Philip Kotler -The Father of Modern Marketing-Keynote Speech-The Future of Marketing

  Рет қаралды 176,136

Qiang Lyu

Qiang Lyu

4 жыл бұрын

On the 2019 Kotler Future of Marketing Summit(Beijing, China), Keynote Speech was given by Philip Kotler on the topic of “What’s next? The Future of Marketing.”

Пікірлер: 126
@marybeth6356
@marybeth6356 3 жыл бұрын
There's no one in this world that knows marketing like you and therefore there is no one who can explain and teach what marketing truly is besides you. Thank you so much for your help and valuable time. I could learn from you forever!
@reahoodesign3847
@reahoodesign3847 4 жыл бұрын
thank you Kotler for sharing. thank you uploader for this video
@govindadas7095
@govindadas7095 2 жыл бұрын
Nobody can teach marketing better than Prof Kotler...a big brand in his own field...no competition at all
@SanjeevKrSingh-xi2zr
@SanjeevKrSingh-xi2zr 2 жыл бұрын
Great Father and Guru of Marketing Management🙏
@adikurniawan8972
@adikurniawan8972 4 жыл бұрын
Thankyou Mr Philip for taught me. I am from Indonesia.
@ayanafiseha3409
@ayanafiseha3409 Ай бұрын
Thank you sharing your deep knowledge and experience.
@mamanhossain2774
@mamanhossain2774 3 жыл бұрын
Thank you so much sir for that information
@longlive3473
@longlive3473 4 жыл бұрын
Wonderful presentation ever. Thanks
@barkharani1523
@barkharani1523 6 ай бұрын
Please like and share, your support can motivate me for doing further research work
@ogwaljimmy9587
@ogwaljimmy9587 4 жыл бұрын
Thank you 😊 Professor Kotler.
@elishaworkout6116
@elishaworkout6116 4 жыл бұрын
A like the presentation its very clear and understandable .thank you prof. philp
@mamanhossain2774
@mamanhossain2774 3 жыл бұрын
Yes
@Ideaannaji
@Ideaannaji 3 жыл бұрын
Wonderful speech
@englishcampusthemanager413
@englishcampusthemanager413 4 жыл бұрын
Thanks for thinking for the employees
@themukalashow
@themukalashow 3 жыл бұрын
nice session
@andamankayi
@andamankayi 3 жыл бұрын
This is an Outstanding Presentation presentation 🙌. I'm a science graduate and I'm starting a small business this presentation is very helpful to me. God bless you Sir 🙏
@saeedbasabain4188
@saeedbasabain4188 3 жыл бұрын
How is your business brother
@andamankayi
@andamankayi 3 жыл бұрын
@@saeedbasabain4188 The business is going very well Sir 🙏. But I have to learn more and improve my marketing skills. Thanks for checking on me 🙏
@muntasirh1275
@muntasirh1275 3 жыл бұрын
@@andamankayi All the best for your new venture. 👍
@saeedbasabain4188
@saeedbasabain4188 3 жыл бұрын
@@andamankayi .mashlah please my WhatsApp 966558422273
@animallifedaily7340
@animallifedaily7340 2 жыл бұрын
Very Beautiful Idea
@patriciawagnera471
@patriciawagnera471 2 жыл бұрын
thank you
@AnthonyMiyazaki
@AnthonyMiyazaki 3 жыл бұрын
I've been a Kotler fan for years, but this is old thinking when it comes to CEOs not being former CMOs. Modern CMOs know more about the financials and analytics as any finance person (with the exception of derivatives, etc.). Serious CMOs (those with quantitative/analytics capabilities) have the necessary knowledge to both react to market conditions as well as determine them.
@timmagaling
@timmagaling 2 жыл бұрын
He said he wished that more CEO’s came from Marketing. And he said that because CEO’s tend to be more from finance side
@TG-Production
@TG-Production 3 жыл бұрын
👍🏻👍🏻 subscribed❤️
@alimalik4952
@alimalik4952 4 жыл бұрын
Awesome, thanks
@reddishbeardy
@reddishbeardy 3 жыл бұрын
Guys, what is the name of the book that he mentioned at 36:10. The Browns.... What is that book?
