I have a feeling that it wasn't just tarte paying for the trip. Dubai is trying to improve their global image and bring in tourism

The way Meredith Duxbury applies her fountain absolutely hurts my soul

Ah yes, nothing makes me want to buy makeup more than a bunch of rich people getting sent to Dubai by more rich people???

when brands do stuff like this and give out so much free stuff to already rich & loaded “influencers” makes me not want to support them at all.

I will never forget the Dote brand trip. Dote had the black and brown influencers share rooms. But all the white influencers got their own suites.

Meredith’s makeup is a crime against humanity and she should be imprisoned for it tbh

Brand trip? It's not 2016 anymore... Tarte is the internet explorer of makeup brands I stg

I think the issue most people have is the tone-deaf nature of this. The economy is not being kind to most, and while trips like this are "aspirational", Dubai is not a destination that should be exhaulted, especially to young women.

It’s interesting they did a brand trip at a time when folks aren’t wearing a lot of makeup and folks are looking for lower costs makeup. We’re in a recession, but I guess Tarte.

I’d rather Tarte just partnered with a charity, did a launch based on whatever the charity was. If it was an animal rescue, do animal themed makeup, water/education charity have water/education themed makeup, etc. Then just donated all the money they would have saved from the brand trip, and donated it all to the charity

I feel like tarte was trying to recreate the era when like j☆, Manny MUA, Laura lee etc would go on these brand trips. Except nobody knows who majority of these ladies are lol!

I don’t care what anyone says Meredith should NOT be classed as a beauty influencer, she may post Tik toks showing her using that much make up but there’s no way that’s how she does her make up, i swear she does it properly between takes or at the end

I feel so old since people feel like this a new thing. I remember when all the beauty gurus went on that Benefit brand trip that started the first Dramageddon 😭

I think the next generation has just different values or see more clearly through these promotions. The rich living it up is not something to be in awe of, it’s mainly just off-putting. It’s interesting to see whether these trips bring results for the brand nowadays and whether or not they will continue.

People arent shocked that there are trips like this happening. They are shocked by this specific trip, which took them to DUBAI. Its the difference in COSTS that has people shocked.

I thought brand trips were over? After all the drama from 2016, you’d think brands and influencers would learn their lesson. I’m surprised these are still happening 😅

They could have gifted back to their supporters/consumers instead -- could have given them some sales/good merit. Haven't worn Tarte in years tho!

Yeah, Dubai! That famously non-controversial place with the amazing human rights record! It’s awesome how they get to go somewhere with no entrenched, downtrodden foreign workforce and such an amazingly free press. What a wonderful location for a holiday!

Tarte should take a bunch of random everyday people who have bought their products on a trip rather than influencers but Ik that would never happen

I feel like brand trips don't really work anymore especially with the fall of flex culture. People see people living rich luxury lives now a days and just think it's tacky. This isent the jeffery star james Charles here's my 28 bathrooms era anymore and I don't think brands are realizing especially ones that use influencers as we saw with morphe.

All I remember about these trips is the dramas we heard about afterwards. It never encouraged me to look at the products that sponsored these influencers though. Lol. I find it amusing that people are shocked. My guess is that due to a certain pandemic that restricted travel that this appears like a "new" thing.

I have heard about this trip so much lately and I never cared, but let me tell you how my FOMO perked up when I heard that some girlies brought their moms! I wanna take my mom on an extravagant vacation!!! I hate doing touristy shit but my mom would have LOVED this!!

As someone who works in big advertising- the trip is most likely subsidized by the Dubai travel agencies and tourism board. Tarte was loosing recognition and now young people will start recognizing it in the stores and ads, it doesn’t directly link to sales but being surrounded by Tarte from huge outlets like these influencers it will most likely subconsciously push a sale through. There’s so many other things but figured I’d share as someone who has worked on makeup accounts :)

Idk maybe cause it’s 2023, it’s weird to see a brand do all this work just to get their name out there. Also the tik tokers in this video I have no idea who they are 😂

I feel like instead of doing brand trips. If they were doing more things for the community. Maybe giving makeup and classes to underprivileged teens or adults in shelters wanting makeup to get back on their feet. Feel better about themselves and getting jobs. I feel like we’re in the day in age where we want to support more brands that give back to people who actually need it . Not just brands who throw free stuff at Influencers. People can still make content talking about a positive initiative to get their name out there for a more positive event.

