I feel so bad for YG artists…they are literally getting the bottom of the barrel support

Tbh YG’s management is trash...

i’m a yg stan and theres no denying how many hits they’ve released and how they’ve had iconic groups like bigbang, 2ne1,ikon and blackpink, but they’ve definitely taken a wrong direction and it feels like we’re still stuck in 2nd gen with the recycled formula over and over again

YG did it to themselves. Imagine if they cared more about their idols, Blackpink would’ve probably stayed.❤

This is really sad. I love 2NE1 and Blackpink, and recently got really into Babymonster, and I don't want to see Babymonster managed poorly. The girls deserve proper management.

After what he did to 2ne1 it seems this is just karma

As someone who got into Kpop through SNSD years ago, this has been coming for quite some time. They mismanaged the hell out of 2NE1 and it never sat right with me how they had such an eye for talent but almost zero desire to promote them. I can't imagine being locked into a contract with them and watching all of my peers working and promoting while I'm sitting there watching, it must have felt horrible.

YGE is horrible at managing artists and limited their artists so much! Just look at blackpink, as soon as it was announced that their solo contracts weren’t renewed Lisa released her first song cover on her channel, Jisoo was a guest on a talk show, Jennie has had multiple shoots with Hera and Chanel and even performed you&me and covered ‘Miss Korea’ on KBS! Waiting for Rosé but clearly the girls can now control what they do and good for them!

YG's downfall started with 2NE1. The girls endured so much from being publicly shamed for being ugly even worse being called ugly by YG himself yet they rewarded him with multiple number 1 charting songs and cemented YG's place in the Big 3 only to erase Minzy's contribution from the group after she refused to renew her contract then later-on disbanding 2NE1 without first telling the remaining 3 members. THEY FOUND OUT THROUGH THE MEDIA. Bom signed something she thought was an artists transfer contract to Black Label only to find out via tweet of BL through her fan's inquiry that they dropped her. They were blessed with BlackPink and could've become the number 1 label but they didn't let them do much. Fans complaining that BP seemed to have lost their passion for music must've had A LOT to do with YGE hindering them. Basing from 2NE1 members's expose that they write, record, & shoot a lot of music but only a slim chance of those being published. YGE is good in casting unique talents & putting groups with great chemistry but they're not good in managing them.

not only does YG need to completely change its style of management, but they also need new producers, art directors, choreographers, basically the whole team to bring in some fresh sounds, concepts and identities to their groups. they can't just keep recycling old music and mvs and think the fans will continue to eat it up when you have groups like NewJeans, IVE, Le sserafim and so many more who are bringing such great sounds to the table and creating their unique identity in the global scale. Babymonster's debut flopping hard was just proof that kpop fans are TIRED of YG doing the same thing over and over! EDIT: guys im not dragging babymonster i'm sorry if my comment came across as that. i really love their vocals and know that they can do so much better if only yg steps up their game. i'm only critisizing the comp cuz it's only their fault that babymon got what they dont deserve at all!

YG wasted most of thier idols potentials...what a shame! Jennie did the right thing with opening her company.

I worked for the largest chaebol in Korea and did account marketing for their handset group for just a couple of their American customers.....and we had more sales than the Kpop industry combined. I mentioned a while back 2018 when all these KZfaq channels were comparing the top 3+ Hybe. I thought the best in position was probably SM because they were spreading their revenue models across several groups and were continuing to release new groups, like Aespa while maintaining legacy groups like Super Junior and SNSD. I also thought Hybe was the worst positioned because they relied only on one group at the time and if they every got into a massive accident, Hybe would be over as a company (I think they were still Big Hit back then), but YG was not far behind, as they did not support their legacy groups like 2NE1 who disbanded the year before and Big Bang, and were not doing BP justice and were not supporting their current acts like Winner and IKon with quality releases. Looks like Hybe DID follow the SM route, not by just nurturing new groups, but taking the revenue they earned from BTS and diversifying through buyouts. Focusing too much on one or two key assets is not how market leaders should run a business. Even my market leader, Apple, knew that in 2018 as they expanded into services, not just handset sales. YG was not only badly managed, but they did not learn. They were one mistake away from trouble.

