Igor Ansoff Matrix

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The Russian-American scientist and mathematician Igor Ansoff is known as the founder of strategic management. He was called "Father of Strategic Management" and is famous for his theory of growth.
Section
0:00 Introduction of the author and the purpose of the model
0:55 The structure of the model
1:59 Market penetration strategy
2:56 Market development strategy
4:25 Product development strategy
5:25 Diversification strategy
7:12 Risk in the different strategies
8:12 Example - Coca Cola
10:43 Criticism of the model
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Пікірлер: 16

@sybin816 3 жыл бұрын

Very nice explanation. Thank you

@flixabout 3 жыл бұрын

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@rajuhossain.digital 5 жыл бұрын

To be honest, You guys are awesome. I will definitely buy your apps but want a more updated video like this. Lot's of love from Bangladesh

@flixabout 5 жыл бұрын

Thanks for appreciating our work. We will continue the work.

@rajuhossain.digital 5 жыл бұрын

@@flixabout Thank you so much for such a wonderful work

@yumnahaider3642 4 жыл бұрын

If a market is using digital marketing to attract the customer so it is following which type of strategy?

@flixabout 4 жыл бұрын

It is not the choice of media technology that determines which strategy you use. If you contact your usual users with your well-known products but do it using digital media, it is still market penetration. You just follow your customers over to electronic media. If you find a new group of customers (new market) on the digital media and you approaches them with existing products, then it is market development. Hope this short explanation helps you.

@LisaMcNamara22 5 жыл бұрын

I bought the App, but there isn't sound?

@flixabout 5 жыл бұрын

Thank you for your response. Have just tried to test with two movies. I get sound but no picture. I have forwarded it to our providers. Hope they have an explanation.

@miladmoazzenzadeh1937 4 жыл бұрын

Hi, I bought the App, but there is no sound in my iPhone and iPad.

@flixabout 4 жыл бұрын

Thanks for the feedback. We regularly test the app and receive ongoing feedback from users. We have not heard of your problem in the last year. So we suggest you try the App again. Tell us if it still isn't working and we will get our provider to look into the problem.

@Mr.Monta77 2 жыл бұрын

If you want sound, you must pay extra for that.

@jalalbenlaidi7289 Жыл бұрын

3 P $ by mouth Reveal How much Put index Middle mouth lock

@flixabout Жыл бұрын

@jalalbenlaidi7289 Thank you for your response. Unfortunately, I can't understand what you mean. Feel free to try again.

@Mr.Monta77 2 жыл бұрын

Rather abrupt ending with no clear conclusion, I thought.

@flixabout 2 жыл бұрын

@Kim Caspar. Thanks for your feedback. At the end of the film, there is an example with Coca-Cola and a critique of the model. The critique ends by pointing out that Mintzberg criticizes Ansoff's approach, where you can analyze everything. Both are right and both are wrong. It depends on the situation. So there is no one-size-fits-all conclusion.