Never forget Shea Moisture put black woman hair product on the market, without them black woman would probably never got hair product because in time nobody care about them. For 26 years they support black woman and just because they want to expend they company you want to throw them under the bus?

Nothing wrong with shea moisture marketing to white women. But don't forget your base. They make natural products which can all races like. Your commercials should predominantly be black women

Janice Lee EXACTLY PREACH SISTER

There are other black owned products that is better than shea moisture. Without bbn shea moisture, natural hair would ha e still thrived!!!!!!shea moisture just made it big that's all

@@fukingmac Behentrimonium chloride is a toxic irritant that should be in NO HAIR PRODUCTS PERIOD. STUDY AND RESEARCH. Their products are damaging and full of chemicals now, they through and threw themselves "under the bus" and using deceitful marketing techniques to APPEAR BLACK OWNED WITH QUALITY PRODUCTS. As if that weren't unacceptable enough they have nerve to charge over $10 per product, for petro chemical biproduct toxic garbage!

Kerena Only YESSS! 👏🏾👏🏾👏🏾 Say it again for the black men capping for this brother who forgot who put him on! Sharing this with all my natural friends.

Kerena Only Thanks

Kerena Only AMEN!!

Kerena Only Thank you for that list, I did not know about all these companies, I did know about Mielle and The Mane Choice. Let me get a pen and paper and take some notes. Thank you!

+dhb626yt I use the mane choice and Jovi Shai mostly. But I am a product junkie

right????

thank you for a black man to do this its really fucked up he should have known better

"sometimes I wake up in the morning and I just don't know what to do with my hair" #fakestruggle sometimes I wake up in the morning and I literally can't do anything with my hair......#truestruggle

Most not having thick hair and having overly oily hair. Thats why white women too wear weaves and clip ins.

Rebecca Johnson their hair turns green in the pool? Idfk 😂

Jo EXACTLY!!!!

And yet the base has more white buyer's

Because dove has a white audience already so they try to appeal to black people but they stuff make our skin dry. Vice versa with shea moistures. If you want to expand why make an ad to appeal to customers you already have?? This is business. Black people have become short term in their thinking. We throw fits about lil stupid shit like this and dont put any energy into this that will have a long term effect on us. At this point We look like the racist now. We boycotting a black own business because They wanted to expand to a white audience and grow the company. When u put it in a sentence That makes no sense queen. Now does it?

Seriously?? ALL of these products are petroleum based garbage products!!

@@honeyasonja522 Ok and, that's NOT the point!!!

Constance Singleton, I can tell the way he was dancing around the question that he not only saw the commercial beforehand but he also approved it.

Constance Singleton 👏Talk about it, sista!!!👏

Queen Nzuri ❣Tell it!!!❣

I find him to be very condescending. Especially talking about the Pantene ad. I believe Carols daughter was bought out by L'Oréal but I don't recall any marketing campaigns which ignoredtheir base of African American women. They expanded their demographic to whites women in the way that SM should have done. He does not seem remorseful but annoyed to have to explain himself

+Shirley Harrison Carol's Daughter WAS bought out by L'Oreal so yeah don't buy it.

Shawn Cox what more than what they've done already?

Shawn Cox Unless they do door to door canvassing like Madame CJ Walker did, I don't see how we could miss their outreach. Been to Target, CBS. Walgreens lately?

I will explain it like this, the NFL and the NBA never stop recruiting new players. There is a need for their products more than ever because more and more women are choosing to go natural.

YT4Me57 Yes, I buy their products from Walmart. But the need for their products are needed more than ever because more and more,women are going Natural.

Shawn Cox No Walmarts in my city. I'm old enough to remember the 60s, when the first wave of natural hair emerged. It wasn't sustainable because of lack of good products based on science and social/economic support. Now, Shea Moisture is out there on social media, the shelves, magazines, etc. But to grow, they've got to expand their market base. Plenty of kinky haired white people out there. And if they make a product line (to add to the dozens they already have out) for finer textured hair, I'm not going to be mad, I'm going to buy their stock! Unfortunately, they didn’t catch this ad. I bet they will be more vigilant from now on.