That's the karma for mismanaging 2NE1 and calling them ugly

"a blackpink demo that has been gathering dust in yg's basement" FAX💀💀

Don't say tragic, say 'The Deserved downfall of YG'

"quality over quantity" babymonster's debut: 💀💀

My personal theory is that GD had a huge hand in driving the creative direction of the groups. YG's old school rigid Korean management style and Teddy's repetitive songs and corny lyrics are failing to keep the company fresh and staying afloat.

The marketing strategy is very very western, and it should ONLY be applied to solo artists. Every big artist in America, is solo. There hasn’t been a group in decades, so for them to try and follow a strategy like that is wild. I know yg tends to cater to international fans outside of Korea, but like these groups they produce also need more comebacks than once a year. And then like 6 songs is crazy

I know that there's a lot to throw shade at them for, but one little thing that annoys me is how their management is indirectly the reason why we've never seen a televised interaction/reunion between Cho Miyeon and the BP girls. Just the fact that YG decided to be too good for Korean music shows.

YG put themselves into this situation. If only they actually cared about their artists, but no. I'm tired of them doing the same thing over and over again. It's sad how a big company like YG doesn't give a damn about anything, cause they think they are right with everything. They deserve their downfall after what they did. They ruined everything. As much as I love YG groups, i just hate the company.

Facts , YG want money and does not give freedom to artist , its clear , 2ne1 said same years ago and now BP . Look right after leaving they are bombarding with activities right away

I feel so bad for the artists and trainees after watching this

teddy doesn't produce for any yg group except blackpink so directing the criticism towards him makes no sense. he only gets discredited because he's produced worldwide hits for bp because kpop stans HATE bp. like try not to make it so obvious you know nothing about the company and just want to spout the same shit that has been said for years

For anyone wondering, Park Bom didn’t smuggle dr*gs- she was taking prescription ADHD meds (which were not legal in Korea but legal in America) and YG did nothing to defend her. Instead they kicked her out of her group 2NE1 and disbanded the group😢😢😢 And por T.O.P. Of BIG BANG smoked weed and Korean fans turned on him. Korea doesn’t have a good opinion on mental health issues, so no one in Korea seemed to care why these idols were quite “using substances’.

YGE was big on isolating their artists from almost everything until they became alienated. Now, the company can't keep up.

If I was a member of Baby Monster, imagine dreaming on debuting on the same company as your idols from BlackPink and other groups and seening how now YG is nothing on the market, they have even less artist than NCT has members. I would feel bad for Baby Monster all that hardwork gets under close doors, now a lot of companies have successful and famous groups around the world.

I'm feeling sad for Baby Monster 😢 they're really really talented but yg 's wasting that

I feel bad for the artists, trainees, and the people who work directly with the artists because you can tell that they’re ALL frustrated. And the 2NE1 members have expressed the flaws of that particular system soooooooooo much. It’s a shame they refuse to change but in doing so, they are sealing their own fate. The company will survive simply because it is YGE. However, it will not thrive.

I just discovered IKON December 2023, their music is awesome but when I found out that they WERE at yg very heartbroken about it

YG is like a parent who thinks they know everything and doesn’t realize how valuable their children are until they grow up and are left alone. 😪 Sheltering your children (aka Artist) will just make them more rebellious 😂

The lack of yg not working with new ppl and lack of creativity is going to be their downfall.

It appears that YG executives and managers believed that they could mistreat their artists, and the artists would stay with them. YG trained the artists while they are young, so YG expected unlimited loyalty from the artists, despite YG's mistreatment.

It doesn’t take a business degree to know that being/staying stagnant in any industry is a recipe for disaster, failure, and unnecessary struggle for artists trapped under their poor management. Sucks to suck

YG is the best company when it comes to releases but they should definitely change the company’s working process and no doubt the YG SOUND is great however they should come with different sounds too.❤ So at the end they should work on something different and good with there style to continue being on TOP 3….🤧

He seriously ruined everything That why people left I do get why YG does tried to improve They seen to make it worst It sad and annoyed

That's what happens when you think that your artists are too good for anything.

