The Best HighLevel Services to Start a Profitable Digital Marketing Agency Fast

Рет қаралды 28,961

Күн бұрын

What services should you sell to start a Digital Marketing Agency?
What is the best way to use the GoHighLevel CRM software to start and grow your Digital Agency?
In this video, Mike Cooch from ServicesThatScale.com shares how to design your service packages using HighLevel to create scalable and profitable Agency services.
RESOURCES
🟢 To learn more about his thoughts on HighLevel - what Mike believes is the #1 tool for Digital Agencies to use to deliver scalable, profitable services - and get a FREE TRIAL to the software, visit servicesthatscale.com/highlevel
🟢 To learn more about High-Leverage Agency, the turnkey Agency program built around HighLevel, visit" servicesthatscale.com/hla
🟢 Learn more about Mike's HUGE HighLevel bonus package visit servicesthatscale.com/highlev...
🟢 To get more information on how to start a digital marketing agency using the Services That Scale strategies, visit: servicesthatscale.com/start
🟢 To learn the 14 automated, high-margin digital marketing agency services that Mike likes best, visit: servicesthatscale.com/14services
🟢 To register for FREE Q&A calls with Mike Cooch, join our community at: labspecial.com/office-hours
🟢 Get FREE access to Mike's course on the 7 key strategies he's used to start and scale Agencies to multiple seven-figures in revenue at servicesthatscale.com/growfaster
STAY IN TOUCH! 🙌
Subscribe to my KZfaq Channel!
Facebook: / getlvrg
Twitter: / mcooch
Instagram: / mike_cooch
LinkedIn: / mikecooch
Podcast: anchor.fm/lvrg
Visit servicesthatscale.com for strategies to scale your digital marketing agency, freelance, or consulting business quickly and profitably.
Visit lvrg.com to discover growth strategies for online lifestyle entrepreneurs that want more freedom, more money, and more impact.
WHO IS MIKE COOCH? 🤔
Mike Cooch has founded successful, seven-figure businesses in technology services, agency services, publishing, and ecommerce (and flopped on a variety of attempts as well…keepin’ it real!).
His businesses have been named to the INC Magazine List of Fastest-Growing Companies three years in a row, and were also nominated as a Best Place to Work in their respective cities.
He has an MBA from Babson College (the #1 ranked entrepreneurship school in the world 25+ years running - go Beavers!), where he has been a regular guest lecturer on the topic of ‘Managing a Rapidly Growing Business’, and a BS in Finance from Colorado State University.
He has three children, is an avid skier, hiker and traveler, and is loving life in his adopted hometown of San Diego.
His mission is to help other entrepreneurs build businesses that give them more freedom, more money, and more impact. 💯

Пікірлер: 156

@avadventuregear 5 ай бұрын

Mike this is the BEST explanation of high level I’ve seen on KZfaq. I’ve been building lead gen sites THEN trying to sell them to customers. It’s nearly impossible. The Time & Talent is real. It’s struggle when you’re setting up multiple clients! Thank you !

@MikeCoochYouTube 5 ай бұрын

My pleasure - thanks for watching!

@raahauge1998 3 ай бұрын

Mike, this is gold. I've been thinking the exact same way regarding customers/clients and what SMBs can afford. Seeing someone like yourself confirming that is awesome and helps with action-taking rather than analysis paralysis. thank you.

@MikeCoochYouTube 3 ай бұрын

Glad it was helpful!

@carlcastillo4456 8 ай бұрын

Mike i found your channel today, and i can Say whitout a doubt You are the GOAT of these type of content creation, straight to the point, pure value, no BS.

@MikeCoochYouTube 8 ай бұрын

Thank you!

@MarcusRobb 8 ай бұрын

Mike you hit it out of the park with this one - Such amazing value!

@MikeCoochYouTube 8 ай бұрын

Thank you!

@SerenaAlfaro 29 күн бұрын

This was so valuable, and you didn't fluff it up with filler content. I’m pivoting and want to create something with MRR that scales moving from the business I have now.

@MikeCoochYouTube 29 күн бұрын

Thank you, and good idea!

