A few years ago I read an article about the psychology of coffee shop playlists.
In that article, they said that most big chain coffee shops have a different playlist for when times are chill (a few customers), and for when times are rushed (peak hours, the most customers in a day).
The "rush hour" playlist usually have faster and more upbeat music, to inspire or push people to move faster. This is the same psychology as us wanting upbeat music when running or working out. Our bodies respond to tempo.
My team and I decided to do another deep dive on frequencies, and found out the best frequency that our brains will respond to when we're rushing to finish a task fast, is somewhere between 17 to 40hz.
"Similar to listening to binaural beats for study, you will want to target the higher frequency ranges. This means you will be listening to binaural beat audio files with Beta frequencies.
Beta -
Frequency range: 12 Hz - 40 Hz
Associated with: Normal waking consciousness
Increases when using: Coffee, stimulants, exercising
Beta brain waves are commonly observed during our waking consciousness while we are alert and displaying logic and critical reasoning. Being in a healthy beta brainwave range can spark alertness and productivity, but being too high in this frequency range is commonly associated with stress and anxiety."*
Just enough for focus, and just enough for that nudge to get things done faster.
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*Article reference: / best-frequencies-i-lis...