Yg makes legendary groups and fails to manage them ...As a yg stan i feel so bad . BLACKPINK did the right thing by not signing solo contracts atleast they can grow individualy ...But worried about babymonster 😢 there is no such group with such talents ...

I was so shocked that they didn't allow babymonster promote in music shows like bfr they are extremely talented but yg doesn't allow there talent to shine. If not for the survival show we wouldn't even know the girl's potential. Also having a solid korean fan base is very important and its high time yg realise it. I feel bad for the babymonster members the are so talented and yg is wasting their potential.

seriously, the whole concept about their artist being mysterious and exclusive doesn't work anymore, it works because 2ne1 & BigBang have a gigantic charisma they try to do the same with Winner, Treasure, iKon, and recently BM and it completely backfired looks how much BP growth after they start to promote them as a friendly and chic group, making more appearance in variety and interview

YG is crap. They forget as much as they have successfully groomed and launched a few big artistes and groups, these artistes and groups have also successfully put YG at the top through their own talent, hard work and hard earned popularity. Instead, YG just got more and more arrogant, especially after they saw the success of Blackpink. They think all their artistes are dispensable and there is no need to care too much about them because they can easily produce another big group with just a click of their fingers. That's what they think. It looks like Baby Monster will eventually face the same treatment under this shit company too.

I Hope YG is watching Julie in Kiss of Life and kicking themselves for not debuting her and many others like her

IT'S NOT A SUCH BAD COMPANY THEY JUST NEED TO CHANGE THEIR WAY OF MANAGMENT AND THEY'LL BE ABLE TO SUCCEED WAY MORE

After the way 2NE1 were treated, the downfall of YG is deserved.

even if they don’t change the tactics of the company just by releasing more music, and changing their idol’s management, and letting them to write their own music , participation in music shows they will definitely stand up again they kept their style and doing MV s in best way then everything will be fine and even this leading them to release new types of music

They deserved this downfall after what they did to GD. They even filed a case to use G dragon trademark. They should be ashamed. GD and BB along made YG. YG said that himself. They made YG into the big 3. I am glad that Blackpink members also left YG for solo activities since YG owns the trademark Blackpink, and they can't leave with their group name. YG destroyed all of their legendary groups.

Good thing their artists are talented enough that they get to save their careers but also sad bec. there are other artists whose careers were ruined or almost ruined bec. of YG's negligence. It's like every time there's a scandal about their artist true or not they be like "F*** it, I'm out. You're on your own."

They exploit too much there talents scandals and bad manigment ended them

Its YG's incapability to handle minor issues and defend their artists that is awful.

“rare” my ass. there are so many talented groups these days. delaying to top those debuting groups is trash. bbm’s debut still flopped

I have no sympathy for YG. They treat their artists like garbage. No comebacks for a long period of time.

YG has 1 group in the whole 4th generation and they expect us to support them 🙄 . "You get what you give" but YG didn't give anything and wants others to give them support

I’ve always felt as if YG really couldn’t hang with the best of them, so they had to try other sneaky tactics to stay on top. YG suffers from the same thing JYP does. An unwillingness to change and experiment in slightly different ways. JYP is just too old school and not willingly to adjust with the times and YG is scared to fail. So what do they do? Continuously release the same songs over and over and over again. Just putting big gaps in between and playing as if they our too exclusive too be advertising on Korean TV. I’ve been around since BIG BANG was the leading group and even then same song same format. 2NE1 same songs same format. It is so blatant with Blackpink it’s sad! Every song after D4 has been almost identical. People are waking up and getting tired. He thought it was actually going to work the same for Baby Monster and looked what happened? YG’s arrogance is his own downfall

The video I was waiting for months ✨

YG has technically always been utter shit. Yes they produced some of the biggest groups and idols in general but not a single one of them (including blackpink) has truly been happy nor have they had more than a single comeback in a year with barely any songs on said comeback. They’re management is awful and their decision making is even worse. I’m happy the girls from blackpink are free to do what they want solo now because they were not treated right at all.

i have no idea how yg is falling down when they could've just be still in big 3 or whatever they had everything like more than any other companies and they still like failed

Can we also talk about how he ruined treasure by giving a 1yr hiatus before debut and mismanagement..

