4:33 The fact Kevin looked at his notes means he wrote down the dog's name 🥺

As soon as Emma slipped out of that thing on her own I'd be out.

Pity Barbara wasn't there, she would tell how much she likes dogs, that she has a dog, and how extremely useful this product is....and then she would be out)

The dog during the pitch just keeps looking at the floor like, "Put me down please" 🤣

How the sharks cared that the dog was limping was adorable

The way she's holding the dog is grinding my gears

I think the best part is the sharks starting call her, her dogs name. The woman’s name is Kristin 😅

the way she was carrying her and she's 15!!!!???? poor emma

I feel like the sharks grossly underestimate how much money people spend on their pets. It’s insane

I think it's a great concept. Yes, it needs to be affordable for most pet parents. Even renting a pair for an event should be an option.

This product would sell like crazy in Hawaii. Fireworks are unbelievable on New Years and many people have to board their dogs on the other side of the island just to avoid the panic and stress it causes them! I really hope this product takes off and can help pups out here in Hawaii.

“You will be back in”, she said to Lori. LOL

I liked that she took feedback positively. Beautiful personality. Thoughtfully designed product. Wish her luck 😊

No one is spending $200 on something that solves a slight inconvenience for 4 hours of one day out of the entire year… especially when it really only affects certain areas of the country and certain dogs. Where I live, the fireworks aren’t that crazy, and my dog doesn’t really care. You really need the right dog, in the right environment, and the right pet owner who needs or can afford it. Neat idea, but for those reasons, I’m out.

The head gear didn't seem to fit very well plus it is expensive.

I had a cat that literally went out to chill in the middle of the yard to watch the fireworks go off lol. Totally chill...paw licking and everything

200 bucks for one night a year is way to much

ROBERT SOUNDS LIKE AUNT TINA LAUGHING 🤣

It needs to be $50-75 at most. At $19.99-29.99 it would fly off the shelves.

00:33 "the 4th of July" 🖐️ lol

1:15 and 1:24 you can clearly see that Robert is a wild sea lion in disguise 😆

If this was cheaper, this could have been BIG.

Kevin wasn't kidding. That dog was high as a kite.

“We’re gonna take into consideration all the feedback, and come back stronger than ever” It took everything she had to make herself say this

Maybe sell the tech separately as an option. I use noise cancelling for my pup (just the very loud window ac unit) and it works ok.

When my dogs get a little upset by loud noises I just pet them for the 15-30 minutes those loud noises last. Which calms them

Happy hoodies are $8-16. Groomers use them when drying dog to help with the blow dryer.

"the problem is that your product actually helps the dog and is expensive, when you could make a product that's much cheaper that doesn't help them, but market it like it does" is basically what the judges are saying

Hahahahahahah did someone else notice how Lori calls her Emma? (That’s the dog’s name) 5:56

I FULLY agree!!! U don’t even Need the electronic part of it! Just the head piece itself is Perfect as it is!

One of the sharks should've made a loud sound to see if they could spook the dog and prove it doesn't work

I don't blame the sharks at all, this is extremely niche... even if you live in an area where fireworks are common, or thunderstorms occur often... many dogs aren't even bothered by it.

During 4th of July a bunch of people were setting off fireworks in the neighborhood my aunt's dogs all go loose and ran away we got into our vehicles to look for the dogs they were in town running around in the road they were acting confused and barking at everyone, fireworks makes some dogs go absolutely nuts so I see why this product exists! Thanks!

I think its more traumatized for the dogs for not able to hear the surrounding and be strapped with a tool on their ears.

1:23 I almost thought there was another dog in the studio who started barking

My dogs are terrified of fireworks. This is a real problem for most dog owners. I can see a lot of ppl being interested in this. It may take some getting use to for the dogs but no different than muzzle training or leash training,I would think.

