How to Niche Down and CRUSH Your Competition (Entrepreneur and Business Advice)

Рет қаралды 18,767

3 жыл бұрын

When building a business, it's important to know that sometimes success is much easier to come by when you niche down and target a smaller audience. Sure, you may be removing a lot of potential reach by narrowing your target market, however at the same time, as you'll learn in this video, you can gain a lot more traction, faster, by niching down and specializing.
In this video, I'll share with you not just why niching down is important, but also how to niche down, too. Let's get at it!
=-=-=-=
Listen to podcasts? Here are a couple of podcasts that I personally host (with over 65 million combined downloads) that will help you on your online business journey:
The Smart Passive Income Podcast: www.smartpassiveincome.com/sh...
AskPat (these are real life business coaching calls): www.smartpassiveincome.com/sh...
Also, have you thought about starting your own podcast? Check out my famous podcasting tutorial here on KZfaq, the #1 podcasting tutorial on the platform:
• How to Start a Podcast...
The podcasting equipment I use: www.kit.co/patflynn
My video and live streaming equipment: patflynn.com/live-streaming-e...
Also, follow me at these places below and say hi!
Personal site: www.patflynn.com
Instagram: / patflynn
Twitter: / patflynn
Cheers, and as always, #teamflynnforthewin
Are you a KZfaqr? Then check out Tubebuddy, my favorite KZfaq add-on that helps me do keyword research, rank higher in search results, get more views, and gain more subscribers. Sign-up for a 30 Day Free Trial of TubeBuddy here: www.tubebuddy.com/freetrial?a...

Пікірлер: 57

@JadeTrading 3 жыл бұрын

“Don’t quit. Suffer now and live the rest of your life as a champion.” -Muhammad Ali

@azam987654321 3 жыл бұрын

Hello Alex's girlfriend

@kenyanfurnishedrentalsllc2505 Жыл бұрын

I love this. I needed this message today. Thank you. 💗

@GrandmaGoodie 3 жыл бұрын

I'm happy to be the first to say how helpful the content in this video has been for all of us in The Income Stream live stream every morning. Watch, learn and benefit!

@superboyjamie 3 жыл бұрын

I can relate to the fitness niche. I was planning a podcast on Gym Stories because I really haven't found anything else like that so far. My target audience would be those who listen to podcasts while going to the gym, needing some extra motivation to work out. Coming up with a good, working niche is the hardest thing ever and I've been struggling with this for months just because I've been walking around with dozens of niche ideas and not knowing which one to use FIRST. Thank you, Pat! Always great information from you!

@yourtechdood2854 3 жыл бұрын

I wasn’t planning to come here. But I’m glad I did

@Uniqdna 3 жыл бұрын

Just revised my website last night to niche down more toward just portrait photography and boom today i get this gem to let me know I’m on the right track

@Pokemon_mentalhealth 14 күн бұрын

Someone called me the mental health pokemon guy at Card Party this year and it was the GREATEST thing ever! I think you’re right, I need to niche it up more

@bossactivist9828 3 жыл бұрын

I made a video on a similar title and YT suggested this one as,, next,, so I am here. When I was first starting in my business and came to face this problem I figured out very quickly that the majority of advice are made for people who have no objections talking to the camera and love selling or those who will put profits above anything else. You see I am not them. I am an introvert and activist who runs a non-profit and coaching business where people come always first. That's why I made a channel where I show my fellow introverts, activists, and non-profits how I do it without selling soul and compromising on our values and our true self. But I encourage you to watch this video. Some good gems here!

@kyleheilig255 3 жыл бұрын

I appreciate your content. As someone starting to make content, niching down is something I'm continually working on. Right now I'm in the gaming/streaming/editing/maker/DIY space. That's a lotta space :)

@ImSEOKing 3 жыл бұрын

Loving Pat so much, niche down is a way to go... we could go wider later on once we have conquered the niche ... this is so practical Pat ! Thanks so much for always the amazing value u provide!

@The.Pop.Finder 3 ай бұрын

I wish I could just lay down my life for pat and have him give me some advice on what direction to go. I’ve been trying to figure this out for the past 10 years and I’m sick and tired of working a 9-5 job

@hinatalieclaire 3 жыл бұрын

This is so helpful thanks. I'm working on niching down further from being a life coach for professional ambitious women to specifically women in STEM. Thanks Pat.

@PikaLeeMedia 2 жыл бұрын

I am so glad to have found this video! I think it’s exactly what I needed to focus on. I create screenwriting and writing videos I think it’s important to figure out where I’m headed and how to niche down further to stand out. Thank you!!

