It's Not Manipulation, It's Strategic Communication | Keisha Brewer

It's Not Manipulation, It's Strategic Communication | Keisha Brewer | TEDxGeorgetown

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4 жыл бұрын

Keisha Brewer is a Strategic Communications professional and CEO of the PR Alliance LLC, an entertainment and lifestyle public relations agency. She will share how effective communications can be used by all women (and men) to excel in everyday life.
CEO of PR Alliance, LLC, an entertainment and public relations agency. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

Пікірлер: 744

@AfroChilanGringo 3 жыл бұрын

1) Identify the Goal (I call it KNOW the WHAT) 2) Understand your Audience ( I call it KNOW the WHO) 3) Communicate the Value ( I call it SAY the WHY) 4) Express the Need ( I call it WORK the HOW NOW)

@MsRonimo 3 жыл бұрын

Nice

@prabhuteja6387 3 жыл бұрын

👍

@MadChrisp 3 жыл бұрын

save me some time thanks

@lulamax7942 3 жыл бұрын

Thank u!!

@Rovier.g 3 жыл бұрын

Thx very much, you sir.

@TheeStrawberryLee 2 жыл бұрын

“It was at that moment that I realized that I needed a raise!” I agree lol; we need a book Sis!!! 💚💚💚

@angenettesimpson5504 Жыл бұрын

Yes Lord!!!

@jeffeatsandruns 9 ай бұрын

🤣Day 1 of doing her job, already wants a raise. How I know she's a millennial without her millennial-splaining to me several times in the video.

@EbonyWhitee 2 жыл бұрын

“Communicating with purpose while showcasing value in order to achieve a goal.” I love that! I screenshot it.

@Morna_bee 2 жыл бұрын

SAME HERE...😊

@regalchic 2 жыл бұрын

Same here

@edmundoquicuala7949 2 жыл бұрын

Great And So Clear...

@screinline3884 Жыл бұрын

Me too🎉

@PinkYellowGreen2023 Жыл бұрын

I feel you.

@bibizolele 2 жыл бұрын

She absolutely has a point plus her delivery was clear and straight to the point

@deecee9741 2 жыл бұрын

It was done in a 'soliloqui' - a play within a play. Saying what she needed to say as she was actually doing it in the delivery. Just wonderful!

@yv2372 Жыл бұрын

I believe the word you've used here i.e. soliloquy has a different meaning from what you're suggesting and the spelling you've mentioned is incorrect too

@elizabethlasseigne5361 3 жыл бұрын

Keisha's talk was amazing. I learned so much! Her presentation was very clear, practical, relatable, and interesting. It's one of the very best presentations I've seen on the subject.

@sanam4511 3 жыл бұрын

Yeah, I thought so too. I like it when people use plain English and drive straight to the point, and not use big words and run-on sentences to drive one insane.

@tres5533 3 жыл бұрын

Really - "One of the best TED talks and definitely the best on this subject. Tight, no fluff and she packed in three integrated examples flawlessly." - Brand Creative Strategist, 10 years

@troooooper100 Жыл бұрын

Really… she said it’s how you say it and they gave tips exclusively on what to say and get this drum roll … know your audience and know what you want

@InzideEntertainment Жыл бұрын

@@troooooper100 nothing of any value was said. the last 2 minutes she insults you by saying how easy this presentation was. Are you so novice that you cannot see that the information here is the same you would get from a 1 minute google search? Set your standards higher or you will be a bottom barrel human forever. Best of the Worst is still the Worst...

@katscandance Жыл бұрын

@@InzideEntertainment people can be at different levels of education. Do you realize that? Obviously there is value in her presentation considering they asked her to do one. Just cause you didn’t see value or learn anything new, doesn’t mean other people felt the same. Maybe this presentation was for freshmen students or for people just getting into marketing/communications

@topg-army 6 ай бұрын

@InzideEntertainment

@indabackyardwithzoemachunga Жыл бұрын

You understood the assignment and girl you delivered. You're grace and femininity , delivery, tone, pitch the whole shebang! As a radio broadcaster who is shy about public speaking,. I'm doubly inspired. God bless you. This video made my day.

@grandmother102645 2 жыл бұрын

Keisha, you addressed exactly what I needed to improve my communication goals. Loved your visual examples for each step. I’m certain many people who heard your talk have made major progress in obtaining their goals as a result of your talk.

