He’s out here providing the answers to questions we never asked, but needed the answer for

This is why I like Luton Town's policy on shirt sponsors, no gambling companies and normally it is always a local company. This week its replaced with Prostate Cancer. Although not great financially as a mid table championship club this seems to be the right way of doing things

Oldham sacked their 15th manager since 2015 this week, with none of the last 14 lasting more than 50 games. Really hoping you can make a video on the club soon!

As a Filipino, I think you did really well with your research on the POGO situation here. Just some things though: * POGO refers to the offshore gambling operators, *not* to a regulatory body (that's PAGCOR's job) * Tensions between Beijing and Manila are mainly due to territorial disputes in the West Philippine Sea/South China Sea * If anything, Duterte doesn't seem to be bothered by the negatives of these POGOs. He may have a reputation for being a pottymouth, but the guy loves China (whom he refers to as a best friend) * Some POGOs do not even pay taxes (not much of a win-win, especially with the behavior of their workers) * The Philippines isn't a football-loving country (i.e. not much of a football gambling market), but the policies seem lax (even before Duterte), so there are a number of betting firms based here, e.g. Dafabet and SBOBET, and virtually nobody knows about them. Great vid overall Alfie, maybe a video on Philippine football soon?

"John Terry had no such complaints" cracked me up

Alfie has a lot of balls making the content he makes. Calling out China & the Saudis is no walk in the park. I do miss my Wolves tops having good spobsers though.

Can't wait for the day when All Elite Wrestling will sponsor Fulham.

This has to be the best football channel on KZfaq imo. Your in-depth research on various different topics within the sport is absolutely superb. Being a Norwich fan, I’m delighted that the club decided against the BK8 sponsorship deal in the end. Yes, we don’t get the money, but I like to think Norwich is trying to do things the right way, so I find it funny when TalkSport and other critics say ‘What is the point in Norwich?’. Hilarious when you think our budget is by far the smallest in the EPL, but apparently we are the laughing stock? I hope we can prove these people wrong and stay up. Football could do with a financial reset (which I know will never happen), but wouldn’t it be great to see football return to a more competitive sport for all teams in the top league, rather than who has the most money.

Betting sponsors need to go ASAP in football Her game too should be some sponsors in shirt sponsors hopefully

Let’s just appreciate that Alfie got offered a brand deal with 1XBet and instead decided to make them the deep dive case study for how dodgy all these companies are, bet that PR manager will be delighted if he sees this video

Each time I think Alfie couldn't possibly make any better cotent on this channel, you come up with videos like this. One of the outright best journalists and content creator on the whole internet! Keep up the fantastic work!

Gambling sponsors need to go in football ASAP

I think this is one of the best Alfies videos. The topic of football and politics is very interesting and intertwined. Coming from Croatia, Balkan area, where football is often used as a political platform, I think you should really stick up making this documentary style videos even if views are sligthy down on them. Cheers, Alfie!

I had a heavy gambiling addiction but thankful to be 2 years clean, I would love the UK Gov or Prem to ban any gambling sponsorship on shirts. It's terrible

Creative man. You never stop coming up with them!

Football fan based here in the Philippines. It isn't really a big sport here cause of the influence of American colonialism and all. But it was a real surprise that you somehow tied the random sponsors I was genuinely curious about on EPL kits to a detailed explanation on a local situation a lot of us here don't really have the inner details of, regarding the sudden influx of folks from China just moving here to chill and gamble I guess. So shout out Alfie for explaining this all to me from a foreign understanding of the situation, the government doesn't really inform us about these things in detail, not because we're not allowed to know or anything but because they really have no incentive in telling us anything really. Really enjoy your videos, something around the Ballon D'or would be interesting since it is that time of year again. Lots of love.

Ouch, that picture of the Wigan shirt with our old owners’ sponsor hurt. Especially considering the relegation bet rumour

Proud to be a Luton fan cause they dont accept gambling money

Great video. Never agreed with betting sponsors. The Government definitely need to ban these companies. I pray that everyone struggling with a betting addiction will see the light and seek help 🙏🏼 Communication is important!

This is top quality journalism. Good work.

one of the best videos I have seen in a long time!

HITC Sevens really is the people’s channel, class as always mate. Viva la Alfie!

You should credit Philippe Auclair and Josimar magazinefor their multiple year research this story.

I detest the presence of betting companies on football shirts - the countries where these are banned have it right. As a kid, I recognised teams by who they were sponsored by. If you're in your 30s like me, merely saying Sharp, JVC, Carlsberg, Coor's or AST Computers, you will probably know the team. Children pick up on these things.

