense for the first time- if he wants to take HYBE groups in that direction, sure he can go ahead. But he shouldn't take the entirety of kpop with him.

Calling K-Pop, Pop, is lame. Like K is for Korean. From Super Junior, Girls Generation, Bts, Stray Kids and everyone in between, the uniqueness of Kpop is the Korean factor language and uniqueness of it. Don’t change it.

As a casual fan of Kpop music, the category has opened my life to Korean culture and the language, so I HOPE it doesn't lose its identity. Unlike Latin music, which share an equal notoriety (and sometimes a great unappreciation due to language barriers), have already originated within North America and has its own lifestyle. Korea is the next breakthrough country (defeating the likes of any powerhouse Asian/Eastern influence) of widespread, international phenomenon through its art and music. So again, I really HOPE they DON'T lose their meaning of origin.

I strongly agree! I became a fan of Kpop specifically because it’s refreshingly different from western music, and not as raunchy & vulgar.

What they don’t understand is that what makes k-pop so appealing to international audiences is PRECISELY the fact that it’s k-pop and not just pop. K-pop is such a refreshing break from the usual western pop we consume, and the fact that it came from a foreign country with a different culture, tradition and language made it even more appealing to so many people. I’m your average western girl that LOVES western girl groups (Flo, Little Mix, Pussycat Dolls, Destiny’s Child, etc), but I remember when I first came across a video of Twice, I was immediately drawn in by their family friendly/cutesy vibe and bubblegum pop sound. It was just so new and refreshing to me. Why the need to change?

As a fan of HYBE artists, I disagree with what Bang PD said about K-pop. The name "K-pop" was chosen for a reason - it's music that is distinctly Korean and has its own unique style. Even RM wouldn't agree to taking away the individuality of K-pop by removing the 'K' or making songs completely in English. Of course, there have been times when K-pop has been westernized, but this shouldn't be taken as an invitation to erase its distinctiveness altogether.

The only thing I know is that the agencies no longer want Korean groups, they die for Western validation, what a big mistake, the last thing I want is for idols and groups to be like Western ones.

Thanks to SM ent. for keeping the kpop sound ♥︎

If Bang Si Hyuk is so bothered about making K-pop universal because it's " _about the music_ ", then the places his artists go on tour should reflect that. You don't gain global recognition by "rebranding" an entire industry, you do that by ACTUALLY touring worldwide and building a good rapport with people all around the world. Sure it would be good for KPOP to reach 100% global appeal, but it is absolutely USELESS to suggest such a change when you refuse to let artists tour the other half of the globe. It was never "about the music" to the begin with, they just want money.

I feel that this may be the down fall of hybe or maybe the entire kpop because the reason people loved kpop was because it was different, unique and not that sexual compared to western music . I hope they may change the decision they made

SM is the only company that know how to push kpop as a kpop, without westernize it ..

I kind of stopped getting into K-pop after around 2018-2019. Things started becoming cookie cutter to me. I only came back to it 7 months ago because of Kai's cover of Rover song. Then I started getting into EXO and their live performance stages from 2013 and on. I have to say the difference for me was hearing the live, power vocal line, Chen, Baekhyun and especially for me D.O. I've never heard raw power with such soul RnB in K-pop before? I know I'm really late to the party and I have like 11+ years of EXO content to catch up on but I've always gravitated to live, RnB vocalists. Hopefully the next generation can produce more of this type of music. Because dancing hard with fireworks and lights are all fine. But for me nothing beats an acoustic, guitar, piano with, live, power, soulful vocals to command an audience.

If k-pop songs become more westernized , the k-pop fans escpecially korean fans , they will be dissapointed or even mad. The korean lyrics is what makes k-pop different from the west. In a few years , if most k-pop songs are fully in English, people will lose their love for it and will be a big mistake. I don't really want to bring other countries into this but, listen to the c-pop and j-pop etc. songs, their songs are mostly in their country's language.