I think it’s important to remember that not every advertising campaign has the goal of making direct sales. Usually providing influencers with an experience like this, is more meant for brand awareness. These brands have ways of measuring all of the sentiment that is being expressed about them online, and whether that sentiment is positive negative or neutral. That’s what they might call a “top funnel” campaign, where the sales funnel is the series of brand touch points, that take someone from being unaware of the brand to making their first purchase. While some minority of users expressed distaste with this type of trip, more people are just learning the name tarte for the first time which is the first step towards having them choose your product when shopping for makeup- even if it’s months or a year from now, they needed to introduce themselves in someway that makes an impression in this kind of thing does the trick. the direct sales are most strongly linked to online advertising and email lists

So tarte just spent thousands of dollars on this girls aaaaaaand they arent even really using tarte products and if they are they dont really seem to like them. I cant😂😂😂😂🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣Tarte must be regretting it already🤭🤑

My sister-in-law was a beauty journalist in the late 2000s and was sent on brand trips all the time pre-KZfaq, she was fortunate enough to travel Al through Asia and America because of it. They were lots smaller then though and normally happened around fashion weeks or huge drops. So it doesn't surprise me they've restarted. I am curious if people like beauty journalist even get a consideration anymore. Probably not.

I clicked because I remember the OG influencer trips by Tarte not because I have a single clue who any of these kids are 😅

Yes it’s getting people to talk about Tarte, but not in a good way. Covid changed everything, and this economy just put the nail on the coffin. We dont want to see luxurious and over spending. It only reminds me of how i’m part of the people ‘paying’ for this and how I’ve spent unnecessarily on make up in the past. That time in life is over for almost all the consumers.

I agree with a lot of the comments about all this, brand trips just don’t work like they did before. These influencers are also not the same, they don’t have the same influence as the previous people… also consumers have changed. I feel like a company as big as tarte should know that, but then again their marketing team has not done a great job the past few years.

aww i love that some of them brought their moms that must have been such a great experience to have together

With rooms, activities, food, products, etc- it definitely cost over 100k per influencer. But I know I’m getting old because I didn’t recognize one person on the trip

I feel so bitter as a person who can't even afford rent that people can go on these million dollar trips and then show off on social media. I know they can do whatever they want with their money but it just hurts my soul.

Tartar getting a write off this early in the year is such a win.

I agree, this is all about buzz, product advertising, brand recognition. While a trip to Dubai is problematic for other reasons, assuming the invitees behaved themselves (regarding local traditions) I think that Tarte made a smart move. I would not be surprised to learn (I have zero info on this) that due to local culture, Tarte suggested or even encouraged the plus one be Mom or an Aunt or older sibling. As Morphe has found out pining your hopes on a few brick and mortar stores along with only 2 or 3 influencers can bite you in the make up bag. Perhaps due to the chatter online regarding this trip, someone shopping online or in-store, may not find their fav shade in their usual brand so Tarte may be purchased as a "oh I have heard of this brand" substitution.

Wonder if they are all declaring these trips on their taxes. Many of the governments are starting to go after influencers for not declaring gifts/PR as income. I know Australia has started publicizing and warning influencers that they must declare all of this on their taxes. Most influencers post all the free stuff they receive so it is fairly easy to see if people are reporting.

who are these people 😭

I wondered how the mcbrooms got there? Cause we know they don’t got the money for that! 😂

It’s always so crazy to me how brands think giving free clothes to people who can literally afford to buy their own clothes is a cute look, I’d rather see them spend that amount of money put into the trips into being put into shelters and things like that, that is what would make me as a consumer want to support a brand

People are tired of seeing others flaunt their great time and money in their faces when it's unattainable and unrealistic. Unrelatable AF for 2023

There was a huge hotel opening that’s why all of those celebrities were in Dubai. Girl! Nobody went to Dubai because Tarte sent influencers there lol

I don’t see how this is gonna drive massive sales. I can’t think of any other large brand trips where influencers didn’t even know the names of the products. Makes the influencers seem untrustworthy and Tarte seem desperate.

the old influencers would've nvr messed up the brand products name nevermind promoting other BRANDS in the same BREATH. These new wave girlie's dont seem to have a script for the videos I'm seeing here. I used to watch the vlogs back in the day of the trips. Especially tarte and every influencer was obsessed with the 'tarte shape tate' 😭 idk why I even rmbr the full name when it was so long ago but I definitely thout brand trips were dead after 2015-2017 ish

