Honestly, I came here for the makeup in the past, but I stuck around because Sam is someone I like to listen to. She’s someone I would genuinely want to be friends with. She’s smart, funny, honest and all the good things. I’m here for all the content 🤷‍♀️

This is one of my favorite videos you’ve uploaded I just love you.

Reasons we stay loyal 1.) GOLDEN comments like “came for the tea, WTH is this milk?” 2.) god-level humor 3.) we waiting on Ariel to see all these dang new plants! 4.) the brutal realism and stunning insights 5.) and let us not forget the stunning makeup (no matter how many times you use a neutral pallet;)

Let us never forget Sam's search for the perfect period cup. I loved that series! One thing that keeps me here is not only that I live in Vancouver, but that I love Sam's honest way of making content. I'm here because she's unapologetically herself and doesn't have time for toxic content creator nonsense.

😂😂😂 me doing my brows watching this and then randomly hearing you yell at me 😂 “DESI!” Also I love listening to you talk about literally anything. Plants, makeup, business, so please don’t stop.

“What happened to us Rachel” 😂😂😂 I choked

As someone who has cystic acne and have had it for years, your response to your own acne is very inspiring for lack of a better word. Do I want acne? no. Do I have it? Yes. Am I going to let it make me less confident? No. That’s the mindset I’m hoping to have this year!

I've only followed you for a couple of years, Sam but I've got to say - I can't EVER see myself unsubscribing. I am here for any content you want to put out. I think I speak for every one of your 'quality' subscribers when I say that first and foremost we are here not for content but for YOU

Came for the makeup, stayed for personal growth, personality and relatability. 🥰

I came for Sam, I stay for Sam. Long live Sam. Also your baby making random noises is adorable. You're lovely and keep on an keeping on. Been here since Batalash, not leaving.

Came for the milk, staying for the milk. Your humor, amazing makeup skills and now the makeup you develop, I now want to buy lots of plants for my home, the way you advocate about mental health, EVERYTHING! Your content is always my favorite!

What I’m hearing is that you have a substantial amount of genuine subscribers here for content that is entirely genuine and not influenced by companies wanting you to discuss talking points. What an accomplishment. I enjoy and have enjoyed your content for years, because of all of those reasons.

As someone who has acne, you have no idea how helpful it is to see you be so indifferent about your own acne. This sounds dumb but it makes me feel like I can be beautiful, wear makeup, and still wear cute outfits and hair while still having acne on my face.

Anyone who says “why do you still have acne?” has never had severe acne and doesn’t understand the struggle of trying to get rid of your acne. It is truly a struggle that often lasts for years for most people. It’s not as simple as washing your face or using salicylic acid. It’s very hard!

“Pocket of charisma” I’m dead haha. I’ve been following you since the Batalash days and I did follow originally for makeup but stayed because of your personality, vibe and honesty. From makeup to mental health, you’ve talked about it and I love it all, I don’t mind the inconsistency because whenever you do post it’s like a little present 🎁❤️😌

as someone who has worked in product development for 6 years, the way you've summed up the process and what goes into the costs was PERFECT! so refreshing having this be discussed and given visibility because so many don't know what exactly it takes to get a product to market.

LETTUCE DISCUSS!! You’re the best Sam, I think you should have one billion subscribers personally but if you stayed this size forever you’d still be one of the most impactful creators I’ve ever watched ❤️

I feel confident buying from your brand and paying higher prices because I know your values when it comes to animal testing and ethical sourcing. Thank you for producing products that are quality all the way through!

Y’all…Every time Sam talks to us about product development, she’s giving us a mini-MBA tutorial. People pay crazy amounts of money to get this kind of information. Take notes, guys…take notes.

Honestly you are the first "beauty" KZfaqr I ever followed. Came for the makeup knowledge, stayed for the personality.

Damn….I just love you. That dry sense of humor and authenticity is everything. You’re gorgeous with or without acne but here’s the rub… You won’t always have acne but that person will always be an asshole. 😊

I just like the genuine Sam. Whatever it’s about. If I don’t feel like partaking in a certain video then I don’t.. but it’s slim to none.

