The Low to No Cost Real Estate Farming Strategy

Рет қаралды 19,465

Күн бұрын

The Low to No Cost Real Estate Farming Strategy. Digital real estate farming is the process of building an email database of homeowners in a specific neighborhood or condominium then adding value through consistently providing updated information about homes currently for sale, under contract, or that have sold in the neighborhood or condominium being farmed.
This real estate marketing strategy is not limited by just real estate email marketing but can include supplemental traditional real estate farming methods like door knocking, mailing postcards, and circle prospecting. Here are the basics of the process:
1) Collect email addresses for the neighborhood or condo and build a database for real estate email marketing.
2) Send monthly market updates on sales activity to the owners in the community. The real estate tips include sales details and upcoming events.
3) Add in traditional real estate marketing plan activities such as door knocking the neighborhood, circle prospecting, and traditional real estate postcard campaigns.
For more interviews and actionable tips on how to grow your real estate business check out The Real Estate Podcast with Jimmy Burgess at: podcasts.apple.com/us/podcast...
If you like this video or find it helpful please share it with someone you think might help. If you’re looking for more training and real estate motivation you can subscribe to our page at
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or also connect with Jimmy on: LinkedIn at / jimmy-burgess-6a930312b
or on Facebook at
/ jimmyburgess.cgo
If you are considering a move from your current brokerage in Northwest Florida let's connect to see if Berkshire Hathaway HomeServices Beach Properties of Florida might be the perfect place for you to grow your dream real estate business.

Пікірлер: 79

@cebuhomesandproperties 2 жыл бұрын

Hey Jimmy, I'm following your content in the past 3 weeks. Thanks for always sharing good contentd. Keep safe and be blessed!

@JimmyBurgess 2 жыл бұрын

Awesome! I really appreciate the feedback.

@letitiapowell7636 2 жыл бұрын

I am so glad I came across this video and your content in general. Very strategic without breaking the bank! We are moving into a digital space overall and postcards are expected and usually get tossed. Thank you Jimmy!

@JimmyBurgess 2 жыл бұрын

Awesome Letitia! I really appreciate the feedback.

@paulsantos251 2 жыл бұрын

Jimmy, I just found your videos and you're simply a fountain of information and knowledge. Keep up the great work. Learning a lof from your tips and strategies!.

@JimmyBurgess 2 жыл бұрын

Thank you Paul! I really appreciate the feedback.

@allenedvideo 2 жыл бұрын

AMAZING!!! thank you Jimmy

@JimmyBurgess 2 жыл бұрын

Thanks for the feedback Allen!

@BeatriceHobson12 3 жыл бұрын

Excellent strategy and great tips. Thanks, Jimmy!

@JimmyBurgess 3 жыл бұрын

Thanks for the feedback Beatrice!

@heatherhopereed2147 2 жыл бұрын

Love this video!

@JimmyBurgess 2 жыл бұрын

Thanks Heather! I really appreciate it.

@Xaniyah00 2 жыл бұрын

Thank you Jimmy!

@JimmyBurgess 2 жыл бұрын

Thanks for the feedback Kalondra!

@caleberpenbach 2 жыл бұрын

Thanks for the info Jimmy, I'm with BHHS Select in the St. Louis West County area and I have duplicated this strategy and began putting out content this week with 3 farms. I have watched and studied, re-watched and re-studied this video amongst many more that you and other coaches put out, and I have found extremely great value. I'm enjoying the journey and excited to see the results. Thanks for contributing in this way.

@JimmyBurgess 2 жыл бұрын

That’s awesome Caleb. Let’s keep in touch.

@johnstepp9848 Жыл бұрын

How do you approach them if you don’t actually live in the subdivision?

@thetampabaynononsenserealt785 Жыл бұрын

How’s it going?

@Lufkindaytrading 2 жыл бұрын

Thank You Very Much.