@EJCLizP 6 ай бұрын

Crazy value here. I've been struggling to really articulate our services into packages and this helps so much.

@MikeCoochYouTube 6 ай бұрын

Great!

@ChristianAcostaPy 6 ай бұрын

I'm so happy I found your video. It was exactly what I was looking for. Thanks.

@MikeCoochYouTube 6 ай бұрын

That’s great! Thank you for the feedback!

@BradBehlow 8 ай бұрын

Clear and concise , awesome value 🙏thank you Mike!!

@MikeCoochYouTube 8 ай бұрын

Glad it was helpful! Thank you for watching!

@NickCoplien 3 ай бұрын

Extremely high value content here. Thanks Mike!

@MikeCoochYouTube 3 ай бұрын

Thank you!

@leehall6585 8 ай бұрын

Great video. You summed this up properly for us new Go High Levelers!

@MikeCoochYouTube 8 ай бұрын

Thank you!

@bbienaime 6 ай бұрын

This is amazing! Thanks for sharing!!!

@MikeCoochYouTube 6 ай бұрын

You bet! Thanks for watching!

@hanwelvaarts 3 ай бұрын

This information is golden. Thank you so much! Loved watching this video and took some notes.

@MikeCoochYouTube 3 ай бұрын

Glad it was helpful!

@PeterCutforth 8 ай бұрын

Excellent model and explanation Mike - Boom!

@MikeCoochYouTube 8 ай бұрын

Thank you!

@macdonaldincmarketing 8 ай бұрын

I started in at 15:20. Thank you for the email Mike!

@MikeCoochYouTube 8 ай бұрын

Thanks for watching!

@thesamalexis 6 ай бұрын

Omg, this is SO CLEAR!!! Thank you!

@MikeCoochYouTube 6 ай бұрын

Glad it was helpful!

@thesamalexis 6 ай бұрын

@@MikeCoochKZfaq Do we get the bonus package if we sign up the $97 package? I would like to get my first client first then switch to agency.

@olumayowa123 3 ай бұрын

Great video ❤ I was thinking along the same lines but good to see I wasn't too far off. Thank you again.

@MikeCoochYouTube 3 ай бұрын

Glad it was helpful!

@jocapuno 2 ай бұрын

❤❤❤ gotcha! Thanks for sharing.

@MikeCoochYouTube 2 ай бұрын

You bet! Thanks for watching!

@albertpriest 8 ай бұрын

Great Video!Very Informative!!!

@MikeCoochYouTube 8 ай бұрын

Glad it was helpful!

@NataliyaAi Ай бұрын

I'm totally agree with your approach. I'm offereing GHL system as an experienced marketing team for a fraction of cost, that provide a lot of value with the help of Ai and automations ;). Happy customers to all!

@MikeCoochYouTube Ай бұрын

Great!

@MVProfits 8 ай бұрын

I've always had this same approach/reasoning. You're a guy I definitely model.

@MikeCoochYouTube 8 ай бұрын

I appreciate that!

@user-hn7wz6zs3n 6 ай бұрын

Mike is the best GHL affiliate and influencer, hands down

@MikeCoochYouTube 6 ай бұрын

Thank you!

@reidmoto 8 ай бұрын

Wow, you are a GENIUS with this stuff and I"ve never heard anyone explain the strategic concepts of selling Assets & Automation vs. Talent and Skills solutions which are not scalable. The strategy of starting with smaller Fast Start packages also makes perfect sense because it's much easier to get people to say yes and become a subscriber of GHL. I'm going to find a way to work with you because I agree with you 100% on the key strategies you shared and all the rest is for the birds.

@MikeCoochYouTube 8 ай бұрын

Wow, thank you! That’s very kind of you. And thank you for watching!

@AlexisDiaz 7 ай бұрын

This was a great video. thank you.

@MikeCoochYouTube 7 ай бұрын

Glad you enjoyed it and thanks for watching!

@rachgonerogue 5 ай бұрын

This is brilliant, thank you.

@MikeCoochYouTube 5 ай бұрын

Thanks for watching!