Could you make a video on JYPE's 3rd generation Chinese boy group BOYSTORY as they are not well known by many and I'd like them to receive some recognition. I'd also like it if you discussed they're ages when they initially debuted since such young ages would shock many. I'd appreciate it if you checked them out😊 (Edit: please don't get annoyed with me for this)

Western artists are more like contract workers. They write the music or pick their writers. They hire the producers they want to work with. Kpop artists are more like employees who have input, but whose music is run by the company (the old Western music system). Western music also works based on LPs, not EPs. YG isn't really following a Western model. It's just incompetent.

YG is sooo bad handling rumors like in most cases they don't even respond to any of the allegations .Like the V and Jennie dating rumors , this one rumor was like circulating the entire year .When they could've made the situation a bit easier just by responding .Honestly they're downfall was deserved.

the fact bom was dragged through hell and back for taking ADHD medication PRESCRIBED to her in the U.S. is insane to me. I get they are banned in South Korea, but she didn't deserve the backlash she got for something she was prescribed in the U.S.

I can see that YG entertainment have not always made good choices - but can't agree with a lot of this video. Blackpink have released something every year between 2016 and 2023. Maybe only a single album or live album. Live albums don't have producers, but apart from those, every Blackpink album except one (Japan one) has had multiple producers - each single album between 2 to 5 producers. Full albums or EP's have between 5 and 9 producers. Blackpink are, I believe, the most popular/successful female kpop group at the moment. I think they have more subscribers on KZfaq than BTS. BIGBANG only released new music every few years because they were heavily involved in the writing of lyrics and music and in production. They also from the beginning took time between their group releases and tours, to release their own solo music (again being involved in much of the writing and production) and solo tours. It takes a lot of time effort and money to prepare, release, publicise and market an album. I think following the Winner, Ikon debuts, the company may have been overstretched financially and resource wise and arguably, did not support and promote these groups as fully as their undeniable talent deserved. iKON also got hit by the Bi "scandal" - which if you look into it was quite a minor thing. I think YG artists get "shocking" publicity from "scandals" because unlike companies like Hybe, it seems that they tend to wait for the scandal to blow over rather than being pro-active. We all know that scandal makes profit and so imo it was like painting a target on their artists back, because the media/youtube account holders/commentors knew that could say/exaggerate/imply/make up as much as they wanted with no comeback. I think after G Dragon's legal team and Galaxy letting it be known that they would not tolerate this, GD will face less of the inaccurate/false or exaggerated claims he has received in the past and less of the unfair character assassination he has gone through. Hybe did make some really smart moves imo. They focused their efforts for a long time just on BTS. A turning point was when they teamed up with the american distribution company to promote BTS - particularly in the USA. The part 1 of BTS world tour was to reasonable size audiences, but after joining hands with the USA conpany, the second phase of the tour was to stadium size audiences. They have always had BTS backs as well and threatened legal action for negative rumours etc. and to my eyes, although these things still crop up, they remain contained.

Well actually that making their idols sound exclusive by keeping them out of touch worked for their 3rd generation idols. Despite of having not that much songs and having repetitive songs they still were successful even in their early years with only 3 or 4 songs! And their fandom kept believing YG cares about quality of the songs even if they don’t release that much. But now with the rise of HYBE as the greatest opponent things have changed. Now some freshly debutants acting cool and savage won’t work for the audience it’s a repetitive content! And recycling music sounds lazy compared to other groups. Even SM is not in a good condition because of awful management. Now the industry and it’s successes is no more exclusive to the big 3. HYBE is a conglomerate not a company with one concept, since it’s a mother company to many different companies with different concept it has more variety in content and songs and can debut more groups. That itself gives the other companies with their exclusive concept a hard time. Maybe it’s not their fault at the end it’s just business. They had a tactic, once it worked but a new era and changes always comes that effects the whole industry. Still it’s not their downfall they already knew their idols even G-Dragon will leave one day, it was not a never ending contract anyway!!

this is so well presented. and i totally agree.

