PR Like a Boss: Jessica Erickson at TEDxAthensSalon

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Күн бұрын

Jessica Erickson
Managing & PR Director - Four Sektor & siliconallee.com
Managing Director at Four Sektor responsible for the PR branch. She secures press coverage in the US, Europe and Asia for Berlin-based startups. Jessica builds successful and meaningful relationships with consumers, business partners, potential investors and other industry influencers. As a Sandboxer member, she interacts with a large community of extraordinary young achievers across the globe. And as a founder of an all-women tech group called Berlin Geekettes, she curates the blog, coordinates monthly meet ups and connects women from all different areas of tech expertise. She also writes blog posts and organizes startup presentation events and workshops across Europe. She strives to connect with like-minded people, enjoys exchanging ideas and is pushing for a stronger startup community in Berlin. Prior to joining Four Sektor, Jessica worked for a variety of other startups in NYC and Berlin after completing her Masters in Media and Communications at the London School of Economics.
About TEDxAthens
TEDxAthens is a world-class conference about Innovation, Creativity and Ideas based in Athens, Greece. TEDxAthens is one of the very first TEDx events worldwide consequently the first TEDx event in Greece and started in May 2009. TEDxAthens seeks to develop and leverage the TED experience at a regional level, bringing together innovators and inspirational speakers, shakers, makers and breakers.

Пікірлер: 20

@wongkelvin 4 жыл бұрын

"Pitching to the brain doesn't work, pitching to the heart works." This is so true! I always believe that human connection is the best way to achieve success, whether it is to build a brand or create sales. Having a great PR person in a company can be so crucial in any kind of industry. Having a story that can make people related to themselves can have such an amazingly positive impact on the company.

@mooshiaolim3995 5 жыл бұрын

We learn knowledge from the community, by leveraging what we have learned and sharing it, we are actually giving back and empowering the community.

@maxooi5634 4 жыл бұрын

Excellent talk! no doubt social media act as one of the important role in our society and PR should take full advantage on how to use it to gain maximum benefits from it.

@rachelhor3971 5 жыл бұрын

Great Talk!! Social media has become one of the essential thing in our society. PR has the full advantage of using it to disseminate information, increase sales and reputation, build relationship with stakeholders or public of the firm or organization. Because of social media, it becomes convenience for the PR to spread out even their media release to the media or journalist in a short period of time. PR is the middle person to maintain the connection of the organization and the public. Additionally, PR is really like a boss because it truly can inspire or influence anyone just by the communication and the written pieces that PR done.

@MyTagYourIt 5 жыл бұрын

For those who believe that Social Media kills Public Relations, that's not a good belief. Social Media is a platform that PR could use to strengthen it's ability and become more competitive with small business. Her talk was great about making a narrative within your community to really connect with stakeholders. And I love the quote she said, "Pitching to the brain doesn't work, Pitching to the heart DOES!"

@yonghuiyi2983 4 жыл бұрын

Yes, the emergence of social media let a lot of people easier to connect with each other. PR practitioners can use it to disseminate information, build reputation and manage relationship with the stakeholders, organization and public. Social media will be a good platform if we use it wisely.

@wongmeiling8523 4 жыл бұрын

Awesome Sharing on Public Relations who acting an important role in organizations ‼️‼️👍🏻👏🏻👏🏻👏🏻

@Heworldwide 6 жыл бұрын

Am I tripping, or is this video volume low?

@abstrawn 3 жыл бұрын

A very informative speech and Jessica clearly knows her field. I do feel with some public speaker training (via Toastmasters International or a similar group) this speech could be even more impactful however as the structure could be better defined, the body language,tone etc could be more powerful and saying "I'm not a boss at PR" when giving a speech called "PR like a boss" immediately puts doubt in the audience's mind. I found this speech very informative and it highlighted the importance and impact of social media very well. These are (obviously) just my personal opinions and observations.

@malkiamalula5429 2 ай бұрын

This was authentic gen z would agree

@PascalBachmann 9 ай бұрын

Social media is a powerful tool that PR professionals can use to reach a large audience and build relationships with key stakeholders. By sharing engaging content, interacting with followers, and monitoring social media conversations, PR teams can use social media to promote their brand, generate positive publicity, and manage their reputation.

@Verbsdescribeus 5 жыл бұрын

ah, things changed a bit now :)

@MayurPanghaal 6 жыл бұрын

Why would a newspaper even contact or entertain a PR person ... unless he is looking for money for printing the stuff. Arent reporters supposed to investigate and uncover on their own ?

@HaraldinChina 2 жыл бұрын

in order to get responses to allegation from an official of the company

@MayurPanghaal 6 жыл бұрын

PR business is dead. Internet and social media killed it.

@erickbordon 6 жыл бұрын

In the contrary, PR is just turning into the digitalization, therefore there is a lot of ways to communicate through social media, web and other sources, what could be "dead" is the print business.

@bex6638 5 жыл бұрын

@@erickbordon YES! You go Erick! :)

@jrbedolla10 4 жыл бұрын

Hahahaha

@Hk87Jg 3 жыл бұрын

I disagree