The Stratospheric Rise of COACH || Coach Series Ep. 4 || Autumn Beckman

Рет қаралды 3,600

Ай бұрын

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The Stratospheric Rise of COACH || Autumn Beckman
Luxury Living on a Budget || Autumn Beckman: bit.ly/3FweRLD
How did Coach go from a family run wallet business to a $6 billion dollar global conglomerate? This video reveals the key moments on Coach's path to stratospheric success. Subscribe for my weekly Coach series every Thursday.
Track and organize your bag collection with my handbag tracker pages: www.AutumnBeckman.com
Coach links.
Coach new releases: go.magik.ly/ml/1furp/
Coach quilted backpack (sold out at Coach but not here): bit.ly/4efzwVN
Coach on SALE: go.magik.ly/ml/1dhz4/
Coach videos.
My vintage Coach collection: • Revealing My Entire VI...
Coach creeds and registration numbers: • Evolution of the COACH...
Things that make Coach COACH: • What Makes Coach COACH...
Coach series playlist: • What Makes Coach COACH...
Shop BARGAINS on luxury.
New.
Clearance prices: go.magik.ly/ml/20pmt/
Below retail (owned by LVMH): go.magik.ly/ml/1wpyg/
More below retail: bit.ly/3wyzp3N
Preloved.
My favorite: go.magik.ly/ml/1tbth/
My 2nd favorite: go.magik.ly/ml/tswj/
Favorite contemporary brands.
Portland Leather Goods: rstyle.me/+fuxSW_WNt01uNRyurH...
Henry's Leather Co: go.magik.ly/ml/1qogj/
Coach: go.magik.ly/ml/snfd/
Coach Outlet reserve: go.magik.ly/ml/1a51p/
Teddy Blake, use code TBAutumnB30 for $30 off: teddyblakestore.myshopify.com...
Bag accessories: Use code AUTUMN for 15% off handbag accessories at dressupyourpurse.com/?ref=NK-...
For new Louis Vuitton pieces text my sales associate Becca at the Houston Galleria LV: 310-713-7829
Storage & care.
Charcoal packs to clear smells and absorb moisture: rstyle.me/+uyz0CokPmYTgPn0Jip...
Leather cleaners & protectors: rstyle.me/+MbrIRHLiWxf_nuUuft...
Hardware cleaner: rstyle.me/+1eakxsjpxiieQQo8CB...
White bookcases (also other colors): go.magik.ly/ml/1cyqa/
Deep cabinets for handbag storage: rstyle.me/+sHL1NZ0iFfoPhmAlDM...
Shelving for small goods: rstyle.me/+PJz2bOmTt3qh8qKOEs...
Stackable shoe shelving: rstyle.me/+rbQzUxvvH2H0qlD9sY...
Watch.
My Luxury Playlist: • Louis Vuitton is NOT F...
You might enjoy this video, too: bit.ly/3uUUtyZ
Remember to use Rakuten for cash back on online purchases. New members get $30 off their first purchase for a limited time with this link: www.rakuten.com/r/AUTUMN7756?...
Also use honey for online coupon codes: www.joinhoney.com/ref/zq79pyk
Pro tip: Run honey first, then activate Rakuten to enjoy savings from both!
My Filming Equipment.
Camera: Canon 90D: go.magik.ly/ml/1lyja/ or without lens: go.magik.ly/ml/xdwx/
Lens: Canon 24-105mm f/4L IS II USM: go.magik.ly/ml/13wj4/
Vlogging camera: Canon G7 X: go.magik.ly/ml/1cb3i/
Vlogging tripod: go.magik.ly/ml/1lyjg/
Microphone: go.magik.ly/ml/1lyji/
Ring light: rstyle.me/+btFw-VXzVSJM_U-OOm...
Optimize your KZfaq channel with Tube Buddy: www.tubebuddy.com/autumnbeckman
Sound effects courtesy my African gray parrot: • Watch This Or the Bird...
Some of my links are affiliate links. That means when you click on my link and make a purchase on that site I get a small percentage of the sale. That said, I am always honest with you regarding what I think about products and companies. On several occasions I have encouraged you not to purchase items on which I could otherwise have made a commission.
Instagram: autumnbeckman
/ autumnbeckman
autumnbeckman@gmail.com
P.O. Box.
Autumn Beckman
15875 Boones Ferry Rd #1703
Lake Grove, OR 97035
AUTUMN BECKMAN || Luxury Living on a Budget: bit.ly/3FweRLD