I love love love how protective you are of your kid regarding the internet. The dark net is no joke. It really isn’t. Stay strong, Sam 💪🏻

This is the most relatable video ever. Thank you so much for sharing! ♥️ I’ve been a “beauty vlogger” for 13 years, and over the past 4 years my content has gotten less and less consistent and more true to myself and my interests. I’ve also lost subscribers and followers over the years, but I feel a lot better about what I put out, and I know the people who have stuck around are the ones who care about me and have been here for years! 🥰 I never even watch videos and this came up on my home page, but I’m so glad I clicked!! All of that to say, you’re not alone in your experience and I consider everything you’ve done to be a series of healthy choices for yourself. Happy for you!! 💖

At this point I’m here for Sam’s personality. Long after all of Sam’s most loved products have been discontinued, I’m still here... 🤷‍♀️😝

Personally I like this haphazard upload style. It suits my all over the place schedule, and I like seeing all the different things you've been posting. I started in the early days with the make up content, but I fell out of that lifestyle when I had a daughter. You have a lot of people here that will watch you talk about anything, just because we love ya that much ☺️ keep rockin Sam, we're here. 🤙

Nothing made me feel as good as hearing someone who has made a career out of an obsession say "obsessions fade and that's okay" I always feel bad about the things I love, like makeup, art, skincare, Ect. Not being the thing that drives me anymore, or not making a career out of it. That really helped me out. Thanks Sam

I clicked on your video because of your acne, not to see what you do about it or how you cover it, but just to see someone else like me. It's so incredibly normal and I love seeing people that let it be that way with confidence.

"A good opportunity to argue" is my new favorite premise for a video, or any content tbh

I wish companies that produce mini/travel sized items, would do so in a way that allows the consumer to reuse the container. Overall it is more eco-friendly, and if the consumer actually enjoys the product and wants to purchase a full size, they have the travel container to refill for other purposes. Just a thought xoxo

As a accountant, CPA, auditor hearing you explain all of the costs and process it takes to bring a product to market just warmed my accountant heart!!! ❤️❤️❤️🤣🤣🤣🤣🤣

You are just so wonderful, and as someone who has been following you for years I'm so grateful for your candor and your genuineness on this platform. The kind of content you create and the way you create it is one of the things that inspired me to start my channel and make videos that are for me as much as they are for anyone else, rather than trying to meet a market expectation or a trend. Anyway, thank you for being you and for continuing to let us hang out with you here!! ❤

“I came for the tea and you’re giving me milk.” I’m here for the milk!

Your acne is what made the biggest impression on me when I first found your channel. I'm sure you've heard this before, but I'd never seen anyone confident in their skin on the internet with acne before (all those youtubers with three pimples saying they have acne...), and it really was meaningful for me. I also appreciate seeing how makeup looks on skin that actually has texture! I'm happy to see it isn't the right thing to say either, though, cus I know that shit hurts!

You’re the REALEST person on the internet and I love that. I’m the same way with the content I share, I have to feel inspired and if I’m not, I’m not gonna force myself to post just to post. It’s something so entrepreneurs struggle with. I’m grateful you share that side of things with us. Been here since the Batalash days and never leaving!

The Rose Apothecary sweatshirt is really the cherry on top. Honestly? I'm here for your personality... I'd watch anything, because you're funny and smart and I enjoy it.

Honestly. You're such a badass for doing this video as dead ass as you did, but still with grace. I love how you embrace what others point out as flaws and own them because it's what makes you, you!

I love how honest this video is. Seeing an influencer with acne who is ok with it is huge and I really appreciate it. Acne is natural and very out of a person’s control (my experience) and the more we talk about it the less stigma there will be🏅

You’re amazing. I love your makeup content, mom content, anything content lol and now even more as someone who just became a mom also so I relate to you so much! You’re unapologetically you and that’s what makes you stand out.

I wanna talk to the people commenting about your acne . I don’t have face acne but I have body acne , I have a condition called hidradenitis suppurativa. If you’re someone who’s bitching about people showing their acne online take a seat. It doesn’t do anything for you to see her acne , you can click off but for us who can’t get rid of our acne , for people who watch Sam and maybe cannot get a prescription because of money or can’t find the right treatment , it’ll do great things. It’s inspirational to watch someone live their life in the spotlight not hiding something that you have and is ashamed of. It can uplift viewers and change so many things in their lives.