Mary A well said

I agree I will not be buying this product any more! his wife is probably WHITE!

Mary A shut the fuck up she black u sound ignorant as fuck

Annica Powell, surely there are better ways of getting your point across. As black women, we have to learn to do better, by showing a greater level of respect for other people's opinions. It's fine to have your opinion, but it's not good when you show blatant disrespect. For the record, I do not harbor any negative feelings toward biracial or multi-racial women. I simply wish that we as black women, had more positive representations of ourselves, and I also wish that instead of Ads repeatedly show-casing racially ambiguous women (as the "black" representation), that we were able to see a greater variety of actual black women (which encompasses dark, brown, caramel and light skin represented in a positive manner together, demonstrating true sisterhood).

Annica Powell You stfu ugly! the lady was just sharing her opinion and then you start with the disrespect.

exactly. because there weren't

THIS! There was only ONE Black woman that was actually getting to the root of the issue of who even approved that ad and they cut her segment short as hell. The rest were a bunch of men and an indian woman who didn't know what the hell they were talking about. #Next

iamaqu33n Agreed!!!

they need to be clear in their ads....if you have all these different formulas...then they should run separate ads ...like Pantene ..etc. we are not all in need of the same products. That's just a fact. No, You can't go around that. can all the white ppl using Shea Butter raise their hands...lol

I think the real reason they insisted on making Shea Moisture "for white women too" is because those white investors weren't going to stand for white women to have a "separate" product and make them feel like minorities in Shea Moisture's audience. They were going to make SM for non-black women then turn around and give US a "just for kinks" shelf lol

THIS^^^^^^^

Cheryl 21 Exactly there is no way that they didnt think it was a issue!!!!

They did represent your hair out of the 24 videos this was just a snippet that happened to have white ppl and a mixed girl.

Okay? A scarf tho? especially Spring? Agreed on all your points. It was clear he did not see the final Product. No problem with expanding base to whites and hispanics, but don't give them an platform to whine about their hair issues without giving one IN THE AD to your core base (sista).

Shirley Harrison, lol! I think he did see the ad. I think he gave them the go to put it out too. That's why he was dancing around the question when the sista asked him who was in change of this and who approved. He couldn't give a straight answer cause he know he approved that. Smh!

You know what he was dancing around the question. Man if he admitted he approved that ad they would Roast the hell out of ass. Stumbling and Mumbling cause he was lying. He got that new money so he has to do their bidding.

i will no longer buy shea moisture either!

no lies found

the black kingdom fell the moment the king......which is the black man.....decided to leave it to cater to whites. How do they expect us to be respected by other races if our own black men do not? I bet men of other races have a shit load of things to say about their women but they dont go on youtube making videos about why they hate their women or put out any other dirty laundry for all to see. Black men have been the first in line to put us down in every way possible. and now Becky with the good hair gets our hair pride too??? This is seriously my limit!!

MsMiscelaneous AMEN & THEY NEED TO FIGHT WITH US BCUZ THATS A BLACKMAN WHO WRONGED US WE NEVER GET THAT & THEIR HAIR IS EXACTLY LIKE OURS WE ARE ALWAYS ON THE FRONTLINES FOR OUR MEN BUT DO WE GET THAT BACK EXAMPLE PROTESTING FOR THEM WHEN KKKOPS WERE KILLING THEM WE R ALWAYS THERE CAN THEY SHOW US SOME LOVE TOO

Faith Chinyimba EXACTLY THE ONLY RACE OF MAN TO BASH HIS OWN WOMEN ON KZfaq WE WERE THERE ON THE FRONTLINES FIGHTING FOR THEM WHEN KKKOPS WERE KILLING THEM NOW LOOK AT THIS THREAD DRY I DONT C NO DAM SUPPORT FRM THEM ITS OLD AWREADY & ITS TIME WE BLACKWOMEN WAKE UP TO EVERYTHING AROUND US ITS BIGGER THEN SHAE MOUSTURE THIS IS JUST ANOTHER OBVIOUS THING GOIN ON

