Thanks for the very informative and accurate comparison! Our pro calibrators are working on all of the TVs that will be competing in our 9/30 2023 4K HDR TV Shootout Evaluation event and we all agreed that Hisense's new 2023 U8K very well deserves to be included in our TV Shootout this year. We just received a very nice allocation and they sold out immediately, but thankfully Hisense just shipped our 2nd allocation that will arrive the end of this week. Hope to see many of your members and visitors on your and FOMO's live webcast of our 9/30/23 4K and the 10/1/23 8K TV Shootout events!

I was strongly considering the U8K before watching this video, but after watching there's no question. Sony all the way. The reason is simple - the image processor. There is a clarity in the Sony that reveals details (and even contrast) that just isn't there in the Hisense. The Mini-LED can't save it from Sony's superior processor. The colors are also a bit more accurate or neutral on the Sony. Sometimes the colors pop more on the Hisense, but in a slightly over saturated way with less accuracy. I will be paying a little extra to get the Sony, in the 65 inch size.

The Hisense looks great but I personally like the SONY X90L better. I really like that clear setting and the processing that you get from Sony. 😊

Thanks for your helpful side-by-side analysis of these TVs. In the RTINGS reviews of these two models. The Hisense U8K actually scored slightly better than the Sony X90L in some of the tests that RTINGS performed. As much as I admire Sony's excellent image processing, motion handling, and upscaling that may ultimately present a finer - and perhaps more realistic - display overall, lower prices on the U8K models could persuade me to choose Hisense. The decision for buyers would depend on individual wants and needs. If you want superior image processing, the X90L is probably the better choice. If you need a brighter but still accurate TV that also handles reflections well in a room with high ambient light, the U8K is a great option.

I just purchased the 85" U8K at Best Buy for $1,800... only had the TV for a week but I'm just amazed by the picture. Upgraded the TV from a 75" Vizio QLED.

Thanks for the comparison and very relatable comments, great video!

Good comparison video, as always Brian. Would love to see a calibrated U8K and X90L in a comparison video.

perfect timing. I was thinking about these 2, also tcl. Now i am sure. Sony for sure. Not just for your review but which one will still be standing years later. I tend to keep things for awhile. Thanks so much for your work.

Took a chance on Hisense two years ago with a 65”. It has performed excellent and I’m very satisfied with it. Can’t say the same thing for TCL took a chance on their 75” TV and even before it reached its second year the screen failed. BTW their reply was oh well. So I’ve spent a month studying the Hisense 75” U8K, Samsung, LG and Sony. I have a soft spot for Sony I think they make outstanding products. After reading Hisense’s philosophy on their products they earned my respect. Their U8K is so advanced especially for their pricing. Nevertheless what put me over the top was their ability to add Dolby’s Atmos system to their 75” U8K. Their sound is amazing and no one offers that sound at the present time. Thank you for your video it is very helpful.

It would be good to compare the upscaling with non-4K signals, such as standard DVDs. I would like to have your opinion on the final quality of films from the 80s and 90s. THANKS. Keep up the good work.

Thanks for the video, I recently found that the U8 is using 8 bit panel that generate 16 million colors while the X90L uses 10 bit panel that generate 1,07 billion colors !! that like comparing edge let LED with G3 OLED.

I think I prefer the Sony in this comparison. More detail in the images. The blooming doesn’t bother me that much and can be minimized with adjustments. Thank you for doing this. I’m in the market for an 85” set and these 2 are within my budget.

Thanks a lot Brian for this wonderful comparison, tbh, my heroes this year are X90L and G3 , a 75 or 85 inch will be awesome with X90L kudos to Hisense for catching up the big three That crown scene describe how Sony is the BMW of TV's, less power but more performance lol

I think the Sony X90L is clearer and it has a more natural color. The black level to me, the X90L does not look bad at all. Now, the other thing to consider is quality and reliability, I would definitely with the Sony X90L.

Great comparisons. Hisense for value and Sony for processing.

