In this video, the best-known professor for the marketing principles, Philip Kotler, talks about all the four Ps i.e. Product, Price, Promotion, and Place. He also guides us on everything we need to know about marketing which includes its origin and trends. He also includes examples of exemplary marketing and guides us through the job titles and their roles in marketing and talks about his book.
Kotler is a professor of marketing at Northwestern University's Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide.
Other Links:
Marketing | Philip Kotler Brand Reputation: www.youtube.com/watch?v=k7EKw...
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