🍦 Cookies and cream or pistachio? Vanilla or mint-chocolate chip?
The sun is out and so are the ice creams - but there’s limited space in the freezer.
How do retailers decide which flavors to keep and which ones to leave out?
🎬 In the June episode of RELEX Talks, our experts Jake Busch, Jay Hawkins, and Paty Lopez discussed Assortment Rationalization, a game-changer in the realm of retail!
Assortment Rationalization is the optimal tool for retailers in the 2020’s as everyone is fighting inflation, higher cost prices and decreasing margins whilst trying to keep customers satisfied.
With Assortment Rationalization retailers can be confident that they have the right products on their shelves, helping to effectively utilize the limited space available whilst ensuring categories remain credible and profitable.
Follow Jake, Jay, and Paty on LinkedIn:
/ jakebusch
/ jayhawkins1985
/ patylopezmx