And I can see them blaming Teddy for the reason this is happening. If Teddy didnt do what he had done, most of your hits wouldn't have happened.

Thank you for your reporting about YG. Now I understand the mess surrounding Babymonster.

2NE1 karma hits YG now. His mismanagement of 2NE1 was the beginning of the end.

It really feels like yg will no longer be in big4 and cube or kq will replace them

I am not a fan of any of the big labels. They have screwed over their artists consistently.

If you take out all the scandals, just the way they’re managing things is horrible. The situation with GD proved all we needed to know about the company and its priorities. YG is on the verge of collapse, so maybe we should just start saying big 3 and not mean YG.

Why i feel like HYBE will be in the big 3 in a few years insted of yg....

I swear to God this time if YG pulls the same stunt with 2NE1 on Blankpink, then Blinks won't be silent. Many groups from YG get mismanaged and it gets swept under the rug but I'm pretty sure if they do the same stunt again, then people will definitely get mad.

To be honest, I knew YG was over when they did 2NE1 dirty like that. Those girls really made K-pop popular. I'm serious, lollipop was the song that got so many into K-pop and when it was all said and done they disbanded. I remember at the time thinking they were supposed to have a comeback, instead it was a farewell show. TEARS Then after the Burning Sun Scandal, I knew it was over for Big Bang. Honestly, Seungri being dropped was one thing, but they didn't help or protect T.O.P during his marijuana scandal. He almost died and I remember the headline, because I cried and prayed that he would live when he was at the hospital. If you're new to kpop, nothing will prepare you for your ultimate favorite to almost die or worse. TBH, 2017 was the worst year of kpop. SHINee lost Jonghyun and the world lost Big Bang. After 2017, I remember taking a break from kpop for nearly 3 years, because I was scared that liking a group or a member would mean literal death. And even though T.O.P lived and 2NE1 are doing alright. I can never stan YG again. I'm not going to put myself through that again. Then Blackpink came out( to be honest, I'm hardly a fan, BECAUSE they were with YG. My niece [who I got into kpop loves them] is a fan, but all I could do was pray they didn't turn out like my faves) To be honest, I'm older, kpop for me was whoever came out in the year 2009-2015. I follow certain people and I don't focus on the new guys. Trust and believe even in the early 2010's fans were waiting for the fall of the big 3, because if you look at all of them. They never did enough for their artists. Because these companies only wanted to keep up with the latest trends. Not many people know how hard a 2NE1, SNSD, MissA, Gummy, SHINee, MBLAQ, Big Bang, TVXQ!, or EXO album slapped unless you were there. I am still salty over Mblaq. I remember Lee Joon was one of the first to speak on declining health and people clowned him for it. Now it is everywhere and there's nothing to do but watch hellfire rain down.

One tragic downfall video was made in 2019 after the burning sun, they survived coz of BP. Who will be their savior this time?

I think YG about to go bankrupt sooner than later

YG's idol-💯💯💯💯 YG's management-🕳🕳🕳🕳

I agree with whatever that's said in the video but i also hope that they so change their way of planning things cause change is good And the way yg songs were back then no other company can do it like that till date

5:38 to clarify, Park Bom had a legitimate prescription and didn’t know it was banned. She was careless, I’ll admit, but to call it drug smuggling is a bit biased reporting. She was put through the ring and lost so much support. I also unrelated but kinda: I still stan BI ❤

It’s poor management; they fail to keep up with the industry.

YG you need AHYEON, please put her back to BABYMONS7ER 🙏🏽

Honestly my thing is you don't give these artist good promotions. Especially like at least let them dance on Studio Choom if he just wants to act like a kid with M-net.

