The ACTUAL smart and talented black people never get any air time.

For those who are throwing shade...you don't understand what he is doing. He is data mining..which the same thing google and facebook does. Having direct access to your customer base is priceless. Why do you think FB and phone apps ask for access to your contacts and browser??? So they can mine that data, and find out what their customers like and sell them stuff. Dude is way ahead of the game!!

The most talented artist and musicians never get the shine they are suppose to. This guy is extremely talented but is overlooked because his personal life and persona isn't headline worthy. But he has managed to monopolize on his past work and create a foundation, financially for his artistry. These types of artist are becoming less and less because the public doesn't feel the need to support them and everyone wonders why the music on the radio all sounds the same.

The music industry is structured in such a crazy way that you can sign a major record deal with a major label, but end up broke at the end of the road.

People didn't appreciate this interview... That's crazy!!! This was 100% insightful, 100% valid, but like he said it only sticks with a few. This was a great breakdown and clear concise steps as to what can be done to monetize your Art and own it. In the age of technology it is one's personal choice to be ignorant. Bless the hard workers.

I'ma buy his CD just because of this interview... $10-$20 for the game he just gave everyone is worth it. Thanks for this interview.

"IT IS NOT A GAME!" that's a grown up talking

Ryan Leslie is a genius marketer.

PUBLISHING 101...all these youtube artists tryna make it big. PAY ATTENTION. MONEY IS NOT IN Singing/Rhyming on records. the REAL money is in publishing, residuals and CONTROLLED distribution/data mining. And multiple streams of income. I love that Ryan is trying to smarten up some of these "old heads" too. The face forward parts of the entertainment industry is so off...He's telling yall that there are ways to GET the money you deserve and where talent counts...and honestly its not always on the stage - sadly it usually isn't.

Ryan is a genius. Much respect!

Look how focused that women is in there. She is digesting and storing everyword. Hot 97 probably not paying that much. I see the thirst...and it is real......

Him and Fabolous should do a best of both worlds cause them two make hits all the time

Interrupting someone who is spreading amazing knowledge-just to listen to your own voice-is what makes a bad DJ/interviewer/host. Ebro is embarrassing.

Ebro needs to shut up. Ryan is dropping jewels and he's here making jokes.

R Les and Cassie are a dynamic duo. They need to work together again. Neither one of them can probably put their prides and hurt feelings to the side though. It's so unfortunate. She's never been able to make the type of music she made with him with anyone else.

For those who don't know this man went to harvard so he aint playing no games with his money.

I don't be listening to his music, people be commenting on his weak fanbase. Here is difference between black people and other races. Ryan is like your own Jewish nigga he got the knowledge. He be showing you how to be making money for self monetising what you produce. White people would be still taking seminars from the this guy even if they don't like his music or the venture. black people be cussing him while working for other people saying he ain't hot. learn and build.

Cassie should've stayed under his wing. Now she gettin' paid to be passed around.

I have to say that this was one of the most beneificial interviews Hot 97 has done in recent memory. . .

I found this link from another video i watched, I didnt plan on watching it but, I am soooo soooo soooo very glad I did. This is something I have been discussing while I do free financial planning for "artists" and people in the inner city that are struggling. So many people look at famous artists as role models as if they are making a lot of money but most of them don't know how to build wealth and only know how to make and spend money. I have bought concert tickets for Ryan Leslie but I want to support even more now.... SOOOOO DOPE!!!

Dope interview.... I like the fact he doesn't mind putting in the work

i learned more in this interview than i do in class

Ebro: The game for you... Ryan: Yea, but its not a game. LMFAO!!!!!

At the start of this interview, I was like - this is kind of the first time that I see RL on a 'commercial' platform and second guessing why he would do this... but essentially, if you do the maths, even if 50% of the 116492 people that's seen this video thus far, put his number in their phone book, and that probably 20% of those that gave his business a call, and probably 10% of those he's actually going to work with... that's 1165 people signed to his new service (thumb suck)... tell me that doesn't make business sense. Gotta hand it to RL, I love his work ethic and his take on the industry. No longer do you have to comply to the system. Rather be smart (i.e. get an education/inform yourself), and create your own system that you can make a living from.

Meritocracy , y'all weren't even ready for that .

Final point is, this guy is so talented and blessed. Harvard, insane business mind and ofcourse is unreal music talent. And I believe he works hard

Re-watched now, and it is still GREAT!!

One of the best most informative interviews I've seen in a while.

this was educative as it can ever be!!

This is by far the best video/interview I've seen from Hot97. I would love to see more of this.

This is the greatest interview I've ever heard or seen n my life! Extremely important info and knowledge was passed here. I've been an R. Les fan since he produced Hot Tonight for New Edition

I just came to say this: Ryan is VERY underrated and a musical mastermind. From the visuals, to the production, to the song writing. Much respect to him.

One Of The BEST interviews!!!

A man as smart and talented as he is should have known to back up his laptop! lol

One of the Dopest producers around! Underrated.

This really was a damn good interview.

Excellent and very well done my Sister. Mya is one of my favorite artist and you've represented her extremely well. Thank you very much!!

Best interview I've seen in a while. Wow!

So many jewels in this interview I'm a have to comeback to this video from time to time.

This was BY FAR the best interview that I've EVER seen in the history of radio interviews!!! Ryan Leslie is honestly one of the dopest ever, seriously cannot wait to finish stacking up, so I can invest more in me & invest into him, I need one of those consultations. LOL

I appreciate this conversation Ebro, I like the fun talks but damn these serious talks about how the Music industry works are so good! very interesting, Thanks man!