When my sister's dog was freaking out on the Fourth of July, I figured it was because she thought the noises were right outside the wall, and I tried letting her out into the yard so she could look around and see that the noises were far away, and she did calm down. I don't know if I was right or not, but it worked at least in that case.

I could see this being a huge product for places like Coachella, or EDM festivals in general. Dogs living near Airports. The markets are niche, yeah, but there's quite a few of them. I think the sharks overlooked that in my opinion.

do we notice how lori and mark both called her emma … which is her dogs name …

I couldn't keep watching because the way she was holding the dog, no support for the back end at all. It goes against my grain.

Petoskey Michigan aye? That’s where I’m from lol

great thoughts at the end from the entrepreneur. She’s a winner through and through. Great job.

I wish I had this with my old dogs. I would have definitely paid the $199.99 because having my dogs jump into my window and braking both the window and his leg ended up costing me thousands of dollars

Everyone don’t hold your dog like this they hate it support their back and neck 🙏🏽

This is an upgraded happy hoodie

They kept calling her by the dog's name 😂

I moved to the country and my dog gets so scared from gun shots all the time. This is the first product I would genuinely test to help my pup.

That is really neat. Keep your dogs inside during events or anytime you can’t monitor them. Get anxiety meds and sedatives from a vet, make sure to get a full panel blood test for health reasons first.

I think it’s more feeling than noise

too niche? that’s a huge problem for dog owners, my own dogs don’t suffer from this, but many home dogs have serious anxiety and others have passed from heart attacks due to stress… i think that could be a big market

Lorrie called her Emma 😂 her name is Kirsten.

She should change the design so it fits well and doesn't fall off, and offer a sound dampening foam version for $30-40 as a lower end alternative to her product line.

Have two dogs. One goes nuts with fireworks. Other has a problem with just loud sounds in general. Thought this would be great for Christmas until she said 200. So 400...okay bye. Pretty sure my Bose Headset with noise cancelling was near 250-350 and its used daily.

Yo shout out to petoskey Michigan I was raised in that area

This is confusing in many levels. 1) why only focus on dogs? Cats also have sensitive ears! 2) is this meant for dogs that go to fireworks with their owners or if they're in the house? Because having a carrier that can be sound proof for a pet to be in for a couple hours during fireworks makes more sense than headphones... That way you can get the cat market too.

happy hoodie exists and is way cheaper. does the job.

The whole time she held the dog like a prop. If that was "her" fur baby, she would have held it in front of herself to support it. And that stagger when it got up , drugged up pup

Thundervests/shirtdoes the same thing minus the hearing aspect (reduces anxiety and stress) and those are less irritating for the dog and plenty times cheaper. Don’t see the point of this product much

Lori just called Kristen; Emma haha 😄 the only thing more ridiculous than the item is naming a pet with a person name. 🤣

This is amazing. My dog is scared of the fire alarm testing

Mark: "She looks good for her age!" Kirsten: "Why thank you." Mark: "I wasn't talking about the dog ... " (awkward silence)

I never understood this. I trained 3 different dogs to ignore fireworks. None of them were phased by them. Most of the anxiety in animals is created by their human. Be better.

Did Lori call the pitcher Emma ??? Thats is the dog's name 😂😂😂😂😂

At $200 I will just buy my dogs CBD dog treats to keep them calm during fireworks and storms 😂

They should try to take them to kennels/dog boarding Houses, doggie day camps since a lot of their owners tend to drop them off for certain holidays. They could rent them or buy them there like an add on. That would be a great strategy. Plus lots of pet owners is great advertising aka word of mouth!

05:55 Is Lori calling the Entrepreneur Emma? And why has the dog the same surname as the woman lol (at the beginning)

I was wondering how the dog was that trained to be so still and quiet

$200....yeah sure

I think it can make money. Have you seen dog owners lately they're absolutely nuts about their pets.

