Simplicity: the Key to Building a Successful Brand

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Күн бұрын

BJ Cunningham, Entrepreneur
According to Amazon's Jeff Bezos, your brand is whatever people say about you when you're not in the room. So how do you ensure they're saying the right things? MeetTheBoss TV's Ben Thompson caught up with entrepreneur BJ Cunningham to find out how to win the battle for hearts and minds, and why keeping your promises is key to building a successful brand in the internet age...

Пікірлер: 56

@BrandonSobotka4IHP 4 жыл бұрын

Truth is truth. However, for many people their truth is what they percieve to be true. That's why "good" advertisers often get people to buy what they don't really need. I think the best brands are those whose customers percieve them to be exactly who they are because they advertised truth. Not a perception of themselves that wasn't authentically true just to increase sales.

@fmacdonald7557 4 жыл бұрын

This is one of the best vlogs I have seen ....did you notice how minalistic his room was tells me one thing. His mind is not cluttered with stupid thoughts........thank you again

@casflair8659 7 жыл бұрын

Gotta appreciate the real examples included in such short talk. Thank you.

@colettamorandini6285 11 ай бұрын

Very interesting and he has been so clear. I'm from Italy and I've understood enough.

@dead_hidden 7 жыл бұрын

Someone's cat loves/has loved this leather chair...

@Ny-ei2jj 5 жыл бұрын

😂

@TinaPennicles369 5 жыл бұрын

uknowhat! I'm usually the one with detail eye, if that was my chair that cat would be out in the cold lol ... good eye.. ijs just somn to do while I soak this knowledge

@maryem270 3 жыл бұрын

srsly was thinking about it the whole interview :D

@Bruce_Yes Жыл бұрын

Brilliant! Everyone watch this before thinking about starting their business

@christelmoustacas3396 5 жыл бұрын

A clear and an interesting discussion on the topic, can be understood by everyone.

@freddiekustaa2633 4 жыл бұрын

Powerful interview👍🏽, to the point!!!, greetings from 🇳🇦Namibia

@leonardoaallenjr8734 6 жыл бұрын

This is fabulous!!

@Ju78838 3 жыл бұрын

love it ! great words - much to learn

@b8only 9 жыл бұрын

very good advice. thank you

@creepdealer 6 жыл бұрын

His examples and argues mostly accurate, considiring the numbers of being interested in left hand's position instead of the ideas.

@selenemiller9976 4 жыл бұрын

This was brilliant, I made notes and everything lol

@sisiragallage9460 4 жыл бұрын

Really inspiring.

@ashcomics13 7 жыл бұрын

Art decodes the true essence of words

@auravisiontv9253 6 жыл бұрын

Thats hard. I like that

@sammieakan9115 8 жыл бұрын

This is good

@kellychan5295 3 жыл бұрын

It still works nowadays!

@rahilahmed2524 5 жыл бұрын

where is complexity, there is an opportunity to bring Simplicity! Comment Down: Where do you find complexity?

@RedloxBeats 3 жыл бұрын

technology for sure; many things are simple for teens but same things are complex for older people

@kevinmichael_official 7 жыл бұрын

so, those left hand is for branding, isnt it?

@lets7121 3 жыл бұрын

%100 TRANSPARENCY. SHOW IT ALL.

@levslabs 3 жыл бұрын

nice channel just discovered you

@sooriyabalan9856 11 ай бұрын

Wow relevant after 9 years also

@ReubenAStern 6 жыл бұрын

haha, sounds like he worked at ibuy eco. I never claimed from them, but they sounded so pretentious on the phone. like they were doing a bad Felicity Kendall impression.

@jonathanhoey2029 5 жыл бұрын

Why does it sound like I’m listening to the host of dragons den and glen hoddle🤷🏻‍♂️

@bonym371 5 жыл бұрын

Everything said in the interview was great until, "...Wayne Rooney". Nevertheless, a great interview!

@corecubed2284 6 жыл бұрын

The most important element to a good brand is that it's memorable to your target audience. More tips, in particular for creating a memorable home care agency brand, can be found here: mostforyourmarketing.com/memorable-home-care-agency-brand/

@TheMoodyedge 5 жыл бұрын

Bj too funny.

@futurebrighter 4 жыл бұрын

He said Wayne Rooney first, if you want to know how British he is.

@ReklamYazar 5 жыл бұрын

Don't get mad at the guy. Even though I was disturbed by the image, too, I thought he might have a hand injury. I assume it could be a kind of paralysis etc. because it didn't move at all during the video. May God forbid!

@doDua4me 7 жыл бұрын

why on earth is hand in that area?! why?!?! ITS SOOOOO DISTRACTING MAN!

@venom454545 8 жыл бұрын

So, what this guy is saying, pay big money and you will have brand. And whats about building a brand without investing big money?

@joebazooks 7 жыл бұрын

that's not what he was saying at all.

@MarcelPatilaya 7 жыл бұрын

venom454545 you sure commenting the right video

@venom454545 7 жыл бұрын

Listen what he is saying about nike.

@BrandonSobotka4IHP 4 жыл бұрын

I believe he's saying is... when you choose a strong promise (his definition of brand) and you communicate that promise in such a way that people believe it to be true, they will pay much more for that product or service than a competitors nearly identical product or service. That's the power a brand can bring to a product, service or organization. Some companies, such as Nike, invest big money in winning athletes who align with their promise (read brand) because Nike knows the ROI on that investment will often be a very positive one.