Thanks man. You put the words "informative" and "easy listening" well together 😄

Just bought a Hisense!! They are nice and I saw a video where they did theater hdr settings for Hisense and I'm all in. Thanks for the video!

We bought the X90L and after a month of usage i could attest that it is really a nice tv! Processing makes a world difference! I am not against any other brand but when it comes to tvs you can't go wrong with Sony.

I'm a U8K fan, and I hate the blacks on the Sony but I also love the 3D look on it, and the cleaner look. I'm considering on getting it instead of waiting for Hisense to maybe up their game next year.

Thank you Brian 😊for the great content the Sony looks amazing in my opinion.

If you look at the rtings review, the U8K has a MASSIVE advantage in the contrast. Without local dimming, the Sony looks light grey while the U8K is still black. The crown scene is a great example of where the Hisense falls short.

Besides the slight extra blooming, the X90L is superior in image processing and ironically often have better contrast, despite the fewer zones. Because Sony KNOWS how to make use of it. Hisense just don't, they just have the more zones and let that on it's own do the work. But there is no "fine tuning" of it. Several examples of the 90L having deeper black and contrast in some scenes. 2:45 look at the left hand side, deeper black on 90L. 2:55 higher detail and more contrast on 90L 3:06 this is where 90L loses because fewer zones and U8K wins. The U8K don't need processing to handle this because most is just dark. But 90L cannot over come it as easily. 3:21 more deeper black on the guy on the left armor on 90L. Also better specular highlight of his face. 6:44 way higher contrast on the 90L in that lava scene. This show cases how Sony can use it's algorithm to make most of it. The U8K have more zones and should be better. But they cannot make use of it here. It just treats the whole area as brighter. They have less fine tuning. 7:20 again more contrast and better color gradients on the 90L. There is seldom if at all I can list a scene where U8K beats the 90L. It's only in those few select scenes. But, the key part is that the 90L is better in a room with some light. That way the lifted blacks in the "bad scenes" won't be noticeable. In a dark room they will be and can be distracting. Same with black bars which will look lifted. I would in that sense argue the 90L is better, because it wins in most image content and loses only in the worst scenarios. But it will 100% of the time win in picture processing. Hence over all it will be better 80% of the time. It basically comes down to, do you prefer a superior image quality in processing or less blooming. The U8K will have less blooming, that's a given. But it won't have as nice upscaling and detail of objects and faces etc. The Sony XR processor is the best in the business.

Thanks, Brian, I watched you and Fomo Geeking out sharing your joy in deep diving on tvs. I first bought the TCL QM8 it was BRIGHT, but I could not get the color right. Then I traded it for the Sony X90L 85" , WOW!!! at 100 dollars more, it was the sweet spot for my eye's and Walet. So much better than my TCL 85". As far as Blooming, it has not been a problem to my eyes. I would not hesitate to recommend it . We are so looking forward to The Shoot out. Thanks again. PS if you add the cost of a pro Calibration to the TCL and Hisense it's a no-brainer to get The Sony.

Hard to describe but I feel the Hisense, in many but not all scenes looks almost “hazy” vs the Sony.

I have both the U8K 75" and the X90L 75" and if I could return the Sony and buy a second Hisense, I would. Getting to see them side by side in my house, the U8K is easily the better TV. It's not even a contest. I don't blame anybody for going with Sony because they know and trust Sony, but the Hisense is just the better TV and there is no getting around it. The X90L has horrible blooming. With the U8K, I can't see blooming at all. The blacks are almost the same as OLED. The contrast is perfect. Motion processing is excellent. Again, it's just not a contest.

Yes, exactly! Great match up, its most about the most for your money at the end of the day

I got a Sony 55 X90L and I'm very impressed with it's performance. Also with Sony I don't have to worry about reliability issues in the long term.

I hope this helps answer questions to those considering between the 85QM8, 85U8K, 85X90CL, and even the 77S90C. I started back in July with the 85QM8, and I loved the contrast, brightness, and vibrant colors. Hated the horrible streaming upscaling capability that literally made certain content like MLB game unwatchable because it couldn't even make the face of the hitters recognizable. Also, poor EOTF would overblow certain bright images to the point that all details were lost, so I returned it one month later. Tried the 77S90C, better than 85QM8 at everything, except brightness during day watching and SIZE, I didnt think the 8" drop was going to be that noticeable, but it was....and currently, I don't think its worth paying 2-3X the price for an 83" oled. I currently have both the 85U8K and the 85X90CL side by side agaisnt by wifes wishes 😂. Like most people, I felt cheated by the 85X90CL with a FALD display and probably only 150 dimming zones at best for $2,000...So I had to try to the 85U8K Mini-LED with 1300 dimming zones, 1500 NITS, QLED, and an 8.5 rating from RTINGS.COM. After a couple of days of playing with them side by side, (not hearsay), for the purpose os STREAMING only, I have NOT tried gaming, the X90CL has better colors, including blacks period! Side by side, same content, same image, the colors of the 85U8K appears dull/washed out in EVERY mode because of the way Hisense is choosing to present the colors this year. FYI, FOMO, along with other youtubers and even others in the comments, had mentioned that, but I guess I'm a bit stubborn and refused to 100% believe it😅. I'm not a professional calibrator, but I have some experience with tweaking tv settings...I mean come on, this year alone this is the 4th tv since July chasing my best picture quality valued tv 😁, since I probably wont upgrade again for another 3-5 years I hope. I have never owned a SONY until the 85X90CL, I used to think that they were overpriced for what you were getting, and based on reviews from youtubers and RTINGS.COM, they were not worth it imo. Based on the fact that the clarity is soooooooo much better in most content on the X90CL over the U8K, dont believe me? Try streaming Darkwing Duck from Disney plus side by side 😆, also what's with the dullness of the U8Ks colors including blacks 🤦🏽‍♂️, and yes, im also comparing them to the QM8 and the S90C...The 85U8K is sadly going back...I had such high hopes for it considering I waited forever to get my hands on the 85U8K. I hope that answers some of your questions. But if in doubt or curious like I was, order both and put them side by side like I did 👋.

Thanks for into explaining the sizes and listings by features and chart

Hey Brian on the x90L with local dimming high the blooming was mitigated pretty well?

Thanks Brian for the patience comparing those 2 TVs, just one question: On the footage at about 3:00 you talk about Hisense having deeper blacks, however what I see there ( space between the girls' right ear and her hair) is a deeper black on Sony. Is it just a camera footage that seems the Sony to have deeper blacks there ?

I'll get a 65 in Hisense for my Bedroom. And A Sony 77 in or 77 LG OLED for my Family or Great room TV. Love it. The big 3 better watch TCL and Hisense in the next couple years!

I prefer the Sony because of the clarity and contrast but the Hisense is close.

Hi Brian, will you be getting in the TCL X955 QD-Mini LED 4K TV this is TCL top of the range tv?. Another great review Brian keep up all your hard work

Thank you Brian, since it was because of this video and your advice that I gave the X90L a chance 🙏.

Hey Brian long time man! Great video just wondering if you're going to do the u8k versus 93L same size that would be really badass to see next 👍🔥 💪 Keep it coming man!!

I have watched so many of these review videos I fill like my head is going to explode. By the way, yours are hands down the best. My viewing distance is about 15', I also have two windows to the left side of my viewing wall. I have blinds and can dim it down pretty good, but I do run a lamp in the room at night when watching tv. I'm thinking 55", either Sony XR90L or the Hisense U8K. We stream everything, Netflix, Apple TV, Peacock etc. Thanks for the help.

If you compare the processing from u8h to u8k (both using 8bit + FRC panels) gradient handeling, image clean up they are clearly making huge strides in image processing year over year.

Got the u8k. Love everything except the motion stutter

Brightness is a key factor for me, but the clarity of Sony is amazing.

