Creating an advertising budget can be an extremely daunting task.
Especially when you have no idea how much it might cost to advertise on certain platforms, or what sort of numbers you should be expecting.
You might also be wondering how long you should run ads for until you can expect to see results? Or maybe just how much to spend on advertising in general?
Well in this video, I'll be walking you through a step-by-step framework to help you set an advertising and paid media marketing budget with more confidence and clarity, so you know exactly how much to spend (without throwing your money down the toilet)
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TIMESTAMPS:
0:00 - Intro
0:46 - Setting A Target CPA For Your Budget
2:28 - Factoring In The Variables That Impact Success
6:51 - Understanding The Cost Of Each Ad Platform (CPM's & CPC's)
9:20 - Forecasting & Setting Your Ad Budget
18:11 - Testing & Optimising
18:32 - How Long Should You Run Ads For
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WHO WE ARE 👋
Elevate Digital is a full-service digital marketing agency based in London. We help our clients grow through Search Engine Optimisation (SEO), Paid-Per-Click (PPC) Advertising, Web Design/Development and Conversion Rate Optimisation (CRO)
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