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I just read his book, and unlike the title, he didn't build the brand all alone at all. The book taught me how important networking and finding people with same interests actually is. Sure, he believed in his brand so much that nothing could have stopped him but he also had an amazing group who did everything they could to help him execute his dream.

A key takeaway to underscore: he paid $35 to a student at a local university for a logo. I always tell my clients & partners that there's amazing talent at universities. Students are anxious to apply their budding skills, knowledge, perspective, and talents to get valuable, real world experience (outside of internships). Yet, their talents remain underutilized. They should be more included in the convo, they have alot to offer.

I am currently reading "Shoe Dog" and the only thing I got to say is that the book is a masterpiece at showing us how a normal guy from Portland became to be one of the richest and most successful humans alive. Unlike most successful people that will go on telling others about how special they are, Phil Knight tells us his whole story that starts with him struggling to keep his company "Blue Ribbon Sports" alive and ends with the actual company we know today as Nike. He shows us that the path to success isn't as easy as some think and that you will probably have to deal with a lot of problems to achieve what you want. He's a champion that dealt with so many problems when his company started out like the lawsuit that Onitsuka filed against Blue Ribbon, the competitors he faced, and even the banks that wouldn't lend him money. I believe that his book is a must-read for anyone that aspires to be successful.

If You Have a body you are an athlete. Your only limit is you. No pain, no power. Write the future. My game is sick,Too bad it aint contagious. Greatness has no pick. Don't run away from challenger, run over them. Train insane or ramain the same. I'm busy getting stronger. Work hard, dream big. Pain is temporary, victory is eternal. Evrerything you need is inside. Success isn't give, it's earned. And countless Nike quotes. JUST DO IT.

Nike wouldn't have been nothing without these three elements: Micheal Jordan, Hip Hop Culture and Child labor in Vietnam especially.

Bruh this guy started the biggest athletic product company by just touring Japan and then making stuff up

I applaud you with how you promote your sponsors, most people just mention and move on but you integrate them properly into the videos. Fair play 👍🏻👍🏻

Any online order from Nike has a return address of Blue Ribbon Sports to this day.

The founder of Nike is a genius! He found a passion he loved and I imagine that many at the time doubted him and yet, despite the adversity he pressed on to create a great brand! Love stories like these!

Give the producer, editor and AE person a round of applause. Well done. Masterfully crafted.

Nike didnt become "nike" in a night. it was a loooong journey. For the first 7-8 years Phil was just a shoe distributor. And he had the legendary Bowerman as a partner. But no matter what, he believed in his company and never gave up. Listened to his gut feeling. Amazing story. I recommend everyone to read his book.

I read "Shoe Dog", Nike was a team effort, not a one person show, a lot of people helped Phil a long way in his pursuit.

Nice story of Phil Knight the founder of Nike. Few people succeed without help in life, Phil Knight received help from Japanese shoe businessman Onitsuka and track and field coach Bill Bowerman. The signing of Basketball superstar michael Jordan and the creation of the Nike Air Jordan line turned nike into a billion dollar corporations.

Jordan was the turning point for Nike They gave him everything they had If he went to addidas Nike would’ve been crushed

Phil tells of much more complicated and a 13 year struggle in his book than described in this audio. Steve Prefontaine was vitally important in the track world and Bowemann created his shoe - the waffle shoe.

Starting as a reseller/distributor.. Building connections and saving money. Once he saved a lot he uses the ideas and buid his own brand. This will take great guts and marketing strategy. He is surely an awesome businessman. 👌

You should do a collab with company man one day

Oh my I admire his down to earth character and swallowing of pride, he asked his first employee to name to name the brand...NIKE , later outsourced the logo to a university student. ..thus awsome, no wonder Nike sprung up in business. ...go Phil

Really liked the way you built up motion graphics according to your story! Well executed! 👍

You know, mass production with a proper management (via advertising and more) and free from debt (unless in an emergency situation)

This was so beautifully made. Thank you and well done.

What an inspiring story! Thank you very much

thank you thank you for explaining so well and for no interrupting ads too

MY FAVE CHANNEL I learn more here than I do in "business school"

I love this channel,so inspiring video since I am also starting my own brand alone .

just love this channel ..learning a lot feels like i am attending Business Casual University (KZfaq campus)

What a nice video thank you so much❤️ i now know what is the history of my favorite sports brand❤️

Awsome insights.. Thank u!

The way you tie in your sponsor is top tier. Its a God-given talent

Awesome content. Thanks for sharing.

Inspiring story! Thank you for sharing

Thanks for the reminder. I just got the audible book.

Read the book after it’s first release, one of the best books of the last decade. Brilliant video execution!

Business Casual, please make another video about the stocks invested and acquired by Berkshire Hathaway.

That was very nice. You got the facts right and the company has a promising future.

I love how the use of photographs are made into a documentary video. The focus change from one to another and so on and so fort. Does anybody know what program might have been used?

Good one! Coincidence: I JUST put Phil Knight's Shoe Dog on my Google Books wishlist last night. I'm South African, may I suggest a videos on De Beers and SAB. (I wanna start a business, hopefully one day BC will be covering my success 😉)

NIKE will always be popular to me. I like that the brand have a variety of different things to choose from.

Love the way you guys roll out the facts... Well done😇

Thank you! Very informative video.

The difference between people that make it and don't.... Is a belief in yourself! How many people honestly would have stuck around for YEARS with not profits.

you are absolutely my favorite channel on youtube!! just a bit curious, why haven't you make a video on Procter & Gamble..