As someone who used to work for a popular beauty company, they spend money on ANYTHING to "benefit influencers and employees" They bought an LA beach house for "PR purposes" but still haven't used it for videos or anything yet after 1.5 years bc they use it for self use even though they have multiple offices

Sure there are some new people but I think the big problem now is the luxury of it all. The kids watching dote girls and other brand groups are now young adults or late teens. We are currently in a global recession. Sending a bunch of influencers out on over a million dollar trip to market to young adults who are most likely financially struggling in an atmosphere of a cost of living crisis just puts a bad taste in our mouth. The kids growing up watching these trips most likely were middle to upper class and had access to buying the things that the dote girls were trying to sell and if you were poor like me at least you could wish for it for Christmas or something. But these times are completely different.

Idk about my algorithm but this is the first time I hear about both the trip AND about these influencers

I don’t have an issue with it. I doesn’t affect my life negatively in any way. While I wouldn’t want to go on a trip like this personally, I don’t begrudge anyone who does. Good for them and good for tarte!

You have officially became apart of my morning routine. I wake up and I watch your videos to keep awake so I can get ready for work: and for that, THANK YOU

Love how spilly includes business school vibes in every video 😂😂😂

I didn't recognize a single person they invited, lol....I feel old as hell now, and I'm 33! All I know is that one woman used so much foundation, it reminded me of one of my sons doing that with chocolate pudding.

I appreciate the realism about the products because makeup isn't one size fits all ya know

The UAE Board of Tourism is pending billions on marketing themselves right now to re position Dubai as a destination instead of just a layover. It’s not a coincidence that all the celebrities are in Dubai right now, they’re being paid or incentivised to visit. Flights, accomm and experiences on this trip were most likely provided by the UAE, in partnership with Tarte, to reach an audience of younger travellers.

This screams "taxable write off" to me. Like none of this makes me want to buy the products or even want to follow these "influencers".

i don't even know any of these people😩

Someone on TikTok who lives in Dubai pointed out, that they weren’t even in Dubai. They apparently stayed in the desert one hour outside of Dubai. But not in Dubai. The desert is in one of the emirates but it probably doesn’t sound as exciting as saying they are being flown out to the Dubai desert 🫠

Back in the day too, the people who would go on these trips were original influencers, who would work with tarte throughout the year on sponsorships and actually use their products! I just don’t like tik tok, I don’t know who any of these people are and they seem like spoiled and selfish humans.

felt more like they were promoting Dubai 😂

I can remember 2012-2016 were major KZfaq Influencer/ Brand trips w/ MakeupShayla, Amrezy, Desi Perkins, Katy, DulceCandy etc.

I remember always seeing these trips for KZfaqrs constantly. Honestly can’t hate those that went… if some company said they are gonna pay for an expensive trip for me, I’m not turning it down.

So like before, boring, bland, and nonoriginal 'influencers' being gifted things they can afford themselves while brands continue ignoring the people who got them where they are; consumers and their fans.

That girl really put that light ass shade all over her face like it matched at all

I'm sorry, that one girl who had *so* much foundation/concealer made me cringe. That can't be good for the skin.... And yeah, brand trips are meant that you use only that brand's products, right? I dunno, not really into watching them, but I do like some of Tarte's products.

I highly doubt tarte paid for everything on this trip, Dubai is after more tourism. I think they probably got some sort of deals with everything. Especially if they were allowed to bring a plus one each.

From what I see, Tarte is not the only company sponsoring this trip. It’s good business for Dubai and anything else not under the Tarte brand.

Love tarte so to me this is really cool. Very very good makeup. Been using the concealer and foundation since middle school 💖

i miss holiday trip drama lol! coviid really changed things for influencers

I feel like this trip will result in a wave of influencers getting back into makeup again (especially tarte) which will result in more PR trips by multiple beauty brands etc. and we'll have a love-makeup phase again.

From a marketing stand point I don’t think there is a shot in hell tarte paid full price for plan tickets or hotel. This was a huge opportunity for the airline and hotel to get exposure. I’m sure there was a deal among the brands that made this way more affordable.

The thing with TikTok influencers, they make and post videos in real time and it’s quick short form content. It probably doesn’t get approved by the brand beforehand the way long form sponsored trip KZfaq videos were. So the girls not using the brands products probably wasn’t allowed but they did it anyway lol

Wish people would stop promoting Dubai.

I haven’t had it on my FYP but Snooki & Joey talked about it on their podcast on Friday!