@hopeandthemagnolia5304 3 жыл бұрын

Hi Pat. Great, great advice. I've watched this video now a few times and it makes a lot of sense. I want to help dads get a flatter stomach, getting more energy and worry less. Since I started niching down, I've seen lots of progress! Thank you, thank you. Namaste Pat.

@michaelcory4431 10 ай бұрын

Thanks Pat! This is great stuff

@GailNott 3 жыл бұрын

This is timely advice for me as I get back into filming videos and launching a podcast next year. Thank you!

@applejaxx 2 жыл бұрын

Thank you for this tip, Pat! The timing of this video popping up on my feed is 🔥🤯! I'm in the process of niching down my brand right now!

@vinceinvincible Жыл бұрын

Excellent video... Flawless deliver and super succinct! 🙌🏼👏🏼🙌

@creative_hax 3 жыл бұрын

Thanks, Pat. I'm having trouble niching down. Thinking older women starting over/ personal transformation at any age kind of stuff, but it feels so broad still. Working on it.

@canadacat9358 3 жыл бұрын

Thank you so much for sharing this Pat. It is a definite help for me to get on track to exactly how to set up my site. I've been stuck for a bit on narrowing down my niche but this did help me to focus on what I currently have without wasting a year of learning to build a website with the content. Maybe now I can focus on starting an email list. As soon as I figure out the lead magnet to start with. Oh so much work to do while life gets in the way. Today was a perfect topic for sure. Thanks again and have a great day. :) #TeamFlynn

@brandonvaughn 3 жыл бұрын

🔥🔥🔥 it seems like from your newest channel you practice what you preach! It's so interesting watching and learning from you!

@NatalieMayOfficial Жыл бұрын

Thank you for sharing. That was really helpful! 😊

@058237mht 2 жыл бұрын

Great video! I like how you clearly explained this concept 👍

@BahramQ Жыл бұрын

Thank you so much!

@abrahamleancorne7852 Жыл бұрын

Amazingly interesting and practical content !!!! Tahnk youuuuuu

@swiissjoker 2 жыл бұрын

Most underrated video on KZfaq. Great job

@MichaelWilliams-lo3ix 2 жыл бұрын

Thanks Pat

@ladybird491 2 жыл бұрын

Wonderful video! Keep these videos coming! I niched down two weeks ago and my channel is blowing up. I started doing 2 new things that a big KZfaqr told me to do and I niched down and my channel starting blowing up and I made partner...etc and my revenue is growing fast. I am doing a full channel clean up today to get it more niched down. My spiritual related content is also amazing and my subscribers are expressing it over and over again. I work hard on my videos and content now, and it is showing. I am fixing a few things today like adding more eye catching thumbnails. I learned that you got to be all in, for your subscribers to me. Great video, keep up the good work, from one creator to another.

@fefefoesho11 3 жыл бұрын

Great video. Awesome advice.

@AngelaSams 3 жыл бұрын

Hey @patflynn, I am a Metal Arts Teacher and understanding the pain and struggles of my students has been key for me. And now, I am off to listen to your podcast episode where you interviewed that artist! Love you! xo

@DIVIN3KINGDOM 3 жыл бұрын

Love it when you rhyme all the time! #TeamFlynnForTheWin

@brotherpowersyoutube 23 күн бұрын

Thank you 🙏

@khicamelle1 5 ай бұрын

My niche is spirituality. My demographic are those who are on a spiritual journey (which is everyone whether they are aware of it or not) 😊 My reason behind it all would be to provide my audience the tools needed to express their authenticity! 💥

@digitalmarketinglight3737 2 жыл бұрын

😊😊😊😊Definitely nothing BUT TRUE. "RICHES is in the NICHES". Niching down is the fastest and easiest way to STAND OUT, because by niching down, we eliminate competition. PLUS it becomes MUCH easier to craft a message, that speaks directly to our Ideal clients - their wishes, desires and problems. It becomes way much easier to connect with prospects on a way much deeper level. Specific message CONNECTS FASTER 😊😊😊😊😊😊😊😊😊😊 The best for any business, must-do for every start-up. And then, YES you can expand and serve more audiences, new location, new client avatars :)

@DrSevTalksMoney 3 жыл бұрын

Thanks Pat. This is timely information and I appreciate your passion for sharing your knowledge. I hope this is niched enough...I'm trying to target my podcast to divorcees over 50 who are rebuilding their finances and/or need to understand personal finance. I'm about to start my podcast at the end of October. My KZfaq is niched to personal finance for women. Not as niched down as the podcast as yet.

@hotlineoperator 3 жыл бұрын

Wow. edited 10 minute video. This is gooood.

@drolugbengaadetitunTV 2 жыл бұрын

Great advise. I started a channel to motivate people, I went into marriage, moved into agriculture. I am settling down for agriculture now. I currently have a series on cashew. I think am going to make a lit of videos on that. I will take agriculture one after the other. It's a huge area. Thanks.