I saw that..they started circulating those pics and those women quickly removed them. Their brand strategy team and social media manager are all White.

lala foster and just like black women businesses run to the money so it's no loyalty in that!!🤔

Bytricia Bailey 😂😂😂😂😂😂😂

thanks for this. this man is just a sell out. thats why the Jews laugh at black people for being sell outs. Jewish people have always made sure money circulates back into their community but this sell out decided he needed to expand at the expense of the black community. The black woman is the most unprotected and disrespected woman on earth. Was it too much to ask to have a little something that can make us feel beautiful without anyone invading our space??

lacystacylacy Good catch....I was on a roll and didn't catch it.

J B d

tishtash321 guilt got him because he wasn't asked about formulas 🙄

Why are you cursing? Clearly you not a concerned consumer of SM, but a lowlife, good for nothing troll. Go back into cupboard you came from.

Ignore that idiot. Cant stand that Black Women actually HAVE self respect and are moving on. BLACK OWNED HAIR PRODUCTS..... Alikay Design Essentials Kinky Curly Coils by Nature Camille Rose Naturals Taliah Waajid Miss Jessie's Afrikan Republic Mane Choice Mielle Organics Natural Oasis African Royale Uncle Funky's Daughter Jamaican Mango & Lime Essations Multi-textural Actramoist California Curl Dudley Hair Care LuvNaturals Takedown Hair Isoplus African Wonders Luster's (S'curl, etc.) Extasi Hair products Bronner Brothers ilora L'original Hair products Boundless tresses Nature's image Royal Roots Diva by Cindy sizta 2 sizta Oyin Products Afroveda hairveda Claudio St. James Global Beauty Black magic (for men) Kizure hair products Mr. Leonardo hair products Princess Kayla's Natty locks Wonder Gro hair products Tukka Naturals Lotus by Alesia is Black owned. Oh and Rajeeyah Sweet Naturals Cream & Coco Curls Shea Butter Cottage Karen's Body Beautiful

ms ve 💯. When I started buying them. They only had a few products. Now all of sudden it gets popular because more women went natural. Then here come the white women. Smh

officialblackwallstreet.com/sheamoisture-cancelled-black-owned-haircare-products/

BLACK OWNED HAIR PRODUCTS..... Alikay Design Essentials Kinky Curly Coils by Nature Camille Rose Naturals Taliah Waajid Miss Jessie's Afrikan Republic Mane Choice Mielle Organics Natural Oasis African Royale Uncle Funky's Daughter Jamaican Mango & Lime Essations Multi-textural Actramoist California Curl Dudley Hair Care LuvNaturals Takedown Hair Isoplus African Wonders Luster's (S'curl, etc.) Extasi Hair products Bronner Brothers ilora L'original Hair products Boundless tresses Nature's image Royal Roots Diva by Cindy sizta 2 sizta Oyin Products Afroveda hairveda Claudio St. James Global Beauty Black magic (for men) Kizure hair products Mr. Leonardo hair products Princess Kayla's Natty locks Wonder Gro hair products Tukka Naturals Lotus by Alesia is Black owned. Oh and Rajeeyah Sweet Naturals Cream & Coco Curls Shea Butter Cottage Karen's Body Beautiful

Uniquaization thank you!!

LOL! "the stuttering is really annoying, Liars always do that" LOL! Indeed, ms ve.

Thank you! Consumers owe NOTHING to bee-ess - it's about serving our COINS! WE'RE NOT HERE FOR CHARITY!

Carole Perkins. Right lol

TheJw1358 Is hair perming not also a method use by People of Color? Excuse my limited knowledge relating to Caucasian hair. I know they utilize " hair coloring more than others" but that's it.

Real Truth Caucasiod troll, you will be ignored. Not advocating, critical thinking. You should be embarrassed with this disgraceful display of your female counterpart. Just no respect. If you have a problem oppose her infiltration of the community. Go directly to her. Your impersonation of a Person of Color, needs refinement, to obvious that you are fake. Have a good day.

