In this video, we'll discuss the top 5 things we do before opening a new Adult Day Center. These steps are essential to ensure a smooth and successful launch, and they can help you avoid common mistakes most people make.
Let's dive into these five key strategies you need to implement at least 3 months prior to opening your own adult day center!
1. Build Relationships: First, it's essential to establish connections with potential referral sources in your community, such as assisted living facilities, nursing homes, hospitals, neurologists, and more. Building strong relationships with these professionals is the foundation for generating referrals.
2. Build an Email List: To create awareness and keep the community informed, I recommend starting an email list. This list consists of contact information collected from people you meet in your community. Regularly sending updates and getting the community involved in your story is key to building interest.
3. Implement a CRM: Managing leads effectively is crucial, and that's where a Customer Relationship Management (CRM) system comes in. Implementing a CRM helps you keep track of potential members, stores vital information and streamlines communication.
4. Create an Offer: To entice potential members to inquire about your services, it's essential to create an appealing offer. This could include a free day or special perks for new founding members.
5. Host a Grand Opening: Before officially opening your center for business, hosting a grand opening event is a must. This event can help generate momentum, attract potential members, and establish genuine relationships with referral sources. This step should be done before you even open.
By following these five steps before opening your Adult Day Center, you can significantly increase your chances of a successful launch.
If you're interested in learning more about starting an Adult Day Center or want to stay updated on the latest adult day insights, visit adcpro.com.
#adultdaycare #seniorcare #marketing
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