I love your vids man. Bought the audiobook now

My first pair of Nike running shoes was the Nile LD 1000 back in 1976. It was a great pair of running shoes for its time. It offered broad waffle soles for great stability. It's successor was the Nike LDV which was introduced around 1978 which was also a great running shoe, but the soles were a bit narrow than the 1000. When the first generation of Nike Air came out sometime around 1979-1980 those shoes were a pile of junk. During my beach run, which was 10 miles, I noticed the soles were coming apart from the mid soles. Around the 6 mile run I had to stop and walk home. The beach salt water was too harsh for those shoes! Sometime in the mid 1980's as Nike was becoming commercialized, the quality in distance running shoes was not there anymore. They seem to focused more on sneakers and sport clothing.

My recommendation to everyone is to read the book! it's not just another autobiography. It 's one heck of a journey with travel, highs, lows, love, heartbreak, trouble and a fucking roller coaster ride. Thoroughly enjoyed the book!

Phil Knight didn't just stumble onto Onitsuka. He was introduced by a man named Frank Endo who at the time was importing Onitsuka gymnastics shoes to America. Mr. Endo told me that the first Nike logo was half an arrow. But it was difficult for the sewers to sew the right angles. He said he recommended curves instead of angles and drew a picture of a half arrow into the swoosh. I asked him, are you telling me that you actually invented the Nike logo? He just smiled. I didn't know how to share this story until just watching this video.

What a beautiful editing, can you please tell us your video editing process and software. Thanks for sharing information.

You make the most amazing videos and i love it so much thanks you for such wonderful work. This is truly amazing.

Just curious, why don't you post more often? These videos are amazing..

I am new to cryptocurrencies such as bitcoin, but I am very interested and curious to start investing in it, although I do feel this is kind of late now. Can anyone tell me what I need to do?

Brilliant Video, Well done Phil Knight.

1:10 I can't believe that's how you pronounce Adidas. Absolutely life shattering. Great video quality too, the only good one I can find on Phil Knight after reading Shoe Dog! Subbed :) With that said, here are the proper Japanese pronunciations: Kobe: ko-BAY Onitsuka: o-NI-tska

Nike would have not be without MJ , Nike was Underamour status going down at that era while converse and Adidas was on top of the shoe game with magic and bird etc The game changer was NIke made a deal with the Future of Basketball & Sports that is MJ, never was an athlete that has the charm and very competitive edge who brought basketball and being athlete to the world, combine with most of all very low cost mass production of shoe. So That's how you build a multi-billion dollar company Boom !

by making shoes for a dollar in sweatshops in china and selling them for 200 bucks

Picked up shoe dog from the Library last week and I’m halfway through. This book is juicy!

Besides narrative this channel always has a wonderful visual job.

Why is the video titled "How One Man Built a Billion-Dollar Brand" about how Bowerman was the one who managed to get Knight's idea running?

Thanks for the correct pronunciation of "adidas". Greetings from Germany.

Great Channel, keep up the great work!

I got my first pair of Nikes in 1981 for basketball. I can still picture them today because I wanted them so bad then. They were canvas high tops with a green stripe. Our school colors were green and white (Eagles) I've been a Nike guy ever since.

one of the best books I've ever read hands down

I freaking love phil even though I’ve never met him

An absolutely delightful book. Must read!

Wow. Excellent stuff. What software do use to make these great videos? I need for my college project.

00:52 That eye movement though. lol

I think nike just boomed because of Michael Jordan

Good report. Great legacy. Great company

Amazing video ! Love it thanks

Beautiful!!

> Brags about the pronunciation of "Adidas" > Screws up the pronunciation of "Kobe" right after that

Wow! What a legacy! Love it!

Great video as always man, just wanna correct that Kobe is pronounced with a short e and not a long one :)

I think the real story is how that logo holds up until now with minimal changes.

It was all Bill Bowerman, he was the guy in a position of influence. Pretty much like an influencer selling things today. It is going to work if you already have a name for yourself.

Pure inspiration...

Really your videos are motivating me to start my own .......

Back to the Future Trilogy is Behind the success of Nike

Read his book "Shoe Dog". Its super good :-) 👟

omg i've just started reading the Shoe Dog and this video comes out. What a coincidence..

The best business story I have heard 💜

Remember when Nike had more than the same 10 sneakers models????? Now they release one new color of a model they have had for years and they make a big deal about it!. I'd say the most innovative years for Nike and the sneaker industry were between the years 1987-1991. Just look at the shoe store catalogs at that time, and even look at Nike's catalogue at that time...there was A LOT more innovation and A LOT more variety.

An interesting story which clearly shows Nike was built by TWO men.

This made me download audible, then download the book, 1 week later I am here to thank you

In every video i learn more thank you

Very well put together as promo for Nike. According to the book, Born to Run, there is another side to this story which has been conveniently missed. Did they really create the shoes on their own, or were they created by someone else?

Michael jordan is the main reason nike got big

Yes,all on the back of cheap labor in terrible working conditions in Asia. As the labor costs rose in Korea,Nike moved to Indonesia or Vietnam to avail of even cheaper labor. So much for loyalty!

Short And straight to the point

Shoe Dog is a fantastic book, highly recommend it!

Ill like to know the japanese perspective on this. Especially asics

Nice video, will the use of sweat shops be in part 2?

Shoe dog is such a good books, i can't even start describing it.

They became the largest sportswear company because of jordan

Make a video about reliance

Superb that someone finally can pronounce adidas correctly

Thank you so much for sharing this useful data! Greatly appreciated .

Wow *"Carolyn Davidson"* Or whomever the genuine artist maybe? Many & much children will continue to owe you accreditations... For Nike logo

Could you share with us how you create videos?

Bill Bowerman designed the signature Waffles shaped soles of Nike. They once used Waffles machines to press the mould, for the design and grip.