The Rise of Light Beer -- Miller Lite, Bud Light, and Beer Industry Changes

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The Rise of Light Beer -- Miller Lite, Bud Light, and Beer Industry Changes

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6 жыл бұрын

The Rise of Light Beer -- Miller Lite, Bud Light, and Beer Industry Changes
The 20th century saw many changes to the brewing industry but by far the most impact to beer in the western world was the rise of light beers in the United States. Although light beer has only been widely available for about 4 decades those brands have come to dominate the beer market in the US and abroad. So this week Ryan takes a look at how light beer reshaped the beer industry and who the individuals behind this revolution were. Cheers!
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Пікірлер: 91

@jwbaccaro 5 жыл бұрын

Miller Lite is one of my fav beers simply because of how "light" and refreshing it is. I also love craft beer, especially Smutty nose Pumpkin ale.

@mjohns6636 2 жыл бұрын

I agree. Miller Lite tastes so good and doesn’t make me thirsty.

@Movie_Games Жыл бұрын

smuttynose old brown dog is my go to

@Hockeyreview101 3 жыл бұрын

Miller is the best light beer. Lowest cals and most flavor. But who wouldn’t kill a bl smoothie or some rocky river water

@milkman_GFYM Жыл бұрын

How's bud light doing now lmao -april 2023

@emospider-man6498 Жыл бұрын

Bud Light. Budweiser when it's really cold hits like no other beer on earth. I don't know if it's because the water is close to freezing and the alcohol stops it from freezing. There just seems to be a nexus point when Bud is really cold that it goes from being soapy hogwash to heaven. Sometimes Bud Light does it too.

@bringyourempties 6 жыл бұрын

Advertising is such a huge part of the history behind those big brands. Now, everyone wants lighter beers in craft too!

@BeerByTheNumbers 6 жыл бұрын

Very true, people are seeking the (maybe impossible) light beers with a semblance of craft quality. Cheers!

@averagejoe716 6 жыл бұрын

Never been a fan of light beer, but I get why they're popular. Like most things in life, to each their own. As always, great content and incredible information. Awesome video, brother. Cheers!

@BeerByTheNumbers 6 жыл бұрын

Thanks so much! Cheers!

@jamesmilford6051 4 жыл бұрын

For I remember and love Budweiser frogs

@kimsinspiredlife 6 жыл бұрын

Hi Ryan This was some great information on the history of light beer! If I’m going to drink light beer it’s going to be Bud Light😀😀 excellent video👌🏻👌🏻

@BeerByTheNumbers 6 жыл бұрын

So glad you enjoyed it. Cheers!

@user-zx8de8op9l 6 ай бұрын

I remember all the 80's beer commercials

@bandsandotherthingsthatroc3445 2 жыл бұрын

i love miller lite.

@standupp2885 3 жыл бұрын

Beer snobs love to rail on and on about how crappy light beer is but they have their place. Miller Lite is quite tasty and has great drinkability. And its not as if I haven't had craft beers, and small brewery beer, like when I was over in Germany, and Wiezen was the beer of choice, either heffe or crystal. Monschoff Maingold for instance. But I like a nice easy drinking beer that doesn't make you feel like you just ate a loaf of bread.

@JohnMartin-qh5if 4 жыл бұрын

I dont have a favorite but I like bud light alot

@MonadoBoy16 4 жыл бұрын

My favorite Bud Light commercial is the PAC-Man one

@DriftyAlison0 5 жыл бұрын

I switched from Budweiser to Bud light because I was told that I would be less hungover with bud light. Ever since, my hangovers are mild. More mild when I get water before bed but still not as bad. Also to me Bud light taste better to me now. Bud is more bitter stronger taste .

@scratchingboomers1154 4 жыл бұрын

I agree 100 percent. I feel like I wrote this post...well said!

@ultimatespidybawlz2198 Жыл бұрын

Light beer is supposed to have a less bitter taste cause it’s lighter

@FharishAhmedPortfolio Жыл бұрын

lol This didn't age well

@pepperachu 11 күн бұрын

Why?

@FharishAhmedPortfolio 11 күн бұрын

@@pepperachu lol You must be a Dylan Mulvaney fan 😆😆😆

@pepperachu 11 күн бұрын

@@FharishAhmedPortfolio no I was genuinely asking, I read this comment and didn't know what he was alluding to. Maybe I missed a part of the video

@FharishAhmedPortfolio 11 күн бұрын

@@pepperachu Google Bud light and what happened to them... You'll understand why I said, what I said... Bud Light is literally dead. 😆😆😆

@talkingwhiskey1507 6 жыл бұрын

I loved Sud! Real men of Genius was awesome! Another great and thoughtful video.

@HopsAndBrews 6 жыл бұрын

Love these type of videos. Well done

@BeerByTheNumbers 6 жыл бұрын

Thanks so much. Ver much appreciated. cheers!

@armandocastillo5364 Жыл бұрын

This needs more likes

@DaniloRSilva-hh8md 3 жыл бұрын

Miller Lite is my number one favorite Light beer.next to Michelob Ultra Light in 2nd place and Bud Light in 3rd place.

@Bryansberrytales 3 жыл бұрын

Good video If you had used a slight zoom on the photos it would be great. Good job keep this history coming

@rbourgoine1 6 жыл бұрын

I love using your videos to add info on our podcast! Keep up the good work!

@BeerByTheNumbers 6 жыл бұрын

Glad you enjoy it. Always love more educational beer content. Cheers!

@johnspokus 5 жыл бұрын

Miller Lite is my brand

@childofdooley 3 жыл бұрын

You know what? I actually will smash that like. Button.