@ahsanmohammed1
@ahsanmohammed1 3 жыл бұрын
Great video on an introductory overview of marketting. Thank you.
@MrOrionwalker
@MrOrionwalker 4 жыл бұрын
When Did that meeting happen?
@jendoubianis5579
@jendoubianis5579 3 жыл бұрын
36:17 please i didn't find the book can someone help me ?
@richardchak696
@richardchak696 2 жыл бұрын
He is indeed "THE MARKETING GIRU" of our time. I began my Marketing Journey with his text book way back in 1979...I am now retired, thank to him my business have prosper by applying what I learn from him. I would say his knowledge is priceless.
@harshitboss
@harshitboss Жыл бұрын
Did marketing management book by Philip Kotler really help in your business? Or any other material also helped you? Can you share please?
@sobansoundararajan8956
@sobansoundararajan8956 3 жыл бұрын
A great insight for someone from a technology background peeking into business! Innovation doesn't make sense without marketing - 100% true!! Stakeholders' welfare is more important than Stockholders' profits - 200% true!!!
@belladonna4804
@belladonna4804 2 жыл бұрын
i love it
@besmart2350
@besmart2350 Жыл бұрын
Am I the only one who finds it annoying when shop workers start bothering me all the time trying to sell, because I just want to relax and make up my own mind myself
@yyyyyyah123
@yyyyyyah123 3 жыл бұрын
Yo smangat ngedengerinnya
@danielchipa4326
@danielchipa4326 3 жыл бұрын
That finale... Was perfect!
@felixveltjens5399
@felixveltjens5399 3 жыл бұрын
Q
@teferihailu1358
@teferihailu1358 3 жыл бұрын
wawo good persention
@henleycheung3615
@henleycheung3615 2 жыл бұрын
the concept delivered is "How to match target customers and a brand's value proposition profitably ?"
@drimrankhansofficialyoutub6732
@drimrankhansofficialyoutub6732 Жыл бұрын
Mashaallah ❤️ great efforts sir...Regards
@user-mv7wv3le7v
@user-mv7wv3le7v Жыл бұрын
👍🤲
@arish18
@arish18 2 жыл бұрын
Amazing wisdom wrapped in words for those who value knowledge! A real on-ground practical star, anti- airy-fairy - Star Philip Kotler
@ProfJoel-zx4rh
@ProfJoel-zx4rh 3 жыл бұрын
This is the only video you need to learn about marketing.
@seeiam3241
@seeiam3241 2 жыл бұрын
Fine
@chitharirani794
@chitharirani794 3 жыл бұрын
This is awesome and highly encouraging me inside thank you so much
@themukalashow
@themukalashow 3 жыл бұрын
wonderful
@alimalik4952
@alimalik4952 4 жыл бұрын
Awesome, prof Kotler
@dr.wezisunkutumd8745
@dr.wezisunkutumd8745 4 жыл бұрын
Making a lot of sense, thank you.
@kosojmshj5564
@kosojmshj5564 2 жыл бұрын
why me missing this topics WHY
@ardubey
@ardubey 3 жыл бұрын
Motivating talk for the Marketers !! Thanks
@devrajdumbre31a32
@devrajdumbre31a32 3 жыл бұрын
Can anyone provide Chinese slide into English 🙄
@manueladeoliveirabaldussi9875
@manueladeoliveirabaldussi9875 3 жыл бұрын
Genial.
@zulzdn9348
@zulzdn9348 2 жыл бұрын
1.75 speed is gold for me
@lindacarlen6250
@lindacarlen6250 4 жыл бұрын
Excellent ! The best video ever ! Just studying marketing at Gothenburg University School of Economics in marketing and this video sums it all up! Thanks!
@iamrudresh
@iamrudresh 4 жыл бұрын
"Mr Customer, we know your values and they are our values too.!" Excellent speech by Kotler as always.. More than anything, very glad to see him advocate societal marketing to measure a company's success by considering its social and environmental impacts and not just financial performances.
@lindinalvapereira4461
@lindinalvapereira4461 3 жыл бұрын
#marketing #people #wine #influencer
@CheckYouTubeUIUX
@CheckYouTubeUIUX Жыл бұрын
Branding= 10:09 / 10:36 1st step: Marketing Research 17:20 2nd step: (STP) সবগুলো আলাদা আলাদা জিনিস এর জন্য আলাদা আলাদা plan বানাতে হবে।///59:19 × 1:00:18 × ×
@ভোমরা
@ভোমরা Жыл бұрын
Great.