This is a really nice video Brian. Im still very interested in the Sony as Im after a tv to produce good 1080p images which is what we watch mostly. Brian Im thinking the Qn95c will be better as you said..but Id love to see it up against the Sony. Did you buy the Qn95c in the end Brian? If so are you impressed with it? Thanks Buddy

Definitely happy with my 55 inch U8K

My 720 lg from 18 years ago still going strong

Thanks Brian, I was buying U8K, but after watching this video I bought Sony x90L. Its really very great tv. Thanks for making comparison videos in detail without any bias.

Thanks for this. Been looking forward to the X90 going up against a mini-LED. I think besides the little bit of blooming it holds its own. Might sound weird to say on this video but I'm thinking now splurging on the Sony X93L might be my perfect TV: the best of both worlds.

Great review. Any chance of doing a 85" x90l vs 77" s90c comparison? It sounds crazy, but they are close in price $2,000 and $2,700 and both over 65". If not those 2 just a G3/S95c/s90c/a95l vs qled. I watch a lot of sdr (old movies and sports) and lm curious how the oleds compare to qleds in sdr content. Thanks.

Motion performance without judder smearing tearing and the ableness to upscale is biggest for me. Everything else can be tweaked enough on most these new models to your liking but the ability to handle fast motion and compression for streaming is so key. Not sure why nobody seems to review much more of these key factors instead of displaying slow mo pictures that even would look fine on tvs from a decade ago 😅

Bought a 60" Hisense 4 years ago and it died withing 6 months, however the circuit board ( or whatever) was replaced and I never had another problem with it. Recently replaced it with an LG 75" QNED which is clearly has a better display, however, Hisense are coming on leaps and bounds with the quality of their TV's and in regards to value for money they really can't be beaten.

The details with the x90L is incredible

Can you show letter box movie clips in future reviews so i can see how the tv handles the black bars and if there is any flashlighting or any wierdness. Thanks 😊

GREAT VIDEO BRIAN, JUST RETURNED FROM NY WHERE I WENT TO SEE THE SHARP XLED BASED ON YOUR VIDEO. THOUGHT IT WAS A GOOD TV IN PERSON BUT GOT LURED IN BY THE 77 IN G3. HAD TO HAVE IT AND THE MATCHING LG WIRELESS SOUND BAR

The Sony is amazing with the hardware it has . Software will always rule.

I'm looking to upgrade my TV to a newer model and am very much on the fence as to what model. I currently have a 65inch Sony A1E and a 930D. I'm debating between the 77 inch X90L or 93L. I love OLED, but have kids who game a lot and don't want to risk burn in. My one son always leaves paused images on my OLED. Would the X90L be better than the A1E?

Hi Brian! What do you think which TV is better Hisense U8K or Samsung QN90B? The price is the same

X90: Sony has more of a pop, or punch to details, making it a life like image - hands down x90L and these are presets - imagine tweaking to perfection

Thx Bri.. Im am stoked that you have put in the time with the Hisense. and are you still pleased with the U7K you have at your new place?

Another great video brian i really interesting in seeing the lg qned80 23 against the other tv's at this price point i think things would get very interesting with processing and gaming experience

I just came from a Sony X85J (tuned using some of the same test videos here) to the Hisense U8K (again tuned using some of the same videos). The Hisense has blown me away with it's performance. For the money you can't beat it. An apple TV 4k was used on my end for when I tuned both as apps can differ in quality on just the TV's themselves. Did you use the TV apps or a device to keep the apps standard across the test here? The Sony 55" X85K and the Hisense 55" U8K are the same price with sales at the time of this comment. The Sony 55" X90L on sale sits $350 more than the 55" U8K at the time of this comment. The comparable Hisense to the X85K would be the Hisense U7K and that is sitting $200 lower than the Sony X85K at this time.......now that would be an interesting review.....or lineup all 4 TVs mentioned and have it. Let's take away another $100 off for the Hisense as their current promotion gives you NBA 2K24 Black Mamba edition for free with purchase currently as well.....the value is just astonishing for what you get. The current price of the Sony X90L puts it at the level of the LG C3 OLED. The picture quality of the Sony's are excellent and their video processing is amazing but the question of value to that performance is where they are lacking in my opinion.....with your review showing that.