Пікірлер: 83

@TristanDollinger Ай бұрын

As a coach employee, I so enjoyed walking down memory lane with you and going through the timeline of Coach. I even learned a few things, let’s bring back Coach furniture! I remember the day we announced Stewart at our new creative director and I could wait to see how Coach was going to grow. Coach is the best company I’ve ever worked for and will never leave. Fan for life.

@stephaniekeyes2928 Ай бұрын

❤❤❤

@valerieblouch5409 Ай бұрын

Autumn, you are amazing! I think you should compile Coach's history into a book!! Thanks for all your hard work! I found this history of Coach fascinating!!🥳

@sharonj7729 Ай бұрын

There is another lady who used to do these type of video for all of the designer bag lines. Her videos were phenomenal, but she has since taken them all down. Very well done ❤

@cindywhitehead92 Ай бұрын

Love this series! You are an amazing story teller! ❤

@AutumnBeckman Ай бұрын

Thank you. :) I'm glad you're enjoying it.

@MoonRaven777 Ай бұрын

As a real Coach girl.I loved this video❣️ Thank you Autumn for all the work you did.🙏🏻🥰 I can barely wait for the next ones.😊

@accessorygirlnyc Ай бұрын

I love Coach. The quality is excellent. My father bought me a Coach work tote when I started working in 1989. I didn’t really appreciate the brand back then. Every woman in NYC had a Coach bag and I thought they were too plain for my taste. But I became obsessed with Coach during the pandemic, especially vintage Coach. If I could travel back in time I’d buy half their stock and bring it back to the future.

@pamdleve Ай бұрын

I enjoy your history on your video’s. Maybe it’s the teacher coming out. I also like Coach

@amde8554 Ай бұрын

I was rooting for their renaissance for years and here we are lol

@sumis8096 Ай бұрын

I have 3 Cassie’s (the larger ones. Not the 19). Black, Chalk, and Burgundy 💛

@karyannfontaine8757 Ай бұрын

Good morning April. I love the colour green and it becomes you. You look lovely. I am happy you are featuring Coach. I used Coach since 1966 until they moved from New York City. Almost all my bags were bought new, still have many of them, which are in wonderful condition. Coach was a big deal for me when I bought my first bag when I was 16.

@connieblack2839 Ай бұрын

Thanks for all your hard work. I started my journey of comtemporary bags in Dec of 2020 by watching you channel actually. I started out simple, with 1 or 2 bags. I now have about 40 coach bags. I collect the rogue bags, love the soft Tabbys bag. I enjoy using the satchel bags, like Elise for everyday. So you are the reason, I'm in this world. I have couple of Rebecca Minkoff bags, and New York brand Think Rolyn, but Coach is my favorite. Have got into the luxury market yet, except for 1 Louis Vittion bag, plus some slg from LV. Thank you for all your hard work and research.

@janmauro282 Ай бұрын

Hi Autumn! Fantastic, loved this! So much work, but as a huge Coach fan! Thank you Autumn.💕☺️🇨🇦

@SAyuriUknowit Ай бұрын

I love your videos, so refreshing to see content like this. Keep up the series. I always loved coach when my parents would take us to the mall to window shop. Could not afford or did not feel comfortable asking my parents for a bag but they were so popular when I went to school. My first coach bag was a thrifted 1990s black backpack for 5 dollars preloved and a Hampton wicker Kelly bag I purchased of poshmark in 2014 when I got my first job. Then purchased my first bag in the boutique in 2017, loved every thing Stuart Viviers has done. The Rexy and tea roses is my favorite thing. Then started collecting coach from different years. These videos you are making are so helpful for me, Thank you Autumn.