@ATOM_BOMB_99
@ATOM_BOMB_99 7 ай бұрын
Bangali
@MonotoniTV
@MonotoniTV 4 жыл бұрын
Damn he looks fit for being 88 years old
@bays19
@bays19 3 жыл бұрын
Calistenics bay
@sjbealeelts
@sjbealeelts 3 жыл бұрын
keep doing what you love is what I'd put it down to
@MonotoniTV
@MonotoniTV 3 жыл бұрын
@@sjbealeelts no, it's more like love what you do probably 😂
@amitkadam3847
@amitkadam3847 4 жыл бұрын
he is so down to earth
@jedijata3078
@jedijata3078 2 жыл бұрын
We don't have the same ideas of "better world" ...not even here in the US, but add on China...
@Mrpeculiar101
@Mrpeculiar101 4 жыл бұрын
This is awesome and highly revealing insight for me even as a brand strategist.. thank you Mr killer God bless
@samjohquran3274
@samjohquran3274 3 жыл бұрын
what 3 things did you learn in this session
@whiteshiro7765
@whiteshiro7765 2 жыл бұрын
Start buniness small to music and big ideal
@redlights9991
@redlights9991 3 жыл бұрын
I'm an assistant professor of Marketing and thia one hour lecture has taught me more and better! thankyou Mr Kotler
@julietmanalo5913
@julietmanalo5913 3 жыл бұрын
Thank you sir!
@selousscout9664
@selousscout9664 2 жыл бұрын
Question- When managing marketing channels, (the place in the 4p's) where does category management fit in? Bert Rosenblom wrote a comprehensive book called Marketing channels, but CATEGORY MANAGEMENT is not once mentioned in his book, when managing Distribution Channels? All comments are welcome.
@uj_mask4817
@uj_mask4817 2 жыл бұрын
Mmmmmmkkmmmmmmmmkkkkmmmmmmkmmmmmmmmmmmmmmmmmmmmmmmmmmmm
@uj_mask4817
@uj_mask4817 2 жыл бұрын
Mmmmmmmkmmmmkmmmmmmmmmmmmmmmmmm
@uj_mask4817
@uj_mask4817 2 жыл бұрын
Knmmmkmmkmmmmmkmmmmkmmmmmmmmkmmmkmmmmmmmkkkmmmkkmmkkm
@uj_mask4817
@uj_mask4817 2 жыл бұрын
Kkmmmmkkkkkmmkmmmmmmkkkkkmmkkmmmmmmmmmmmmmkkmmmm
@uj_mask4817
@uj_mask4817 2 жыл бұрын
Mmmmmkkkmmmkmmmkmkmmkkmmmmmkmmmkm
@kosojmshj5564
@kosojmshj5564 2 жыл бұрын
why me like that
@sabrayahya89
@sabrayahya89 4 жыл бұрын
wonderful presentation ever...thank you prof. Kotler
@capitan1520
@capitan1520 4 жыл бұрын
millions of dollars are earned here www.digistore24.com/redir/284369/Saneks/
@lindinalvapereira4461
@lindinalvapereira4461 3 жыл бұрын
#produtos #publicidade #preço #gerenciamentodemarketing
@sk8xnick
@sk8xnick 3 жыл бұрын
Forgot about Russia bro.. how came
@gameisly7134
@gameisly7134 2 жыл бұрын
You can add others to the 4ps? Thats like redoing business school lol
@irn37894
@irn37894 3 жыл бұрын
He is a legend
@istiqueahmed8895
@istiqueahmed8895 2 жыл бұрын
7:32 min : Devil convinced Eve to make Adam eat the apple. It is like Devil is marketers, Eve is an influencer and Adam is a consumer. 😂😂😂
@juliusnewman2094
@juliusnewman2094 3 жыл бұрын
Elliott Musk? 49:00
@lindinalvapereira4461
@lindinalvapereira4461 3 жыл бұрын
#brading #tobuy #propostadevalor #mcdonalds #p&g #unilever
@hamzamagdy4510
@hamzamagdy4510 Жыл бұрын
نحتاج الترجمه في كلام كتير واقع مني
@Almajed-506
@Almajed-506 22 күн бұрын
فيه ترجمه اضغط على المربع المخطط على اليمين
@anika6558
@anika6558 2 жыл бұрын
U don't know nothing but unilever knows everything of marketing
@lindinalvapereira4461
@lindinalvapereira4461 3 жыл бұрын
#compras #resultados #mercado #stakholders #produtos #price #perfumes
