This dude Austin is an absolute genius! Whew, that was so refreshing to hear someone speak my language so passionately!

The amount of value and insight in this podcast is ridiculous. Having "gracefully fallen" into the martech industry and hearing what that Austin has said, it's comforting to know there's a valid career and avenue in this role that a fair amount of companies and sectors are still struggling to understand

Just now that im building a solution to this broken data ecosystem this is gold, think about how to join all the points to B2C or B2B its crazy.

❤ Very Great Insight Professional Martech Industry Summary Discussion. Really Appreciate.👍 Thank you very much

My main insight: Using the PPS approach is like having a map. You see the problem, the people, and the whole system. It guides us to better solutions. 👌

This was amazing, super insightful in helping me understand my own role too!

Hey I want to do the Reforge Martech Course but unable to find it on Reforge, I think they have removed it. Can I get access to the material? Let me know please

One more comment for good luck: the point he makes at the end about MarTech tooling is so germane, "you'll never be an expert because there's way too many tools to be an expert on." This is why personally I have struggled to pursue the actual certifications and training pipelines for platforms like Adobe or Salesforce, it's hard to know you're committing to hundreds of hours of reading and study for tasks within the platform that are required for the test, but are not solving an urgent problem for the business at that moment. It's hard to justify spending time to learn how to grant user permissions to someone in finance when you're also trying to implement a client-side attribution model for your web application that accounts for freemium user conversions due to remarketing ads...etc.