Trade shows are terrible businesses

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My opinion about startup conferences has… shifted over the last few years.
And when you are paying hundreds, sometimes thousands of dollars for a ticket, plus flights and hotels for you and your team… you just can’t ignore the question of ROI.
I am attending a bunch of conferences this quarter.
And the question is still there for me. Is this ticket worth the money?
I’ve been asking myself this for years, and we finally got down to find out why these tickets are so damn expensive. Who is keeping all this money?
Because for a bootstrapped startup founder that $1,000 ticket or that $5,000 booth on the ‘Startup Alley’ is a big decision.
And for them conferences tend to promise customers, investor intros, round tables, and meeting Lupita N’yongo for some reason, and if you’re looking for that- a conference might not be the place.
So I sat down with conference organizers who agreed to share numbers they hadn’t shared publicly before. We looked at dozens of industry insights, and the main thing we learned is that conferences are an extremely risky business.
Despite the expensive tickets and the super expensive sponsorships and booths, organizers barely make any money, and a fair share of them close at a loss.
So, let's talk about the actual numbers behind startup conferences in today’s Company Forensics.
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Пікірлер: 34

@slidebean Жыл бұрын

Startups on Slidebean raised $300M+ last year:

@MawlitiaARTEEST Жыл бұрын

Conferences are just LinkedIn in the real world:

@littletimmy932 Жыл бұрын

The ticket pie chart is creative.

@Thebreakdownshow1 Жыл бұрын

Dang dude that table graphic at

@israelquito3072 Жыл бұрын

GREAT VIDEO "KAYA" I REALLY ENJOYED IT!!!😁😁👍👍

@dopemusic6414 Жыл бұрын

A big waste of time. Some people are addicted to conferences and networking events. You should be busy building your project.

@SaintMichaelOfficial Жыл бұрын

Let's be real, this well produced video aside, the reality for most of us can be summed up much more succinctly.It's the same same exact reason 9-5ers would never conceive of spending millions on a Constantin or a Bugatti: they're aware that luxuries are well beyond their reach and the coping mechanism is to designate anything beyond our pockets as frivolous, stupid, pointless and "wastes of money". It's why so many flash-flood-wealthy individuals suddenly splurge, and often go broke unless they snap back to reality.

@j0nrages851 Жыл бұрын

I think there's a lot of intangible and mindshare that takes place, that has different ROI depending on the objective of the person attending.

@Yan34452 Жыл бұрын

It depends ! Some conferences/events make huge profits...

@tradingpsychologist Жыл бұрын

What are some SaaS events to attend? Can anyone give a list?

@geckosonic Жыл бұрын

I do not believe the case was made: "we do it because"

@realestatecoachestv Жыл бұрын

The furniture in this video is crazy!!

@alonezlciel Жыл бұрын

Funny. I just attended one yesterday and I felt the same.

@dan_rad Жыл бұрын

Thing is... You can't effectively network with 1000 people in a day. Why not go to a smaller - 50 person meetup where you'll be able to make just as many connections but won't break the bank?

@littletimmy932 Жыл бұрын

The background music is quite loud for the speaking voice. But I like the topic.