@winttrs5026 6 ай бұрын

30:55 Do you need their SaaS plan for this? Or is the Starter plan enough to offer this?

@MikeCoochYouTube 6 ай бұрын

You need their SaaS plan.

@MarketingSavvyRockstars 5 ай бұрын

Gold thanks Mike 😊

@MikeCoochYouTube 5 ай бұрын

Thank you!

@jeremyismarketing2 5 ай бұрын

Subscribed. Thank you

@MikeCoochYouTube 5 ай бұрын

Thank you!

@vladam8023 4 ай бұрын

Started learning HL a week ago and was getting overwhelmed with what offer and service I should package and sell This really clarified it for me especially the reselling just saas part Thank you for the guidance 🙏

@MikeCoochYouTube 4 ай бұрын

That’s great - thank you for the feedback!

@katlegat8885 3 ай бұрын

I feel the same way and I already work in Marketing! Mike's videos are exactly what I needed.

@getsylviatized 8 ай бұрын

This was so helpful ❤

@MikeCoochYouTube 8 ай бұрын

Glad you think so! Thank you for watching!

@MachMarketing 21 күн бұрын

Great video, thanks :)

@MikeCoochYouTube 20 күн бұрын

Thank you!

@user-iw4dm8zq8w 4 ай бұрын

man I just found this channel today, watched a couple of videos and I like your approach to selling especially in this video, I always watch other creators say to price the services at 1500-3000 and that's just not realistic for small businesses and for beginners, great job man.

@MikeCoochYouTube 4 ай бұрын

Thank you! Yeah, those prices are guaranteed to get you a lot of churn- not a fun way to run a business!

@user-iw4dm8zq8w 4 ай бұрын

@@MikeCoochKZfaq I want to join GHL through you to get access to your systems but I am a bit confused, is the turnkey system the same as high leverage one, or are there different offers.

@MikeCoochYouTube 3 ай бұрын

@@user-iw4dm8zq8w High-Leverage Agency is the turnkey system.

@user-iw4dm8zq8w 3 ай бұрын

@@MikeCoochKZfaq yes thank you. very exsited to start learning from you

@jordonschultz569 3 ай бұрын

Bro. Awesome analysis

@MikeCoochYouTube 3 ай бұрын

Thank you!

@Saied_Balajio 8 ай бұрын

HomeRun Mike. Much help with this vid.

@MikeCoochYouTube 8 ай бұрын

Thank you! I’m glad it helped!

@willhollands8853 6 ай бұрын

Amazing video! Wow this is exactly what I was looking for. Question: when it comes to your clients using an external booking system to take payments and appointments, how do you trigger automations inside or GHL based on customer activity on external booking system? I am familiar with Zapier but it isn’t very compatible and the ways around that seem a touch fidley. Would you recommend just doing bulk csv uploads? Even then you aren’t learning much about the customers profile. I look forward to hearing back from you :)

@MikeCoochYouTube 5 ай бұрын

Thanks for watching! If they want to stick with their current booking system vs switching to HL, yes Zapiet or similar tools, webhooks, or a custom integration are your options. If you are focused on a particular industry and this is going to be a common issue, then doing the custom integration to that platform may be something worthwhile for you to develop. If this is a one-off situation, I’d use Zapier or similar or the manual export. Not ideal, but it is what it is. And if this is truly a one-off and you are spending too much time on it, I’d probably just move on - lots of other customers out there!

@user-rv5pu6pw4s 5 ай бұрын

Did you use loom to create this video? Great information, thanks Mike.

@MikeCoochYouTube 5 ай бұрын

Thanks for watching! I don't think it was Loom...I think this one was Descript.

@breakingstrategies 4 ай бұрын

Great video! Where can we get the service package design worksheet? Is it available in one of your trainings?

@MikeCoochYouTube 4 ай бұрын

Yes it’s in the High-Leverage Agency.

@SaemonGrille 3 ай бұрын

Great video

@MikeCoochYouTube 3 ай бұрын

Thanks!