@JimmyBurgess 2 жыл бұрын

Absolutely! Thanks for the feedback Taylor.

@tomboydru9692 2 жыл бұрын

Another great video! I will be coming back to this multiple time until it's second nature

@JimmyBurgess 2 жыл бұрын

Thank you for the feedback! I really do appreciate it.

@BernadetteLunaNotson Жыл бұрын

You are awesome. I appreciate the way you speak co clear to the point.

@JimmyBurgess Жыл бұрын

Thank you. I truly do appreciate the feedback!

@samueladamson9204 2 жыл бұрын

thanks Jimmy!)

@JimmyBurgess 2 жыл бұрын

Thanks for the feedback Samuel!

@dangerdee1212 2 жыл бұрын

Amazing 👏

@JimmyBurgess 2 жыл бұрын

Thanks Dee!

@maakgeldaanlyn 2 жыл бұрын

This is brilliant. I'm going to do it

@JimmyBurgess 2 жыл бұрын

It has been a game changer for us Drikus!

@maakgeldaanlyn 2 жыл бұрын

@@JimmyBurgess I will definitely keep you posted on my progress. Thank you!

@timlennon33 2 жыл бұрын

Hey Jimmy....just ran across your stuff...great info...thanks..how long have you been in real estate again???

@JimmyBurgess 2 жыл бұрын

I really appreciate it Tim! I've been in real estate for 27 years.

@christinamehta964 3 жыл бұрын

Excellent video. Thank you for sharing your great advice. What about other realtors who live in that neighborhood? Do you exclude them from your email list?

@JimmyBurgess 3 жыл бұрын

Christina, I’m sure other people might do it different, but I try to remove other Realtors in the neighborhood from the list.

@NoraLovesBendHomes 2 жыл бұрын

@@JimmyBurgess I'd like to, but if using the Post Office EDDM system which is the least expensive way to send mail you have to send to "every door" 😞

@thetampabaynononsenserealt785 Жыл бұрын

@@NoraLovesBendHomes send them one. Let them see your hustle 💪

@rebeccaperry6761 2 жыл бұрын

Hi Jimmy, Great information! Thank you so much for all your videos you have been a great help to me, i am currently a trainee premium property realtor in the UK. I have a question, if you arent the one who has listed these properties is this still something you can do? The only issue i have is that vendors may not wish for all their neighbour's to know details about their home, i know it is public information, but i don't want to get in a position where i have a potential conflict with the vendor as I haven't asked for permission. Do you think it will damage my reputation in my farm?

@JimmyBurgess 2 жыл бұрын

Rebecca, thank you for your feedback. Since I am not familiar with the vendor relations in the UK I would be unable to give you a proper answer to your question. In our area, adding values to neighbors through the information we provide has been appreciated instead of damaging. I hope this helps.

@youragentdavyd Жыл бұрын

Thank you for sharing great information. How awesome that we can sit in our house and get a degree in mastery of real estate? 😃

@JimmyBurgess Жыл бұрын

Thanks Davyd! I really appreciate it.

@JM-nw4sc 2 жыл бұрын

Great video Jimmy, do you have a sample email that you can send to get a better idea?

@JimmyBurgess 2 жыл бұрын

Sure, leave your email address and I will email a couple examples over.

@mirandabeer2982 2 жыл бұрын

Is there any way that I can be put on your ail list so I can see how it looks?

@JimmyBurgess 2 жыл бұрын

Miranda, I am traveling this weekend to a convention, but if you add your email list I can send you a copy of an example.

@user-rg9kq2by5s Жыл бұрын

This is a monthly update video we do going over what sold, under contract and for sale currently and knowledge. But should we supplement this with a biweekly or weekly newsletter too? If in that case, what would I go over the weekly newsletter then?

@JimmyBurgess Жыл бұрын

The more consistent the value you add, the better. Don’t just send to send though. Make sure it adds value. Could be updates on events in your community, highlighting a local business or business owner, or sharing testimonials or the story of how you helped a client. The key is consistency and always adding value.

