In this marketing webinar, the father of modern marketing Philip Kotler discusses his books and shares his knowledge and experience.
In this webinar, he covers:
1. Marketing and Innovation.
2. From Purpose to Action (Branding)
3. Modern Marketing - Marketing 5.0
4. H2H Marketing: The Beginning of Human-to-Human Marketing.
5. Social Media Marketing
6. Strategies for Businesses, Governments, and Nonprofits.
7. Health Care Marketing.
A little intro about Philip Kotler. Philip Kotler is an American marketing author, consultant, and professor; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is known for popularizing the definition of the marketing mix.
Other Links:
Marketing Strategy: • Marketing 101 - Phili...
Philip Kotler - Marketing | Digital Marketing: bit.ly/3frGxpJ
Marketing | Philip Kotler Brand Reputation: bit.ly/3l4Vlhz
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