The dark magic of communication - How we manipulate others | Christopher Cummings | TEDxNTU

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TEDx Talks

TEDx Talks

7 жыл бұрын

Communication is a seemingly magical process that affords us the ability to understand one another through the use of our voice and body. However, the magic of communication can be used either benevolently or maliciously. This TEDx talk delves into the magic of communication and highlights how communication is used strategically to influence people to make decisions that they would not have otherwise.
Serving as Assistant Professor at NTU’s Wee Kim Wee School of Communication & Information, Dr. Cummings’s teaches Strategic Communications, while carrying out research into the critical role that communication plays in decision-making processes in the medical industry. Through his talk, he unravels the magic behind communications, revealing to the audience the coercive trick of communication.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx

Пікірлер: 202
@sandeepkamboj8461
@sandeepkamboj8461 Ай бұрын
Any one of 2024
@koushikds2047
@koushikds2047 17 күн бұрын
Your dad 😂
@hendrixtarantado2114
@hendrixtarantado2114 3 жыл бұрын
Ive always been fascinated with people who knows how to talk their way in or out of any situation. When u already know they're lying but still convinced u to believe anyways. Like they know what to say to get the reaction they want. Its all mind games i guess.😐👍✌️🙏
@Thedreamer20015
@Thedreamer20015 2 жыл бұрын
I often end up surprising myself when I am successful. I recently got a message from my school telling me I had to take a 12-month break cause my GPA wasn't very good but that I could appeal it. I knew that if I had a meeting over my computer or over email I wasn't going to be able to make a good case but I knew that if I could get an in-person meeting, I would be able to use my charm and be successful. I could tell that she was eating up every single word I was saying and I did mean some of it but I embellished it unbelievably to what she would've most likely wanted to hear, I could just feel her buying my story as time passed, I left her office with the biggest smile on my face as I knew I killed it. I got my letter or reinstatement a couple days ago.
@noompsieOG
@noompsieOG Жыл бұрын
I’m fascinated by the people who are so susceptible to being manipulated so easily , even when it’s blatantly obvious to them
@B.P._
@B.P._ 8 ай бұрын
@@noompsieOGIt’s called propaganda and it was legalized under the US population during the Obama administration.
@jaquicx9500
@jaquicx9500 7 ай бұрын
I agree with both of yall. I wonder what others think of this moral scenario: what if you know someone better than they know themselves; is it wrong to manipulate them into getting what they want?
@sayhitodevil9781
@sayhitodevil9781 6 ай бұрын
​@@Thedreamer20015that's the skill I want men😢
@melmac3464
@melmac3464 7 ай бұрын
If you want to learn great ways of communication watch The Wizard of Words. He's a communication genius. And his videos are easily understood and to the point. I can't believe how amazing of a communicator I have become. ❤ This video did nothing but confuse me. Lol
@carlosmdemu4840
@carlosmdemu4840 3 жыл бұрын
I don't know what was looking for and come across with such mindful presentation. Thank you for the lesson
@acitizen9824
@acitizen9824 4 жыл бұрын
Excellent presentation, I could not have put it into better words. It is very hard to express this to others sometimes, and you have rolled it up beautifully. Bravo!
@lowellconnell
@lowellconnell 6 жыл бұрын
Well spoken. We are bombarded with hate propaganda and fear inducing tactics on an hourly basis, it is constantly communicated to us and it corrodes or 'affects' perspective.
@zes7215
@zes7215 6 жыл бұрын
wrg, not fear inducing, no fear etc for such or anyx
@NighthawkX02
@NighthawkX02 5 жыл бұрын
Think about music, what it does to us if we consume the wrong music
@mattziegler2969
@mattziegler2969 2 жыл бұрын
Name a single instance when hate was deceminated through Official Establishment Tactics. I won't ask you back up your claim about "hourly bombardment" just name one instance in which hate was given an official platform.
@lowellconnell
@lowellconnell 2 жыл бұрын
@@mattziegler2969 I'm going to take a stab in the dark and guess you're not a Muslim? It may be subtle, it may be suggestive, you may not perceive it as hateful, but in essence, it's there. I only hope you take off the blinkers and question the authority which tells you it knows what's in your best interest, better than you do yourself.