God bless Emma and Kirsten. So many dogs suffering from Loud noises. My dog would uncontrollably shake for hours and and developed terrible arthritis. Sharks were right about a cheaper option but they should have invested.

I’d give it a try… my dog gets seizures with fireworks. The vet gave us a pill, now the pill gives him seizures…

I feel like the happy hoodie solves this problem for dogs but for much cheaper

They have something similar called happy hoodies for dogs

I know we spend way too much on our pets. But there's that line we (well, at least for me) don't cross because it's too silly. This is too silly. And too expensive, might I add.

The dog said everything that needs to be said. They don't want to be forced to wear this crap on their head.

A niche of a niche of a niche, Robert? If you live near a beach (at least on the east coast), fireworks go off all the time. And this wouldn't just be for fireworks. This would be great for travel, too. Dogs need treating and training to accept harnesses sometimes, too. I think if the helmet were designed more like a harness, it would work better and not fall off so easily. The price point is a bit high, too, but it's definitely a good idea and not as niche as described.

Wait I thought the entrepreneur's name is Kirsten not Emma..thats the dog's name..

My dog was freaked out by thunder and fireworks. This may have helped him. Eventually, he became deaf and was calmer overall.

@4:13 👌🏽👌🏽👌🏽

This dog is abused, can barely walk, has conjunctivitis, and the way she was holding her...

*STOP TORTURING YOUR DOG!*

Oh dear... I kinda get it as have spent last 30 years putting fire and pyrotechnic shows, my last dog loved fireworks and bangs etc....

She is doing good on her own.

My cats hate loud noises too.

My dog just curls up next to me and the cat when there is fireworks, would never even consider spending 200 bucks buying something I'll use twice a year (new years and 4th of july).

I didn't lol thought it was a. Good idea!

This woman is nuts. That poor dog not only very obviously doesn't like having it in its head, that little doggy got scared once she put that giant thing on. The dog was way more comfortable in that environment pre-headphone. Plus, the dog isn't going to understand why the thing is being put on them.

I would have one - my pit bull is terrified of fireworks. $200? I love her to death, but that price is insane. It's easier to just be sure we are home and all 170 pounds of her can curl up in my lap and feel safe for free. The price is just insanely high!!!

Im about to buy one of these. My dog is terrified of fireworks and gunshots. I love Shark Tank!!

The drugs are wearing off 😂😂 man I never would of thought she did that

Put your dog inside during the 20 min of fireworks

My dog loves fireworks!

Imagine paying that much money for something that happens a few times a year. If you live in an area where thunderstorms or fireworks are common your dog is almost certainly used to it

stop holding that damn dog like that

Wow she is beautiful woman..😍🥰

not all of them calling Kirsten Emma :D

It amazes me that the sharks have no concept of how much money people will spend on their pets. Most people give their dogs some type of sedatives during storms and fireworks, and over time that becomes costly. This would be a one time expense....I think they were short sighted on this

I agree with the sharks. I’m an audio engineer, sure the phase cancellation headset is cool, but is it necessary… creating earmuffs which already exist would be nice. Plus not just dogs are afraid of loud noises. My cats are scared as hell from fireworks. Seeing it’s just for dogs 🤷‍♂️ I’m out

Here’s what I would do, take out the active noise, cancellation, because I doubt that any level of active noise cancellation will be able to help with fireworks and things that she’s most likely targeting, and make it a passive noise, cancellation system, model it after the noise, canceling headphones that they use in new, demolition, and construction work, high-quality noise, canceling headphones, like that I really good, they also really expensive, but they can be cheaper than the active noise, canceling type of headphones, both to make, and buy, and they would be way more effective, what do you need to do is, look into it material that can you absorb or block, more sound, and designs that can dissipate more sound, may I suggest a silencer, like he would find on the end of military weapons, you won’t be able to reduce the noise completely, but the point is to reduce it to a sufficiently tolerable level, for different dogs.

considering im in canada & fire works really good off once a year. Im out