@vikish1000 2 жыл бұрын

This talk clearly shouts out the importance of 'Communicating VALUE'. Making the audience aware that there is something in it for them.

@kizune1 3 жыл бұрын

This was so beautifully professional and easy to understand! I am a graphic designer in the making, and I know this is gonna help me go a long way. Thank you!

@bamgold4677 11 ай бұрын

You are truly very beautiful

@bettyannvillasenor3066 2 жыл бұрын

I had an "Aha" moment listening to this talk, I never thought personal communication needing a plan or strategy yet after this video and hindsight tells me I need to start so thank you, pure genius to use a personal as well as a professional scenario.

@amandabazil1753 Жыл бұрын

I’m glad I finally got around to watching this vid. Had it saved for later for months! I’m in grad school studying strategic communications now and am also working as a communications coordinator so this was definitely helpful. And I love the way you carried yourself, sis! Beautiful and intelligent, keep it up it’s inspiring😍👌🏾

@ChangePerspectives Жыл бұрын

Very great presentation of strategic communication . Learning how to do this and implement this skill when communicating with family, peers, and co-workers . Communication is vital to building healthy relationships ! Thank you for this TED talk 🙏🏾

@TinaLeder 4 жыл бұрын

Keisha *clearly* knows what she's talking about. Made such good points.💃🎯 The only reason why I think this has low views is because it's not as keyworded as much and the the KZfaq world is flooded, but the content is there.

@trentwittmier1332 3 жыл бұрын

what

@edwardking7239 2 жыл бұрын

Keisha your presentation was amazing!! With good communication skills. You can have anything you want. Communication, words, tone, frequency, vibration. We can effect people by what we say, or how we say it, is true.

@waqarkauravi2279 4 жыл бұрын

I don't know,why she didn't get views in comments,this is one profound talk and very practicable.

@lifecoachronissewhite 2 жыл бұрын

Agreed!

@VoguishMis 29 күн бұрын

I don't know. The tongue taps are a little annoying. She speaks sense nonetheless.

@akshitaneja1879 18 сағат бұрын

She's a little obnoxious in the manner she speaks

@Rakisteph Жыл бұрын

1. Identify the goal 2. Understand your audience 3. Communicate the value -what they get out of the deal 4. Express the need that u both want. By doing this you can combat the resistance felt through challenges

@jadenluna7807 Жыл бұрын

Is this also defined as rhetoric or no?

@_strawberriesandcigarettes Жыл бұрын

@@jadenluna7807 rhetoric means manipulative, this is more of 'you have needs and I have a deal to offer' kinda manipulative but end up being mutually beneficial

@k1n6xsandrej3cts2 Жыл бұрын

😊

@Mincaan 3 жыл бұрын

so much respect for this woman! YOU GO GIRL

@Sai25yo8 3 жыл бұрын

this is so good! deserves more recognition

@rugyendohirald9209 2 жыл бұрын

She's right, if your aim is to convince some one always appeal to their interests.

@TeresaGonzalez-qq6zk 2 жыл бұрын

I love how she was sassy n straight to the point!!

@GrowingGarrisLLC 2 жыл бұрын

Educational would be an understatement! Thank you Keisha great presentation!

@jnfchen 3 жыл бұрын

THIS IS GOLD!! Thank you Keisha!

@rmr1300 2 жыл бұрын

This is concise and clear. As a inheritantly passive person I got some self work to do.

@annaphiri8184 Жыл бұрын

Her confidence and the way she communicates 🔥🔥 I want to talk like her without saying aaaaamm ammmm for some time, Keisha is straight 🔥🔥🔥🔥❤️

@stephengoh5456 2 жыл бұрын

Wow! Strategic Communications - What you say is just as important as how you say it. Love it. Thank you.

@ajhanaikeaton3490 2 жыл бұрын

This was amazing! I wish the audience gave a better response, you killed it.

@Solfiewolf Жыл бұрын

That audience was 👎🏾👎🏾👎🏾

@raniaabdullah9187 3 жыл бұрын

she is a great speaker 🙏🏻

@NomsLoots 2 жыл бұрын

One of the best TedTalks out here. So simple and straight to the point. Well don’t you great strategic communicator of our time 🥳

@arseneousmanemethods 2 жыл бұрын

I had to go back to the begining of the video, to review how Keisha applied the STRATEGIC COMMUNICATION throughout the whole video! Great!