Excellent video, Alfie! Entertaining and insightful... Keep up the good work

Your content is top quality, thank you for your commitment and research!

Great video, better than the usual lists. Well done!

This is one of your best videos so far. Believe it or not , I just posted on my FB this afternoon about the betting problem in the UK. I was listening to the talksport commentary and all the betting ads and live odds were getting to me. It's amazing that betting has such a stranglehold on sports like this. I remember when we had wholesome companies just selling cigarettes and beer lol. What's the difference I guess is my point? If Carling can't be on the front of Newcastle's shirt then why can a betting company? Both are very destructive in their ways.

Good job. Solid investigatory journalism. Quality. Maybe you should do sports pages of private eye.

I think this is your best and most hard hitting videos. I know many who have been affected by gambling addiction. And the blind eye being turned is ridiculous and very damaging. Time for change

This was a great video and really awesome journalism! Thank you

Thank you for making this content. It helps a lot in providing more transparency to a world of football that seems dirtier with each passing season.

Great vid! Now do one on that "fan token" shirt deal I see on Inter and Valencia kits now. I'm sure it will informative as usual.

As a Filipino, I’d never thought I’d hear about the Philippine government and their foreign policy in an HITC video

One of my favorite HTC Sevens videos. Very interesting and wild! 👍👍👍

Day 55: Every professional seasons of one player ranked from worst to best ( Messi, Maradona, Ronaldinho, Zidane or even Lord Bedtner whoever you want)

Fantastic video as always. Big up man👍👍👍

Fulham: Pizzahut Norwich: Colman's Sheff Wed: Chupa Chups Villa: LDV Vans Newcastle: Mckewans York: Portakabin Bury: Birthday's Liverpool: Carlsberg Chelsea: Amiga Chelsea: Commodore Chelsea: Coors Coventry: Peugeot Good times

Another job well done, Alfie. Always amazes me every time you put up a documentary video about interesting topics. And, I must admit, I never expected to hear my country and nation's president to be mentioned and be involved. 5:20

Top quality research as always man.

I watched your video until the end. I'm actually blown away with the fact you have shone a light on these practices and even turned down said sponsorship. Good for you! Awesome!

God bless this channel. i'm always eager to watch anything y'all would make a documentary on

This kinda of long-form investigative video are why I love this channel

One of the best channels I’ve discovered this year by far

I love this channel. You teach us about new information us football heads wouldn’t be interested in any other way. Thank you❤️

I recall that when Bristol City switched from Bristol-based construction company Lancer Scott to a Swedish betting site, there was an outcry from a local student newspaper. (Not sure about other local news site as I didn't read that many.)

Love this type of content Alfie! Intersection of politics and sport is so important. Keep it up! I'd happily be a patron for this content

How are you one of the best journalists on youtube? i forgot i was watching a football video. Love it!

Your channel is my favorite!! I hope you read comments sometimes because this is genuinely my favorite football channel on KZfaq, you do your own thing regarding topics, and they never fail to intrigue me. Thanks for keeping things interesting on here and giving me more knowledge while doing so. This stuff is always so cool with you.

Great content Keep it up💯

Alfie here, rejecting gambling sponsorships and straight up called out one who tried to sponsor him, bravo!

You've got to appreciate the work that goes into these videos. Is it any wonder why Retro kit sales are on the increase? Give me a Newcastle brown ale star over Fun88 any day.

Barnsley are still sponsored by CK Beckett, a local trade merchant

This interests me since I was looking up Villa's sleeve sponsor. It links to an unbuilt gambling site. Cheers mate.

The evolution of short sponsors since 2000 has been interesting. Back then IT eg Tiny, some booze. Then insurers and fiscal services. Some car manufacturers. Even the occasional left field eg JobServe at the hammers. Now nearly ball gambling...

Great investigative journalism which the mainstream media is failing to do! Well done!

Gotta give credit to Norwich their sponsors are from Norwich.

Great video buddy!

Bolton wanderers was terminated all relationships with gambling companies baring the ones enforced by the league. we have no betting kiosk in the stadium and have teamed up with an addiction charity to help those affected hopefully other clubs will follow.

Amazing Work You The Man

Oh Man! Thanks for your videos! Greetings from Mexico!

Didn’t expect the Philippines to be a part of yet another stellar video from Alfie. But now that we’re on the topic - would love to see a video about the state of football in my native country. For starters, the national team for a country of over 100 million lost 6-1 to Beckham’s LA Galaxy (where I’m based) back in 2011

Fantastic video man

Amazing keep them coming

Alfie has outdone himself with this video.👏👏That 1xBet email was hilarious 😂 I hope this video is sort of an exposè on the levels of the Sunday Times and Prem Clubs start to pull out of such crass deals.