@vaseemmohammed6616
@vaseemmohammed6616 4 жыл бұрын
Who is watching after Covid 19...hit like
@Fitnessforhealthylife
@Fitnessforhealthylife 3 жыл бұрын
So much knowledge in one hour 👏Thanks a lot,Mr. Kotler...You are really Father of Modern Marketing 💪
@EiChannelDiyeVideoDeki
@EiChannelDiyeVideoDeki Жыл бұрын
Branding= 10:09 / 10:36 1st step: Marketing Research 17:20 2nd step: (STP) সবগুলো আলাদা আলাদা জিনিস এর জন্য আলাদা আলাদা plan বানাতে হবে। /// 1:00:26 1:03:26
@CheckYouTubeUIUX
@CheckYouTubeUIUX Жыл бұрын
@CheckYouTubeUIUX
@CheckYouTubeUIUX Жыл бұрын
Love you
@CheckYouTubeUIUX
@CheckYouTubeUIUX Жыл бұрын
Lol
@CheckYouTubeUIUX
@CheckYouTubeUIUX Жыл бұрын
Amr
@CheckYouTubeUIUX
@CheckYouTubeUIUX Жыл бұрын
O
@chandrasekar9401
@chandrasekar9401 2 жыл бұрын
Referral Marketing....
@mondrometal
@mondrometal 2 жыл бұрын
50:00 Funny that quote about Mars is not aging good and that is an amazing accomplishment by Elon
@Tahzeeb_ul_hasan
@Tahzeeb_ul_hasan Жыл бұрын
He is great to learn young generation about marketing. He is king of marketing He talk about future of world
@payonrayaneh
@payonrayaneh 3 жыл бұрын
Thank you very much Professor Kotler for this wonderful speach
@poenandarkyaw8078
@poenandarkyaw8078 4 жыл бұрын
What does it mean??? ...to make cheap products China should go to Cambodia or Laos or elsewhere 🙄
@arcybarrios
@arcybarrios 4 жыл бұрын
Prof Kotler is such a legend!
@Anurag_Saxena
@Anurag_Saxena 2 жыл бұрын
20:25 CEO vs CMO 22:30 old vs new marketing 24:25 distribution channels 24:50 organic growth vs acquisition growth 27:40 10 things to buy stocks 28:35 customer journey and touch points
@florinrusu9068
@florinrusu9068 3 жыл бұрын
Learn what exactly? Nothing practical only blah blah about who is number one and number two. This is a very subtle method used to market the number one and number two and let us say maybe the two more following as they could be owned by the same share owners but disguised in self companies. Just another tool for penetrating that market in Asia by a conglomerate of companies owned by we know who. He talks about quality but if you want to launch a product you will be covered in trash thrown on your product by the "conglomerate". Just look at this maneuver where Chinese people get used to the name of his company as the one to go to. How to compete with that if you have a product and want to sell in China? So, all this mambo jambo is as useful as a wish lantern for the ones not knowing how things function and who puts them in motion. The gent is prepared for his purpose though, can't say anything about that and despite his age he is a very good example of professionalism that you'd have to have if you want to follow your purpose.
@barkharani1523
@barkharani1523 6 ай бұрын
*एक महिला ने चुनौतीपूर्ण विषय पर की पीएचडी | A Woman did her PhD on a challenging topic* kzfaq.info/get/bejne/famYkpqemMirhJc.html
@ভোমরা
@ভোমরা Жыл бұрын
Branding= 10:09 / 10:36 1st step: Marketing Research 17:20 2nd step: (STP) সবগুলো আলাদা আলাদা জিনিস এর জন্য আলাদা আলাদা plan বানাতে হবে।///59:19 × 1:00:18 × ×
@CheckYouTubeUIUX
@CheckYouTubeUIUX Жыл бұрын
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