Kpop MUST remain kpop and keep its identity.We love kpop just because of its unicity and characteristic,

We should just have a 2nd gen renaissance... you know, when everyone had a distinct sound & concept

Thanks to SM for keeping kpop sound

I think the best thing they can do to spread the popularity of Kpop in the US is just tour to more states instead of just performing in the usual (LA, Chicago, NY). And doing fanmeets here would be even more awesome

I really want the 2nd generation concept back and will be fully embracing it when it does, I'll forever love 2nd gen and never get tired of it 🥰💙💙💙

i don't think that he realizes that if he removed the k from kpop, every single group would compete in a regular pop category... that category has a huge competition, such as lady gaga, taylor swift, harry styles, ariana grande and much more.. not a single award would ever go to a kpop group in that category

the second gen concept come back i LOOOVE it

Bang PD aims to increase revenue by broadening global reach, potentially risking the authenticity of K-Pop. The genre's appeal lies in its clean, non-explicit lyrics and dedication showcased by artists in their music, dances, and performances. Despite this, the focus seems to shift towards financial gains, which is disheartening for fans. In the end, it appears that the primary objective is to increase their profits. Very Disappointed!

As an American multi-stan, I hope to gawd that KPop doesn't turn into western pop. Yes, I love when groups sing in English or provide a few songs that appeal to the western market, but these groups are talented artists who deserve to be loved for their own unique flavor. That's what drew me to the genre in the first place. Also, although my ults' times away because of the military are hard to get through, I don't think that being exempt from service would be the best thing for them. I understand that those who don't serve can be looked upon harshly by some of Korea's citizens who resent the favoritism. There should, however, be special accommodations for idols, who have to suffer from severe invasions of privacy and decency.

I always look at enlistment as like when a sports athlete gets injured and someone is pulled up to fill their spot. These groups have a chance to make an impact while the injured player is out. So it’ll be interesting to see who can thrive in that environment. And even if they get bigger concert venues, Korean concerts would still be the most boring shows. Don’t sing, don’t dance, just sit or stand there and wave their light sticks in an orderly fashion. But here’s the thing about the losing the k (or not) in kpop. No matter what they do, some people just aren’t gonna check out these groups coming out of Korea. Like yeah, sure, someone releases an album and performs a song on the today show. That song may get a boost by the inter crowd, but 99% of them won’t check out the album. Even Monsta X’s first English album that still attracts international listeners… a lot of them aren’t checking out their Korean albums. So unless they’re just gonna sing in English… keep the k in kpop and thrive in that. People like Bang PD are going to be the reason kpop dies in the west.

DO NOT WESTERNIZE KPOP ANYMORE THAN IT ALREADY IS!!! Why are they trying to kill it? There is a reason I dont listen to American music and it is because it is vulgar, nothing but drugs and sex, at least KPop puts the POETRY back in their music even with themes on sex. That is why I love it.

Lets give applause to EXO who have been giving us quality KPOP music since 2012 non stop. Hopefully they will continue to produce music in 2024 as well.

I don't think kpop needs to be pushed to be westernized more cuz in the last years kpop has already dominated the world charts. Bts already proved as a huge group and other groups also are constantly being recognized in western market and award shows. I agree with everyone that say kpop is good on its on with korea being the base of it. I too wouldn't like it as much if they desperately try to shove it into western music industry

There's a reason why Suga's Daechwita is a hit song. Because of its Korean melody and vibe.

Ok but i really love and will love the 3gen time of kpop

Nooooooo as a Westerner (United States specifically ) that is not a good idea!!!!! I feel in love with K-Pop because of its uniqueness!!!!! He's making a mistake of removing "K" from K-Pop! that's the main reason why I am a fan 🤧🤧🤧🤧🤧🤧🤧

I love Kpop because of the uniqueness that attracted me. Changing it would make it loose its spark. Sometimes not everything should be the same.🤷‍♀️

Just give us English subtitles in every content and we will be happy, music can stay as it is !

I think South Korea building an arena for concerts/events etc is a great idea. We do it all the time in America it helps bring in revenue to whatever state or city that it’s in. It also creates job opportunities as well as business opportunities. This could also open up the chance to host big sporting events such as nba, nfl, ufc, boxing, soccer etc. It could even bring more western artist to perform there when going on tour. But the most important thing is that South Korea gets more recognition and could very well boost the economy.