I think this shows how social media is changing. People loved to watch videos of these brand trips but with tiktok people want to relate to creators and big brand trips create a disconnect that people now don’t like

Woah wait a minute. Was that the footage from their flight? Because those seats are not first class, their business class. I’ve flown with emirates for half of my life and those are only about 6 to 8 g versus 21 grand because emirates doesn’t even have enough first class seats available to house all 50 influencers, so I think they’re actually lying about that. I’m surprised no one caught onto that yet.

They should be doing this with all their employees who are the backbone of their brand.

Idk why people are shocked by Tarte spending money like this. This will just be one big tax write off lol

These brands and influencers are so freaking out of touch with reality it's a joke at this point. In the UK we're currently choosing between eating amd heating our homes and this is what they want us to see? It's like a smack in the teeth

I actually really like Alix Earle she's shockingly down to earth. This trip was absolutely insane though

It's just so tone deaf giving the state of the economy...

i saw someone say that tarte is a money laundering company and… it just makes sense

I worked as a freelance artist and event specialist for Tarte during peak beauty influencer years and, albeit not usually to this level of extravagance, Tarte has been collaborating like this with influencers on various product launches and campaigns for a very long time. Considering that post-p*ndemic we have seen a huge shift in what is trending throughout the beauty community -- we went from brand websites crashing 30 minutes after launching a new eyeshadow palette to people becoming very brand savvy, ethics driven, and ingredient-focused while going back to basics with their skincare and beauty routine -- I think it is smart for Tarte to show the beauty community that they can, and always have been, *both*. I think it's smart, business-wise, for them to get their name back in the radar of a beauty community that has slowed it's pace dramatically over the years. And to be fair, when I was a Tarte employee, they spoiled me too; this is just how this brand operates. It's working, isn't it? I have almost nothing but positive things to say about the brand and here I am sharing that with the internet. In addendum, for those thinking that Tarte just tosses money around haphazardly, they also give back so much both through many charity and awareness drives, but also through how they sustainably source their ingredients and what they give back to the community of people, the cooperatives, who help them harvest said ingredients. Tarte is not perfect, they've messed up in the past, I am sure mistakes will be made in the future, but the thing I really respect about the company is that they are always willing to learn and wanting to grow. I haven't worked for them since mid-2018, so not this is not a paid advertisement lol, just my opinion.

One half of influencers was on a Tarte brand trip and the other half was on Atlantis the Royal PR stay. 😂 I swear. Dubai is trying so hard to bring as much tourism as they can.

I legit was thinking "oh god these zoomers are gonna be pulling a Logan Paul but in Dubai." But hey color me surprised this is just petty drama lol.

Ok but I'm kind of jealous lol I want a first class trip with my mum and free makeup 😭

Where are those jeans from!?

No way tarte paid 20k for the seats. Or even the hotel. These business have so many credit cards and earn so many travel credits. I flew business class to Bali from canada for $179 cad with points. AND it was the same airline they flew the girls on. You can also use points to book hotels, cars and more.

Tarte probably didn't pay for airplane tickets or hotel rooms. Most likely made deals with the airline/hotel.

Majority of my makeup is Tarte damn I wish I had the following! I could of used that makeup!

I thought we were done with these crazy expensive brand trips 😬😬 it definitely doesn’t have the intended affect on me anyway

Early!!!! Love you spill sesh🤍🤍

It was the fact that i am chronically on tik tok and none of this ever popped up for me & yesterday was the first I heard of this tarte trip because I watched a SimplyPodlogical video 😂 The brand trips back in mid 2000s with the KZfaqrs you could NOT escape

This trip didn’t make me feel “oh I need that product asap” so in my eyes (because I work in the industry) that’s a big ass fail!

Am i really that old where ppl dont know about brand trips anymore? 😭

Brand trips? In this economy? I think not.

I forgot about the Dote trips oh my goodness

I mean... this video did remind me of tarte’s shape tape and so I bought it again. I’d say it did do something!

I work in marketing and by the sounds of it this is a multi million dollar trip, which is honestly a drop in the bucket compared to the overall budgets of companies like tarte. They knew this would get buzz and it’s working better than they probably expected. My guess is that their ROIs are off the charts

Has there ever been an plus size influencers on these brand trips? 🤔

Are you sure they didn't bring their moms because they needed a parent chaperone?

But remember when there was a trip to Maldives ? All of the trips were wild