@mattziegler2969
@mattziegler2969 2 жыл бұрын
@@lowellconnell I'm not a Muslim; I am an Atheist. And all I'm asking for is a single example of a time when Racial Hatred was given an official platform. I don't want to hear about a bunch of stuff that I'm too blind to notice. I want you to describe what I'm too blind to see, specifically
@williamcompitello2302
@williamcompitello2302 3 жыл бұрын
Treating ultimatums as universal truths also works. "I ALWAYS do this and NOBODY will EVER be PERFECT at it!" Versus this, "I usually do this and not many will reach my level at it."
@abidhussain7190
@abidhussain7190 8 ай бұрын
Thank you. You were well prepared and meaningful
@kimberleyjordan3462
@kimberleyjordan3462 2 жыл бұрын
very good approach, Thank you professor Omar for this reflection, Kimberley
@TheSmartAsz
@TheSmartAsz 2 жыл бұрын
So relevant to society today!
@yerielsantosrodriguez9592
@yerielsantosrodriguez9592 4 жыл бұрын
This is priceless.
@eternity2913
@eternity2913 9 ай бұрын
A very great message and moreover magnificent execution and presentation😀
@HMSkillBuilders
@HMSkillBuilders 4 жыл бұрын
magnitude and probability...affects generally are primal emotions ...fear, happy, sad, mad, glad spectrum
@mutahi63
@mutahi63 3 ай бұрын
Best explanation on how to communicate complex diseases like Mad Cow Disease. Will use this in my classes.
@frigglefragglefunk
@frigglefragglefunk 6 жыл бұрын
This is very interesting. All successful artists in the modern world do this
@rajibbhaskar.fluency
@rajibbhaskar.fluency Жыл бұрын
excellent
@candysummer4005
@candysummer4005 4 жыл бұрын
I thought the talk was very well presented and interesting.
@muskduh
@muskduh 2 жыл бұрын
thanks for the video!
@theunfair8925
@theunfair8925 5 жыл бұрын
*Manipulation intensifies*
@ellemaio8186
@ellemaio8186 3 жыл бұрын
I thought I would actually learn something I can use... obviously in a good way.
@vibratehigher2441
@vibratehigher2441 3 жыл бұрын
Thanks
@joshuamokaya4049
@joshuamokaya4049 3 жыл бұрын
Wow i like this guy he has opened my eyes to trancend beyond limitless as a manipulator....wow wow wow...knowledge in power.....weapon
@NeyuhB123
@NeyuhB123 2 жыл бұрын
I feel the same way. Just not so happy about the barriers caused by fear to in the minds of generations of people. Not so happy about ASD.
@realityrealized8370
@realityrealized8370 5 жыл бұрын
Extremely important and relevant information and great presentation good sir very well communicated. Thank you.
@shikherkanodia533
@shikherkanodia533 2 жыл бұрын
Amazing
@hahahahdbdhds6308
@hahahahdbdhds6308 4 жыл бұрын
I listen to this and took nothing away
@TheSquidNinja
@TheSquidNinja 2 жыл бұрын
A loooot of people need to learn about risk assessment right now.
@jacky663
@jacky663 4 жыл бұрын
I was totally wring in this first test. I named it exactly the other way around
@RoxyLifeAndTimes
@RoxyLifeAndTimes 2 жыл бұрын
🤣 same
@brinellekaduda
@brinellekaduda 6 жыл бұрын
very informative and interesting
@kristenreneemitchell
@kristenreneemitchell 5 жыл бұрын
L
@kristenreneemitchell
@kristenreneemitchell 5 жыл бұрын
P.O.
@elpistoerogamer6818
@elpistoerogamer6818 4 ай бұрын
@@kristenreneemitchell r u still alive
@moderndaythinker3897
@moderndaythinker3897 4 жыл бұрын
He needs to write a book!
@antoniodossantos5960
@antoniodossantos5960 2 жыл бұрын
Interesting 🌎
@Awakened133
@Awakened133 3 жыл бұрын
Georgetown knows how to do that. For sure
@tiaturnbullchampionscoachi9587
@tiaturnbullchampionscoachi9587 5 жыл бұрын
How is it possible that this had 34,000 views and only 17 comments? Maybe because when I first started watching I thought it was going to be amazing I love communication and this guy is really good looking. He was off to a good start but the end didn't pack a punch that I would have liked. I guess the message is that we should fear some things more and fear other things less and the label we give them causes us to fear more or less? I wish there could have been more examples of how language is used to manipulate us such as the marketing of Edward Bernaise etc.. I would have liked to learn more about what it is, how to recognize language when ot is being used to manipulate and what we can do about it. I mean he is in the medical industry right? That industry uses advertising to get people to pay for pharmaceuticals, maybe we'll hear some shocking medical truth from Mr. Cummins once he is no longer getting the paycheck? Great presentation and speaker style, a bit of news and not much deep content.