@thatguy7331 3 жыл бұрын

I drink Yuengling/craft beers during spring-winter and light beers (Keystone) in the Summer. After a hot ass day, I just want a refreshing, noncomplicated beer.

@dearlydeparted8880 2 жыл бұрын

Miller lite all the way I'm drinking my sixth one now

@Freddo0000 2 жыл бұрын

Bud light my 1st favorite coors my 2nd favorite

@JAKE79ish 2 жыл бұрын

Miller Lite Rulz!!!

@kenb.8596 5 жыл бұрын

Bud Light rise and fall, as I just came back from Walmart, BL was selling @ $18.99, and today they had the balls to raise their pricing by 3.5 dollars. Now @ $22 an change, I will switch to a more cheaper brew. It’s not a must have item, it’s a pleasure item.

@standupp2885 3 жыл бұрын

Try Miller Lite, several beer reviewers has done blind taste tests between it, Coors light and bud light. Miller almost always wins.

@8BitGamer4life Жыл бұрын

Inflation

@drunkinone5969 6 жыл бұрын

Your subs are growing like crazy... wonder why. OH Yeah, GREAT CONTENT. Real men ..... Awesome and they should return. Cheers =)

@BeerByTheNumbers 6 жыл бұрын

Thanks so much sparky! Cheers!

@grahamseal1365 5 жыл бұрын

I don't think light beers have anywhere near the market share here in the U.K. as they enjoy over the pond. I could be wrong or it could just be me as I'm not fan.

@BEERNBBQBYLARRY 6 жыл бұрын

Great bit of history! Hated Spudz! Liked the Real Genius ads though.

@BeerByTheNumbers 6 жыл бұрын

Thanks so much Larry. Cheers!

@T6767676767676767 6 жыл бұрын

Michelob Ultra is mine.....................CHEERS

@boiler3285 6 жыл бұрын

All the beers seem to weigh the same to me...I don't understand the distinction:)

@OldNorsebrewery 6 жыл бұрын

In my country light means no alcohol. And heavy restrictions from the government that says all beer above 4,7% are only to be sold in a specialty stores called perfectly The monopoly. Beer under 4,7% are sold in stores where you can find food and such and about 15 different beer from 6-7 breweries. But they can´t be sold after 8pm or 4 pm on Saturdays and not on Sundays or the day before any national Holiday like xmas

@BeerByTheNumbers 6 жыл бұрын

You should give us a video on your local regulations, I'd be fascinated to see that! Cheers!

@npche9865 Жыл бұрын

That sounds insane.

@patrickphilip777 8 ай бұрын

Are you from Norway? I visit there during the holidays

@AlmostChadSmith 2 жыл бұрын

I'm trying. I still can't get into light beer.

@user-sq7mc7hm6z 10 ай бұрын

Budlight before it went stupid. Miller lite is my go to 🍺

@yankee4424 3 жыл бұрын

It’s Coors Light all the way for me.

@josepheakin6442 3 жыл бұрын

Budlight

@90sIbizaDanceParty 4 жыл бұрын

I hate craft beer, international beer is the only beer, I like, aside from the cheap American ones

@_1COR15.1-4 3 жыл бұрын

Busch light

@TheNatedogg56 6 жыл бұрын

I may love a good NEIPA but there’s nothing wrong with enjoying a nice, crappy light beer. Life’s too short to be a snob.

@BeerByTheNumbers 6 жыл бұрын

Totally agree. Cheers!

@kentuckyboychris 2 жыл бұрын

Miller

@hardrockrelics2157 3 жыл бұрын

Miller Lite ...

@SuperKillwill 3 жыл бұрын

I dont understand why light beer is so popular its literally watered down pisswater like Budweiser is already watery as hell bud light taste like extra watered down bud light less alcohol content and pretty much the same price as Budweiser. Its funny if I go to a party with some ipas like spacedust if someone asks me for a beer I let them taste mine first alot of the times they change there mind like the hopps are strong but at least it has a distinct flavor not just watered down piss

@huinyavaina Жыл бұрын

i would never try to reduce calories with a beer that has corn syrup in it, sorry

@Quoobuss 2 жыл бұрын

Srsly don’t understand why ppl love bud light more than miller lite. Srsly shit tastes like water compared to bud which still has the very slight budweiser ish taste to it. Never understood why ppl choose bud as the predominant party beer. Miller should be the god of party beers but sadly never gains the reputation it deserves. Idk but when most think of miller lite, it’s probably the most stereotypical image of somebody litering a beer can while driving, and sadly not partying

@8BitGamer4life Жыл бұрын

Looks like Coors lite or Miller lite may be better now.

@platterjockey Жыл бұрын

Bud Light tastes like water. No flavor at all, and hardly any carbonation. I can see using it for beer pong, but, why people, why? 😒

@OssifiedBrew 6 жыл бұрын

I'm sorry, but if I'm gonna spend money on beer, I'm gonna buy something with quality ingredients, great taste, and something that supports local business. Unfortunately, none of those apply to most maco beers.

@teddylong2167 2 жыл бұрын

The Concept of Light Beer: "Hey,let's dump out a third of the Beer and replace it with Water!.... Then we will charge them the same price!" *Laughs all the way to the bank* Light Beer is for Suckers,Women and Men who Pee sitting down.

@npche9865 Жыл бұрын

Truest thing I've read all week.

@joshgonzalez2885 Жыл бұрын

This is the falsest thing I've read all week

@npche9865 Жыл бұрын

@@joshgonzalez2885 Light beer is a kiddy's drink or used to clean the pub toilet bowls and nothing more.

@joshgonzalez2885 Жыл бұрын

@@npche9865 I use it rinse out your mom's hollow vagina to make sure she don't got no herp. If it tastes like Coors light it's alright. If it tastes like natty light proceed with caution