They both look amazing and the nuances on both are so minimal, it's hard to say tbh. Which one is better for handling motion in action scenes though with less judder/studder?

The Sony blows it away in this comparison. The Sony looks way more accurate and natural. Even had more contrast in most scenes. Sony is totally worth the extra couple bucks.

As of the date of this comment (11/28) there is only a $200 price difference at 75" at Best Buy. When I maximize this video it seems that Sony has the edge as far as picture accuracy. The blooming is a legit thing but I can't recall how often I have sat through scenes depicting those conditions in movies that linger long enough for this to be an issue. And when he goes into "Cinema" mode, it's not even close in my opinion. Sony's picture looks much better. The reason I am watching this is because I am doing research and now feel like I am going to roll with Sony and treat myself to an upgrade from a 50 LG Plasma to the 75" Inch Sony X90L. Thank you for this video Brian. Well done. I do wish someone would speak to off-center or slightly angled viewing that I have read, can be an issue.

I just ordered a Hisense 75U7K and supposedly the 75 has an IPS panel. Question is how is off angle viewing with the X90L?

Brian - which tv is better - the Sony 75l or the Sony 90l? I bought the 90l but just noticed the difference in price between the two is only 100 or so - help -!!!

Should I get LG G3 at 65 inches or x90L at 75 inches ? Both available for same price.

What’s the best 100 tv u reviewed Hisense or Sony x100 92 ?

Great video. More and more I wanted to buy U8K, X90L just proves why it is superior in the mid-high category. This video also proves the point of QuantumTV that these TVs are meant to be tweaked not just plugged in and start binge-watching it. Haloing and blooming in X90L is literally nonexistent with Custom preset as compared to Standard! Do you think X90L will go any lower than 1600 CAD for 65"?

^5 Brian Great work

I am hoping at the shootout someone can compare the sony's x90l to the x92j 100 in screens,

Thank you Brian!!! U Rock!!! 🥳

Wanna see this😊

Excellent, unbiased comparison. There are many so-called reviewers out there but for me, the side by side comparison is the most informative. The market place changes so fast, it’s hard not to get whiplash. I had the U8K in my shopping cart till I saw this video. The Sony looks superior. So I went for that. Meanwhile, Hisense released the U8N which addresses the weaknesses of the U8K. So now the Sony and Hisense 65” are the same price. I finally settled on the U8N simply because it is the 2024 model. I have one question: I like to edit my IOS SmartHDR photos on a big screen; which non-OLED TV most closely matches Apples’s XDR display?

I've been doing a ton of research in these TV's and others. I've come to the conclusion is the U8K by far is the best TV for the price range, and not even close. BUT if you chose this TV definitely get a good extended warranty. Hisense doesn't have the reputation of other TVs brands for their quality control. So I decided on the 65 in U8K for $900 with a third party 4 year warranty for $112. The next TV that gets rated as highly picture wise as the U8K is the Sony X93L at $1600, so almost $600 more without the extended warranty. Even if you might not need the extended warranty on the Sony it's still a lot more expensive.

Excellent comparison video. You kept using the term 'clarity' to describe the SONY. The term I think you should have used is 'accuracy'. I compared both of these TV's (and the TCL QM8) in person, and the far superior 'accuracy' of the SONY is blatantly evident. The other two TV's can go brighter, and can generate ever so slightly better blacks, but the XR Clear processor, coupled with a few tweaks to settings, makes their processing look far inferior. Simple reality. If you want punchy oversaturated imaging (i.e. inaccurate imaging), the TCL and Hisense give you that for less money. If you demand accuracy of imaging, the SONY is the 'only' choice out of the three.

So in 55", which one would you choose? Greetings from Austria :)

What about the Hisense 75 inch with the ips panel?

