Top 10 Branding Trends for Small Business in 2024

Рет қаралды 2,780

Күн бұрын

This video dives deep into the 10 most important branding trends for small businesses, and offers invaluable insights and actionable strategies to elevate your brand in today's competitive landscape.
From mastering your digital presence with an e-commerce-first mentality to the nuances of social media branding across various platforms, this video has it all. We're talking about leveraging the power of sustainable and ethical branding to resonate with the modern, conscious consumer, and the undeniable impact of personal branding for entrepreneurs looking to stand out in a crowded market.
Dive into the significance of content marketing, the benefits of tailoring your brand for niche markets, and the transformative role of brand strategy and storytelling in connecting with your audience on a deeper level. Discover the limitations of DIY design tools and the advantages of professional branding services to avoid common pitfalls. Learn how networking and collaboration can be game-changers for your small business in 2024.
Whether you're a small business owner, a solopreneur, or a branding professional, this video is your roadmap to success in the evolving world of branding.
#trends #branding #entrepreneurship #marketing #smallbusiness
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Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Пікірлер: 9

@rondalucy 10 күн бұрын

This is gold! Thank you!! 🙏

@vassyakun01 4 ай бұрын

Philip, consider doing bite-sized case study videos for each small business niche. An interview format, before/ after would be a good format. (with pre roll of location, and personal history/ story) 👍

@quirkworks4076 4 ай бұрын

Such excellent content! And as a longtime participant in Philip's masterminds, I can attest that BONFIRE is the real deal. A wonderful community of like-minded professional creatives lifting each other up with insights, encouragement, and accountability. Nearly four decades into my creative career, and I am more pumped than ever!

@PhilipVanDusen 4 ай бұрын

Thanks @quirkworks4076!

@ThomasGrantMacDonald 4 ай бұрын

Good stuff, thanks Philip. If a small business had to choose just one of these trends to focus on, which would you recommend they choose?

@PhilipVanDusen 4 ай бұрын

Hey @ThomasGrantMacDonald! Thanks so much for checking out my video! If I had to choose the one trend I'd suggest SMB's focus on is #7 Brand Strategy and Storytelling. I think establishing a solid brand strategy is a transformative action than all too few SMB's take seriously - or choose to invest in....and I think that's a huge mistake and missed opportunity.

@ThomasGrantMacDonald 4 ай бұрын

Yes! I love this answer. @@PhilipVanDusen