Philip Kotler explains that capitalism has changed. These days the most successful companies are no longer ones which exist simply to make a profit. Today the most successful companies now focus on their employees happiness, wellbeing and development. These are companies who believe their culture is their ‘greatest asset and source of competitive advantage’. They often have flatter hierarchies with open door policies, employee compensation, better training, hire those who really care and choose
suppliers for loyalty and quality, not just for the lowest price.
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