In this talk, Thabo Molefe discusses the power of being at the right end of the value chain. Best known as Tbo Touch, Thabo Molefe is a Media Personality, Public Speaker, and Entrepreneur. He is the CEO of Touch HD and Marketing, which houses a digital radio station as well as original collections of short films and podcasts. Tbo Touch is the owner of two signature drinks, Touch Reserve and 48Gin. He is a recipient of multiple awards for his uniqueness in telling the African story through radio and television. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx