Ralph Lauren London Flagship : Walking Tour/Virtual Experience (Their Biggest UK Store!)

Рет қаралды 46,991

Dead Mall Walking – Dying Retail & Malls

Күн бұрын

Welcome to my tour of the Ralph Lauren flagship in London, England!
► Patreon: / deadmallwalking (monthly)
► KZfaq Membership: / @deadmallwalking (monthly)
► Ko-Fi: ko-fi.com/deadmallwalking (one-time)
I know what you’re thinking: “The London Ralph Lauren shop isn't a dead mall?!” And you’re right, it’s not. I get into exactly what it’s doing on this channel in the video.
The short answer is that it’s an incredibly immersive retail environment and, after the hellish 2020 that brick and mortar retail faced, I think it’s worth celebrating thriving malls and stores like this one in addition to dying retail.
Interestingly, Ralph Lauren created the “RL virtual experience” for a number of their biggest stores during the pandemic. For some reason, the Ralph Lauren London flagship store was not included in that list. I guess I’m just doing my part to bail them out…
Hope you enjoy the tour!
CURRENT GEAR 🎥
► Camera: amzn.to/3OKwptX
► iPhone 14 Pro (B-Roll): www.apple.com/iphone-14-pro/
► Laptop: amzn.to/3OmO75v
► SD Cards: amzn.to/3qn5Ly2
► Drone (used sparingly): amzn.to/44VxHIn
► Hard Drives: amzn.to/43XKhFI
► Backup Camera: amzn.to/3OKCKpc
► Power Bank: amzn.to/3Qu5nsj
PREVIOUS GEAR 🎥
► GoPro: amzn.to/3Oma30F
► Backup Camera: amzn.to/43YkKMw
► USB-C Hub: amzn.to/47oyjro
NOTE 📝
This description contains affiliate links to products I believe my audience may find useful. Any purchase made through an affiliate link gives me a small percentage of the sale, which helps to support the channel directly at no extra cost to you!
_ _ _
FOLLOW ME 📸
► Instagram - / deadmallwalking
► Subscribe for more! - kzfaq.info...
► Substack - malltalk.substack.com/
Intro: Jingle Punks - All This Down Time (pitched down)
Music:
Edith Piaf - La Vie en Rose
TrackTribe - Night on the Town
Doug Maxwell - Honky Tonkin'
Doug Maxwell - Da Jazz Blues
Doug Maxwell - Jazz Piano Bar
All courtesy of KZfaq Audio Library.

Пікірлер: 68

@royalbloodedledgend 2 жыл бұрын

I believe the fireplace is functional, not sure about London, but I’ve seen them with a fire lit in the NYC Madison Avenue store once

@Pinerocks Ай бұрын

I went a few days ago to have a Ralph’s coffee, lovely store will be going back!!

@DeadMallWalking Ай бұрын

Oh yeah, Ralph’s coffee is nice…if a little pricey 💸

@user-oq9gu5xu8s 9 ай бұрын

I am always happy when I visit this store. Thank you.

@notmuch_23 3 жыл бұрын

It's nice seeing how the upper crust shops for once. Also: "If your five-year-old ever needs to launch a boat, this is where you gotta be" make me chuckle a bit.

@DeadMallWalking 3 жыл бұрын

Got to try to bring the jokes, haha!

@lillolf3758 3 жыл бұрын

The store is as great an attraction as the clothing!

@DeadMallWalking 3 жыл бұрын

Agreed! Maybe even more of an attraction since, honestly, there wasn't a ton in there that I could afford, lol.

@LONDONIRISH64 2 жыл бұрын

I shop there a lot, it’s definitely the most beautiful store in London especially the Home collection rooms which are updated twice a year.

@DeadMallWalking 2 жыл бұрын

Totally agree. I always love to see what they're coming up with down there.

@jamesallison4875 10 ай бұрын

So glad to hear…

@josephhughes1498 3 жыл бұрын

This was interesting, had no idea RL had their own mini department store, It’s nice how you were seemingly left alone to browse and film. Surprised that such a huge store for one brand still exists at all, never mind in high rent central London, hope it can manage to keep going into the future.

@DeadMallWalking 3 жыл бұрын

I just had a GoPro strapped to my backpack, but I got kinda lucky that the place was pretty quiet. Did have a few "can I help you find anything?"s in the original video's audio, lol. Honestly, and I'll cover this more in a future video, I think a lot of big brands that have spots in central London only do so because...well, they're expected to! I think, in the wake of covid, that will change pretty quickly.