Sam, don’t worry about not being consistent with uploading videos. You’re like the best friend that you don’t get to see as often as you like... but when we get to see you, it’s worth every second 😌

Your skin saves me on a daily basis. You’re so gorgeous and I don’t even notice your skin, it helps me get through the day thinking people might see past my skin struggles too ❤️ you’re hot, that’s the bottom line ok love u

I’m a new follower and love your honesty. If people don’t wish to watch, they can choose to leave and watch something else. Negative vitriolic comments are a reflection of the person making the comment rather than anything valid about their target. You are beautiful. Don’t let the turkeys get you down.

Sam you always crack me up! “What happened to us rachel” 😂😂😂

The baby noises in the background are the exact content I am subscribed for.

Lol this was great. Navigating shady comments is one of the weirdest parts of this weird-ass job we share 😂

Whewwww I’m out of breath for you girl ! That product breakdown is real. I’ve been following you since you first started, your authenticity cannot be bought and that’s what I love about your channel. ♥️

Been here since the start Sam, related to you from the start cause we grew up in the same community and have watched you grow and blossom and become a mama. Always loving your content ❤️

I have a singular, sad, dying plant in my house and watched that whole damn plant video just because listening to Sam talk about random shit she cares about is soothing af ❤️

This video was a pleasure to watch ❤️

This video convinced me to subscribe to your channel. I’ve watched a few of your videos in the past but wasn’t a consistent viewer. I admire and appreciate how honest you are, and I genuinely enjoy watching these random, chatty videos. Looking forward to becoming part of this community!

i really enjoyed this video. i love your authenticity and dry humor. i think your answer about acne was really refreshing and real and i wish we could all normalize acne. there are so many other factors, many out of our control that make it so there’s not much we can do. i think you’re a great example of how to show and be confident, despite acne or not. you’re also so beautiful either way!!

I'm straight up just here for Sam. I'm always excited when you post, no matter what it is 💖

I started watching you about 6 years ago and I don’t even watch that much beauty content now, but I just enjoy your personality and sense of humor. I’m genuinely interested in whatever content you choose to put out. I’m also into plants and decor so I love that you do videos on those topics sometimes too.

I'm so happy you uploaded today. My husband and I haven't been really talking in more then a week and your content gives me relief. To where I can just engage in something different and enjoy these 30min of comfort. Thank you for that.

Thank you for ‘influencing’ me with your life experiences, things you’re interested in, make up technique, and your genuine heart!

Girl. Been here since batalash. Your chocolate palette tutorial was my first tutorial ever that I followed and learned something from! I love that you choose QUALITY OVER QUANTITY. I'm here for YOU. I appreciate what you do and how well spoken you are .

I’ve been a silent sub for a very long time. But I just wanted to say that your videos make me feel like we’re two buddies, just kickin’ it and shooting the shit. It never feels like you’re trying to perform for a mass audience or stay “relevant.” You’re just good shit, dude. Quality content IMO 🤙🏻

Your brand is insane! I started with glow lust. Fell in loooove. Then I moved to owning all your smoke reflect shadows, lol and they are STUNNING!! The packaging of everything is insanely gorgeous! Very high-end packaging, ingredients, and products. Yes, it's a lot for some but you are not selling it at that price BECAUSE of your name. That honestly made me trust you more from watching your videos. I've not been disappointed at all. Shopping, shipping, packaging through mail, everything is quick, easy, and reliable. Influencer brands, that are cheaper, tend to be cheaply made and packaged as well as riddled with issues. You have integrity and it shows in your products.

GURLLLLL!! The personality moment, being interesting charismatic part…😂😂😂 SOLID GOLD!!! I found u barely a year ago BUT even I seen enough of you and have common sense to know why you do what you do, are how you are. You are AHHMAZING! And obviously I don’t even know you IRL. We see a minute fraction of you/your life on YT! I feel sorry for the haters yet at least they give u content! Lotsa love 💜💚

I think your informational content IS wildly entertaining!!! Like there’s a reason why people loved your series of videos reviewing period products. Like that’s a topic most people shy away from and you made it a little silly and relatable while being informative.

Consent and boundaries is one of the most important things you could pass on to your child. Good on you for respecting this and having the foresight to do so. I am also a mum and I would probably do the same in your situation. No judgement to other people who do other wise, but I feel ya!

This very "seasoned" mom love how protective you ate about your child. I'm not an influencer and i keep my SM media presence close to only those who intimately are in my circle regarding my children who aren't little anymore. They now ask my to share lol. I couldn't imagine sharing images or stories for the masses to consume and possibly distort.