@monalove1105 2 жыл бұрын

I'm studying Strategic Communication in the fall for graduate school. I enjoyed this Ted Talk it helps me to better understand what Strategic Communication is.

@darlamorrison4672 3 жыл бұрын

This is very clear and helpful reminder that great communication is simple and clear

@alisahunter9238 2 жыл бұрын

That was excellent! concise and well infomrative! I watched it twice and took notes. I am a self publishing Author trying to get my book out there and terrified that I might have to speak before an audience, but with these four steps I feel enabled and hopeful, Thank You Keisha

@IniWrites 2 жыл бұрын

This was an outstanding delivery. Great job, Keisha. Thanks for the tips.

@jasonsuffrien414 2 жыл бұрын

Keisha that speech was very emphatic and it was of a great afflatus to my hearing may u continue to teach these words of wisdom .thank you

@nehverma2489 3 жыл бұрын

Lovely, the speech is curated to engage the audience.. powerful speech line

@lifelessonswithqueenbillion 2 жыл бұрын

I have watched this like 5 times at one sitting!😄 so practical and taking notes. Thanks keisha

@rafiatsule2723 2 жыл бұрын

Educating, well done Keisha.

@msbe3499 2 жыл бұрын

Yesssss. This was sooo needed today.

@mediaarist3232 Жыл бұрын

I compartmentalize most things so it’s nice to hear the breakdown of a convo in steps. 🙏🏽🙏🏽

@reprogram_myself 7 ай бұрын

love this talk, very clear and on point

@camilaagner 4 жыл бұрын

I loved it! So good and effective

@taliw7736 2 жыл бұрын

Amazing job very clear too! Thanks so much this helps me for future interviews and skills to assist someone I work or socialize with

@HeirsEstate 2 жыл бұрын

So well put together and said !

@Kavita-cf4gj 12 күн бұрын

Identify the goal, understand your audience(what are their value), communicate the value, express the need (value they both share thn showing the need)

@francessong5978 11 ай бұрын

Love the way Ms. Brewer used both a personal and professional example of communicating effectively. By the way, she speaks very well and clearly.

@suzannanelson7290 23 күн бұрын

Great talkshow! I enjoyed because it had all I needed for today . Also, it touched me.

@artisttemple8268 Жыл бұрын

Excellent breakdown! Thank you! 👏🏾👏🏾👏🏾

@cameemz 4 ай бұрын

She's so inspiring! As an undergrad planning to go to grad school for strategic com, this was a really motivating video to watch. I'm now even more excited to get involved in this profession!

@russiaviation 3 жыл бұрын

Words are important..No doubt about it...How to say it to get what you want is important too...Absolutely...But at the end of the day, action will always speak louder than words !!!

@Zenandchill1111 5 ай бұрын

I enjoyed the message ! I learned a lot and her delivery was so clear and concise.

@MrsLady-fn7do Жыл бұрын

Loved this! 🎉❤ easily understood and can be easily implemented

@jacquettadorsey8031 2 жыл бұрын

My supervisor sent this as a link to watch as we are home on remote for a work from home snow day. She sent to links and this was the first one that I chose and I am not dissatisfied. one of the important factors or takeaways for me is KNOW YOUR AUDIENCE. I live by this; I say this a lot when talking to my colleagues and personal friends whenever there may be a topic that someone may not agree upon. Very helpful and interesting. TY

@una-leeboozer281 Жыл бұрын

A speech was delivered with confidence and simplicity. Nicely done! Thank you!

@lynnbowens8472 Жыл бұрын

Ms. Brewer, awesome talk. I need you to speak with our Ombudsmen. They can learn a lot from you about how to get resolutions to their cases. I’m going to show them your talk and Pray that they can pick up these valuable tips!

@bringontherainbows8369 2 жыл бұрын

What a wonderful Ted Talk!! Loved it.

@marymorris541 2 жыл бұрын

I thoroughly enjoyed listening to this presentation!!

@rackealmukelabai9313 Жыл бұрын

Very professional and helpful its a very pleasant presentation too, simple and straight to the point.

@queenideas 2 жыл бұрын

I literally clapped! Keysha, that’s her name right? You are so good

@drankjuice5271 6 ай бұрын

Going to replay this a few times. This is definitely going to help me when I’m in Ted Talk!!

