When starting a new venture it is easy to get consumed with the tasks in making this a reality. But without giving careful thought to how one interacts with others, particularly on the team, a founder may be setting a culture without knowing it. What can a founder do to positively impact the culture for the long term in these very early days, and what should he or she be careful not to do to negatively impact the culture? Popular Stanford GSB Lecturer Joel Peterson leads a discussion on the issues surrounding development of a corporate culture in a new business venture, based on his experience as the Managing Partner of Trammell Crow, as well as investor and board member of many newly formed and growing companies, including Chairman of JetBlue.