A PR expert has suggested that Zara Tindall could be a valuable asset for the Royal Family to connect with the public and avoid appearing "distant and out of touch". Despite not carrying out official royal duties or being raised with a title, Zara's down-to-earth persona makes her a popular figure, the expert argues.
Luana Ribeira, a business and PR expert and the founder of Dauntless PR, made these comments in an exclusive interview with GB News. She explained that with the current shortage of working members in the Firm, King Charles may be wise to consider promoting Zara as an active royal.
"Zara Tindall in particular is a popular figure with the public and certainly has none of the airs and graces which can make the Royal Family seem distant and out of touch," Ribeira told the news outlet. She believes Zara could help present a younger and more relatable side of the monarchy to the public, which could be especially beneficial given the recent health challenges faced by both King Charles and Princess Kate.
Earlier this year, the King and the Princess of Wales both revealed they had been diagnosed with a form of cancer and were undergoing treatment. In this climate, Ribeira suggests that featuring royals like Zara, who lead more informal lifestyles outside the palace, could be a savvy public relations move.
"Although from a PR point of view, it could be a good move," the expert said. "All four [Zara, Beatrice, Eugenie, and Lady Louise] represent a younger and more down-to-earth side of the Royal Family."
However, Ribeira notes that it is unlikely Zara, along with her cousins Princesses Beatrice and Eugenie, and Lady Louise Windsor, will be asked to become full-time working royals at this point. "I think it is unlikely Princess Beatrice, Princess Eugenie, Zara Tindall and Lady Louise Windsor would be asked to become working royals at this point," she explained.
All four women have established their own careers and families outside the royal spotlight. Zara, 43, is a successful professional equestrian and a mother of three. She married rugby player Mike Tindall in 2011 after they began dating in 2003.
Meanwhile, Beatrice, 35, and Eugenie, 34, have also forged their own working lives while raising young children. Beatrice married Edoardo Mapelli Mozzi in 2020, and the couple are parents to two kids. Eugenie wed Jack Brooksbank in 2018, and the family splits their time between the UK and Portugal.
In addition, Lady Louise Windsor, 20, is currently a student at the University of St Andrews in Scotland.
While these royals may not be brought into the Firm's official duties, Ribeira believes featuring them more could be a savvy move for King Charles. Their more informal lifestyles and careers outside the palace could help the monarchy seem less "distant and out of touch" during a challenging time.
Zara, in particular, has cultivated a strong public persona as a relatable, down-to-earth royal. As an accomplished equestrian who balances her sporting career with raising a family, she represents a side of the Windsors that contrasts with the more formal, ceremonial aspects of the institution.
Ribeira suggests that by highlighting royals like Zara, Beatrice, Eugenie, and Lady Louise, King Charles could potentially broaden the monarchy's appeal and make it feel more accessible to the public. This could be especially valuable as the Royal Family navigates the health issues faced by the King and Princess Kate.
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