@143prettycool
@143prettycool 2 жыл бұрын
Explained the process well. But where this can be viewed by common people.
@302_abhranil5
@302_abhranil5 8 ай бұрын
Even the cameraman was scared then he was like "boo"
@AhmedALI-yd5wn
@AhmedALI-yd5wn 3 жыл бұрын
You got me start with Kiki and babo as it looks like bobbling figure. Got me. Lool
@sillylittlebirds6259
@sillylittlebirds6259 5 жыл бұрын
💡
@120upsc
@120upsc 8 ай бұрын
Doctors are one of the examples.
@yerielsantosrodriguez9592
@yerielsantosrodriguez9592 4 жыл бұрын
He looks excited; I can see it. 🤨
@user-hf2bp3qq8w
@user-hf2bp3qq8w 6 жыл бұрын
Brilliant ...!
@jjones22
@jjones22 4 ай бұрын
I think he's telling us to communicate in understandable language
@pihubhatnagar790
@pihubhatnagar790 3 жыл бұрын
Am I the only one who actually called Boba Kiki n Kiki Boba??
@lexie23ful
@lexie23ful 2 жыл бұрын
Same!!!
@amaljoaby
@amaljoaby 7 ай бұрын
Majority hits
@MrRaj7799
@MrRaj7799 2 ай бұрын
Yes you are the only one
@user-bl6hq5cu5d
@user-bl6hq5cu5d 6 ай бұрын
@orly360
@orly360 4 жыл бұрын
Ok when he screamed he got me. Headphones 💀
@JBrown-nj9zv
@JBrown-nj9zv 5 жыл бұрын
I named the shapes opposite
@pihubhatnagar790
@pihubhatnagar790 3 жыл бұрын
exactly n I was like, how did everyone else actually said the same thing!!!!!
@cpr3296
@cpr3296 15 күн бұрын
Could anyone give the summary of this conversation?
@user-nk6ie3vm3p
@user-nk6ie3vm3p 9 ай бұрын
okay
@ziyarizvi4567
@ziyarizvi4567 4 ай бұрын
There should be English subtitles for better understanding.....
@sevara_m
@sevara_m 7 ай бұрын
👏👏
@toluwanimibankole2345
@toluwanimibankole2345 2 жыл бұрын
Set the speed to 1.5x
@mightymime6489
@mightymime6489 4 жыл бұрын
I gave the shapes personaluty and got the names opposite of what he thought.
@ajbrown8075
@ajbrown8075 4 жыл бұрын
I believe that was the whole point of the talk...
@SoniaColonGuilfuchi
@SoniaColonGuilfuchi 3 жыл бұрын
I am beside myself and interested in why I chose differently on instant sight. I associated Boba with the word "Pow" or "Bam" inside and thought Boba. The Kiki seems groovy like the 70's. I felt this a cool name for then. what does it mean to be different here? lol..okay listening to the rest now.
@wolfievh6035
@wolfievh6035 2 жыл бұрын
I don’t really understand what he is trying to explain with all these examples, can someone explain?
@talhaabbas5832
@talhaabbas5832 2 жыл бұрын
I wish if I could greet this guy in real life
@HelLo-dl4ne
@HelLo-dl4ne 4 жыл бұрын
17:47 well.. he must be living the life right now with the corona sh*t.
@gustavodiaz1570
@gustavodiaz1570 4 жыл бұрын
This was great, thanks, I been tryin to find out about "reprogramme your mind" for a while now, and I think this has helped. Ever heard of - Giyoe Fonogan Builder - (just google it ) ? Ive heard some super things about it and my partner got excellent success with it.
@jiangel4980
@jiangel4980 6 жыл бұрын
Where is ted?
@DucNguyen-sd4mn
@DucNguyen-sd4mn 6 ай бұрын
I find myself confused of what the message of this video is so I want to write it down in case I'm wrong so people can correct me. It is about manipulating people using the method of, let's say, hot and cold, which refers to a pattern of behavior where one alternates between warm, engaging behavior and distant, disinterested behavior?