Real Truth Again you are a fake.By the way, I am not your N-Word as well. YOU ARE FAKE. I did not entertain your blog version of response as well. . It's off topic, unrelated and insufficient to the video, which is trendy for agents. You a have more options than a troll. You have proven that.

MIA W THESE WHITE FOLKS DO EVERY DAM THING WE DO THEY WILL PUT OILS IN THEIR HEAD & HAVE THE GREASY LOOK JUST TO DO WHAT WE DO & YES SOME DO HAVE CURLY HAIR NOT COILS FRM THE ROOT LIKE OURS A WHOLE DIFFERENT TEXTURE THEY JUST WANT IT TO STAY CURLY NOW TO MATCH THEIR INJECTED LIPS & ASS TO ASSIMILATE ITS OLD & TIRED STOP CULTURE VULTURING DAM LET US BLACK PEOPLE LIVE & B US NATURALLY WITH OUT A BUNCH OF U FUNNY LOOKIN WHITE PEOPLE TRYING TO DO BLACK TO THEMSELVES LOOKIN LIKE CLOWNS LOL & WE DEFINITELY DON'T LOOK LIKE THAT 😂

Same just took our hard earned money...enjoying his lavish lifestyle with his non black wife...tricked our asses...we gotta be wiser than that now

Antonio Brown I don't need to protest. I just don't go.

Jade Marie Black men or woman is not supporting Black Businesses. I have a hard time doing business with black people because they feel like I'm over charging them. Other races of people see the value in my work and will pay.

Antonio Brown but we supported Shea Moisture. So what is your point?

Antonio Brown speaking as a teacher it would be great to have diy clubs and science experiments in school. everyone gets a a little flaxseed gel and stuff to take home. lasting change begins with investing in the intelligence of young people, it always has.

I super agree with you

BLACK OWNED HAIR PRODUCTS..... Alikay Design Essentials Kinky Curly Coils by Nature Camille Rose Naturals Taliah Waajid Miss Jessie's Afrikan Republic Mane Choice Mielle Organics Natural Oasis African Royale Uncle Funky's Daughter Jamaican Mango & Lime Essations Multi-textural Actramoist California Curl Dudley Hair Care LuvNaturals Takedown Hair Isoplus African Wonders Luster's (S'curl, etc.) Extasi Hair products Bronner Brothers ilora L'original Hair products Boundless tresses Nature's image Royal Roots Diva by Cindy sizta 2 sizta Oyin Products Afroveda hairveda Claudio St. James Global Beauty Black magic (for men) Kizure hair products Mr. Leonardo hair products Princess Kayla's Natty locks Wonder Gro hair products Tukka Naturals Lotus by Alesia is Black owned. Oh and Rajeeyah Sweet Naturals Cream & Coco Curls Shea Butter Cottage Karen's Body Beautiful

at least

It's black owned (51%) but run by whites. Products never worked for me anyway.

Exactly!!!! everything massa do is ok, from cheap products that fall apart from Walmart to poisoned beef from Mcdonald's; black people will still buy it!!!

+diamonds0613 I don't shop at these places, *I go to black owned businesses*, like some where I live that have been standing since the end of Jim Crow here in my state, in order to get what I need for my hair and shaving needs and for my family. One the face of a brand changes and EXCLUDES your BLACK ASS, it NO LONGER SERVES YOU. *This brand was gentrified* and you're still defending this shit? GTFOH!

Real Truth Real Truth why so nasty? Defending? No actually I'm pointing out facts. You may be one of the select few that stay true and purchase from black owned businesses. However, the majority of people will boycott this company and run to Target or Walmart to buy products no matter how many slip ups they make. People will boycott this brand and shop these stores and buy products where they are not even the targeted consumer or represented.