I LOVED THE PLANT TOUR - really any of your videos are chef’s kiss 😘

First of all, I loved the plant video. Secondly, I thought we - as a community - were all getting bored of strictly makeup content, or is that just me? Thirdly, I love how your content isn’t just any one thing, then I don’t get bored with that subject. People who expect youtubers to do the same thing forever are naive and, let’s be honest, a little ridiculous. I enjoy your content!

I found you and raw beauty Kristi about the same time 2 yrs ago.and I've stayed because of your personality,and dry sense of humor I die when you get on a roll.I really like that you do your own thing and I've stayed because of those reasons not necessarily for the makeup vids.I enjoy hearing the new things happening in your life. I like the fact that your unapologetically you.We need more women in the beauty community like you.

been following you for a while now and will continue to follow for as long as you’re here on youtube/instagram! you are so genuine and relatable. hearing you share about your life and mental health struggles had helped me feel more comfortable with my own. the makeup content is just an added bonus! keep doing you sam! ❤️ much love!

I have been watching you since 2013 and you have consistently been the most relatable person I have found on any platform. I admire your stoicism and how honest you are. You were my comfort person when I was having acne struggles and you really helped me to accept my skin condition. I have mad love for you Sam, thank you for always being you.

Also here’s the thing: I get that it’s out of plenty of peoples’ price range, but $45 for a product of this quality, as well as the quantity, is not outrageous. People acting like Auric is exploiting buyers are wild. Also I would LOVE travel sized glow lusts 😍

Good for you. I have had acne my whole life and iam 49. I learned that I love myself. If others don't like it don't look. You are awesome and real. It makes me want to watch more.👍

Its always refreshing to see creators being open and honest on their platform ❤️

Girl, I’m on year 6 of this Samantha train. I started watching for makeup tutorials, and stayed for you. Your personality, your humor, the way you see things. It’s refreshing. It’s not the normal LA girl youtuber. I flock to personalities like yours! I’m now pregnant with my first, and hearing your raw thoughts on pregnancy and everything helps me. I feel like I’ve grown with you, and you helped influence me. I’m a little 24 year old Ohioan and am inspired by you! Never feel discouraged. The true ones will always stay, people on the internet can be gross sometimes.

Everything said in this video is literally WHY I watch you. You're always so real to yourself and the community you share with. Its like a 'treat' for the odd time you do upload. its real and watching you make a beautiful makeup look is a bonus

Blue makes your eyes absolutely insane. In the best way. That's not even fair.

Sam this is so authentic and hysterical I love this content lol the face lady bit killed me I echo most of the comments I’m seeing: I came for the makeup when I was probably 20 and stayed for your humor, authenticity, growth, realness, etc. I’m 28 and feel like I’ve definitely grown with you. I always find you so relatable and there have been times when you’ve spoken about mental health and have described how I’ve felt better than I ever could. Thank you for staying true to yourself and helping others feel comfortable doing the same! You’re truly a gem ❤️

I love the boundaries you set up for you’re family! I think it’s special and beautiful!

Just wanna say, I’m really grateful for the proper, pre-organised and high quality captions on your videos, I need it but find the auto described appearing word by word so distracting so when I go to watch a video from I know I’m going to get to process all of it and just enjoy the content then constantly on processing what’s being said. It’s pretty rare people do that and I wanted to say I really appreciate that being part of when you upload 💖 also loving you posting for the hell you want!

I love your content. It’s so much more relatable than just listening to “makeup.” It’s literally the best of both worlds. I’ve been a long time follower and have purchased Auric. #samisthebomb

"I'm kind of in the market for a new face lady" Sam you are.... *chefs kiss*

I subscribed because I randomly came across one of your videos talking about your depression and mental health. You said exactly what I needed to hear at the time. I was glad to find someone who's content was caring, intelligent, creative, but also relaxed. I only enjoy watching people I could see myself actually wanting to be around in real life if I ever met them.