@urbanwarchief
@urbanwarchief 3 жыл бұрын
I like to believe bards had the power of communication, they had a song that riled up the party they were leading.
@o0o-jd-o0o95
@o0o-jd-o0o95 2 жыл бұрын
I definitely picked the same as well Kiki sounds like a name that's got sharp points whereas boba sounds rounded off EDIT: I also stopped the video immediately after he said which is which before he went on to explain why and I find that kind of funny now haha because that was my exact train of thought
@yunnan9109
@yunnan9109 4 жыл бұрын
That test works only on people who are from countries that use Latin alphabets. The shapes shown correlate with how the words are spelled. Nothing to do with how it sounds. Both Kikki and Boba are spelled respectively with K and B. Therefore people in the audience associated the shapes of the letters with the shapes of the shapes. K is spiky and B is round. Try that in Asia and you'll see different results.
@guydan
@guydan 4 жыл бұрын
Yun Nan I went off of how they sounded and consequently felt to me.
@KamranKhan-kg8ed
@KamranKhan-kg8ed 4 жыл бұрын
When the words are said to you, you don't think of the image of the alphabets immediately but you can name the shapes.
@factswala2852
@factswala2852 8 ай бұрын
I am from asia nd it works on me
@yathishb7954
@yathishb7954 7 ай бұрын
Baba is South Korean drink ,famous in all over the Asia, so it works on them
@julzhotti5466
@julzhotti5466 2 жыл бұрын
I honestly had no idea what name to call what shape, therefore his experiment didnt work on me & now I dont understand the concept
@Nildaem
@Nildaem 2 жыл бұрын
I figured boba sounds like BaBoom! And kiki has a bubbly personality
@good__enough
@good__enough 3 жыл бұрын
Okay, but ... what I wanna know is how to recognize when someone is manipulating me. How do you recognize manipulation Right Away?
@chicolico9096
@chicolico9096 3 жыл бұрын
Government is doing this when we speak....
@143prettycool
@143prettycool 2 жыл бұрын
@@chicolico9096 how can we see this in public
@dexteremrit3130
@dexteremrit3130 Жыл бұрын
I am a bit concerned over what many deep an intelligent pres!
@christopherburton322
@christopherburton322 6 ай бұрын
Sounds like everything he’s talking about related to the fearmongering and the psychological warfare that we’ve been thur for the last 3 years.
@dannac_8888
@dannac_8888 5 жыл бұрын
Great jellyfish imitation... 😉
@mikeypolo12
@mikeypolo12 4 жыл бұрын
Mind blowing how the room didn't fill of laughter lol. I saw your comment before I seen spongebobs net filler, I was patiently waiting to understand your words. Was not disappointed !
@AZTigerMMA
@AZTigerMMA 3 жыл бұрын
Where did he go to school they talked about the ear bones haha
@cuneytbozok
@cuneytbozok 5 жыл бұрын
"Silivri" ile korkutulan biz, tanıdık geldi.
@djrobbie7717
@djrobbie7717 4 жыл бұрын
Kalabalık akvaryumlardan çıkarsan, silivriyi unutucak hale gelebilirsin.
@staceynorton8297
@staceynorton8297 2 жыл бұрын
My answer would have been I don’t know, to the shape because I didn’t
@connormacleod6419
@connormacleod6419 2 жыл бұрын
Just giving up the whole game here
@r.i.p.4485
@r.i.p.4485 3 жыл бұрын
It's called spelling for a reason. Wink Wink, Hint Hint.
@ony583
@ony583 3 жыл бұрын
I'll cast a spell on you.
@arlencepeda9974
@arlencepeda9974 3 жыл бұрын
I actually didn't get keke and boba right. Is something wrong?
@Isaiah-ft5nx
@Isaiah-ft5nx 2 жыл бұрын
Imagine if the public understood this simple concept.... Would the bug even exist?
@nothing80400
@nothing80400 4 жыл бұрын
The " rights of Englishmen " are the perceived traditional rights FOR ALL THAT WANT TO EVOLVE IN OPENED LEVEL OF DEVELOPMENT of English subjects and later English speaking subjects of the AMERICANS THAT WANT MORE THAN ONLY BASSIC COMMUNITY .