@kaydublin5164 Ай бұрын

I got turned on to Coach in 1996, their bags were all raw leather inside, very few I saw had linings, their totes were simple and beautiful, I’m not a fan of their bags today, too many fad bags. Loving your handbag histories. 😊

@ericabell554 Ай бұрын

This is incredible! I appreciate all the work you put into this video and I’m loving this series so much! Thanks Autumn and happy Friday!

@xyla2235 Ай бұрын

Grew up loving Coach then took a break from 2015 to 2022 when I bought a vintage pink signature pouch on ebay for $30. I call it my cupcake bag

@KimberlyJayne228 Ай бұрын

I used to save the 90’s catalogs, but tossed them when I moved in 1997 because I couldn’t justify paying to have them moved. 😢 past me should’ve paid the shipping fee.

@jaks_bag_attack Ай бұрын

Fabulous video, I am a huge reed era Fan, and the legacy time frame

@triciag7040 Ай бұрын

I became a Coach loyalist in the late 2000s. My first bag was the Borough bag in Alpine Green. My favorite time for Coach, thus far, was the 1941 collection, which I think aligned with the 75th anniversary. That was the hay day for me. While I'm still a loyalist (just added a new Rogue 26 & a tea rose Rogue Top Handle to my collection), I don't get the hype around the Tabby, but it seems I'm in the minority. Please bring back the regular size Cassie (I have 8 🙄). Awesome video!

@stephaniekeyes2928 Ай бұрын

What an incredible history lesson 🥰! As far as I can tell, no one has ever done something like this before Online you truly amaze! That was brilliant so thank you! I have always loved Coach…. And I think the only item you missed is the Coach leather car interiors that can be custom ordered and of course it’s my ultimate dream. 😊😊 I have several vintage saddle and stewardess bags and will never do away with them and now I am completely obsessed with the tabby and the dinky and on and on it goes.😂😂

@mariax876 Ай бұрын

Great video! My first COACH was 2002 loved the brand for years - fell off - then the quilted Tabby brought me back!

@agernhart Ай бұрын

Excellent review of Coach’s history! I have Two vintage leather bags and a couple of wallets I think I’m partial to the vintage leather bags from the 80’s and 90’s but I haven’t really shopped Coach since they saturated the market back in the day. Thanks for the video!

@wrecklisseve Ай бұрын

I'm happy for the Coach success, but I sure miss the days when I could find a vintage full-grain leather Coach bag in a thrift store for $10.

@millier.7694 Ай бұрын

Oh Autumn you never cease to amaze me !! THIS VIDEO is phenomenal !! I felt like I was in class absorbing all this fantastic information , some of which I knew of , but most of it was new to me , I LOVE BAGS , and I love Coach bags , so I was beyond giddy while watching this and I can’t wait for the ones to come , Coach needs to hire you as their official Coach Historian haha ! Oh I’m so excited for all these Coach videos , we want more !! Thank you so much for all your time and dedication and for providing us with this rich history on Coach. Waiting and anticipating the next one ❤ XOXO , Millie R 😊

@leoniecampbell8531 Ай бұрын

Thanks so much for the history lesson. I’m really enjoying this series.

@yardi09 Ай бұрын

I worked for Coach in 2018. Have some fantastic bags.

@sandyokey1019 Ай бұрын

Very interesting, thanks, Autumn💚

@genellenugent9994 Ай бұрын

Thank you Autumn that was fantastic. My pride piece is a leather bangle with 6 turnlocks around the outside of it. Beautiful yet edgy. I have lots of other pieces. Bought here in Australia, Vancouver and the USA. Love the brand. Thank you. xxx

@DeeDee_Bean Ай бұрын

Autumn you are such a research genius. Thanks for all this information. Great job. 👛🛍️🚢🙏🦆

@Laurenlilly902 Ай бұрын

My favorite handbag brand!! I buy all the cliche high end brand, but I live in Coach. 90's -2000's (pre-2010)Coach Leather is on par with Hermes leather, I have both! I Know! Ok Autumn, now you got me browsing the coach website!!!🤣

@lindathompson5099 15 күн бұрын

Love the history. Thanks for all your work!