Loved the background music, found it very relaxing to watch this. Your talking was soothing while being crisp and clear. Kudos to you sir. Liked and subscribed. According to RTINGS, they gave the U8K a much higher score compared to the X90L. In my opinion, watching this video, 95% of the images I saw, the Sony looked so much better. I’ve been set on the 75” U8K (IPS Panel) for months now.. but now I’m considering the 75” X90L. Can never go wrong with that Sony nameplate .. Decisions, decisions ..

I love the way that hisense looks in this video.the black bars are actually black! Similar to my oled.

I was considering Hisense but Sony’s picture is sooo much clearer with detail❗️

Eye love ur #Channel 🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉

If you notice.. Blooming is way more apparent on sony x90L. Hisense is close to sony x90l(better) when is comes to upscaling. Also, u8k recently got firmware update. Now, If we take prices into account. I think u8k would be better deal. So, I bought 65" u8k today.

Is any diference of Sony X90K vs X90L?

I’m guessing before watching Sony is more natural, Hisense is more over the top

Think Sony's are almost always worth the extra money, especially if you're buying a larger size tv. The larger your tv is the more noticeable poor upscaling, inaccurate colors, panel uniformity or local dimming, and even build quality becomes. I love how far both TCL and Hisense have come, but I will always feel like gonna have to deal with some odd quirks and buy an extended warranty just to be safe.

There is more clarity and some kind of 3D effect on the Sony. i am saving for an A80L🥳

It’s tough. Some things look great on the Hisense and there are things that look great on the Sony. It just depends on individual preference

On my monitor the Sony looks better, especially in detail and realism. Since I mainly watch movies and TV from BD/UHD it's really no contest.

Sony is going to need to step it up a bit in NITS and dimming zones in the mid tear model before id considered purchasing.

I just returned my Hisense U8K. I'm used to high refresh rate screens with motion control. I tried to get a balance with the motion on the U8k and couldn't get it to my liking. It made me so sick constantly having to change the motion settings. I just ordered the Sony X90L and hope the motion issues will go away with the new TV as people are stating in their KZfaq videos.

Will watch it again on Samsung 8k 85"class...thanks again

Nice Pictures 🐰 I Love my U8K, the X90L ist Great

Pause @12:45. You can see there's outright missing information on the Sony vs the Hisense. Far left you see foliage but on the Sony it's totally gone. But you also seem to get a little more depth on the Sony. I think the algorithm looks fine but in some instances its going too far on a direction and just artificially darkening scenes to appear better while taking stuff out completely as we see here.

I wish Sony had come out with a 65" X95L, maybe next year..... Maybe there will be a 65" X93M?

Im getting the u8k thia black Friday. If X90L could deal with the blooming a lil better, would have chosen it. U8k deserves a shot. Hisense is doing very well!

Brian which would you take?

Sony is so clear and details pop. The Hisense seems like there is a filter in front of it. Sony all the way

So lets say 1. priority for gaming (motion) 2. color accuracy 3. good darks and good highlights - I want to connect to my pc so fps will be always more than 60. so qm8 vs u8k or x90l? or lg c2?

Starting at7:54 I like the Sony better during the zebra/lion images. The Hisense is too bright and the Sony pops more. If you reduce the brightness on the U8K to match the Sony would it look the same?

Getting my X90L today. Had my mind made up on the hisense U8K but the sony is just to refined to pass on.

Great review on the X90L Brian, I have my mind pretty much set on the 85" X90L. However, when I went to the store recently and seeing a side-by-side comparison with Samsung QN85C, I'm having a dilemma here. The Samsung QN85C seems to have better pictures when playing some Amazon Prime movies, and I like how slim they are. However, I'm a Sony fan, so I'm kind of torn on which one to get. By any chance you have plan to compare this two TV in your future video? If not, do you have a recommendation on which one you would get?

Of course Sony wins, unsure why Hisense is even in the conversation. Decades of display experience versus what's essentially a Walmart brand.