Hello Merians , Welcome back to another thrilling episode with founder and CEO of Zeleman production Agency Mr.Zelalem Woldemariam. Zeleman is Ethiopia’s leading full service communications, advertising and production agency. it extend the life of a creative idea through integrated disciplines, services and channels.
Award-winning filmmaker Zelalem Woldemariam founded Zeleman to provide pioneering production services in Ethiopia’s small but emerging advertising industry. Today, Zeleman employ 140+ homegrown and international professionals who push the boundaries of creativity to deliver elevated and unforgettable marketing campaigns that connect with people.
Zeleman is working with international clients including but not limited to Coca Cola , Safaricom, Uniliver and so on. On this episode our hosts has discussed the in and outs of the creative industry. It’s with great pleasure and belief that we are presenting this episode.
Enjoy
0:00 - Intro
3:18 - Who is Zelalem ?
4:24 - Early days of Zeleman ?
10:56 - Zeleman Journey
18:24 - Why not specialize?
23:01- Internal vs External Marketing Dep.
27:19- Customers
28:55 - Creative process
35:30- Pricing
41:38- Creative industry market size
54:03 - Opening Up Creative industry for foreigners
56:29- Challenges
58:08- Entrepreneurship lesson
1:07:01- Hiring, Managing Talent
1:17:24- Work Discipline
1:23:49- Daily routine
1:25:44- Balancing b/n creative work and being CEO
1:28:33- Educating self
1:32:36- How CEO’s get evaluated?
1:34:23- Advice for young self
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