@diva944lux9 Ай бұрын

Great video! I hv the black on black Rip n Repair Whipstiched glovetanned Swagger bag! It is probably my most beautiful beloved bag in my in my entire contemporary n luxury, handbag collection! 🖤🖤 tfs!

@beyondtherabbithole Ай бұрын

Thank you. I'm loving all of these Coach videos.

@AutumnBeckman Ай бұрын

Glad you like them!

@luxsational Ай бұрын

Absolutely loved all the information in this video. You are the best.

@VividlyValerie Ай бұрын

Excellent video…I bought my Cassie after watching your video and that rekindled my love for Coach bags 💜👜💜

@Intuition_malnutrition Ай бұрын

I love this Coach series!

@theslumkitty Ай бұрын

Love your sweater, the color is gorgeous.

@Mirella_MtOlympia Ай бұрын

Thanks, Autumn, for this video! Love Coach yesterday, today, and always! It's a happy brand!!🥰🥰🥰

@EdBraun137 Ай бұрын

Great video friend

@lifeoflonny Ай бұрын

This is fascinating! You definitely went down the rabbit hole.I truly appreciate your time spent gathering all the information. Thank you so much for sharing. I'm going to love this weekly series dedicated to Coach. 😊

@pattywilliams788 Ай бұрын

Fascinating, Autumn! I’m history geeking out and I only got my first Coach handbag delivered yesterday. I have a few Kate Spade bags and I had no idea that Coach had acquired the brand. Looking forward to seeing your next Coach history video (and the unboxing).

@monicachristopher8615 Ай бұрын

Another great video Autumn🙌

@dflowers1477 Ай бұрын

I got back in on the Cassie too. Oxblood and Black. Had to get the Oxblood Tabby too and still haven’t worn it.

@derbywinner6316 Ай бұрын

Loving this series 😉

@kaylheecarroll3186 Ай бұрын

Great series and learning more about Coach 😊💚💚

@samanthaleigh805 Ай бұрын

You are an incredible teacher/storyteller. Thanks for doing these series 😊

@valrice817 Ай бұрын

Thanks Autumn! Lots of good info!😊

@Ohlalalynnie Ай бұрын

Stuart revers is my favorite too! Rexy ❤

@Jp22573 Ай бұрын

Fantastic video! So educational, Love it! ❤❤❤ You must have been a fantastic teacher.

@shonnie089 Ай бұрын

Great history lesson Autumn!

@AutumnBeckman Ай бұрын

Glad you enjoyed it!

@Boring_Deborah Ай бұрын

No mention of Poppy? I loved that line. Worth its own video.

@AutumnBeckman Ай бұрын

No mention of sooo many things that will be getting their own videos, including the Poppy line. ;)

@robynmassey3327 Ай бұрын

I purchased my first Cassie when you warned us to get one before they were gone but I can’t remember what year that would be?🤔 I have to say of all my handbags, luxury and contemporary, Cassie is my favorite bag in my whole collection. She’s perfect! Thanks so much for all the info!

@dawnlovescouture2644 Ай бұрын

Great video. Autumn! That was an excellent overview of Coach’s history. You did leave out one thing, and that is that Coach made leather interiors in cars! Maybe that’s something for another video. I’m pretty sure there were at least two or three companies that offered Coach leather. 😊

@kimsanders6483 Ай бұрын

So interesting! Thank you for spending hours and hours gathering this information. ❤

@miradonfbd Ай бұрын

Wow, great video! I look forward to upcoming.

@cheryld1502 Ай бұрын

Super interesting- thanks ! 😊

@mariagaratearambula3639 Ай бұрын

Great Video 👍🏽

@yardi09 Ай бұрын

My first 1989 bag has a turn closure and raw interior

@Restless318 Ай бұрын

love love coach as English man in LA when it coach started their outlets I love them it 200s but not much now retail for me I want get rouge 39 but just go my new Mac book pro but coach aways something I want can wait for fall collection

@stickney43 Ай бұрын

I own quite a few shares in Coach I’m looking to purchase more.

@sumis8096 Ай бұрын

Rogues, tea roses, and Rexi? All my favorites 😍

@shopgirlv9316 Ай бұрын

Oh yes they made a beautiful chair it was a beautiful brown leather

@sharon2USA Ай бұрын

I remember my uncle talking about how well his Sarah Lee stock was doing as they had acquired a “luggage company”!!