@JoseRomero-xg3jb 2 жыл бұрын

A premium store, so nice and elegant. Like it. 👍🏻😊

@DeadMallWalking 2 жыл бұрын

Thank you! Yes, it's a beautiful shop.

@TheNunakun 3 жыл бұрын

Definitely not worth the retail tag, but still becoming my favorite brand. It's just too classic. I can't imagine the rent for this building. They must be getting a lot of customers.

@DeadMallWalking 3 жыл бұрын

Agreed! Interestingly, a lot of brands are jumping ship and closing their flagship stores in this area. Something I’m hoping to make a future video on when I can get some updated footage of around here ☺️

@TheNunakun 3 жыл бұрын

@@DeadMallWalking Looking forward to it! Cheers!

@davidknowles3459 2 жыл бұрын

I'm not rich,but have been to this store often.And bought several items of clothing.Oh,and a chair!

@bayousbambino427 2 жыл бұрын

But, it IS worth the retail tag. I have a lot of Ralph Lauren in my wardrobe; maybe 85%. However, I don't have a massive wardrobe. Well, okay, I may have too many sport coats and winter jackets, but, let's not dwell on that. ....On second thought, it might help illustrate my point: While I may spend more buying RL product, it lasts forever. Some of the aforementioned jackets are 25 years old. And, yes, I still wear them. I have an RL sweatshirt my mother bought me when I was 13. It's boys XL and the sleeves are just the slightest bit too short on me now. But, I can still, at age 46, get away with wearing it sometimes. So, I don't need to have a ton of clothes. A select choice of each kind of garment and accessory is all that's required. Of course, it helps that, while some of these pieces are unique, they're not over-the-top fashion pieces that date themselves. I did have a few like that and had to retire them simply because they were so out of fashion. ('90s Polo graphics, anyone? Though, I do note they're coming back around again.) What I've started doing recently is buying used RL clothing; off eBay and Etsy. Over the past couple of months I've come into possession of some great RL sweaters and scarves for relatively cheap; one fair-isle cotton sweater is, well, amazing. I've never seen one like it before. But, again, if you look after an RL item, it'll be with you for a long time. These sweaters I've bought look brand new, even though they must be at least seven years old. One Polo Sport sweater I suspect IS from the 90s. But, totally wearable in 2022.

@davidknowles3459 2 жыл бұрын

@@bayousbambino427 I have 2 wardrobes full of Ralph Lauren clothes.Shirts,T shirts,Ties,shirts,jeans,chinos,Dressing gowns.Javkets and coats.I am 100% Ralph Lauren.

@dinisibiya7493 3 жыл бұрын

beautiful,thank you.

@IlfordRetro 3 жыл бұрын

A lovely soothing commentary (as always) to this cool walkthrough. Did the security guy you passed not mind your camera?!

@DeadMallWalking 3 жыл бұрын

Thank you! I just had my GoPro attached to my backpack, so it's a fairly discreet filming setup. Honestly, I'm not sure how they'd feel about photography in there...

@IlfordRetro 3 жыл бұрын

@@DeadMallWalking Great setup/positioning; it really works and you've captured that rare thing of not having people get in the way of seeing the details of the shop. Brilliant.

@jonakamp3326 3 жыл бұрын

Gracias por hacer este video

@elizabethsimpson3874 3 жыл бұрын

Quiet commentary, lovely music. Great tour thank you.

@DeadMallWalking 3 жыл бұрын

Not the biggest fan of listening to my own voice, so I appreciate that. Thanks Elizabeth!

@andrefecteau 3 жыл бұрын

the one in S Beach Miami on Collins is amazing as well...no pictures allowed!

@DeadMallWalking 3 жыл бұрын

Interesting, I wonder what the policy is at their other stores around the world...

@vagelacos 3 жыл бұрын

I love individual RL garments but in this environment, I get a feeling of claustrophobia and of brand overload.

@DeadMallWalking 3 жыл бұрын

I get that. It’s sort of overwhelming thinking about how much it would cost if you just started picking up items there like you might in, say, a department store or a TK/TJ Maxx.

@BobbyReed 2 жыл бұрын

@@DeadMallWalking Or Goodwill. Here in Los Angeles, the thrift stores are full of gorgeous Ralph Lauren pieces (I can't imagine they would destroy their deadstock like some brands we know...). I have a closet full of Ralph's goodies. Very well-made clothing for men, but when I usually pay $6 tops for an Oxford cotton shirt, that seems about right. Retail is for folks who don't know any better, I think.