What is really needed is different concepts that is uniquely Korean. Example: what Dreamcatcher has done by infusing rock, metal into Kpop. G-Idle bringing a bit of punk rock and rare species of an all girl rock band like Rolling Quartz. We also need more talented vocal groups and not just eye candy. Also how about a massive proper music festivals like Big Day Out, Coachella or that matter Woodstock but uniquely Korean. You can even beam live online as a pay per view. Also a show to highlight self made, self formed groups, that will be interesting. Anyway dropping the K from Kpop is a bad idea and this is coming from a non Korean fan like me. Also i do not understand the language but the songs are still pleasant to listen to.

I just want their lead songs to have an English version to sing & rap along with. Help them get pop radio play. They can still have a full Korean album & keep their style. They don't have to Americanize their sound. Aespa "Spicy" Ive "Love Dive" & others would definitely get radio play if an English version was available. The English versions should be extra tracks on the USA release cd, not a digital download only.

Fans love kpop for what it is. Pushing it to a different direction may be beneficial for some but for the whole of kpop???...it wouldn't be pop without the k. Branding it as Korean rather than just pop is essential for them to reach a wider audience and having other people appreciate what Korea and Korean is. KPop is as it is because of the labor put in by the older generation. Bang and other companies may be thinking more of bringing home the money rather than having to share the real talents of their artists. Having to disregard the welfare of their artists too such as overworking them, having multiple comebacks each year and so on will actually harm the artists rather than having to showcase their talents. INVEST in your artists. Show everyone what they got rather than having to let them sing beyond or under what they are capable of. Look at the older generations...they might have lost some members or have gone on to do solos but they are still legendary. Artists now still look up to them. Why? Because they get to see longevity in their chosen careers while having to enjoy it.

The k doesn't need to be removed😕. It is not even necessary

Kpop had a uniqueness to it that got to me because I couldn't stand how oversexualized most of the western songs were. I've noticed that since it became global, it has lost abit of it's touch and hopefully it does not lose that unique vibe that makes us love it sooo much.

So many kpop fans turned to kpop because it's different from the western music, not only the language, but the attitude, the content, the visuals, fan oriented vibe in general, why oh why these wealthy producers only think about short hand success in the west and don't see the eventual and inevitable downfall in its popularity if k is dropped off??

K-Pop is slowly just becoming Pop.

I dont understand!? Why do some pepole feel the need to change kpop? it is amazing as it is! and I dont want any changes!!!!!!!!!😢

I started as a kpop stan three years ago, I started stanning BECAUSE of the k in kpop. It's different from music, music videos, etc in the west. I don't want kpop to lose it's identity, otherwise it will become redundant and boring REAL fast.

The thing is many people are not thinking about what Bang state about removing K from Kpop....for me that isnt of the literal sense but more metaphorally...He wants Kpop to break the barriers of just ( being the niche thing that many persons say kpop is) and promote themselves to appeal to more than just fans within the music industry. ( music sounds is ever changing and many dont understand that Kpop will change also, and has being changing for awhile now. Im sure the groups now dont have the same sound as the 1st and 2nd gen....all music changes to keep up with the change of times and audiences).... What Bangs suggest, it doesnt mean everyone will have to agree..( he clearly states in past interviews he beieves in democracy)...so everyone have their own voices, are allowed to speak it and make their own suggestions and decisions. But if this route that he speaks of eventually becomes successful if its realised by Hybe....hope I dont see other fandoms bring them down, for having a more Global outreach and presents when their group's and artist are dominating International charts. He says this as many in the Industry still dont take Kpop serious as a legitimate genre and like it or not, Western validation is the most highest form of musical recognition an artist can have as thats where the money is and higest recognited musical awards are....many Kpop fans are locked in their own minds and dont understand the business aspect of it.... What they dont understand is many of their said group's are dying for such validation....If a Kpop group gets a Grammy win for example...who are bigger than their group??? Lol.....the pride that will burst...yet they claim they dont need western validation.... Kpop entity except its Language is all Western to begin with.

If they think changing KPOP to POP would earn them Grammys etc in the west, it won't. The music will still be identify as KPOP due to their distinct culture and identity by language. What they have to try is letting the music awards in the west recognizing that distinction and letting them have a seat at the table. You can't put kpop into a pop category with top notch artist its going to fail. You have to have a category for only kpop just like they have country music, afrobeats music etc. That should be their focus. Get the awards to notice kpop as a genre itself cause it is.