@mrgrape2166 Ай бұрын

Great video... Could you show pictures of some of the older bags, please

@digitalgrrl79 Ай бұрын

Awesome awesome video! I got excited this morning when I woke up and realized there would be a new Coach video on your channel today. I loved all of the historical information. I would love to have that timeline printed out where I could reference it. Possibly a new product for your shop? I have ALWAYS been curious about what was going on with the Coach designer(s) in 1997. Some of my very favorite styles seem to have only been made that year (the Winnie & the Belmont) and it's the year of the "true blue" color. If anyone can uncover what what going on at Coach that year, I believe you can! :]

@Charron829 Ай бұрын

Very interesting video. You must have been an amazing teacher.

@sumis8096 Ай бұрын

💛👏

@karyannfontaine8757 Ай бұрын

You have done well, investigating the Coach History. I do wish you could come in contact with someone who knew the early events of Coach. Bonnie Cashin was a wonderful designer. I have a bag, which says only Bonnie Cashin. I do not know if it was before Coach or after. I did buy it used. Does anyone know if Bonnie Cashin had a line of her own designs and when, please reply if you do know.

@danielintheantipodes6741 Ай бұрын

Could you maybe get information about the company, especially the names, from the place where businesses are registered? I don’t know what it is called in America. They could confirm the name and date of any name changes perhaps? Fabulous research! Thank you for the video. I appreciate your work! 👍. Your Coach Cassie video was the first of your videos I ever looked at. I still think it is an excellent video.

@nickrich3963 Ай бұрын

What is the green middle bag top shelf over your left shoulder. Would be nice if you could edit in examples/pictures of designs you mention on screen - especially in your future one when you talk about collabs.

@AutumnBeckman Ай бұрын

I'll be covering a lot of this material in depth in other videos and will be including images in those or showing the bags themselves. Not sure which green bag you mean since there are several on my shelves. From left to right on the top shelf the green bags are Teddy Blake bella 9", Coach madison satchel (2012 reissue of the original madison satchel), Coach peyton, and Tiffany & Fred bag that looks like a peekaboo.

@adrianofsydney Ай бұрын

First haha

@kaydublin5164 Ай бұрын

I got turned on to Coach in 1996, their bags were all raw leather inside, very few I saw had linings, their totes were simple and beautiful, I’m not a fan of their bags today, too many fad bags.

@user-nx3eg3nz8y Ай бұрын

Never full, Speedy, Michael Korr’s, Kate Spade, Donney & Burke…

@najmaalzidjaly9118 Ай бұрын

Thank you Autumn but just a piece of advice: For such high informative videos with lots of facts and dates, you need visuals. You should not be the focus. Adding visuals and graphs will make these coach videos more successful. It is difficult to listen and take in all the information when you have no teaching aids whatsoever. You are a teacher, you know this.

@AutumnBeckman Ай бұрын

Agreed, I do know that a video like this would benefit from more visuals. There are a handful of reasons I didn't include them, the main two being that 1) this video is intended to provide an overview and I will be going in depth on much of this information in future videos which WILL have more visuals. It makes more sense to include them there partly because I'm making a conscious effort to not be too repetitive considering that a lot of these videos will have overlapping information. 2) I simply ran out of time. I'd wanted to release this video two weeks ago but kept pushing it because there was always more to learn (I've been doing research on it for over a month). A few days ago I realized I could work on this for several more months and still not have all the information I wanted so I'd better just stop and film it. I actually talked about this (and several other things) when filming this video but cut them out. I didn't finish prepping the video until yesterday morning because I was still trying to add and organize information, then I attended a webinar, then filmed, then - in the middle of editing - the verdict was announced so I paused to watch the news for a bit. The video went up and hour and a half later than my usual posting time because of that. There are other reasons, too, but this comment is long enough. ;)

@najmaalzidjaly9118 Ай бұрын

Shukran. Overall, I love this series ❤❤❤❤❤❤ @@AutumnBeckman

@millier.7694 Ай бұрын