@MsEssance Жыл бұрын

Excellent speech. I definitely need to keep this is mind when I communicate personally and professionally.

@arlinegeorge6967 3 жыл бұрын

Interesting talk . Thank you, bless you. All your dreams come true.

@EbonyWhitee 2 жыл бұрын

I couldn’t click off. This was VERY good! Very informative.

@lilistephaniedondjio4161 3 жыл бұрын

Waouh, so clear and inspiring👌

@user-mu8cp8is2s Жыл бұрын

Great video. Now I know more about communicating in the workplace. This ought to improve my workplace communication with clients, coworkers, and managers.

@frankiefab 2 жыл бұрын

Love your composure and presentation style

@rahultomar8137 2 жыл бұрын

Powerpacked Talk, Loved every bit of the delivery. Krisha Brewer you ROCK..

@faithellis2010 2 жыл бұрын

Excellent and quite relatable! 💥

@malikwilson9844 2 жыл бұрын

Speaks so eloquent and strategically u go girl!!!!

@Sharon-qm5gm 4 ай бұрын

What?? All I heard was the saliva in her mouth that she kept smacking. Smh

@morrisfilmphoto5020 Жыл бұрын

GreaThanks 4 Your Presentation! Appreciated!

@senthilandavanp 2 жыл бұрын

I love this talk the way she talks and presents her ideas 💡 and communicating to the audiences. You showed what you said in this talk By God's grace, I came across this video

@nonhlanhlapreciousRadebe Жыл бұрын

This is brilliant. Thank you for this

@yourrepubleak Жыл бұрын

This is so beautiful. Excellently presented!!

@cherryblossom9482 Жыл бұрын

She SLAYED that talk ‼️

@ovbiyeede-ereyi5703 Жыл бұрын

Well delivered, glad I watched this

@PeaceOnPurpose7 Жыл бұрын

I love TED talks and this talk by this lady is amazing! Well done, Keisha!

@jellybell8 Жыл бұрын

Very concise and well put together ✅

@enigrace7903 2 жыл бұрын

This is profound and it's Applicable in almost every aspect of life

@djomu Жыл бұрын

This was great! Thank you!

@diopibrahima Жыл бұрын

Brillant. Thank you for this presentation

@choosetoshine2610 2 жыл бұрын

Excellent content and delivery! Very well organized and thought provoking. Great job!

@ErnyVibes Жыл бұрын

Great talk for sure. Loved it

@segunogundiran7710 Жыл бұрын

Very simple and clear presentation for a strategic communication talk.

@wisha2312 2 жыл бұрын

This is by far the best presentation I've ever seen!! absolutely amazing! she got me hooked from the very first sentence!

@nhlamulomakhubele4874 2 жыл бұрын

Sending some love all the way from South Africa

@tunuk4060 3 жыл бұрын

Great talk!

@parsaloi7977 Жыл бұрын

I love the way she expresses herself into the presentation

@anand.maheshwari 11 ай бұрын

_The hard part is explained in really simpler manner._ _Grateful_

@morgenstark3230 Жыл бұрын

Thank you Keisha Brewer.

@nickgogoladze1824 3 жыл бұрын

Identify your goal and later help others to identify their (so your) goal. That's it!

@ryanfrizzell736 Жыл бұрын

Thanks for the video. With this I’ll improve my strategic communication.

@shawnvining9851 Жыл бұрын

Perfectly done you spoke very well thank you for that ⭐⭐⭐⭐

@vinayakojha5100 3 жыл бұрын

Damn her voice is really expressive

@celsius418 2 жыл бұрын

Is that a euphemism for really annoying?

@justlivin3998 2 жыл бұрын

Celsius 418 No

@tashamac7300 2 жыл бұрын

Such good nuggets. Thanks Keisha

@user-lz4ru6oe2n Жыл бұрын

OMG! HOW COULD I HAVEN'T SEEN BEFORE????? SHE IS LITERALLY THE MOMENT!

@jamalhamdan9170 3 жыл бұрын

Great Presentation, very valuable to our success,

@hestervandergeer1801 4 жыл бұрын

This is incredibly useful, thank you!

@vilsainity962 2 жыл бұрын

Loved this !

@braednheney8132 Жыл бұрын

Very smart and great speaker! Love it!