@paulashley3732 2 ай бұрын

Nice video, mike. I love the process process from years ago you always over deliver and everything you produce for over a decade. If you still offer that process process document, could you put a link in under my comment thank you.

@MikeCoochYouTube 2 ай бұрын

That's awesome - thank you! Here is a link to a folder with the Process Process (with some old branding on it...but still the same content): drive.google.com/drive/folders/0B3ZBvgYL9YiDUlZrWHpmNGt1bFE?resourcekey=0-kK0eo0DsinEIakpc3t_1Hw&usp=drive_link

@paulashley3732 2 ай бұрын

@@MikeCoochKZfaq thank you Mike. I actually bought this years ago and lost it information in that document so relevant today

@MikeCoochYouTube 2 ай бұрын

Yeah, that's the beauty of it - it never becomes irrelevant! Thanks for being with me all these years!

@NM-bo4yn 2 ай бұрын

Thank you for sharing this video Mike! It presents a completely different approach to digital marketing, which I find quite enlightening. I particularly appreciate the mindset of offering a system based on a recurring monthly basis as opposed to the Time and Talent model. My main question is as follows. I understand that you suggest a model of providing clients with systems like the “4 x R services” explained in your video. However, let’s consider a new client, one who either doesn’t have a website yet or already has one but knows very little about marketing to boost their online business. Essentially, they don’t know how to generate leads, or sales, manage Facebook/Instagram campaigns, understand SEO, etc. In short, they are unsure how to attract new customers to build their email list and High-Level CRM contacts. What kind of proposal would you make for this type of client?

@MikeCoochYouTube 2 ай бұрын

Hi, thanks for watching and for the question. First, the core offer would be - and always is - to put them on ‘marketing systems’ that will allow them to grow their business. This is the 4R’s that you mentioned. For a new business, I would probably price it at $297, then have higher priced tiers that are based on the number of users they have on the system and the growth in use over time (volume of emails, sms, calls,etc). Whether or not you want to try to do something to help them generate leads beyond that is primarily a matter of what business model you want to pursue, and if you have the skills and knowledge to help them with this. Assuming you want to and have the ability, I would use UpHex to add an ‘Ad system’ package that I would charge another $297/month for. The customer would then separately provide as much/as little budget for the advertising on top of that. The result of this set up is that I’m doing my best to keep you in the ‘systems’ business instead of the ‘agency’ business, keeping costs down/value high for your customer, and generating high-margin recurring revenue for you. I hope that helps!

@silkmascara2232 6 ай бұрын

Amazing content, just found your channel. Binge watch session coming up. anyway to get access to that doc to help with the plan? Thanks in advance 😊

@MikeCoochYouTube 6 ай бұрын

Thank you! That doc is for my customers; sorry but I have to give them an edge!

@SenorJuan2023 2 ай бұрын

I started to go through a 5 day challenge and there is no way I could do this. The business model is great, but the setuup for these features iis VERY TEDIOUS and only suitable for those who enjoy that kind of mind numbing work. I'm a sinple guy and anything that requires more than five steps or so is a no go for me

@MikeCoochYouTube 2 ай бұрын

Yup, not for you then. It’s good to know yourself!

@Imjustaxelrojas 5 ай бұрын

great video! I wanted to take notes but because it has subtitles a lot of information got cut off!! :/

@MikeCoochYouTube 5 ай бұрын

I think you can turn those off. Thanks for the feedback though - will try to format them better!

@MyFREERxClub 8 ай бұрын

What’s up Mike!!

@MikeCoochYouTube 8 ай бұрын

Howdy!👋

@engageddigitalmarketing 8 ай бұрын

Hey Mike, great stuff, as always. Quick question about the HL plans....Do you feel it's necessary to be on the Pro/SaaS plan? Or, is the $297 plan good enough for the business model you are talking about?

@MikeCoochYouTube 8 ай бұрын

Thank you and thanks for watching! I really feel like Pro is a no brainer. The extra benefit you get from the markup of the resell services - sms, email, etc - alone will pay for itself in just one or two customers.

