How can you talk about a watch and not even own one. You go on about how expensive they are same prices as other brands. I have four and love them.

They cutting cost on watches from displayed case back to non displayed then from 300m to 100m while increases the price. What a joke

I'm about to buy my first luxury watch and it'll be a Panerai Luminor. Currently considering a 277, 233, 1312 old and new style. Forget Rolex and Omega and all the other watches that just look the same. Panerai fits my style and is so distinctive. I'm buying it for me to admire, not anyone else, or for putting it into a collection. I think they look and feel awesome, that's why I like them.

Panerai is timeless, and the core watches will still look great 50yrs from now. Not a fan of many of the weird and ridiculously overpriced special editions, however.

I've owned a 111 for ~15 years and it looks fantastic and is still a favorite in my humble collection. Wore it today. Timeless unique designs and...despite your comments about them NOT being cool...I get lots of compliments. People recognize the design and it gets more compliments than my Rolex GMT Batman for some reason. Not sure why. Perhaps Rolex is too common?

Thank you for your honest opinion I'm looking at buying a PAM574 with boxes and papers. I found one for $4000 us. Green alligator band. It will be my first Panerai and I'm looking forward 😎👍

One of the best panerai videos I’ve seen. Well done my man 👍🏼

Your video explained the controversies that are looming over Panerai. Thank you.

You said it all 👍🏼

Got my PAM104 for 14years, still loving it today！ The classic design will never go outdated, it can be a dress watch, sport watch, be it elegant or rugged ,all u got to do is change the strap, love it more than my rolex GMT and Cartier Santos！

My 2 cents on how to fix Panerai… Fire the entire upper management. Clean up carbotech (I do like the Luna Rossa but I can’t say the same for the rest of the lineup). Do a two pronged attack: For the big watches, bring back the original Slytech models with updated movements. On the moderate sized watches, put a renewed focus on the 42m models. Stop cutting corners and stick to a higher standard in quality production based on ruggedness. This is a great watch brand with a solid iconic watch design. It has been undermined by some seriously poor decisions - opting out of quality. It’s prestige can and should be restored.

Excellent commentary

If replicas are so close, I suspect some manufacturing done in China. No way the replica watch specs are 1:1.

Own a Rolex. But wear my 372 almost every day. Just so much more fun to wear.

If you want a Pan get the earlier models . The new stuff is questionable.

Very much to the point. I am my self a huge Panerai fan. And yes. The due line makes no sense. I am all for the rugged design and the very rugged history. And I enjoy my one Pam 005 luminor. The quality is excellent. Really. And in my 12 watch collection I only have that one. But amongst 2 Rolexes, a few cool vintage Girard Perregaux, nivada grenchen and omegas and such - the Panerai probably gets the most wrist time. Branding wise Panerai are in a difficult place. And you nailed this. Thanks.

I’m a Panerai fan and own an older PAM111. What you said is completely reasonable. Panera isn’t for everyone it’s kind of a niche thing I guess.

If someone out there thinks a panarai isn't in anymore to wear, you may send them to me, i am not wealthy enough to buy one, (that's why I have a fake) but i love the rugged look ..

Nice GS!

Be careful with Chronext. They are not fair, they can sell you used watch as new one. I have had this issue twice, one watch was scratched, second one was scratched even with non original strap. Returning process is painful, I needed to threat them with reporting the case to the police to get money back, they sent watches to Germany as they said and took them 4 weeks to do so to verify the returned watch. After 4 weeks I lost patience.

Men, what a nice video… straight to the point without bla bla … and it is always better as non-Native German resident in English to capture every single fact of your video :) keep the good work and your passion for watch videos for us :)

Good points throughout. Panerai are more appealing now because they're not considered as "cool" as they used to be. I had no interest 5-8 years ago. Now I'm interested, especially in the newer 42 Submersibles and 40mm Luminors. (I agree about the negative points about the Due line.) And the watch-as-investment approach is not for true watch lovers anyway.

Just bought a new Panerai Blu Mare and love it. Always had a weird thing for Panerai but never bought one, in fact hadn't even tried one on. I was in Paris for a few days and got tempted so wandered into a Panerai AD, tried one on and loved it. It's my current favourite watch to wear, thats over a new Cartier Santos Blue Dial and an Omega Speedmaster sapphire sandwich, I've no idea why but it just feels... special on. It actually feels more premium. I can see more Pams coming my way ! :) Definitely don't knock Panerai until you've worn one

Some nice watches but really really poor brand management. There are so many different varieties and special editions on offer now that it's all but impossible to detect a counterfeit. A slightly oddball watch could very well be an actual Panerai; hard to say unless you're a top expert on the subject. Old Panerais had meaning and gravitas; many of the new ones are pretty much useless masturbatory junk. The "Due" line or whatever it's called was a bad idea from the start, and further dilute the brand. About 20 years ago I had a PAM48, which is a pretty plain 40mm watch. It was terrific. I don't think the modern ones measure up.

Oui les attaches du modèle ceramique cassent trop vite, du coup je ne change plus le bracelet moi meme. C'est d'ailleurs recommandé dans la notice.

I adore Panerai's design.. Prefer the vintage over the new tbh

Own a PAM 210. Always wanted one. Speaks to me personally. Classic and timeless. No Rolex Sheeple for me.