@vmileysells 2 жыл бұрын

Could I ask my friends’ parents for these lists if they live in the communities I am trying to farm?

@JimmyBurgess 2 жыл бұрын

You can ask anyone you'd like, including your friends' parents. The key to all of this is not to spam them, but add value. Thanks for the questions!

@itwirlround 2 жыл бұрын

The neighborhood monthly housing report is a great idea. However, I can't figure out how to get the email lists. Reached out to Fiver. They can not do this for an area this size. (1 mile square) Anything more would not be relevant. Love to find another idea to obtain those emails!

@JimmyBurgess 2 жыл бұрын

I've concentrated on neighborhoods Sylvia. This usually narrows the audience enough.

@NoraLovesBendHomes 2 жыл бұрын

check with your Title/escrow companies. They have resources for this! Some will even print mailing labels for you!

@mdemko Жыл бұрын

Is it possible to get the email addresses from my Title rep instead of Propstream?

@JimmyBurgess Жыл бұрын

It depends on the title rep, but in most cases absolutely you can.

@carolinavergaramiami Жыл бұрын

Where do you recommend me to get an outestate homeowners list?

@JimmyBurgess Жыл бұрын

Some title companies will provide them. Also you can do the research in the public tax rolls or if you Google it you should be able to find a paid service.

@randymages2023 2 жыл бұрын

Awesome content Jimmy, thank you. Do you have a sample email you would share?

@JimmyBurgess 2 жыл бұрын

Randy, what is your email and I will email a couple examples over to you?

@randymages2023 2 жыл бұрын

Thank you Jimmy, It's: Randy@randymageshomesales.com

@joshuastanley68 2 жыл бұрын

Great idea! Do you have a sample email you could share?

@JimmyBurgess 2 жыл бұрын

Absolutely Joshua. Drop you email in the comments and I'll send one over.

@janaywright1 Жыл бұрын

Hi jimmy can I see an example of this email please?

@JimmyBurgess Жыл бұрын

Sure Janay! Where would you like for me email some examples to?

@janaywright1 Жыл бұрын

@@JimmyBurgess it will not let me post my email here for some reason

@JimmyBurgess Жыл бұрын

@@janaywright1 my email is jimmyburgessrealtor at gmail dot com. Send me an email and I will send them back to you

@sieradority464 2 жыл бұрын

How do we link the play button image to redirect to video, anyone?

@JimmyBurgess 2 жыл бұрын

Siera, which play button are you asking about? Maybe I can help.

@MelaninZen 2 жыл бұрын

Good question.

@donnalutkins9617 Жыл бұрын

Can you send me a copy of sample emails? thanks!

@JimmyBurgess Жыл бұрын

Sorry for just seeing this Donna! If you email me at jimmyburgessrealtor @ gmail I’ll be glad to send over a few example videos.

@thetampabaynononsenserealt785 Жыл бұрын

I checked with Fiverr. The people I reached out to said they can only provide information on the homeowners that own businesses 🤔

@JimmyBurgess Жыл бұрын

That’s interesting. I’ve done it before. I know other services like Cole Realty Resource and Truth Finder have the ability to provide emails as well.

@andreax.dasilvarealtor6585 2 жыл бұрын

Love the content thank you. Do you have a sample email you would share?

@JimmyBurgess 2 жыл бұрын

It’s very basic, but leave your email address and I can send one your way.

@matthines7832 8 ай бұрын

I sent you an email requesting an example of this email type. Thanks.

@JimmyBurgess 8 ай бұрын

Matt, did you get the examples?

@matthines7832 8 ай бұрын

@@JimmyBurgess I did. We messaged back and forth a few times. Thank you. 🙏

@donnalutkins9617 Жыл бұрын

Sorry

@JimmyBurgess Жыл бұрын

Sorry for not seeing your comment sooner!