Absolute class video once again

Great video alfie

I miss wholesome sponsors…

You are a real journalist! ❤

Well done. We need more exposes like

Pure eye opener here, thank you for making us aware,my team Middlesbrough are sponsored by 32 red, I would prefer a non sponsored shirt and fans should have the choice as well

A brilliant video!

Can you do a documentary on the afc Wimbledon on the nine promotions in eleven years, how they’re a fan own club and how they have a stadium in plough lane now. The story of they lost the club, how the F A allowed that and won’t allow that anymore.

Great stuff. Pls make best XI for the Philippines!

Top investigation skills 👏👏👏

I had long thought the influx of Chinese sponsors represented a variety of industries, so it's pretty mind-blowing to learn they're all related. As an American who grew up in Nevada I am generally pro-gambling. That's because while problem gambling does exist, the tax revenue from gaming is vital to the state's economy and education system. Indeed most states which have legal gambling/lottery/sportsbooks use the tax revenue for the public good such as education or land conservation. I would rather see PL clubs partner with legitimate betting agencies, but is there anything billionaires love more than unregulated, dubious cashflow?

This is very interesting. As someone that has family in the Philippines I never knew about this

Excellent video

HITCSevens, please do a video about the best XI in the Premier League since 1992 in each position e.g Schmeichel, Cech in goal, Neville, Azpilicueta, Walker at right back. It would be brilliant.

Another winner video, cheers!

Betting sponsors are the worst thing to happen in football business

this type of content is why HITC Sevens is the best football youtube channel.

"John Terry had no such complaints" lmao I lost it 🤣

This was a really interesting video, it's the sort of thing you think about for one second and then just forget about. I remember Man United had AIG as sponsor and I found out they were a bank, I just thought they were all banks

Excellent video.

Love how well researched your videos are. Who would ever have thought Filipino gambling regulators would have such an impact on Crystal Palace vs Wolves.

I’m starting to fear you will get shut down bro 😂 you’re getting too good at this and I can only imagine the attention you’re attracting with how much better every video gets

Why hitc sevens is a great channel came for one reason left with the knowledge of Chinese Philippine gambling relations

Again outstanding research on this subject. Another related topic to this gambling involvement, is match fixing, not just in football, but in other sports as well. ( tennis anyone?) . BTW have noticed Hull City have been on a run of good form, maybe you should do more frequent features on them , maybe they can challenge for promotion (one can always hope.

About time someone called out my country's suspicious act of Chinese gambling here and I'm not expecting it from a football channel and I'm also surprised at this since I'm a huge Watford FC fan and I'm glad they wouldn't do something like this.

West ham old sleeve sponsor, the one with the gold lion, were incredibly shady. It was an investment firm that I believe use to be a vape shop, and last I looked was some kind of cafe or online retailer. All avaliable to see on companies House

That is fascinating. At least my team Swansea City are no longer sponsored by YoBet or 32RED, but by the local University. Though why a Uni should need to sponsor a football club is another mystery.

Alfie, fantastic job. As a addicted kit collector it gets very boring to nothing but gambling and airline shirt sponsors on today's kit. As you well noted that the sponsors of yesterday Doritos, Strongbow, 7UP etc push other habits that can lead to well let's say reportedly obesity,diabetes,liver damage and more other health issues. Gambling addiction can lead to crime, loss of jobs and family. My concern is that the gambling site sponsors lack decent designs. The iconic 7UP and Toyota logos of the 90s Fioantina kit looks so much cooler than the hideous logo of Newcastles's latest sponsors. I think I've bought maybe 3 or 4 of the current Premier League kits as opposed to the 10 to 15 in a usual season. This is also true of the Bundesliga, LaLiga,Serie A as well. Bring back the wildly colorful kits of the 90s. Garish perhaps but at least they were originals. Well done Sir loved this edition of HITC Sevens !

Love how this guy gives the story unvarnished with a added touch of wit👍😉

You're a legend, Alfie

As well as banning betting sponsors on shirts, it would be good if sponsors had at least a reasonable market in the UK. Liverpool and Carlsberg, Man United and Vodafone, a lot of these are actually quite iconic shirt sponsors for one reason or another and are actually kits you’d want to buy.

15:09 These few seconds of the video were funny as hell. Really like this blokes channel recently.

Could you do a video on Perugia’s 78-79 season and how they were invincible (and the first in the Italian top flight to do so I believe) and still finished 2nd in Serie A.

Phenomenal bit of reporting here

I deadass forgott that this was a football video until you reminded me, nonetheless a very interesting video