Idk, when i think YG, i think a mafia style business

I love the groups but how is ‘yg stan’ a thing like cmon just bc u like treasure doesn’t mean u stan the group honey 💀😭🙏🏽

tbh it’s looking like the big 3 right now is Hybe, sm and jyp. (even though it isn’t) and let’s not forget the decline of jyp music production that keeps getting worser and worser by each release by a jyp artist + sm terrible mistreatment to the artists under the company. idk what’s happening to the big 3 right now but they clearly need to change stuff in the company since Hybe is outselling and carrying kpop now

let's not forget how YG spectacularly sabbotaged for no reason CL's entire USA debut and career. the woman released soo many songs after, we lost count. she released years and years of recording and work that YG forced her to shef FOR NO FKING REASON. YG was may most favorite kpop agency, but damn i started long time ago questioning their managment. seriously. escepically with black pink having golden mine to reach out the most prestigious brands and singers who wanted international collaboration, and also, refusing furhter promotions on reality tv, when the girls where doing literally NOTHING. all for the sake of "exclusivity", yet when exclusive top international brands contacted them they refused. like WHAT?? what were they thinking?? soo many missed opportunites out of pure stupidity. not to mention their biggest blow ever - not backing up GD. GD!!!! that man alone took the company to the highest peaks of succes, and they turned their backs on him for a nothing rummor. is Yang Suk really the mind behind this or does he have an incredibly stupid team who can't handle s*it? they practically sabbotaged their artists HARD. no woonder they all leave, like wtf...my oppinion is that GD should open his own agency, the man singlehandedly revolutionised the entire kpop industry and helped other bands under same label - he was the golden goose of YG and the steppin stone of kpop. he has so much experience and creativity he coul make a top agency. i hope him and jenny colab and help echother. my God waht a mess of a company they became

I hope it doesn’t affect treasure

I don’t agree with the over saturation of music and comebacks, the industry is OVER working KPOP artists… it’s quite sad… although you claim that YG is lazy (I see your point) but then opposite isn’t any better… look at groups who constantly come back and the lack of substance Music should be of quality, I don’t think BlackPink’s music is the same over and over again… maybe it’s not for you I do think baby monster was rushed But there has to be a balance

The *Deserved * downfall of YG

It's going to be Big 3 again (HYBE, JYP, SM) if YG does not fix their problems soon. Goodluck to YG because the way I see it, their downfall is not slowing down. Their problems keeps piling up.

I can't forget yg for destroying my favorite groups:big bang,2ne1,ikon😢 I just wish it completely destroyed because not long ago yg was trying to go after gdragon 😢

Babymonster didn't promote because they were waiting for Ahyeon, now they are promoting a lot, but when I say a lot, means a lotttt. But I actually feel bad for all the idols under YG!! Thank God Blackpink didn't renew, but hope they are still friends, and would create songs together!!

YG is already Dommed when little by little its YG original artist left the company.

I’m a YG stan since big bang till now. But I do have a feeling that it is YG’s downfall for some reason. I have been listening to HYBE’s artist musics and I’m digging it. It is not like Im cheating on YG. YG needs to stop with BS. Just release good music like always

wow your videos somehow manage to feel 30 minutes long instead of 8

Marked my words/comment. The company will rise AGAIN THATS HOW. BUSINESS works. Up and downs they get up and they keep on head high :) I’m sure they will change their strategy now that they making new groups And that’s normal for company’s artist to leave they come and go 😅

With the release of baby monster song i realized that YG might be in big trouble. They could only just scratch from the little bit if what blackpink music had which might be sources by teddy, and now that teddy gone they could only put those snip he left together to make a song. If you remember properly YG song is really based on either teddy or GD, now that they're gone, YG need to work hard to find the new producers with the same sense or completely make a new and different sound. Blackpink members is a smart girls, they truly learned from what happened to their predecessor and not making the same mistake of being manipulated to the very end.

blackpink has STILL so much to show :(

no more blackpink, They are now scattered. YG is trash on management

I was a big yg stan, but my favs are no longer with them so I don’t even care about them anymore

you finished the video with very good point. they did it themselves.

YG made tons of legendary artists.