Love this Guy! Ryan Leslie is a beast!

Ryan#!!!! Been rocking your songs all week. Thanks from one musician to the other. I sent 3 songs to my business partners. He said. Damn where the hell have I been...lol. Looking forward some new music. Stay safe you make people happy.

Priceless information.....

What a brilliant man

JEWELS DROPPED

You're my diamond girl!!

This was a great interview. Definitely inspiring and informative.

Not a big fan of his music...but Dude is playing chess, while the rest of these artist are playing checkers!!!

Best interview...he is the role model black kids to see

Big fan bro keep making music bro that helps me bro I like your music

Ryan Leslie a Beast...and I want that Lloyd BANKS plaque in the background.

Definitely one of my favorite Artist, I've bought all of his Albums.

Ryan Leslie is an absolute monster genius when it comes to music, and probably the most underrated producer in the game. Out of all the producers to jump in the game, he's the one I respect the most, and also the one I wanna work with the most.

Ryan systems basically provides you with a mobile app, a website and an online store to sell products and services. It also provides you with all the data analysis information through the mobile app and I guess a website too. It also provides you with telephony services like an number your fans can contact you by voice or text. So you can respond to your fans through a message inbox provide by the service. It's quite a few KZfaq based musicians that have used Ryan's system and it's works. I think at one time he was charging like $45 a month for it but it maybe at a different price than that now. It's nothing really new though especially for people that are use to making a living off the internet. People have seen people do crowdsourcing music projects on Kickstarter and Indiegogo. You have many merchandise platforms that help you sell T-Shirts and other merchandise like TopSpin and SpreadShirt. I guess Ryan provides some consultant services that give you some ideas on what you can do to make money. One thing I will disagree with Ryan on though, it's not enough to have a fanbase but a fanbase that's willing to pay for something from you.

Yes!!!!! This is a good interview thanks les

First time seeing the is interview I was looking at dude funny... as the years passed and I matured and began to really do the knowledge "this dude really has the blueprints for success not only for music 🔮👀

Oh my god, this is the first time I've watched a hip hop radio show recording and have actually been stimulated by their conversation... Bravo guys!

One of the best producers!! Hands down!

Coming back to this, Ryan was steadily trying to educate yrs ago 🔥

Interesting interview about the business of music. Much respect

Best interview I've seen on hot 97

Great interview and very informative!

Poor Ryan. Most of what he was saying went over their heads. Their eyes were glazed over as soon as he said "simple math" and "meritocracy". Ebro doesn't seem to get that yes it's work but there is hard work and smart work. Smart work pays off consistently in the long run. If you don't want to put the work into the investment of yourself tough nubs.

RYAN LESLIE is the UNDERRATED GOAT. Multi talented as fuck. Wish I was him man. Independent getting dough than lots of rappers out, his worldwide fame is absolutely crazy bruh. We need more artist to use his beats, cause they get bread. Look at Cassie, then Fabolous "You Be Killin Em'', Start It Up- Lloyd Banks. Waiting for this interview a long time ago, Go check out Swiss Francs, Maybachs and Diamonds, Glory, Lay Down

It all comes down to WORK!!! You get what you put in. So true....

Best 97 interview

Very solid listen!

Damn good interview! !!

absolutely genius interview

GREAT interview.

One of my favorite artist ever! His albums are better than most mainstream artists

Very Inspiring

This why I love the homie Ryan Leslie. The GENIUS lives to PROSPER.

Much love to my guy Ryan Leslie!

This guy is smart...

I'm an indie artist so I come to these interviews for knowledge, wisdom, and useful industry information...more often than not I find gossip and drama. This was a very useful video though and Ryan Leslie gained a fan here

A HARVARD graduate talking to a bunch of 9th grade drop outs🤦🏽‍♀️🤦🏽‍♀️🤦🏽‍♀️😒🙄

Great interview.

Thank you the new Harry Davis very smart hard working (the plug)

This is what you called online marketing.. I likeeeeeee...

very interesting interview. im for it.

I love this guy-- as an artist and intellectual!

I liked this interview.

Open up and take in the GOOD information from this.. Les is basically saying the game is fucked so he came up with a new approach. He circumvented all of it and created a business model that gave his ability leverage!

Going to Harvard doesn't make you smart.. You make you smart.

Genius indeed... much appreciated.

There's a reason why this man came from a humble background and graduated from Harvard at 18. Also, I love that Rolex Daydate.

MOST UNDERRATED DUDE IN THE INDUSTRY….PERIOD! This was an AMAZING interview. Ryan Leslie always inspires me. Les is a GENIUS man. SMH #MyHeadIsSpinning WOW

good chat. Btw the best basketball players are ABSOLUTELY in the NBA

The most underrated Rapper ever.

R.les is the truth. I got both indie albums and just seen him perform in inglewood over the summer. One of the only shows I've been to where ppl knew the songs and sang along....and he's not even on the radio. Big up Mozart

WAUWWW < RYAN dropping dimessss !!!!

This man is talking so much current day truth, and it's relevant to every business and brand today.

17:35 Ebro clearly got paid to make this sound like a "scheme". He could single handedly destroy the abusive record industry. They tried to make him look bad, but they just gave his idea more promo lol

this man is genius! I have to go to his shows

This is wonderful.

Great interview. Ryan is smart and intelligent. Independet also.

1000 true fans!

Intresting interview