Stop Pricing Your Photography Like This (how to do it right)

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Stop Pricing Your Photography Like This (how to do it right)

Рет қаралды 15,422

Күн бұрын

Pricing your photography is one of the most important decisions you'll make as a photographer. By following my pricing guide, you'll be able to price your photography accurately and achieve the results you want. Whether you're just starting out or you've been shooting for years, this video will help you price your photography the right way.
Want more photography clients? Watch my free workshop to discover my proven 4-step blueprint for consistently landing clients: creativebizlau...
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I’m Chris, a photographer based in Chicago. I teach creative business and photography through KZfaq, my newsletter, and courses. When I’m not teaching, I run a production company working with 50+ companies. My KZfaq channel is here for two reasons: to teach you how to start a creative business and photography.
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Пікірлер: 56

@ChrisPieta 7 ай бұрын

Want more photography clients? Watch my free workshop to discover my proven 4-step blueprint for consistently landing clients: creativebizlaunch.com/workshop

@worldadventuretravel 4 ай бұрын

I'd love to see a follow up video on this addressing people's perception that they can just get any photos they want with their cell phone and can't see the value in professional photos. I think the itemization you criticized is some peoples' way of compensating and trying to overcome this perception.

@Nem87 Жыл бұрын

Loved the video! I've decided to quit my history of odd jobs within the year and focus on photography. I'm leaning towards food photography but these vids are still great nuggets of wisdom, thanks :)

@ChrisPieta Жыл бұрын

Love to hear that. Fun journey ahead of you my friend!

@saminterrante 8 күн бұрын

Rock solid wisdom man, thanks for this video! Tough, honest, necessary, and very well articulated.

@ChrisPieta 8 күн бұрын

Appreciate the kind words Sam

@RotterStudios 10 ай бұрын

Nah, it's all about experience and the ability to SEE THINGS....and yes, after 30 years, my photos are even better with BETTER GEAR.

@BGTuyau Жыл бұрын

Not a word wasted here. The challenge to the viewer is in the implementation of the advice.

@ChrisPieta Жыл бұрын

Wow what a compliment! Thank you. I can put the info out into the world. Some will implement it and make $100k+ this year, others will complain the market is saturated.

@jacobjohnson3634 Жыл бұрын

Good info and thanks for making your personal plugs fast and to the point, nobody likes a two min commercial!

@ChrisPieta Жыл бұрын

Thanks for watching Jacob. My mission is to help as many creatives as possible and I can only do that through my plugs

@worldadventuretravel 4 ай бұрын

@Bishnu_Deb 11 ай бұрын

This is a very informative video related with pricing and services. I hope many photographers will learn how to price for their services.

@kimble5053 11 ай бұрын

THIS IS INCREDIBLE!

@WastedTalentStudio Жыл бұрын

i like the explanation about wedding and product because of profit, totally makes sense

@Fifthimagez Жыл бұрын

Team Chris!! great video vary helpful thanks so much 🙏🏾

@HoustonRay Жыл бұрын

Great video as always man! I had a question that I was wondering if you could help provide some feedback on.. I recently photographed a hotel that had a decent budget with the promise of 100 deliverables. Going back, I would have charged more for less deliverables, but I digress. I was wondering if, since I overshot and have a lot of extra images that I consider quality work, I should offer them the option to purchase additional images after delivering the ones they already paid for, and, if so, what the best way of phrasing/offering that would be? Going forward, I figure this is something I should be including in my pricing/contract to begin with.

@ChrisPieta Жыл бұрын

Something like "Hope you've found the initial assets valuable. I was going through the rest of the set to update my portfolio and found a bunch I think you'd love. Any interest in purchasing additional assets at 50% off the usual rate?"

@HoustonRay Жыл бұрын

@@ChrisPieta I like that phrasing! I appreciate the quick + thorough reply!

@themanunleashed 11 ай бұрын

My first photo shoot was done with a sony a6000. I priced it based off of how well the photos came out and how fast I edited them.

@DeepakKumar-rc4gv Жыл бұрын

Right bro thanks for your great video❤️ love from India

@ChrisPieta Жыл бұрын

I appreciate you Deepak!

@beyond_meridian_sports Жыл бұрын

Thanks man.

@mosesamaechi1790 Жыл бұрын

You're such a Gem 🥺🙏. Thank you so much

@ChrisPieta Жыл бұрын

Appreciate you watching Moses!

@daleelliott7390 Жыл бұрын

As a fellow product photographer, I'm curious for your advice on pricing my work in regards to some potential clients. They want a price guide for a campaign with 15 images. I do have an hourly rate that I haven't disclosed but is it better to respond with a dollar value per image and give a concrete response? Should I be charging less per image when they want so many? I feel like my website/portfolio has been a good selling point to get their interest. It's a medium sized beverage company for reference.