@engageddigitalmarketing 8 ай бұрын

@@MikeCoochKZfaq Good point. I thought I could do that with the $297 plan. I'll check on that. Thanks for the quick reply.

@user-yj8ru7iq3n 26 күн бұрын

Hi Mike, awesome video and content. I am looking to start this business and i am based in the UK. My question is when you mentioned to approach small to medium businesses or large business. Would you recommend like dental, roofing, construction, law firms restaurant, cafes ? This is where I am actually lost! Who shall I approach? Sorry Mike just not sure where to start from. Thanks Amin

@MikeCoochYouTube 25 күн бұрын

Thanks for watching! Yes, all of those types of small businesses are great! So are hair salons, nail salons, chiropractors, landscapers, etc. Just about every type of small business.

@diegocaracasfc 7 ай бұрын

Would you recommend this model for agencies that are not niched down? If so, do you recommend having several snapshots that cover several industries?

@MikeCoochYouTube 7 ай бұрын

Yes I would. I personally develop snapshots based on universal marketing concepts and then tweak them for the specific customer. So in other words, things like a coupon campaign with follow up sequence, a calendar booking campaign with follow up sequence, and review request campaign, a deactivation campaign. These are all pretty universal and require very little modification. If you then find that you end up selling to a niche over and over and developing a specific snapshot for them makes sense - go for it.

@way2yummy175 5 ай бұрын

For the packages discussed, what niches do you recommend?

@MikeCoochYouTube 5 ай бұрын

So many options. If you ask me to pick three, I’d say home services, boutique medical, and personal services like salons.

@LionelJohnston 7 ай бұрын

So in the website example, would you have a line item of $297/month for example, plus say $297/month for the system, then whatever we would charge for full service lead gen (say $2-5k/mth).

@MikeCoochYouTube 7 ай бұрын

I would have a line item for the website and hosting - which I recommend at $97/month. Then a line item for full system upsell that you end up selling them on. Then yes, a separate line item for the lead gen.

@masonstormer 4 ай бұрын

Mike, I'm pitching to a selection of Chamber of Commerce members in two weeks. I'm so on board I didn't save any Kool Aid for anyone else. Thank you!

@MikeCoochYouTube 4 ай бұрын

Ha! Love it!

@YaneckWasiek 3 ай бұрын

As a small business in photography business, I am not sure whether I should get high level directly myself and configure it or get from a HL reseller focusing on photography industry.

@MikeCoochYouTube 3 ай бұрын

Definitely from a reseller. HighLevel direct is really only meant for Agencies and would add a lot of complexity you don’t need.

@YaneckWasiek 3 ай бұрын

Big thanks for your perspective! So you would do that even if I am pretty technically capable of configuring everything the way I want it?

@MikeCoochYouTube 3 ай бұрын

@YaneckWasiek yes, I’d just let whomever you are working with know that you want full admin rights to your system.

@GreggOwens25 5 ай бұрын

Hey Mike, very cool video Do you have any resources of how you are getting customers for your go high-level agency in 2024?

@MikeCoochYouTube 5 ай бұрын

Hi, yes lots of them in my High Leverage Agency program.

@staffiethepoes3844 5 ай бұрын

Do you have a video or know of a video that goes into depth on how to set all of this up within high level?

@MikeCoochYouTube 5 ай бұрын

Well, the base setup of your account - I recommend using HighLevel’s paid onboarding service. For your sales process, I recommend my Agency Sales Funnel Bootcamp. For the specific services, I recommend my High-Leverage Agency. I know that’s a lot, but each is important and serves a purpose.

@horizondigitaladvertisingl2217 5 ай бұрын

Mike, as usual great information. I do have a question. I already have High Level. Is there any way I can get access to your Agency System? Thanks..

@MikeCoochYouTube 5 ай бұрын

Thank you! Yes you can either upgrade your HighLevel account through me and get it for free, or you can just pay for it.

@rupert615 7 ай бұрын

Great vid! How possible is it to start this business model as a side hustle initially, assuming there is a good knowledge of GHL already?