I really like their direction on this Especially there is P-POP (Philippine Pop), J-POP (Japanese Pop), T-POP (Thailand Pop) and so much more…(I-POP,M-POP,C-POP) Tbh im just excited to see these kinds of groups since I watched so many types of Asian Pops already

Why is he trying to whitewash Kpop…. Just because a group isn’t BTS doesn’t mean they aren’t successful. Like why is BTS the standard…..

I have loved K-pop because it's different from my industry bollywood and hollywood... because I can see real lyrics ,real choreography ,real performance ,diverse performance, beautiful different outfits (which complete the purpose of clothes..sexy to sexy ,cute to cute,classy to classy , feminine to feminine and not getting confused in sensual and vulgarity.) For that I follow kpop ..but they ruining it and turning in westenri from which people actually run to find some genuine talent without adulteration of shallowness..but they ruin it...

They can do both…K-pop and pop …depending of the company, depending of the groups….a group can make some songs in K-pop style and some songs just pop style….freedom of expression is what can work…never stop K-pop genre because that was and still is bringing fans to love and support 💜

The K in K-Pop makes it Special. It shows the people where this genere come from.

The way hybe is pushing every artist for western validation is scary like they are obsessed with making another group like bts so that when bts disbands or something like that happens,they don't fall short of money That's why I'm not a fan of hybe groups except enhypen and svt

i dont want kpop to be westernized, i dont want all english lyrics, i want the K in kpop, i want it to be unique and KPOP. KOREAN POP. if u try to appeal to western market regular kpop fans are gonna go away.....

Bang Si-hyuk thinks that making Kpop more international will help it grow more than if it stayed more korean. But growth isn't necessarily what Kpop needs. Kpop is already big enough and I think we should focus on fixing the issues within kpop before trying to make it more global. Also, most Armies and Blinks have experienced the insane growth of Bts and Blackpink, and prefer both groups before they got so famous. I think if the K is removed from KPOP, then people won't like it that much anymore.

I love how 4th gen is FULL of AMAZING girl groups😩💕✨💕✨ They’re going to lead the k-pop world for years to come, and I’m here for it🥰💞✨

Kpop is so special because of the K, without it the difference b/w pop and kpop music will only be the songs and groups, the name will no longer have any influence or interest as Kpop did. The amount of attention, negative or positive will decrease, decreasing the demand of korean music. I being a average term fan of this genre of music think this opinion is absurd and that the CEO of HYBE should be empowering the K in Kpop rather than shading it.

Ty for the news!❤

I was a K-pop Stan from 2015ish to (late)2018 (precisely till the time red velvet was promoting really bad boy and all) after that I gradually grew out of it and the thing is even the 4th gen did not interest me so much that I would focus on them either on the music or the variety pov and the thing is since 2020 I have only been looking forward to the comebacks of 2 groups LITERALLY JUST 2 (those being red velvet and seventeen) other than that none… army’s bashed me whenever I expressed my (PERSONAL) dislike towards Bts’s newer releases and some of their solos and about how problematic the K-pop scene had become (not saying that it wasn’t before, oh we all the the shi that happened back during burning sun and all that crap man but now the amount of idols leaving groups and the consistency of music is so disturbed that it isn’t having people (atleast me) hooked anymore!!) And now they are talking about completely mainstreaming it and making it POP (removing the literal Korean from itt !!!?!) honestly I have seen this coming from the time when BTS had consistently started releasing fully English songs [do not think I am targeting bts here I am not I love the boys and they’re cool and all but y’all need to understand that whatever they do influences 90%of the whole industry] But yea anyways now I am reduced to a casual listener that too only for some groups and honestly I do not care for the newer groups anymore haha That was my opinion nothing else… Feel free to tell me yours :)

If the chairman of HYBE wants to promote worldwide, then he can create something separate of K-pop, not try to replace K-pop. Both can exist, both already do exist. Western pop is a thing.... and there's a reason why i choose to listen to K-pop instead of that.

I agree that keep the K in K-Pop. Over here in the US that is why the fans have gotten into K-Pop.