@kevinmantao1357 3 жыл бұрын

Pat, thank you for your tips. I just bought my first microphone and I'm about to start a Game Development podcast with guests from itch.io.

@IDCWoodcraft 2 жыл бұрын

Thank you for this video. My niche is definitely a microniche. And it plays out to $60,000 per month.

@chitokan 2 жыл бұрын

Currently in graphic design, still trying to niche down.

@Taylorjgarcia 2 жыл бұрын

Thank you Pat! This is great! I have struggled as I’m an insurance agent/broker and help run an insurance agency. But I have noticed most insurance people haven’t grown much as most people hate insurance. But it is something everyone has to buy. Is that a good idea to focus my channel on insurance? Or I have a photography/videography background. And I should go that route. Either way I have a fascination of helping new businesses grow. And want to focus on that. Whether it’s insurance or helping them with marketing. Or both?

@anonnaazad4063 2 жыл бұрын

nice video

@perminusgaita Жыл бұрын

"The riches are in the niches" ~ Sun Tzu.

@everythingaboutseo 3 жыл бұрын

Where you buy your t shirt??

@overfortieshealth2775 3 жыл бұрын

Hello , Pat, Now, I started my podcast in May this year, 2020, after going through gynaecological surgery, and my target audience is primarily to help people who have gynaecological issues, or people who have went through a similar type of surgery to myself, or are planning on having the type of surgery that I underwent. Moreover, I am unsure if I need to niche down however, since starting my podcast, I have also talked about people who have ongoing mental health issues such as anxiety and depression. Next, I am quite passionate about health in generally, and I understand mental health can go hand in hand with physical health especially when one has gone through quite an extensive surgery, it can effect ones mental health too, which is the reason I wanted to address both issues in my podcast. Now, I thank you once again for your valuable information ℹ️ ℹ️, and if you have any ideas for me, this would be thoroughly appreciated....

@carlosalmeida8518 3 жыл бұрын

My niche is that Brazilian Jiu-Jitsu and grappling guys, also coffee lovers as my Podcast is named by: JJ & Cafe Podcast 🤪 If u can help with ur advices on that it will be awesome as I respect ur work as a leader and kind of professor on our field. Tks a ton once again Pat

@NaturalLivingwithZenana 3 жыл бұрын

Great video Pat! My niche is reducing our exposure to the toxic chemicals and pollution that is EVERYWHERE in our lives right now. And this leads to living a more healthy, natural and sustainable lifestyle. I am just 25 videos in on my KZfaq channel. I am not sure exactly how I want to niche down more just yet so any thoughts by you or people in this community are greatly appreciated. I could do an age group like people over 30 or 40 or moms & families? Or I could focus on an area like in the kitchen? Or diet and lifestyle? I could also do clean beauty but that space is pretty saturated. Any feedback is appreciated. Thank you!

@YaelKaner 3 жыл бұрын

I can refer you to a mom that makes her own laundry detergent. DM me if you want the information.

@NaturalLivingwithZenana 3 жыл бұрын

@@YaelKaner Very cool! I'd love to hear more about that!

@autismdad8893 3 жыл бұрын

I will be targeting Autism. I appreciate your insight and knowledge. Thank you

@BecomingMexican 10 ай бұрын

After you’ve picked your niche where do you find/ how do you find potential clients to speak to?

@Teach75 Жыл бұрын

When creating patterns for people’s hobbies, how do you niche down? Obviously pick one hobby...quilting, knitting, cross stitch, etc, but then what? How do you go further down? I am not solving a problem really.

@craftingwithpouidesigns 3 жыл бұрын

I'm targeting artists who want to create art in #inkscape.

@acela30th 3 жыл бұрын

Niche is medical nutrition services and information products, delivered by a licensed healthcare professional, to minority clients, who have the highest incidence of chronic diseases.

@DanSmigrod 3 жыл бұрын

Hi Pat, WOW! Just two weeks ago in our Community (niche of residential real estate photographers that specialize in 24/7 Open House Tours"), I posted "Tip of the Week: "Why you must focus on a niche market"" forum.we-get-around.com/topic/13153/page/1/tip-of-the-week-why-you-must-focus-on-a-niche-market/#11 I am still struggling if I need to "niche down" more such as residential real estate photographers that specialize in 24/7 Open House Tours that: 1) are in the USA, 2) that use a specific 3D/360 camera; 3) that use a specific 3D/360 platform. You video (above) really nails it why, as you said, "the riches are in the niches" .. Best, Dan P.S. I posted your video (above) in our community to help further inspire the discussion.