@TheFiown 2 жыл бұрын

Some years ago when in NY I went to RL offices to drop off my CV as I was thinking of moving to NY. The girl at the desk was so nice, she served me a silver tray with tea and told me that Ralph would be down in a moment. I actually asked "Ralph who" !

@DeadMallWalking 2 жыл бұрын

Haha! Love this story. Maybe they thought you were another Stephanie? (I'm guessing you didn't get the job, right?)

@TheFiown 2 жыл бұрын

@@DeadMallWalking Who knows? I was told that Ralph was sorry to not be able to see me so I left, still under the charm of the decor. I left my CV at several designers like Donna Karen, Michael Kors etc but one of the HR people told me that in the US they HAD to give jobs first to americans unless the person seeking employ had some sort of training or talent that they didn't have in the US. I worked often with Americans in Paris who had no problem finding work and getting the right visa, it didn't seem fair at the time.

@DeadMallWalking 2 жыл бұрын

@@TheFiown Oh well, sounds like you lived to try another day! Yup, I've encountered that rule as well - jobs need to be listed for a year, to give Americans a fair shot, before they can bring on international hires. But I think there are loopholes out there... Sounds like you made some headway in the industry anyway? Feel free to email me if you have any great stories about the space!

@Lawrence.linton.56 3 жыл бұрын

Great video ❤️

@DeadMallWalking 3 жыл бұрын

Thank you!

@zoeyelh 3 жыл бұрын

never been to bond street, this is the closest i'll ever get!

@DeadMallWalking 3 жыл бұрын

I have some footage of Regent Street coming up as well soon, hopefully!

@serafin2940 Жыл бұрын

just beautiful I shop in Madison avenue NYC. great taste something for everyone expensive yes but excellent quality the bear sweater's are my favorites oh yes is a must haves I got many of them. thinking about some home collections items too and couple bottles of wine not for everyone

@DeadMallWalking Жыл бұрын

The bear sweaters are a lot of fun! And the home stuff is always gorgeous in the London store :)

@serafin2940 Жыл бұрын

i forgot to mention the store in Madison avenue NYC is not really a store but a mansion. and nicely decorate. love it

@malcolmbryant2677 3 жыл бұрын

Nice vid I like it

@kasheem1747 Жыл бұрын

Need one like this in the USA they’re built different!

@DeadMallWalking Жыл бұрын

I imagine you’d have to visit NY or LA to find one like this!

@jaybruno3571 3 ай бұрын

The one we have here in NYC is the Polo mansion 😊

@fabrice2878 2 жыл бұрын

0:45 did you see it?

@user-zy4jj7nk3l 2 ай бұрын

I want to be here.😮😅

@catherinewholey3630 3 жыл бұрын

How the other half live!!

@matthewschoerverth4566 3 жыл бұрын

I like your videos. I didn’t have time to watch your latest videos.

@DeadMallWalking 3 жыл бұрын

Thanks Matthew, glad to have you back!

@vsboy2577 2 жыл бұрын

I be too intimidated to go into that store

@user-bo8uu2hg8i 2 жыл бұрын

🐎🌠💫🐎🌠💫🐎🌠💫🐎

@jamesallison4875 10 ай бұрын

Like you better than the shop. It’s okay if you’ve lots of money and no imagination.

@DeadMallWalking 10 ай бұрын

Well, I appreciate that, mate! The shop is beautiful, but ultimately it is what it is - an attempt to capitalise on the elitist (but timeless…) nature of the brand itself!

@coolbabe4940 2 жыл бұрын

Beautiful store, but overly done. The outlet mall stores in the US have become gamey if you know what I mean.

@jwjeieikwnwwn 2 жыл бұрын

I would like to be able to have a physical Ralph Lauren store, unfortunately in Mexico you only see the iron palace, which is a large shopping center that sells luxury brands and there are small stores

@jwjeieikwnwwn 2 жыл бұрын

Did you know that the outlets are denigrating the status of Ralph Lauren and since 2014 its profits and sales fell and did not recover

@jwjeieikwnwwn 2 жыл бұрын

Until 2022 it is recovering again

@PrivateBAustin 2 жыл бұрын

Call me unsophisticated if you like, but I didn't like the men's section. Seems way too cluttered, total attack on the senses. The women's section was a lot nicer still feels like the same issue is creeping in though. Loved the home section in the basement and the outside of the building.

@DeadMallWalking 2 жыл бұрын

I definitely see your point! There's a lot of stock in there, and that's most obvious in the menswear section. I love the basement, as there seems to be a new setup down there every time I get over to London.