Real Truth No matter how harsh and nasty you want to be, I'm actually in agreement with your point that "there are more Black people like me out there who are tired of the white and Non-Black POC racism and Anti-Blackness and genuinely want to put money into the hands of people who look like me and want to actively invest in our GROUP FUTURE." I'm not arguing with this point at all. I'm saying that there a people perhaps NOT you that will boycott this brand than run to buy Pantene (for example) as they just launched a campaign targeting WOC. I'm stating this because this is a fact, why do they do this perhaps they are insecure? This may not be the issue at hand but in a way, it is because at least we can say that this brand has supported the black community. Nowhere did I say that I want to include EVERYONE because that's actually far from the truth. Dumbass. I am simply questioning the behavior because the black people that are boycotting this brand will go and support brands that have ZERO interest in them and their community. And won't even support ANY black owned brands.

+diamonds0613 Look, lady... or man, whatever you are.. I'm as harsh as white people *have ALWAYS been towards us* and *still are being* in the face of gentrification, unconstitutional policing, redlining, whitewashing of our music, images and icons, now this... after the year Black America just had in 2016 I'm even more on top of issues like this. Whether you are in agreement or not with me *I am not afraid to stand alone* and I'm not going to just sit the fuck back, pretend as if this isn't image assault and watch the birthers of my culture continue to be disrespected and treated like they don't fucking matter, and like black beauty doesn't exist and shouldn't be acknowledged, praised and represented more. For the record not only do I have sisters, a girlfriend and friends I have defended from this racist old ass "beauty hierarchy behavior"... but I come from a dark skinned black Jamaican woman's womb and will never forget that.

+MIMI232 *We can't be racist*. It is impossible with the economic disparities, the wealth gap that exists and all of the shit that happened to Black people on a national and on a global scale. Europeans know it. YOU know it. I definitely know it. We don't have the fucking structure, we don't have the same social and economic guarantees, the same long trail of blood rooted in ethnic hatred and wickedness of the many genocides they've caused not just of black people but other groups as well. We don't have the same history of abusing people based on COLOR, passing laws to "suppress the human rights of whites" and we haven't done shit to these white people who don't to STOP ABUSING EVERYONE. Asking white women if they actually use this product isn't racist, it's a genuine question. Asking them why the fuck they always feel the need to be the face of everything, always be the center of attention, always be the overseer in black culture, always drive a wedge, always make it a point that what's theirs is theirs but what's ours is theirs too. Confronting the blatant unrelenting racism is BRAVERY.

+Real Truth Well alright!! What you've said has many truths to it & I agree on many levels, however I honestly just wanted to know if they in fact do use the product...because I can't understand why a company that initially started in order to cater to black individuals found it important to now change, in order to reach a wider market. I mean, hey I have no problem with any ethnic group using a product, I meant it's not my right to say no Caucasian woman can use this product. However, I fail to understand why Shea Moisture not too long ago had a campaign regarding 'our' products being in the ethnic isle & wanted to break down the walls....now finds it imperative to now cater those who were blocking us to begin with. I'm just confused, I don't know why minorities always feel like having Caucasian acceptance is imperative, when they don't feel the same. Anywhoo, I said all that to say I'm just wondering if all this breaking down barriers, is all worth it, if white woman are not even using the product to begin with & now he's alienated his original target group for more acceptance of others. This has really backfired more than they even know!

MIMI232 I use shea moisture, and I've been using their products for several years. Also, just as a side note, almost every white woman I know uses at least one of shea moisture's products. I personally love their products, and it's one of the many companies I buy from regularly because they are so natural. That's really where the push is for so many people right now. Natural, organic, and chemical free products are more in demand than ever, and that field is becoming more competitive.