Oh ya. The discussion on pricing is so interesting. The same kind of thing happens in the art industry and when I was taking a business class I heard a story of a realtor who became an artist and right from the beginning she charged high prices for her pieces and she got alot of flack for that but really it's about setting an expectation for your brand and about the quality of the product. There was alot of other business mumbo jumbo lessons from this story that I have forgotten lol cuz I took that class like 10 years ago but the point is, is that this realtor knew how this all worked cuz she had done it in real-estate for years before. And she was very successful even tho there was alot of shade about "how dare she charge these prices when I've never heard of her before." But she was supper successful anyways. This kind of this happens in so many different areas of business. So good job girl! Your doing great. You wouldn't have haters if you were doing awesome things.

This was such a good video. I love that you genuinely just kind of do what feels right to you and don’t seem terribly bothered by people who criticize you (or at least you don’t let them change you). You clearly have a lot of respect for yourself while still being able to reflect and grow. I also appreciate you breaking down all the costs of releasing a product; thank you for emphasizing ethical sourcing and paying people fairly!!

This is one of my favourite videos you've uploaded~ your humour kills me 💀

Love this content. Sam you have totally been a comfort channel for me; for years and years! ❤️ you’re real and relatable

I'm fucking dying, this video is gold. Thank you for your equal amounts of bullshit and non-bullshit, and your sense of humor. And your Rose Apothecary sweatshirt.

You are my favorite KZfaqr for so many of the reasons displayed in this video and I just so appreciate you being yourself. Post what you want when you want and know of our support. Love plant vids, talking about motherhood (new mom here!) and so inspired by your makeup too! Just here to enjoy the evolution of Sam - it’s encouraging for my own evolution too.

I love that you are just so straight forward and yourself. It is so great to have a following to ¨spread the word¨. If I had such a big audience I would use my platform in this way. Love you!

Long time fan here-and I’m not going anywhere. I absolutely love your style. You are real, genuine, honest, intelligent and your depth is what intrigues me. Keep doing what you’re doing! ❤️

Also reading through comments.. you’ve got a great community they’re hilarious and get it. They just get it. I appreciate this corner of the inter webs so much

I don’t even care what your content is, I’ll always watch. You’re the most genuine, down to earth KZfaqr. Also gd HILARIOUS 💖

Started watching you 6 years ago and still here! Haha your old school videos taught me how to do my makeup but I was 16 then and I grew up and so did you; and your taste and your makeup and then it helped me change my makeup from covering up my face, to enhancing my already beautiful face. Love your honesty and I’m here for the long haul 😂

I’ve always loved how realistic and genuine you were and are as a makeup tutorial KZfaqr. You’re not flashy in your approach, you’re no bs and I think the world needs a lot more of that these days. Also, from a makeup artist myself, you’re incredibly talented. Cheers from Canada ❤️

Your niche is you! I’ve been following since betalash days! I’ve always stuck around for YOU. Your humor, how well spoken you are. I also struggle with depression so love hearing you talking about it. I love that you aren’t the stereotypical “influencer” thank you that is all.

I enjoyed this video so much, reminded me how much I enjoyed Approachable because you speak so intelligently and thoughtfully and never ever come across as condescending or pretentious. I’ve been here since Batalash and periscopes and you’re right, we love it here and love when you make videos that you clearly enjoy!

Love that you’re just so genuine - even if you think that’s “boring”. You’re hilarious and I love all the different topics you’ve touched on - most amusing was most definitely the period cups 😂

I came for the tea and stayed for the milk. I absolutely love Sam she’s so intelligent and speaks with such elegance and eloquence and she is such a good addition to the KZfaq platform and an asset to the beauty community.💕💕

Your Glow Lust is amazing, I love it and totally appreciate you including a shade for olive tones. As well as it being ethically made. It's totally worth it!!

This made so happy emotional. I've followed you since the Batalash days and you've remained one of my favourite youtubers. While I love makeup, I'm more here for your personality and humour and authenticity. I happen to share some of the other interests/mental health struggles so I find that content engaging too. Even if I'm not interested in a particular subject, I still find your videos fun because of your sense of humour. It's been so nice to see you grow and change over the years and also introducing us to Alyssa and her work which I really enjoy too. Sending so much love from Scotland 🥰

I’ve been a long term follower and I’ve loved watching your channel change as you’ve grown. Love the inconsistency, conversation, and the personality you bring. It makes me feel like I’m talking to my friend.

I’m looking forward to other youtubers doing this same video and seriously addressing negative comments in a clear, calm, and honest way without fanning the flames of drama. I love this!