@ChrisPieta Жыл бұрын

I always price per image. At 15 images, I don’t think that warrants a bulk discount just yet. I have a few other videos on my channel that walks through pricing a bit more in depth.

@ChrisPieta Жыл бұрын

Check these two out kzfaq.info/get/bejne/otaGoa1l1p7dqJs.html kzfaq.info/get/bejne/hah0rMZorZvYoGg.html

@daleelliott7390 Жыл бұрын

@@ChrisPieta Thanks Chris. I'll check them out and appreciate the content.

@bryanladdphotography Жыл бұрын

I always have a fear of raising prices. Any advice? My real estate competition here is already about 1/2 or 3/4 of what I charge. They start at $75. My market is overall pretty cheap - we do about 35 homes a week and I've been in business for 8 years, full-service media provider.

@ChrisPieta Жыл бұрын

Real estate is a bit of a different game. A lot of the times you have to compete with what the market has. You can differentiate yourself by offering bonuses that other people don't. Become known for great customer service, fast turnaround times, bonuses like drone tour, 3d floor plans, etc can be something to add in that can make your premium price make sense to clients. Sometimes the best bet here is to play the volume game though. There's a lot of directions you can go - if you need more help send me an email or DM

@shalzone_ Жыл бұрын

Well done and thank u very much. I just subscribed to the E-mail list and can't get my checklist. Is it a system mistake? I was hoping to learn more.

@ChrisPieta Жыл бұрын

For sure. Be sure to click confirm in the email that comes in. I double checked and ensured it's working properly.

@photorockbar471 Жыл бұрын

Netflix is not a great example as they started with mail order movies. Much slower than going to the store. However, they had movies in stock, so even though one had to wait a day for a movie, you were assured to get it. Most importantly they waived late fees. Blockbusters had late fees that dinged most returns and made the process more stressful. Blockbuster and Netflix went to the streaming model around the same time, but Netflix did it better and Blockbuster stumbled and had store debt.

@ChrisPieta Жыл бұрын

I am using modern day Netflix in the example

@Hshjshshjsj72727 Жыл бұрын

good thanks

@ChrisPieta Жыл бұрын

appreciate you!

@WastedTalentStudio Жыл бұрын

so luxury resorts that invest wayyyy more on literally everything shouldnt charge more than a motel? they both have beds, showers, pools..so why does uber charge more for Uber Lux or Uber premium not saying youre wrong but a disagree on a percent of that statement, im still watching the video so my opinion could change because you kind of just said what i said

@ChrisPieta Жыл бұрын

They charge more based on their value to their customers. A luxury hotel has better beds, but also their staff is friendlier, their cancellation policies are better, etc. All this goes into their rate, not just an expensive bed. Imagine staying at a luxury hotel and the front desk person treating you like crap. The bed doesn't make up for it. A lot of puzzle pieces that fit together here

@goviktor Жыл бұрын

Very like your videos.......

@ChrisPieta Жыл бұрын

Thanks Viktor!

@sultanbaw6169 Жыл бұрын

Keep it up

@ChrisPieta Жыл бұрын

Thanks for the continued support 🙏

@WastedTalentStudio Жыл бұрын

ahh youre not saying its not deserved youre just saying dont use that as the reason to price it, gotcha, totally agree thanks dude lol

@ChrisPieta Жыл бұрын

spot on!

@jimpchip Жыл бұрын

Oh, if I only had more "Likes" to give......

@ChrisPieta Жыл бұрын

Here’s a few 👍👍👍

@BrandonArvay Жыл бұрын

Well, tell that to a radiologist that’s putting you through a $200,000 - $1M machine at the average cost of $40-$4000 that they shouldn’t charge more because of the gear involved.

@ChrisPieta Жыл бұрын

There’s always an outlier to any advice

@minedgroundhog Жыл бұрын

2:39

@minedgroundhog Жыл бұрын

love your vids btw! 🥳

@ChrisPieta Жыл бұрын

Pesky fly 😂

@minedgroundhog Жыл бұрын

@@ChrisPieta ja hahah!

@emu256 Жыл бұрын

I charge $1000 for a 1hr session. Then the client pays a fee for each picture they choose to buy. When they ask me why my rate is so high, I take my camera and I trigger 3 lights when I take a shot. Then I tell them, let me see your iphone and i take their picture. I explain to them that their iphone can't trigger my lights. Then they smile 😊

@ChrisPieta Жыл бұрын

Great method