+MIMI232 Oh and stop calling us "minorities" when the government only did that to deliberately NOT have to focus solely on the same former chattel populace they forced to build their economy. Anybody can be a fucking minority. White people are a "minority" in South Africa and always have been. White women are classified as a minority group here in the U.S., were deliberately classified as that to steal Affirmative Action benefits they knew were meant for attempting to make up for the legacy of chattel slavery since their men refused to enforce the 1866 treaty and the Special Order No. 15 and pay up compensations for the communities their men destroyed in their racist riots.. Stop calling us minorities when it is wrong and UNCONSTITUTIONAL to compare the Black Experience to other groups of color and the white women, all of whom did NOT fight in every war, did NOT suffer like Black people have, have been beneficiaries of Civil Rights legislation waaay more than Blacks, and that includes the profits accrued from chattel slavery. Stop calling us minorities when BLACK is an entirely different realm, classification, feeling, experience, and has legal, really old constructs (Bill of Rights, Civil War Amendments,. etc) and social and economic problems tied to what it means to be "BLACK". Black is not the fucking same as White women, Non Black LGBT, Hispanics (born above the border or born coming from below it), Arabs who are still enslaving and slaughtering Blacks, Asians and these Native American Mongoloids who also participated in Black genocide and enslavement who the Asians are genetically linked to. ... the BLACK experience also can't be compared to the so called "model minorities" like Hispanics and Asians who OUTNUMBER us, are majorities due to illegal immigration and high birth rates (unfair economic competition), and white women who have everything while Black people are a deprived and a truly afflicted group. We need to be stressing and emphasizing our exceptionality as a group and separating our selves Constitutionally because it's the law and historical reality. No other group was classified as three fifths human, denied the right to read and write, experienced their churches being bombed with little girls in them or being brutalized in their streets and denied reparations... Hispanics, Asians, White Women, Native Americans and every other asshole who has helped oppress Black people did NOT build America . It wasn't off of their backs why the U.S. even became an economic superpower. This very damaged and war torn "house" we're in, is still standing all because of the fact that Black people have been there at every pivotal moment. *BLACK PEOPLE ARE NOT ONE IN THE SAME WITH ANYBODY ELSE. PERIOD.*

Real Truth I'm genuinely sorry you take this so personally. Some people really do spend their money on a product just because they like it, and it works for them. There's not always some deeper, planned out alterior motive.

Eric T But apparently your average black woman spends more on hair care than any other race. So you'll have to target way more customers of other races to match the revenue you were getting from black women. In any case, I don't have a problem with expansion. It can be good commercial sense for established companies. However, don't marginalise the original group that supported you and got your company to where it is today.

yeah, me too!

Exactly, I have really dry hair and shea moisture really works for me but them saying that white women don't have issues with their hair is silly. The ad was clearly just trying to be more inclusive to more people with different hair types.

Jay Robin We see that and thats why we don't buy from them.

Jay Robin I don't think people are pissed about expanding but a lot of complaints about change in the product (which he is denying) also the things the women are saying in the commercial are FOS!

+Karismo O NO. The entire premise is wrong and minimizes the experience Black women go through with their hair on a global scale. I remember growing up my sisters dealing with the white and Latino racism in Arizona and then also the Black boys and their hair remarks, some of whom I had to fight because of their disrespect... It makes no sense to include women at all who don't know what this life is about, a problem their ancestors helped to create with their Eurocentric beauty standards in the first fucking place.

+Karismo O Well clearly you chose to just look at the surface issue and not see the roots. Your problem, not mine.

Karismo O I'm right. You're half wrong and in denial.

Sherman Dudley The black women speaking out are natural and have spent hundreds if not thousands on SM products over the years. The ladies with perms are just as confused as you are about the issue. Fun facts: the majority of folks he employs are white when women, Mitt Romney's Bain Capitol owns 49% of the company, and the formulas have changed to the point where a lot of the original customer base has stopped using SM hair products all together. Plus there are other natural hair lines available at supermarkets and drugstores that are 100% owned without the watered down white woman ingredients.

Funny you mention hiring Black people..his upper management in branding/marketing is mostly White. They started taking down their photos after people circulated the original pics. The company is full of White women.

Sherman Dudley shut up, just shut up

Simple is right.

Sherman Dudley He doesn't have to get MY money Also, this company had a well documented history of this foolishness. Btw, their ENTIRE marketing department is comprised of white people. STFU!