Listen, if kpop got globally famous it’s because people like “K-pop”. If you change Kpop into Korean people doing international pop music that’s not kpop anymore. Kpop is a whole different world and there is a reason for having two distinct fandoms for western pop and kpop. If kpop turns into pop it will loose all of its unicity and honestly I would stop listening to the groups. I’d loose all the creative and “KPOP” things that I love the most and that the current WIDE fandom likes.

I love K-Pop, cause it’s Korean, it’s different, it’s not English, I want K-Pop to stay K-Pop and not to be westernised. This feels a bit like K-Pop is trying to adjust to the mainstream, it feels like the situation where you are told to be yourself and not to be like others, if some of you know what I mean 🥺 I don’t want kpop to be westernised I want people to love (or hate) kpop for what kpop is 🫶🏻🫶🏻( 5:15 )

Im extremely convinced almost nobody knows what it was like in the late 90s - early 2000s at all. Kpop has barely touched Y2K at all musically or visually and people just throw the term at whatever they do

if K in Kpop disappears it loses its meaning.. we came to stan Kpop because it's different from pop, it's unique from pop, and it would be a disaster if The K disappears. MARK MY WORDS!!

They need to leave the k alone. Several reasons, I became a kpop fan one of those was non English language, not as lazy mv or lyrics more emotional songs. I find English songs largely, repetitive which annoys me right up their with edm. Mostly English, songs can stop being trendy I don't see Spanish singers getting rid of Spanish in their songs to capitalize on money over fan and national prestige of language.

If they want to erase K words from Kpop and focus on english lyrics instead Korean lyrics for international Marketing Whats the purpose of foreign kpop idol/trainees learnt Korean language so hard from start?

I do not want K-pop to be westernized. That’s the entire reason why I love K-pop.

He is a Korean also isn’t he? Removing the k from kpop will be the biggest downfall I swear. People love kpop the way it is. While western pop is full of vulgar and has a lot of swearing words,kpop is like a breath of fresh air. Don’t forget the root of kpop. Kpop made its success by its own charm. So people will definitely not like the westernised pop. I hope he applies his mindset only towards the groups under hybe not the whole kpop. I hope bts avoids this too. Losing own identity won’t benefit. People nowadays are really interested in Korean culture,language,foods etc. for kpop. Using English lyrics for westernising it will bring nothing good

I think it's a given if the S.K music industry need to survive. There's a population and economic decline in S.K. China, K-pop 3rd biggest market has banned K-pop. If Japan, their 2nd market did the same they are in a very big trouble. The market is relatively small with all the big label only contributing to around 2% of global music sales, and there's a lot of new groups of idols popping up everywhere. The competition is getting fiercer and the market is stagnant or shrinking. Just as country pop, afro pop, indie pop and many other pop subgenre considered as pop, K-pop losing the K probably won't be a bad thing unless they lose their identity in their art styles.

Let's give a applause ATEEZ who are giving us something unique and refreshing and no one is doing what they are doing. They are truly the K-POP. in this heavily y2k era, ATEEZ choosed Redemption Concept and it turned out very remarkable for them. I believe Stray Kids and Ateez are the real Kpop groups right now cuz no trend following , no westernized concept, even their own albums are different from each other. That's a true musician spirit. ❤

if us kpop fans can make shit go trending in less than a full week WEEE have the power to make a petition to not let the k in kpop be removed

THREE LETTERS: W-T-F?! 😤😤😤

Korea need bigger venues for my selfish reasons, I saw two concerts from 2ne1 and Kara in Tokyo with 50,000 screaming fans. There was nothing that crazy 'i've experienced in kpop.

Bang pd seems desperate to make more money while BTS is on hiatus 💀

K-Pop cannot be K-Pop without the K in it.

As a hard core K-pop Stan…They need to STOP WESTERNIZING THE K-INDUSTRY!!! We like K-pop because it’s different from regular Pop. And it’s good to be different from everything else because being different is what makes it unique. I’m starting a NEW HASHTAG #StopWesternizingKpop

how can they even take away what makes kpop so special? so many ppl, including me found kpop because of the difference it has to western pop, it really would ruin the genre if it gets put in with the rest of pop.

It's called kpop because it's KOREAN POP. Don't care what anyone says. It's still going to be kpop to me no matter what. Y'all want western validation so bad!

