Pancake Packaging Design | FULL DESIGN PROCESS (Pt. 2)

Рет қаралды 166,194

Күн бұрын

We’re designing a completely custom, professional Packaging Design just like it was for a real client!
My Assets are from Adobe Stock ► First Month FREE: bit.ly/AdobeStockTrial
Tools Used ► Adobe CC : bit.ly/AdobeCCLink
This is Part 2 of 3 in a series where we are designing the packaging for an old-fashioned Pancake Mix brand.
Part 1 (Front of Bag): • Pancake Packaging Desi...
Part 3 (Mockup + Presentation): • Pancake Packaging Desi...
In Part 1, we designed the front of the bag. Now we are going to go through these steps:
0:00 - Intro
0:35 - Information Layout
1:05 - Copywriting
3:25 - Graphic Layout
6:23 - Typography
6:37 - Photo Manipulation and Scene Building
11:40 - Color Correction and Grading
Work Request
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partnerwithbrandon.com/
Critique Request
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bscritiques@gmail.com
Instagram: @thebrandonshepherd
Twitter: @bransshep
(Some of the links above are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.)

Пікірлер: 121

@BrandonShep 4 жыл бұрын

What do guys think of the packaging design so far? What would you have done differently? Let me know!

@seanjamesii4315 4 жыл бұрын

I would also add a side view mockup just to try to fit the side copy and graphics. When all is laid out then do a mockup and presentation even if its front and back only.

@BrandonShep 4 жыл бұрын

@@seanjamesii4315 I had actually thought about doing this, but decided it was going to make the videos too long, and the side wouldn't have been *that* interesting most likely. But it's certainly something I'll keep in mind for the future. Thanks for the suggestion!

@travis_saldanha 4 жыл бұрын

Learn lots! Thanks

@archanamerla837 2 жыл бұрын

I would have liked to know how you would place the graphics on the technical drawing, so it could go to printing and all. :)Thanks for your videos, really useful. I am a product design student so your videos are a quick way for me to get acquainted with some graphic design.

@daldanus Жыл бұрын

I would’ve increased the size of “8-10” in the top. I think it isn’t clear enough how many pancakes the ingredients below will make.

@insertnamehere8504 Жыл бұрын

You are insane. Your work is crazy good AND you incorporate literal visual communications education at every step. I’m an aspiring art director in high school and you have become one of my favorite designers on KZfaq in like two days.

@q5-husky_ Жыл бұрын

I agree

@ushi5650 10 ай бұрын

Hm. For me it was one day lol 👍 He is such a great designer that it is kinda amazing lol He has obviously been at this for a long time XD

@Ninji-xila Ай бұрын

@@ushi5650for me it was 2 vids-

@TheYesMan856 Жыл бұрын

i study graphic design but somehow i've never noticed how big of an impact a font can actually have. it sounds really stupid, but when the instructions use a recognizable brand font like that it feels like the brand is "speaking" to you, it's telling you the brand is your friend and helping you out with making pancakes. similar to someone's voice, it's easily recognizable. is that just me getting way too attached to things or is this the actual reason apart from just the nice look?

@sofiaatomo5175 Жыл бұрын

that actually makesalot of sense

@WhiteStripesStripiestFan 8 күн бұрын

Imagine Channel in comic sans

@axelues2162 Жыл бұрын

Why is this so fun to watch? Thanks for the video even though im 2 years late!

@NeaguCatalin 4 жыл бұрын

I'm in PS for 10-15 years but I love your workflow. Thank you for your effort. Subscribed.

@BrandonShep 4 жыл бұрын

Glad you liked it, Neagu! Thanks a lot for subbing

@dwilliams21 Жыл бұрын

I love how you show the process of figuring out, like, visual (and informational!) hierarchies and editing away words, etc. that aren't needed. And replacing placeholder icons with real photos. Also love the creative recycling of assets from the front of the package to the back. I probably would have thrown some red on there (instead of white at the top, maybe? Or behind the ingredients).

@sexybabelkitty 3 жыл бұрын

I like the way you solve each problems step by step, it helps me a lot. Packaging is engaging but I always have problem with arranging ingredient part, especially things that have lots of ingredients. Hope that in the future you can teach me more about that. Thank you!

@solomonlastra657 9 ай бұрын

I just had one idea that the pancake on the 2nd step could have the uncooked side of the pancake showing. That way it gives the reader a visual of what it should look like.

