The SWOT analysis is credited to Albert Humphrey, who tested the approach in the 1960s and 1970s at the Stanford Research Institute.
The SWOT analysis is a tool for a company to look at its current situation. Developed for business and based on data from Fortune 500 companies, the SWOT analysis has been adopted by organizations of all types as an aid to making decisions.
Section
0:00 Introduction of author and purpose of the model
0:31 Two main categories - Internal and external
1:58 Internal - The field Strengths
2:24 Internal - The field Weaknesses
3:06 External - The field Opportunities
3:39 External - The field Threats
4:08 An example of an SWOT analyse - The danish company Hummel
4:24 Internal - Strengths of the company Hummel
5:32 Internal - Weaknesses of the company Hummel
5:58 External - Opportunities for the company Hummel
6:25 External - Threats for the company Hummel
7:11 SWOT analysis for the company Hummel
7:51 SWOT analysis is an ongoing process
8:31 Matching and converting strategies
9:00 Criticism of the model
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