The primary objective has always been money. Lift up the veil for what is, emotional manipulation tied to parasocial relationships.

But let them not recycle the western choreos and music beats....so far, we have noticed many doing so, and their song beats can easily be noticed that it's similar to a Western artiste's song ....I also don't agree with a removal of K from kpop ,why is he so obsessed with the Western world?

Imo, without the k in kpop, the industry is gonna flop, we already have pop and the way kpop used to be was refreshing .the excitement when they added some English lyrics or the weird concepts and the language itself is fascinating. If they change it I don't think I'll be able to listen to it because what's the point when it's literally pop?

Bang PD might be talking about the fact that western award shows seem to create silly categories for Kpop and maybe if it is promoted as Pop they might be nominated along side the western acts instead of against each other. I agree that many international fans, myself included got interested in Kpop because it is unique, plus western music had become a turn off. But we have to admit radio play for Kpop songs especially if it is not an English song is sometimes limited , hence people like Azaelia Banks ( and she may not be the only one that feels that way) would rather not listen to music they apparently can't understand dispite music being a universal language. We also know it is about money for these companies. He doesn't own kpop but he is still a big player in it and he isn't the only company trying for western/ universal appeal for his artists. But as they say time will tell.

I’ll leave Kpop if K is removed. I specifically became a fan because of its unique pop culture.

He is greedy 🙄

Kpop has long gone western now, the music is still successful, they are Korean Artists but it doesn't matter what language they want to sing in. They should not be limited

If fans don't like the big agencies looking to global markets, look to the homegrown groups from smaller agencies. I'm sure they are out there, or will be, if there is interest.

This is the example of Bang PD being greedy for money. By doing this, it loses all of its artistic integrity and becomes songs that are boring.

I just got into K pop this year so this is all so new to me

K pop is more than a song that is just sung in Korean, K-pop is influenced by many styles of music mixed its own special way and that's what drew me into K-pop in the first place. I wouldn't call a latin inspired Kpop song, latin pop just because its influenced by it.

bang shi hyuk statement of saying tha k should be removed from kpop is a very wrong statement of him.local audience was attracted to bts and other groups because of its uniqueness and it had no vulgar lyrics or mv's and also the music sound very different from what we hear typically in pop.but now if you see kpop is not kpoping anymore like we used hear and see kpop because it has no vulgarity but now kpop idols and groups just go crazy in concerts in us (not in korea you know why) and do vulgar dance in name sexy.kpop is becoming pop nowdays everyone is focused on billboard charts and grammy award notin mama award or melon chart.it is true that it has mostly become pop but it still k shoudnt be removed from kpop.every kpop idol ,group is trying hard to become a popstar but they cant understand western industry will never accept them and always say KPOP infront of their name.just take jk as an example he is trying very hard to become a pop star and also saying a pop star to hisself, but he will always be a kpop idol and pop industry might compliment him but will always say a "kpop artist jk" to him.

How about dropping Bang Si Hyuk from HYBE in 2024? Without K-pop, there is no Bighit/HYBE.

One thing that needs to change is the plagiarization of old American songs. If you do your research ...there are a lot of kpop songs copied from very, very old rap, hip hop, rock and other songs.

He's really trying to westernize kpop so bad 💀💀 this will be the reason for its downfall honestly

Please never ruin kpop

We are never going to change our K-pop

I totally understand and agrees with opinions and opportunities too, but listening former member’s music idols in militaries groups, that’s frustrating, opinions don’t have opportunities for different solutions.

Two new groups that I feel like are trying different things with their music is Kiss of Life (girl group) and P1harmony (boys group). Check out Nobody Knows from the girl group and Pyramid from the boy group. They're bangers

The fact HYBES CEO even says such things or has that as an actual idea is alarming... how is he CEO when he thinks like that

Amazing Topics

Not everything needs to be westernised though, yes the western side of things has a big market but if K-pop becomes like music in the west then there's nothing unique about it anymore, K-pop is literally just pop but in Korean, that's what makes it popular is that it's different, not everyone in the west likes K-pop same as how not everyone in the west likes pop, a single man can't change an entire genre over night, I like K-pop because it introduced me to a whole other culture, if K-pop becomes more and more westernised it's just going to become boring and bland.