@user-bz8rb9jp4u Ай бұрын

im not a graphic designer yet i still binge watch your videos lol

@russianbacon7969 2 жыл бұрын

i'm making pancake and waffle mix for one of my projects and these are honestly so helpful ahh

@Msliliana777 3 жыл бұрын

How you do the 2D object for the client and the factory that will print the product on the packaging? Can you do a video about that and what files should be delivered to the customer. Thank you, btw awesome job!

@BrandonShep 3 жыл бұрын

You'll usually get a PSD/AI template file that displays the precise schematics required for printing. You'll just overlay your design onto that, and send them a PDF of it in most cases.

@Msliliana777 3 жыл бұрын

@@BrandonShep try to make a video about that! Is gonna be really helpful

@yosishalom1001 Жыл бұрын

@BrandonShep I think that would be very helpful if you do a video explaining the 2D process. For now I think that the way you do should take much more time because later you will have to do the design “again” but in 2D…

@mainoffender27 Жыл бұрын

Really awesome work. I'm in the vehicle graphics side of design, but it's really cool to see the design process of packaging. Glad I found your channel.

@BrandonShep Жыл бұрын

Sounds cool! I have designed only 1 vehicle wrap over my design career, but it was a lot of fun

@confusinglyquestionable4103 Жыл бұрын

İ also got an idea about the bottom third making like a semi circle shadowing, but making it seem as if the pan was above, casting shadow downwards haha. Superb work man good job ❤️

@randomolli Жыл бұрын

You are a mean, lean, design machine. Thanks for the great videos and insight

@deedeyes Жыл бұрын

I've been loving your videos man! I recently got promoted to Graphic Designer II at my job and was hitting some art block. Your videos have been giving me ideas, even if my job is more direct mail marketing rather than product design lol. Looking forward to seeing more! Your designs are amazing.

@adrianduncan6280 3 жыл бұрын

Your so talented! Love your videos bro! 🙏

@vijayavaniratakonda494 Жыл бұрын

Love your work, too good, detailed, and simple. (I’m subbed.)

@fatehkennoud1843 Жыл бұрын

im addicted to your videos ❤️

@hosseinrezapour251 3 жыл бұрын

Excellent tutorial

@daldanus Жыл бұрын

This looks so great! I love your workflow and I’ve learned a lot from your videos. The only thing I think I would’ve changed for the back, is make the “8-10” in the top section stand out more. Maybe increase their size. I think it isn’t clear enough that the ingredients listed below will make 8-10 pancakes 12:11

@OceanzMadeIt 11 ай бұрын

Is this a serious comment? “Makes 8-10 pancakes” is pretty bold on the mock up… there is no way you’re missing that

@risenstarstudio Жыл бұрын

Thanks alot for this bro, I enjoyed each video

@kioku618 Жыл бұрын

Looks awesome!

@designsbypab 10 ай бұрын

Great job!!!

@BarelyNoticeable Жыл бұрын

It’s honesly insane how disinterested I was in reading the instructions slowly versus how quickly I was able to know exactly what I needed to do just with shortening the sentences

@matesebestyen3142 Жыл бұрын

I really want to buy this pancake mix.

@StijnHommes Жыл бұрын

Actually, you are legally required to put the ingredients of the mix itself on the package along with the nutritional information. I'm going to assume that info went onto the side of the bag...Maybe it's coming in pt 3?

@Toiletman_1 Жыл бұрын

I just woke up so now I want pancakes

@TR-wm3sg Жыл бұрын

I just discovered your channel and I really enjoy these videos. On this one, since you asked what we might do differently, when you re-ordered the images of the ingredients (mix, egg, milk), I would have re-ordered the wording in Step 1 to match the order that the pictures are in (mix, egg, milk instead of the original wording of mix, milk, egg). I also probably wouldn't have put a shadow on the surface of the milk since the surface is flat and wouldn't cast a shadow (as opposed to the mix and the egg that both have verticality to them). Those are really nit-picky things, though, and I do love your design! It's really interesting to watch your process, too.

@Sillygoobernico Жыл бұрын

220k subs? You deserve 1mil.

@designsbypab 10 ай бұрын

You are good!!!