@yijjaj
@yijjaj 2 жыл бұрын
For example: plan de mia
@Priz.Ratbrains
@Priz.Ratbrains 5 жыл бұрын
11:22
@ThomasCusumano
@ThomasCusumano 9 ай бұрын
Right?
@hateliedecieve
@hateliedecieve 3 жыл бұрын
Using Robert Plutchik's Wheel of Emotions without giving him credit...
@elenekobelashvili678
@elenekobelashvili678 4 жыл бұрын
when he started to talk ab showing up in my clothet at 3 in the morning, was terrifying cause surly he's good speaker but he's face kinds creeps me out, little bit scary. handsome but scary )
@coppersense999
@coppersense999 6 жыл бұрын
My takeaway? What is RAYON??! Lol I am programmed I guess.
@ghostofachance8055
@ghostofachance8055 5 жыл бұрын
B. Colwell rayon is a type of fabric. I think it was Radon! Radon is an unhealthy and dangerous invisible gas.
@d159inu
@d159inu 3 жыл бұрын
Bible says magic, witchcraft, sorcery, is usurping the Lords will. Lying and manipulating others is an example of this.
@Rivaldomphela
@Rivaldomphela 13 күн бұрын
Exactly what I was thinking when watching this video....this is purely wrong infront of GOD
@antiheroine3611
@antiheroine3611 2 жыл бұрын
Am I the only one who made Kiki the cuter, blobby shape?
@jackaltun8632
@jackaltun8632 5 жыл бұрын
Manipulation It wont let me go. Heywire ,pliers.
@prakashreddy6024
@prakashreddy6024 4 жыл бұрын
Thanks for the time healing process
@143prettycool
@143prettycool 2 жыл бұрын
How they get information to do this
@lightyagami570
@lightyagami570 5 ай бұрын
Willson fisk?
@lemisfameica6171
@lemisfameica6171 24 күн бұрын
Anyone from Instagram 😂
@sneh9409
@sneh9409 10 күн бұрын
Lol I love people like you
@soukainaboussaad2242
@soukainaboussaad2242 Жыл бұрын
can i find this conference in the Official website of TEDEX? if yeah ,,please write the link for me and thank you
@AurA_XT
@AurA_XT 8 ай бұрын
"Aa fect" I know you can hear this, you watched the video, you know how it sounds
@claravoyant4061
@claravoyant4061 2 жыл бұрын
Some people are magical. Most commutation is non verbal . As a Norse and last of the pagan Roma Lithuanian pagan . And PR its second nature to me
@jasonrivera6842
@jasonrivera6842 3 жыл бұрын
Paper cuts hurt
@flopfun6115
@flopfun6115 7 ай бұрын
Its completely revovling around health as he's a health specialist. You wont get what ur looking for in this video
@user-iu1jg6ej4r
@user-iu1jg6ej4r 3 жыл бұрын
This is what witches use to manipulating the mind
@oonooooooooo
@oonooooooooo 3 жыл бұрын
he looks like damien from mean girls
@eviesyd
@eviesyd 5 жыл бұрын
It is not a good idea to watch this and jogging on the treadmill lol
@jalenmoses8629
@jalenmoses8629 2 жыл бұрын
Hơi bị thik nữ hoàng Elizabeth
@hritikjain8932
@hritikjain8932 Жыл бұрын
You can feel and see what he is saying while tripping on acid
@qxy7440
@qxy7440 Жыл бұрын
My reasoning was kiki sounds like spikey and boba sounds like a blob
@annwarneka868
@annwarneka868 8 ай бұрын
Fantastic Presentation. Kiki Starts with K, That shape is K Shaped. Boba starts wtih B...
@maxmagnum73
@maxmagnum73 4 жыл бұрын
So what's your point it doesn't make sense!
@pihubhatnagar790
@pihubhatnagar790 3 жыл бұрын
lol yeahh!! this was not what it said it was!!
@TheEbble
@TheEbble Жыл бұрын
And where does courage fit in when fear is being accepted with open arms like this?😅😅😅
@motaz7453
@motaz7453 7 ай бұрын
Can someone give me the moral of the video
@johnswick6758
@johnswick6758 Жыл бұрын
Profesional Pathologist, we should see if he has a brochure he mail. Door hangers or something I. Down to sell some deliverance
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