@MikeCoochYouTube 7 ай бұрын

Good question! The devil is in the details, of course, but I think it's a great side hustle for a lot of poeple (not so much for others depending on their time available, knowledge level, experience, etc). If you stay focused on selling a very simple initial service, that can be marketed and sold with a high degree of automation using ads and email, then you should be able to get nice recurring revenue going before leaving your job (if that's the goal).

@rupert615 7 ай бұрын

Fabulous, thank you Mike very helpful!@@MikeCoochKZfaq

@agrainofsalt4889 8 ай бұрын

Great Approach Mike. How do you make sure that they dont say 'oh, i can have all of this when i use GHL myself for less, why pay more?''

@MikeCoochYouTube 8 ай бұрын

Well, a few things: 1. HighLevel isn’t meant to be sold directly to businesses - only to agencies 2. You shouldn’t ever even be discussing ‘HighLevel’ - you should have your own white label version of the platform. 3. You should ALWAYS be delivering value on top of the tools. Providing funnels, workflows, campaigns, services etc - and selling to customers that want help, not just tools. Mike

@agrainofsalt4889 8 ай бұрын

@@MikeCoochKZfaq thanks Mike! If I understand correctly, I as an agency can use GHL and set up and 'sell' Systems to Businesses which use the work-System i prepare for them. Hope I got it right.

@murtuzaali2205 7 ай бұрын

Can we use any other payment processor apart from stripe ?

@MikeCoochYouTube 7 ай бұрын

Yes you can. PayPal, Authorize.net, and NMi.

@nderimhoxha7776 7 ай бұрын

Where do I find the document that he presented the different types of services on?

@MikeCoochYouTube 7 ай бұрын

Thanks for watching! You'll find that in my High-Leverage Agency program at servicesthatscale.com/hla

@ceciliaboschelli6861 8 ай бұрын

Mike you mentioned the AI lead generation bot. Where do I find more info about that?

@MikeCoochYouTube 8 ай бұрын

Hey there, it’s a new feature within HighLevel. For now I believe you still have to manually activate it in your account - it’s known as Conversation AI.

@NashvilleRealEstate615 5 ай бұрын

Before I sign up for High Level from your agency, can we talk by phone ☎️ for about 5 months minutes?

@MikeCoochYouTube 5 ай бұрын

Sure us the chat widget on our website and leave a message with your info.

@user-wx3lu7mh8d 6 ай бұрын

What is the benefit of them using your whitelabled uphex system? Obv.. you would charge more but can't they just do the ads themselves anyway? Why pay you extra for it. Thats not even including their ad spend.... another question: Where you show 3,000 sms or calls or 30,000 emails. Is that free or up to those first 3,000 they are paying whatever GHL is charing you? e.g) 0.005 cents?

@MikeCoochYouTube 6 ай бұрын

The benefit is that UpHex is MUCH easier to use than the FB as system, which most businesses have no clue how to use. You can add campaign templates in there for them etc. Those numbers are credits I would give them included with their monthly fee (Hl would charge me the wholesale rate for those), then after they pass those numbers I would charge them extra at my retail rate.

@kevin_flash 8 ай бұрын

The biggest problem of selling the system for me is that Highlevel don't provide Tradition Chinese language(I already gave feedback in the Highlevel ideas section), even I think this is the right way to go. I am living in Hong Kong but not most of the users are good at English.

@MikeCoochYouTube 8 ай бұрын

My guess is it’s on the way - they are really pushing languages.

@PeterCutforth 8 ай бұрын

With AI integration recently that might change. Simple conversation AI BOTS can chat in over 90 languages

@kislayanand3736 5 ай бұрын

Where I can get the R4 Sales system doc?

@MikeCoochYouTube 5 ай бұрын

Hi, it’s in my High Leverage Agency program and R4 Sales System.

@kpat92 Ай бұрын

Hey Mike do you offer coaching for people looking to get into GHL?

@MikeCoochYouTube Ай бұрын

Hey there, I don't do individual coaching. I offer my High-Leverage Agency program and access to the Moguls Mastermind as a way to get access to my training and a private community with group calls.