@hydreg Жыл бұрын

This is a nice excercise, but in real life you'd only have half of that area to put your main design on. Back of the packaging usually includes tons of text, for food it's ingredients, calorie table, alergens, manufacturer info, recycling icons and bar code, often also area where Best before date is stamped. Tons of boring stuff that needs to be included in the mockup as well. It would be nice if it was at least mentioned in this video. They're not as fun to design, but they're necessary and learning how to incorporate them in your design is an important skill as well.

@BrandonShep Жыл бұрын

Most all of those things can go on the side of the bag. Very common to see that in this industry.

@deandre7529 3 жыл бұрын

WOW!!! #BRAVO

@briartxstudio Жыл бұрын

I’m super curious to know as the designer, should it be my job to make sure all their text is correct? I have no problem spell checking but to what extent? I feel like some client could get offended. Thankyou so much! been watching all night 🔥👍🏾

@briartxstudio Жыл бұрын

@ZDrums that makes sense!☺️ I do appreciate your comment.

@DungNguyen-su8lk 4 жыл бұрын

Just fall in love with your workflow! Do you use this PSD file for final printing or transfer into a vector one again in Illustrator? Many thanks!

@BrandonShep 4 жыл бұрын

Glad you liked it! I pretty much always transfer everything back into Illustrator to convert it to a PDF for printing.

@charrski2918 3 жыл бұрын

double wow - great talent

@Blackrider2076 Жыл бұрын

Man, love your videos. Your designs and process are incredible. What’s the music tho? Don’t have any issue with it, but it sounds like a combination of Bloons Tower Defense and Bad Piggies.😂

@matejazivkovic6471 Жыл бұрын

I think if the bottom part separator was a straight line instead of the curvy one, it would look a lot more pleasing. Otherwise, very good work, Brandon!

@raphaelrobles8104 10 ай бұрын

Love the videos! I know you posted this a while ago, and you likely would change some stuff, but here’s a couple thoughts from a normal dude who isn’t a designer: I think the fonts on the back of the package aren’t particularly legible, especially the instructions. Also, the “Mix Egg Milk” icons take too much attention compared to the instructions. A more equal presentation between the two would make more sense in my head. Anyways, I think your videos are awesome. Keep it up! Can’t wait for your next one.

@mrpersian1991 3 жыл бұрын

Do you have a pad and pencil for drawing some of objects or you just draw by mouse

@Cheeseballs22 Жыл бұрын

wow

@shoam2399 10 ай бұрын

Looks great but i personally think that you could of went with the same theme of the picnic cloth from the front to the back btw i started to love your videos.

@radart5575 3 жыл бұрын

How did you tweak your shadow in the end? Can you explain

@1anchit 2 жыл бұрын

You are doing this in photoshop. These wont be to size for printing I believe? So you make it all again in illustrator for printing?

@Anamrxx 3 жыл бұрын

Awsome video. How much do you charge? Haven’t found anyone who is able to produce what I am looking for and wanting for my product packaging

@guillerminapellegrino9035 6 ай бұрын

X: Hey brandon! What do you think about my work? Do you think there is something left? Brandon: SHADOWWWWWWWWWWWS Pd: Love your work

@Lucas..23 Жыл бұрын

I know that I'm late but amazing work dude. I do wish that you would have kept the shadows and highlights caused by the bag itself, such as around the resealable part at the top of the bag. I know that you probably kept it flat for the client so that they could print the design on the bag but I would have been a cool touch just for the video in my opinion

@BrandonShep Жыл бұрын

Thanks Lucas! I add those bag shadows back in during Part 3 of this series while making a mockup scene.

@Lucas..23 Жыл бұрын

@@BrandonShep yeah I saw that when I watched part three. Turned out amazing!

@MB-st7be 9 ай бұрын

If you have to add milk and eggs, what's in the mix?? It's just flour!

@mrpersian1991 3 жыл бұрын

make a video about a product which is a ribbon around the bottle and how you change that to the template that customers give us.

@eFullStack 11 ай бұрын

The DIRECTIONS' font size makes it look more significant than the brand logo. It needs some arrangements.

@israrmalik4336 4 жыл бұрын

after desing in mocup , how do you fit into the dimention given given my the clint

@BrandonShep 4 жыл бұрын

A lot of it depends on the template. In this case, the design in the video just has a mask in the shape of the bag mockup. If you turned off that mask, there would be a flat image of the design that could be transferred to a given template or specific dimension. When doing that, you may need to make some slight adjustments to account for how the dimensions are laid out and to give enough room for things like bleed and safety margins.

@nicklarry7791 Жыл бұрын

Just one idea: The illustrations for the steps don't look great because of the relative size with those of the ingredients. You could have instead used 2D icons and ingraved them to the wood. You went overboard with the top-view thing.

@marcomanchester990 Жыл бұрын

11:23 your voice went deep

@IIGrayfoxII Жыл бұрын

You change the "Pour 4" pancake into a 375*F pan" to "Pour batter into a 375*F pan" As for the 4" part Add that to the makes 8-10 pancakes So its Make 8-10 4" pancakes.

@ericawangsa7671 11 ай бұрын

Im surprised the pancake mix didn’t cook 😂

@lizzie_the_artist 9 ай бұрын

Why can I clearly picture some company’s CEO screaming “HIRE HIM! HIRE HIMMM!” at an employee while pulling their own hair, and an employee sweating and furiously dialing a cord phone?

@DrizzingSakuras Ай бұрын

Thank you for that beautiful image

@Jessica18010 5 ай бұрын

Why does it say that it makes 8 to 10 pancakes on the back but says 80 pancakes on the front?

@shimpleshequackutus Жыл бұрын

If this was real i would buy it

@osazeyyh 2 жыл бұрын

3:12 Instructions unclear. I flipped the cooker 😂

@BrandonShep 2 жыл бұрын

lol

@DaFootballGuy Ай бұрын

Bro should Actually be a pro designer for fritolay

@manman2anti Жыл бұрын

i just used this recipe for my pancakes its … ok

@Winterdoors2 Жыл бұрын

2:53

@StrikerSpotlight-qn4dm 5 күн бұрын

On the front it says 80 pancakes but at the back it says 8-10

@jeltedejong3136 11 ай бұрын

Its funny to see that the front says 80 pancakes, and the back 8-10 pancakes lol

@3brothersdhe 4 ай бұрын

It says 80 pancakes on the front but it say 8-10 pancakes on the back

@just_justin6411 3 ай бұрын

Hear me out.. it works but its not fully realistic in terms of application because it leaves behind compliance items like nutritional facts and company addresses and information like barcodes and other things so that information placement may have to be changed.

@SeanOfEarth 11 ай бұрын

If youre adding milk and egg, isn't this just flour!?

@doneidson 4 ай бұрын

Front of package indicates 80 pancakes. The rear of package indicates 8-10 pancakes.

@Elcoonn 11 ай бұрын

Always love your work, but the back is kind of unrealistic. You always need a text and a list for nutritional values, barcode, and company info, which is sometimes hard to combine with graphic elements without making them too small

@SirCat07 Жыл бұрын

damn you made the instructions text so little though

@vladpetre9688 Жыл бұрын

The Call to Action at the end "Don't forget to subscribe" has a negative word and a bad instruction. Maybe try something more positive like "Remember to Subscribe" or "Subscribe now"

@gabng5392 Жыл бұрын

Dont forget is like a reminder wheres remember to subscribe and subscribe now is like giving orders forcing you to subscribe

@dammma Жыл бұрын

@@gabng5392 haha i think that's their point. they're ~demanding~ people to subscribe because this channel deserves it.

@jacksonsanchez4941 10 ай бұрын

Am I the only one who sees this? ⚪️👃⚪️ mix egg milk, like a face with glasses

@ayeayenge2553 11 ай бұрын

can I be in your channel please?

@Accia Жыл бұрын

"Egg Single" I hate it

@DevinMK8 6 ай бұрын

Good God the people saying that on the front it says 80 pancakes and on the back 8-10 which doesn’t make sense cannot read

@karhn171 Жыл бұрын

The fact he changed the order of the egg and milk for the images but no the text bothered me.

@dieksscholten5222 Жыл бұрын

Rlly nice! But on the front it says 80 pancakes and on the back 8-10

@whosAces Жыл бұрын

i noticed that as well. some karen is gonna sue for false advertising 🫣

@TackerTacker Жыл бұрын

The recipe on the back makes a batch of 8-10 pancakes, you can make multiple batches with it. The problem I see is that the design looks nice but doesn't leave any room for all the things you usually find on packaging like a barcode and such.