James Hoffman has indeed made coffee more valuable and more enjoyable to me. Mission accomplished. Thanks James.

Roasting on a BW myself for my business and I’ve had professionals tell me they can tell the difference. Im glad to have James on the side of - no you can’t. Having one has also posed a gas roaster has also posed a challenge cause others have trusted more that coffee from a gas roaster is just ‘better’. Thanks hoff for jumping in on this. I have a V1 and am hoping to get a V2 because of its more efficient capabilities.

I have literally zero reason to own one of these, but somehow I still want one.

That is a beautiful machine. Imagine a store with green coffee where you go in and choose source and roast profile yourself. It’d be a real experience!

I see James Hoffman, I click.

Another thing you could do is create a list of coffee shops who use these Bellweather roasters (with their permission ofcourse), so a customer whos interested in sustainable coffee, roasted on premises especially, could go to and find new coffee to try. Personally I'd travel specifically to try coffee like this, and I'd love to drink more sustainable coffee!

James Hoffmann was in Berkeley?? Damn, wish I'd seen him around.

Any product endorsed by James Hoffman is a product I want to go far!

Sustainable coffee. I'm curious, where does the electricity come from when you plug the electric roaster?

Huge fan of James Hoffman and I like the Bellweather roaster concept, I am also very invested in learning about how resource consumption affects our health and future. But I cringe when new products make bold claims about "sustainability." I'd argue that a well built natural gas powered drum roaster that has been around for 10, 20, 50+ years that can roast large batches of coffee is less bad regarding resource consumption than the impact of manufacturing and shipping large volumes of Bellweather roasters to individual shops to work towards a "decentralized" roasting infrastructure. I hope I'm wrong because I like the idea of it. And I'm not against the concept, and I hope it keeps succeeding, I only think the marketing of it being a solution that makes a serious impact should not be taken lightly. Also moving towards electrification of appliances is a good thing, but at least where I'm at in the US, it's not as easy as being able to choose that our electricity comes from renewables unfortunately. I understand there will be a large messy phase between fossil fuels and renewables, but the subject needs to be treated with nuance. I also realize I'm probably being too critical of a simple (and well done) marketing video, you have to push the unique factors of a product I get it. Keep going!

Man, 4th and 5th wave gonna be solar home roasters!

Does anyone know how much these cost? Seeing this inspires me to finally start a cafe. I knew I would want on-site roasting and this may now be the time.

Those machines looks nice and seem to work nice, several questions though: 1. Why are they this big? 2. Can't the screen be smaller and not necessarily LCD, to reduce the amount of energy used? 3. How their energy efficiency looks compared to current roasters?

You've got the best hair, dude. I can't stop looking at it.

I don’t understand the need to have music constantly that is too near the level of James talking. It is distracting and without earbuds makes him really hard to understand. It’s a talkie, not a musical.

I am intrigued, what do coffee cherries tase like?

daddy hoff

James, you should have told me you were coming to Berkeley. I would have invited you over for an espresso.

One day I want to be able to know with an simple & affordable analytical setup at what temperature a coffee has been roasted

Y'all misspelled his last name in the first second of the video. 😅

I have tasted coffee roasted on a Bellweather and it truly is no where close to a traditional gas drum roaster. The result was quite similar to what I have sampled from the fluid bath roasters. There is a depth in most coffee profiles that can only be unlocked by a quality gas burning drum roaster. I agree more development needs to be done to offer better alternatives to roasting but you can only get there by replicating the process that historically set the benchmark.

Good video but please remove or lover the music!

Everything good and well executed, until they put the roasted coffe in a hardly recyclable multilayer bag 😞

I want lab coffee.

I want a nuclear espresso.

Are my eyes deceiving me or is that Snoop Dogg in the cupping room?

I love your coffee videos, but your misguided ideals on electric power is hurtful. Cobalt, which is a necessity in electric alternatives involves a lot of child slavery. And even then a lot of alternatives store electric energy to use, but its supplied by the same coal and gas power unless specific solar or wind power is intentionally implemented, but the child slavery is still there. If you can watch videos of children being beaten in the cobalt mines for not having the energy to continue and still feel good about falling for the traditional fuel is bad meme despite all the new evidence that its either not impactful,or you will have no impact because China is the biggest polluter anyways, then continue with the blood of kids forced to mine cobalt on your hands.