Was going to buy one now I ain’t😡

I just made my own "Panerai-style" watch using the ETA/Unitas 6497 movement ($220) and Ebay/China case ($30), Ebay/China dial&hands ($25), with Sapphire crystal ($90) for Total Cost=$365. or... Seagull 6497 copy ($35), case&mineral crystal ($30), dial&hands($30) for Total Cost=$95. then... get a Strap from Panatime for $30. All this gives you 95% the quality of a PAM00111 ($4000) that also uses an ETA/6497 movement. Panerai owners need to be educated on the scam.

Completely disagree with everything. Panerai is just fine and will still be pumping out killer watches in ten years. Iconic design. , can't say that about many brands. And their latest release, Quaranta, kicks ass!

Due's 30-50m water resistance is a joke for a panerai

I have Panerai watches from 1950 to current. They are very beautiful and no one copies it. Rolex not so great but very out priced and everyone copies them. Omega etc. are all copies to a degree. Panerai is special and very individualistic.

I love Panerai.

C'est curieux de ne pas vouloir un mouvement maison. Personnellement un mouvement ETA ne m'intéresse pas! Par contre pour la qualité c'est triste à lire...

I own a Radiomir 8 Days - 45mm and love it. very classic, and simple. On my rest 45mm looks awesome.

Why are "luxury" watches gone up in prices? Because they realize there are no more middle class who can afford even the lower tier, and have to up the price to target the rich only.

i rather have a hermes

From this video my lesson is..Buy a Great Fake for $400

Auf Englisch auch geil 😎

Fabulous eye opener,ruining an iconic brand they should up their standards and put pressure resistance on their dials👍

the new panerai is crap, i have 00372

I W C

Do something about your video volume - it's way too low

It has come out that paneri is still using eta movements and calling it “in house”. That is a no buy for me

Not sure I would agree with much of this video. First off, if you're going to offer so many opinions on a brand, you should probably have owned and experienced at least one or two. It feels like much of this video was based around some stuff you read on the Internet, from questionable sources at that. The Stallone myth had been thoroughly debunked by a chap who did incredible research. I cannot recall his name, but it was first rate. Has Panerai stumbled a few times. Sure. However, I hardly think their designs are old and tired. I have 8 currently and I love them all. And complaining about water resistance in a gold watch makes little sense. You state that this is dress watch level WR, yet it IS a dress watch. Maybe there is filthy rich divers out there wearing their gold watches diving, but I imagine they are few and far between.

I have a Luminor Quaranta and absolutely love it. This is the only watch which random people always notice and talk to me when I am wearing it. It has 100m water resistance and is perfectly proportionate 40 mm Panerai. The old 40mm models like the 48, 125, etc. look like hamburgers with their 16+ mm thickness. The new Quaranta is thinner and perfect to wear. And I don’t plan to dive deeper than 100m with it.😀

Watches are NOT investments!

One of the biggest marketing hoax of all time 😂😂😂

Please stop it... your whole review is based on speculation an interpretation. Panerai makes some the best masculine watches period.

Holy shit this video was so difficult to watch. The factual foundation of your key points are rushed through - something about fake watches being high quality (you know Rolex fakes are REALLY good too right?) and then something about claiming movements were their own - you need to explain these more, not just mention them off the cuff and then say, and that’s why Panerai are too expensive or whatever. Also that’s a terrible fucking way to talk about their price; value is based on perception and is relative, so maybe try some relative comparisons - for instance the retail price for a submersible is the same as a Rolex sub, and in that comparison the submersible feels overpriced. The painful factual errors in this video also did not help. One example - Panerai didn’t start out with the radiomir and luminor…. The famous luminor crown guard case you mention being an original model did not come out until 1960, 100 years after the company founding... This shit is on Wikipedia… And the whole, “park your money” in a watch.. first off, don’t park money in watches if you need that money, terrible fucking advice. Secondly, Panerai’s are very easy to sell, and while they don’t hold their value if you buy it new, they retain their value if you buy it used because they are very close to the floor. These details are important for people watching this video seeking perspective to inform their purchase AND would have been a great way to incorporate you sponsor. This video just feels rushed, it seems like it was done with so little care, I actually feel bad for the sponsor, chronext. Yes this is critical feedback, but damn you put more effort into your blue lighting shelf bark and Jack backdrop than you do researching and structuring a video.

Keep doing videos like this. Stops flippers and bandwagon douchebags pumping up prices. Thank you. Stick to Rolex

Just buy a fake Panerai if you really need one: they are of the same "quality" (none at all 🤮🤮🤮🤮🤮🤮🤮), come with the same "in-house" movements (none whatsoever 🤮🤮🤮🤮🤮🤮🤮) and even Panerai cannot tell them apart from their own ones (what a company🤪). And good luck selling your second-hand Panerai: not even authorized dealers will buy them back. So we know why this video was created: to get rid of Panerai crap! Love it! 🤪

Super Video Freundliche Grüsse Richmond Watchtes

Panerai is the easiest to fake. Why would anyone buy a watch so easy to replicate? No, rolex is not easy to fake...I build replicas as a hobby, so I know.

When everyone starts talking about the same bloody history, the review becomes so boring to continue.

complete and utter bullshit…

you could not being more wrong . today , after two years from this video , panerai become the most requested watch of them all. you are just plain wrong . u don't know nothing about watches. look at panerai today being the n1 watch .