Anne Katrine Lund PhD in rhetoric has together with Pernille Steensbech Lemée MA. in rhetoric and media science, developed the rhetorical compass.
The rhetorical compass is used for analysis of communication as well as for planning communication.
Section
0:00 Introduction of authors and the purpose og the model
0:41 The model of a core an 8 needles
0:51 The core - Receiver
1:34 The first needle - Sender
2:09 The second needle - Purpose
2:34 The third needle - Subject
3:03 The fourth needle - Channel also called media
3:59 The fifth needle - Genre
4:47 The sixth needle - Progress
5:40 The seventh needle - Form
6:37 The eighth needle - Context
7:21 An example - Australian non-profit organisation National Seniors
7:34 Core of the model - National Seniors
9:09 Sender - National Seniors
10:05 Purpose - National Seniors
10:30 Subject - National Seniors
11:05 Channel=Media - National Seniors
11:46 Genre - National Seniors
12:06 Progress - National Seniors
12:29 Form - National Seniors
13:21 Context - National Seniors
14:18 All around the compass - National Seniors
14:39 Criticism of the model
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